

B2B Growth
Sweet Fish
Sharing lessons learned from the best content on the internet with B2B marketers.
Episodes
Mentioned books

Jun 5, 2020 • 29min
1273: 5 Tips for Managing a Fully Remote Marketing Team w/ Lori Sullivan
In this episode we talk to Lori Sullivan, Director of Marketing at Fleetio. If you like this episode, you'll probably also love: 3 Benefits of Recreating an Open Office with Zoom and How We Set & Track Goals at Sweet Fish Check out these resources we mentioned during the episode: Asana Figma InVision Status Hero Clockwise Zoom Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify. Tired of just hearing our voices? Now you can watch every episode of B2B Growth on YouTube.

Jun 5, 2020 • 9min
#Remote 1: Stop Trying to Control Everyone's Remote Experience
Welcome to Remote, a new series hosted by Ryan Drawdy, Director of Culture and People Ops at Sweet Fish Media, which has been a fully remote team for the entirety of its existence. In this series, Ryan distills some of the most important discoveries he's made as a Director of Culture at a remote company and shares them with you. For those of you a bit newer to the distributed game, this series can save you a few months—or even years—of trial and error. Episode 1 is all about how your team can create their own remote experience. They don't need you to do it.

Jun 4, 2020 • 52min
#CX 55: When Customers Want To Talk To A Human w/ Samantha Stone
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Samantha Stone, founder and CMO of The Marketing Advisory Network, about communicating with customers in times of confusion, frustration, and anxiety. Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player: Apple Podcasts Spotify Stitcher Google Play Google Podcasts

Jun 3, 2020 • 28min
#CategoryCreation 22: Why Category Creators Need to Create Contrast w/ Brad Zomick
In this episode of the #CategoryCreation series, we talk to Brad Zomick, former VP of Marketing at Pathgather and Degreed. Brad explains why if you want the world to see the need for your new category, you have to create sharp contrast with categories that already exist.

Jun 3, 2020 • 19min
1272: What CEO's Need to Know About Leading a Remote Team w/ Daniel Ramsey
In this episode we talk to Daniel Ramsey, Co-Founder & CEO at MyOutDesk. If you like this episode, you'll probably also love: 3 Benefits of Recreating an Open Office with Zoom Checkout these resources we mentioned during the episode: John Belizaire the Co-Host of B2B Growth and CEO of CEO Playbook To get a copy of the Go Remote Guide, Text MOD to 31196. Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify. Tired of just hearing our voices? Now you can watch every episode of B2B Growth on YouTube.

Jun 2, 2020 • 21min
1271: Pain Points for Prospects (& What to Do About Them) w/ Adam Springer
In this episode we talk to Adam Springer, Found of Startup Sales and Co-Host of Startup Sales Podcast. If you like this episode, you'll probably also love: 4 Strategies to Become a Master Negotiator in B2B Sales (Part 1) and Why Deal Killers Are More Important Than Deal Makers in B2B Sales (Part 2) with Chris Voss Author of Never Split the Difference Learn how to map out your prospect's pain points in this video Defining Your Value Proposition Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify. Tired of just hearing our voices? Now you can watch every episode of B2B Growth on YouTube.

Jun 2, 2020 • 5min
#NewPodcast: Toolbox for the Trades
In this episode of the #NewPodcast series, we share a part of the first episode - Treat Everyone the Same: Life Advice from the CEO of Goettl - Ken Goodrich Toolbox for the Trades is a podcast where top service professionals share the tips, tricks, and tactics they use to succeed in their industry. This podcast is brought to you by ServiceTitan—the leading home and commercial field service software. Episodes will feature stories and strategies to help contractors grow and scale their service business. Check out the new show in your favorite podcast player: Apple Podcasts Spotify Stitcher Google

Jun 1, 2020 • 25min
1270: 5 Keys to Double Your Inbound Lead Conversion Rate w/ Nicolas Vandenberghe
In this episode we talk to Nicolas Vandenberghe, CEO at Chili Piper. If you like this episode, you'll probably also love: Why You Should Ramp Up Your Content Marketing Right Now with Chris Walker Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast. Check out Casted in action at casted.us/growth Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify. Tired of just hearing our voices? Now you can watch every episode of B2B Growth on YouTube.

Jun 1, 2020 • 43min
#Sales 2: Sales Cybernetics Defined: How it Replaces Humans with AI w/ Justin Michael
Silicon Valley veteran and sales cybernetics mastermind, Justin Michael, Regional Vice President of Sales at YouAppi, brings an enormous amount of research and knowledge to the AI sales space and kills it. What we talked about: Deep dive into the psychology behind the sales process How AI can catapult your sales forward Being ahead of the tech curve You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify. This #Sales episode is hosted by Patrick Downs, Sales Enablement & Training Manager at Pandadoc.

May 31, 2020 • 39min
#BTC 27: 10 Ways to Get Thousands of Views on Your LinkedIn Content
In this episode of the #BehindTheCurtain Series, James & Logan talk about the 10 specific tactics for growing your reach on LinkedIn. If you like this episode, you'll probably also love: Why You Should Ramp Up Your Content Marketing Right Now with Chris Walker 4 Specific Ways to Leave Thoughtful Comments on LinkedIn Posts with James Carbary and Logan Lyles LinkedIn 2020 Is Like Facebook 2012 with Gary Vaynerchuk And James' LinkedIn Post: You need to be more strategic with your LinkedIn headline Sweet Fish is hiring! Click here to learn more. Want to get your copy of James' book, Content-Based Networking? It's available on Amazon now: http://bit.ly/content-basednetworking If you want it in audiobook format, just search Content-Based Networking or James Carbary on Audible.


