

B2B Growth
Sweet Fish
Sharing lessons learned from the best content on the internet with B2B marketers.
Episodes
Mentioned books

8 snips
Nov 11, 2020 • 12min
2 Ways to Develop Points of View for Your Company or Personal Brand
In this episode James shares 2 ways to develop your personal brand.

Nov 10, 2020 • 5min
#NewPodcast: First Business Bank
The First Business Bank Podcast is a podcast for business owners and leaders — anyone helping to advance the social and economic standing of their employees, investors, families, and communities. Nothing is more important to a thriving economy than visionary entrepreneurs determined to succeed. As a business-focused bank that works every day with business leaders, this podcast details what we see working in highly successful businesses today. Each episode features an interview discussing business practices on topics such as company culture, communication, financial risk, strategic planning, financial performance, business continuity plans, sales strategies, foundational beliefs, and more.

Nov 10, 2020 • 12min
Why Quantity (VS. Quality) Is How You Win With Content Marketing
In this episode Dan Sanchez discusses how to win with content marketing.

Nov 9, 2020 • 12min
Our Unique Approach to Original Research
In this episode, James Carbary shares his unique approach to original research.

Nov 6, 2020 • 10min
Start Paying Customers to Join Your Sales Calls
In this episode James Carbary shares why you should start paying your customers to join your sales calls.

Nov 4, 2020 • 5min
Introducing a New Podcast: On the Whistle
On the Whistle explores the impact that coaches, teachers and administrators from schools and youth organizations have on improving young people’s lives. Each episode features topics such as resilience, leadership, responsibility, and self-awareness as we examine the journey every athlete and mentor takes from the heart to the mind.

Nov 4, 2020 • 38min
How Enterprise SaaS Startups Should Fundraise
It’s hard enough being a startup. Try being a startup that has to create its own category. Not only do you have to convince investors of your idea, but you also have to prove to buyers that they have a problem that needs fixing. In other words, earning revenue for an early enterprise software startup is tough. Alex Rubalcava, founder of Stage Venture Partners, shares some expert advice on early-stage fundraising.

Nov 3, 2020 • 23min
3 Steps to Owning Your Marketing Career
In this episode we talk to Hannah Mans, Director of Account Based Marketing at Directive.

Nov 3, 2020 • 44min
10 Tips To Build A Community w/ Sangram Vajre
Sangram Vajre, cofounder and Chief Evangelist at Terminus and founder of #FlipMyFunnel and Peak Community, shares 10 tips for building a community, including focusing on the problem, bringing competitors together, and generating engagement. They also discuss the impact of the pandemic, the importance of storytelling, and charity water's innovation in addressing lack of clean water.

Oct 29, 2020 • 44min
4 Ways To Improve Customer Feedback
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Aaron Weiche, CEO of GatherUp, about four ways to be more effective collecting and using customer feedback.


