B2B Growth
Sweet Fish
Sharing lessons learned from the best content on the internet with B2B marketers.
Episodes
Mentioned books
Jul 10, 2020 • 21min
1294: Tackling Your 1st 90 Days as a CMO w/ Sophie Hedestad
In this episode we talk to Sophie Hedestad, CMO at Netigate. If you like this episode, you'll probably also love... ...this past episode: 5 Tips for Managing a Fully Remote Marketing Team Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify. Tired of just hearing our voices? Now you can watch every episode of B2B Growth on YouTube.
Jul 9, 2020 • 23min
1293: 3 Steps to Tell Better Customer Stories w/ Garret Weigel
In this episode we talk to Garret Weigel, Customer Content Marketing Manager at Mendix. Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.
Jul 9, 2020 • 42min
#CX 60: Personal Brand as the New Company Brand w/ Ed Breault
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Ed Breault, CMO at Aprimo, about humanizing your brand and delivering on your brand promise by empowering your people. Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player: Apple Podcasts Spotify Sticher Google Play Google Podcasts
Jul 8, 2020 • 48min
#CEO 8: Culture Should be Curious-Are You Inspiring Curiosity in Your Team? w/ Corey Thomas
Corey Thomas isn’t in the role he thought he’d be as Chairman and CEO of Rapid7, but 7 years, a ton of successes, a failure or 3 and an impressive and enviable culture, show that sometimes our paths lead us exactly where we belong. Corey Thomas, Chairman & CEO, Rapid7 What we talked about: Core leadership guidelines for building a curious culture The many ways problem solving is your main role as a CEO Strength and empathy when your team needs you most Check out some resources that were mentioned on the show: What You Do Is Who You Are by Ben Horowitz The Outsiders by William Thorndike other books: The Guns of August Related Article on the CEOPLAYBOOK blog: What’s Your CEO Superpower? If you have a question, join the discussion on Instagram @ceoplaybook.co This #CEO episode is hosted by John Belizaire, CEO at Soluna and Editor of the CEOPLAYBOOK. You can find this interview, and many more, by subscribing to the #CEO series at the B2B Growth Show on Apple Podcasts, on Spotify, or here.
Jul 8, 2020 • 29min
#CBN 14: ROI Positive in 28 Days with a B2B Podcast w/ Dylan Hey
In this episode of the Content-Based Networking series, we talk to Dylan Hey, Co-Founder and CEO at Hey Digital and the Host of The SaaS Marketing Show. If you like this episode, you'll probably also love... ...this past episode: How to Name A B2B Podcast: Tips & An Unconventional Trick ...and this book: Content-Based Networking: How to Instantly Connect with Anyone You Want to Know ...and this podcast: The Saas Marketing Show Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.
Jul 8, 2020 • 20min
1292: What a Record Label Can Teach B2B Marketers About Building a Brand w/ Alex Heddle
In this episode we talk to Alex Heddle, Vice President of Publishing at Big Machine Music. Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.
Jul 7, 2020 • 25min
1291: Leading an Effective Marketing Team During Times of Crisis w/ Cindy Brown
In this episode we talk to Cindy Brown, Chief Revenue Officer at ViralGains. If you like this episode, you'll probably also love... ...these past episodes: 5 Tips for Managing a Fully Remote Marketing Team with Lori Sullivan How to Empower Your Team to Make Better Decisions with Bill Reed and Logan Lyles Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.
Jul 7, 2020 • 29min
#H2H 15: Changes Along The Way - An Interview w/ Matt Heinz
In this Human2Human #H2H Episode, Carlos Hidalgo sits down with Matt Heinz, Founder, and CEO of Heinz Marketing to discuss what changes have occurred in B2B marketing and if we are truly becoming more human and what we can do to connect better with our buyers.
Jul 6, 2020 • 25min
#Agency 14: Content Paralysis: What It Is & How to Avoid It w/ Xenia Muntean
In this featured episode, Sharon Toerek chats with Xenia Muntean, Co-Founder and CEO of Planable. Use the following links to subscribe in your favorite podcast player: Apple Podcasts Spotify Google Podcasts Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.
Jul 5, 2020 • 16min
#BTC 31: 5 Reasons It's Not Too Late to Launch a Podcast
In this episode of the #BehindTheCurtain Series, Logan Lyles & Rita Richa talk about whether or not it's too late to launch a podcast for your brand. Spoiler: No! We share 5 reasons (OK, there's a bonus 6th reason) why it's not too late to launch a podcast in 2020. But, don't just take our word, others are saying it too. Check 'em out here: The Audacity to Podcast and... The Chartable Blog Sweet Fish is hiring! Click here to learn more. Want to get your copy of James' book, Content-Based Networking? It's available on Amazon now: http://bit.ly/content-basednetworking If you want it in audiobook format, just search Content-Based Networking or James Carbary on Audible.
