B2B Growth

In this episode, Sweet Fish Media's very own Lesley Crews shares goals for a month-long deep dive into the topic of demand generation and explains what you can expect from this month's episodes.

Chatbots get a bad rap. But there’s an artful way to use them so that they help your brand rather than hurt it.In this episode, Andie Ostrowski, Marketing Manager at SportsEngine, chats with Timmy Bauer about how a Facebook messenger bot increased her company’s conversions by 50%.They discuss:Using the ManyChat bot in Facebook MessengerWhy SportsEngine decided to use chatbotsWho should be using this and how they should go about doing itNever miss an episode by subscribing to B2B Growth on Apple Podcasts, Spotify, or wherever you listen to podcasts.

In this episode, James Carbary and Dan Sanchez talk to Charlie Saunders and Christie Fusco, co-founders of marketing operations platform CS2, about 4 things your marketing ops person is thinking but won’t tell you.

In this episode, Dan shares a 5-part B2B Marketing Podcast Plan.

In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Paul Ross, Master Hypnotist, Master Practitioner of NLP, and author of Subtle Words That Sell, about leveraging the power of language to guide people to the right decision.Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by subscribing to the show in your favorite podcast player.

It’s the age-old question: Which should be built out first — product or audience?As marketers, we’re used to being handed a product and told to find the audience. However, Kathleen Booth, VP of Marketing at clean.io and host of Inbound Success, makes an argument for an audience-first approach in today’s episode.Plus, she talks about… Advice for new companies that want to build an audience but also need revenueHow to future-proof your content against new privacy regulationsThe important differences between subscribers and membersBuilding vs. buying an audienceResources mentioned:Content Inc. by Joe PulizziKilling Marketing by Joe Pulizzi & Robert Rosekathleen-booth.comNever miss an episode by subscribing to B2B Growth on Apple Podcasts, Spotify, or wherever you listen to podcasts.

In this episode of B2B Growth, James Carbary and Dan Sanchez talk to content marketing genius Sujan Patel, co-founder of sales engagement platform Mailshake, about how he built and grew his career with content marketing. They also talked about: How he got into content marketingContent marketing strategies he’s experimented withLessons he’s learned on SEOHow he finds and works with influential practitionersWhat he’s currently working on

In this 23rd episode of the Books series, Douglas Burdett, Founder of ARTILLERY, and James Muir, author of "The Perfect Close" , recap some of the key ideas from the marketing and sales books recently featured on The Marketing Book Podcast .

Company pages are dead.At least, that’s what I thought…Until I saw Daniel Murray’s page ‘The Marketing Millennials’ go from 0 to 25,000+ followers in just 4 months. On today's episode, Murray joins Dan Sanchez and James Carbary to discuss how he gained so much traction in such a short amount of time.

In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Isabelle Papoulias, CMO at Mediafly, about taking care of your team members and expanding your go-to-market motions when you're growing through