B2B Growth How & Why to Take an Audience-First Approach
Mar 26, 2021
28:36
It’s the age-old question: Which should be built out first — product or audience?
As marketers, we’re used to being handed a product and told to find the audience. However, Kathleen Booth, VP of Marketing at clean.io and host of Inbound Success, makes an argument for an audience-first approach in today’s episode.
Plus, she talks about…
Advice for new companies that want to build an audience but also need revenue
How to future-proof your content against new privacy regulations
The important differences between subscribers and members
Building vs. buying an audience
Resources mentioned:
Content Inc. by Joe Pulizzi
Killing Marketing by Joe Pulizzi & Robert Rose
kathleen-booth.com
Never miss an episode by subscribing to B2B Growth on Apple Podcasts, Spotify, or wherever you listen to podcasts.
As marketers, we’re used to being handed a product and told to find the audience. However, Kathleen Booth, VP of Marketing at clean.io and host of Inbound Success, makes an argument for an audience-first approach in today’s episode.
Plus, she talks about…
Advice for new companies that want to build an audience but also need revenue
How to future-proof your content against new privacy regulations
The important differences between subscribers and members
Building vs. buying an audience
Resources mentioned:
Content Inc. by Joe Pulizzi
Killing Marketing by Joe Pulizzi & Robert Rose
kathleen-booth.com
Never miss an episode by subscribing to B2B Growth on Apple Podcasts, Spotify, or wherever you listen to podcasts.