B2B Growth
Sweet Fish
Sharing lessons learned from the best content on the internet with B2B marketers.
Episodes
Mentioned books
Aug 10, 2021 • 29min
How to Think Differently in the B2B Space
In today's episode, Lesley Crews talks with Cinnamon Denise, Sweet Fish's very own launch specialist.
Aug 9, 2021 • 31min
Stop Trying to Take Credit for Everything w/ Nate Skinner
In this episode, we talk with Nate Skinner , Global SVP of Marketing for Oracle Advertising and CX.Check out this recent article from Nate: Celebrating the Contributions of Women in the Workplace Every Day of the Year
Aug 6, 2021 • 35min
Why Marketing Leaders Aren't Taken Seriously (& What to Do About It)
In this episode, we talk to Mark Stouse, Chairman & CEO of Proof Analytics & Host of Accelerating Value on Apple Podcasts.
Aug 5, 2021 • 31min
How the Bottom Up Adoption Model Contributes to a Long-Lasting Brand
In this episode, we talk to Joanie Wang, Director of Marketing and Brand at Expensify
Aug 4, 2021 • 22min
Get Even More Out of Customer Data
In this episode, we talk to Lynne Capozzi, CMO at Acquia
Aug 2, 2021 • 36min
Achieving Clarity in Uncertain Times
In this episode, we talk to Dave King, Head of Marketing at Asana.
Aug 1, 2021 • 34min
Why & How Thought Leadership Should be a Community Effort
In this episode, Dan Sanchez talks with Becca Bycott who is the Director of Thought Leadership and Engagement at FiscalNote. They discuss why thought leadership should not be developed in isolation, how to include others in the conversation, and the results they have seen from brining a variety of people together to speak to todays challenges.
Jul 30, 2021 • 40min
How Narrative, Category, & Community Work Together to Create a Brand Flywheel
In this episode, Dan Sanchez talks with Kalim Aull about his new model called the Brand Evolution Flywheel that incorporates a Strategic Narrative, Category Design, and Community Building into one fine art. Take a look at the visual model he created for reference: https://sweetfishmedia.com/wp-content/uploads/2021/07/Brand-Evolution-Flyweeh.png
Jul 30, 2021 • 26min
Practical Tips for Future CMOs
In this episode, we talk to Christelle Flahaux, Vice President of Marketing at FortressIQ.
Jul 29, 2021 • 28min
The Process of Discovering An Emerging Category As a Startup
In this episode, Dan Sanchez talks with Patrick Lowndes who is Patrick Lowndes who is a Product Management Director at ServiceNow. They dive deep into Patricks journey as a startup founder navigating and fighting for the emerging category of SaaS asset management before being acquired by ServiceNow.
