B2B Growth
Sweet Fish
Sharing lessons learned from the best content on the internet with B2B marketers.
Episodes
Mentioned books
Aug 25, 2021 • 37min
What Have You Done for Your Customer Today?
In this episode, Olivia Hurley talks to Gizem Ozbay, Global Marketing Director, Integrated Marketing at Abbott
Aug 24, 2021 • 32min
The Compelling Case for Abandoning Email Automation for Prospecting
In this episode, Olivia Hurley talks to Mike Herron, Head of Marketing @ Lukka
Aug 21, 2021 • 19min
What Marketing Wishes Sales Knew
In this episode, we talk with Dan Sanchez, Director of Audience Growth at Sweet Fish Media.
Aug 19, 2021 • 17min
Think About Field Marketing Differently
In this episode, we speak with Heidi Eisenstein, VP of Global F ield Marketing and Event Strategy for CX at Oracle.
Aug 18, 2021 • 29min
How to Make ABM More Personal for Large & Small Accounts
In this episode, Dan Sanchez talks with Kristina Jaramillo who is the president of Personal ABM. Kristina shared her approach for how to get the attention of large accounts through a high customized and personal approach as well as some ideas for companies targeting small accounts.
Aug 17, 2021 • 15min
Create a Content Waterwheel That Accelerates the Impact of Your Content Marketing
In this episode, Dan Sanchez discusses (and practices) an idea of combining three content marketing disciplines in order to get the most leverage with each piece of content.
Aug 16, 2021 • 31min
The Next Frontier of Content Marketing: Performance Tracking
In this episode, Olivia Hurley talks to Joe Hanson, Senior Content Marketing Manager, at Observe.ai
Aug 13, 2021 • 24min
If it Doesn't Close it Doesn't Matter
In this episode, we talk to Ryan McCurdy, Vice President of Global Demand Generation at Lacework
Aug 12, 2021 • 15min
YoY Growth of Podcasting & What It Means for B2B Marketers
In this episode, Dan Sanchez talks about current news around Spotify's recent acquisitions, podcast ad revenue growth, and the NBA's partnership with iHeart Radio. He then breaks down why it should matter to B2B marketers and where it's all going.
Aug 11, 2021 • 38min
Why B2B Marketers Need to Stop Playing it Safe
In this episode, we talk to Ryan Bonnici, CMO at Whereby
