Sangram Vajre, cofounder and Chief Evangelist at Terminus and founder of #FlipMyFunnel and Peak Community, shares 10 tips for building a community, including focusing on the problem, bringing competitors together, and generating engagement. They also discuss the impact of the pandemic, the importance of storytelling, and charity water's innovation in addressing lack of clean water.
Building a community fosters growth, engagement, and support for businesses and organizations.
Sharing meaningful stories helps businesses connect with their community and build a strong rapport.
Deep dives
The Importance of Building Communities
Building a community is one of the best ways for businesses and organizations to move forward. By creating a community, businesses can foster growth, engagement, and provide support to their target audience.
The Power of Storytelling
Telling meaningful stories is a powerful way to engage with an audience. By sharing personal experiences, lessons learned, and authentic narratives, businesses can connect with their community and build a strong rapport.
The Value of Thought Leaders and Practitioners
Bringing together thought leaders and practitioners who are passionate about a problem can greatly benefit a community. This mix of expertise provides valuable insights and practical advice to community members, fostering learning and growth.
The Role of Competitors in Building Communities
Contrary to what may seem intuitive, involving competitors can contribute to the success of a community. Collaborating with competitors allows for the creation of industry events and conferences that attract a wider audience and establish the organization as a leader in the field.
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Sangram Vajre, cofounder and Chief Evangelist at Terminus and founder of #FlipMyFunnel and Peak Community, about 10 specific tips to build a category and a community.
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