

B2B Growth
Sweet Fish
Sharing lessons learned from the best content on the internet with B2B marketers.
Episodes
Mentioned books

May 30, 2020 • 21min
#HowtoPodcast 14: Getting Thought Leaders On Your Podcast Is Not Your Key to Audience Growth
In this episode of the #HowToPodcast Series, James & Logan dispel the common myth that getting thought leaders on your podcast is the key to audience growth. If you like this episode, you'll probably also love: How to Skyrocket Organic Traffic in 5 Steps with Gaetano DiNardi Want to get your copy of James' book, Content-Based Networking? It's available on Amazon now: http://bit.ly/content-basednetworking If you want it in audiobook format, just search Content-Based Networking or James Carbary on Audible. Tired of just hearing our voices? Now you can watch every episode of B2B Growth on YouTube

May 29, 2020 • 31min
#Books 13: Why Marketing Has Changed Forever w/ Douglas Burdett & James Muir
In this 13th episode of the #Books series, Douglas Burdett, Founder of ARTILLERY, and James Muir, author of "The Perfect Close", recap some of the key ideas from the marketing and sales books recently featured on The Marketing Book Podcast.

May 28, 2020 • 18min
1269: 3 Tips to Enable Effective Remote Selling During COVID-19 w/ Russell Wurth
In this episode we talk to Russell Wurth, VP of Sales Enablement at Showpad. If you like this episode, you'll probably also love: 3 Benefits of Recreating an Open Office with Zoom Check out a few of the resources mentioned in this episode here: BombBomb Loom Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify. Tired of just hearing our voices? Now you can watch every episode of B2B Growth on YouTube.

May 28, 2020 • 33min
#Revenue 1: How Capacity Landed as One of Forbes Best Startup Employers w/ Tim Yeadon
Who doesn’t wish to get in on the ground floor of the next fast growing startup? Still, few take the risk — startups present huge challenges. But for some people, that’s what makes them so appealing. People like Tim Yeadon, Chief Revenue Officer at Capacity, which made Forbes’ list of best startup employers. Tim came on the show today to explain how the company met those challenges. Tim went over: How Capacity found their market niche Strategies for landing and expanding How to approach Enterprise vs. SMB customers This episode is hosted by John Grispon. Founder and Sales Coach at Early Revenue, as part of the #Revenue series on B2B Growth. You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.

May 27, 2020 • 26min
1268: 5 Ways to Adapt to Remote Selling & Sales Management w/ Carson Conant
In this episode we talk to Carson Conant, Founder and CEO at Mediafly. We talk about: 1) Adjusting your conference call setup to view more people "in the room" 2) Ensuring your provide justification & the value story for your sponsor to share internally 3) Equipping your buyers to have those internal conversations with Procurement & Finance 4) Lean into micro-learning with your sales team 5) Analyze themes throughout your teams call recordings in Chorus.ai or Gong If you like this episode, you'll probably also love: The 1 Mistake to Avoid When Telling Your Brand’s Story with Nancy Duarte Author of DataStory: Explain Data and Inspire Action Through Story Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast. Check out Casted in action at casted.us/growth Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify. Tired of just hearing our voices? Now you can watch every episode of B2B Growth on YouTube.

May 27, 2020 • 2min
Introducing the #Revenue Series
In this episode, Kelsey shares a new series that will be releasing here on B2B Growth. The #Revenue Series is hosted by John Grispon, Founder of Early Revenue. He features guests including founders of venture capital firms and startup leaders as they share their own experiences. You can easily find B2B Growth in all major podcast players here: Apple Podcasts Google Podcasts Google Play Spotify Stitcher

May 26, 2020 • 24min
1267: How to Sell Value (Hint: You May Be Doing It Wrong) w/ David Priemer
In this episode we talk to David Priemer, Founder & Chief Sales Scientist at Cerebral Selling and Author of Sell the Way You Buy. If you like this episode, you'll probably also love: Does Transparency Sell Better Than Perfection? with Todd Caponi The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1! If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify. Tired of just hearing our voices? Now you can watch every episode of B2B Growth on YouTube.

May 26, 2020 • 8min
#NewPodcast: The Revenue Collective Podcast
In this episode of the #NewPodcast series, we share a part of the first episode - The Ideas Behind Revenue Collective and Modern Community Building featuring Sam Jacobs. Revenue Collective is an elite global community of customer facing executives quickly approaching 5,000 in size and this is the podcast that supports it. Designed to support the professional development of revenue leaders at high growth companies, facilitate the sharing of best practices, and serve as a trusted private community where members can openly discuss business critical issues. In each episode you will hear executives dedicated to providing support, assistance, education, and career growth. We come together to ensure CROs, CMOs, COOs and CCOs perform better in their roles, earn the title and compensation they desire and achieve their professional goals. The RC is a global organization with chapters in over 100 cities including New York, London, San Francisco, Toronto, Amsterdam, and many many more. Check out the new show in your favorite podcast player: Apple Podcasts Spotify Stitcher Google Play

May 26, 2020 • 50min
#CEO 5: The CEO’s Journey — You Don’t Have to Travel Alone w/ Bouzha Cookman
Being a leader in tough economic times means striking a healthy balance between pessimism and optimism. As CEOs, we have to make the tough decisions. We also have to keep up morale. It helps immensely to have a CEO peer group like Catlin & Cookman Group’s High-Growth CEO Forum. We’re lucky enough to hear from the High-Growth CEO Forum’s leader, Bouzha Cookman, in this #CEO episode of B2B Growth. Bouzha shares: Guidelines the CEO forum has come up with to support other executives Why transparency, honesty, and a little humor are going farther than ever today Tips for new CEOs The 4 predictable stages of corporate growth Learn more about the High-Growth CEO Forum here. If you have a question, join the discussion on Instagram @ceoplaybook.co This #CEO episode is hosted by John Belizaire, CEO at Soluna and Editor of the CEOPLAYBOOK. You can find this interview, and many more, by subscribing to the #CEO series at the B2B Growth Show on Apple Podcasts, on Spotify, or here.

May 25, 2020 • 24min
1266: Mistakes to Avoid When Shifting to Virtual Events w/ Gavin Finn
In this episode we talk to Gavin Finn, President & CEO at Kaon Interactive. If you like this episode, you'll probably also love: How to Share a Complex Story in a Visually Compelling Way with Gavin Finn Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast. Check out Casted in action at casted.us/growth Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify. Tired of just hearing our voices? Now you can watch every episode of B2B Growth on YouTube.


