B2B Growth

In this episode, Benji talks to Lisa Cox, Director of Marketing at Teak & Twine.Today's conversation is all about instilling a culture of learning within your team. Exploring creative ways to do this through goal setting and special projects.

In this episode, Benji interviews Vanessa Dreifuss, the VP of product and marketing at Unito.The conversation breaks down the power of a focused I.C.P and how to get there. Vanessa shares how using analysis, synthesis, and definition can lock in your persona and cultivate company-wide alignment and momentum.

In this episode Benji talks to Diana Mitchell, Community Manager here at Sweet Fish Media.There is a lot of discussion these days around community, there is a hunger for it, especially as we navigate the virtual work space. Diana is sharing some exciting news on the community we are forming here at Sweet Fish, top marketers coming together to share, learn, and grow.Interested in Marketing Squad? Email Diana: Diana.mitchell@sweetfishmedia.com

In this episode, Benji talks to Rebeca Silver, SVP Marketing at LetsGetChecked.When the pandemic forced Rebecca to take a live event, virtual, she realized all the added benefits of hosting these meetups online. In this discussion Rebecca breaks down the tools you need to pull off a fantastic event and more importantly what to do after the event to ensure you and your guests get everything out of it.

In this episode Benji talks to Chuck Hengel, CEO and Founder of Marketing Architects.This discussion centers on 4 distinct moments in Chucks 25+ years career where crisis built resilience, creativity, and unity in his team. Discussion includes how we can actively choose our response and the process necessary to make our organizations "anti-fragile".

In this episode, Benji talks to Patrick Ward, VP of marketing at Rootstrap.Today's conversation is a lively discussion around the power of a side hustle. How it can help fuel your day job, and add energy to your marketing team.

In this episode, Benji talks to Jordan Crawford, Co-Founder of Blueprint Data.We discuss the importance of targeting and decoding pain, and how we can start to see patterns that will allow us to score our serviceable market at scale. Jordan provided several resources, you can find the links below.Customer Discovery Worksheet Get 11-30% positive reply rates on cold email How to Go-to-Market in 2022

In this episode, Benji chats with Emily Brady, Creative Content Lead at Sweet Fish.Can B2B brands thrive on TikTok? What are best practices? How can we effectively repurpose on the platform? Emily gives unique insights as a creator, actively trying and testing things.

In this episode, Benji talks to Mike Goldberg, Global Director of Content Marketing at the CFA Institute.When faced with a complex value proposition Mike pivoted to a unique content strategy. Playing off the Super Bowl, Mike created a football-themed campaign to help showcase the engineers that set the company apart. This episode is a breakdown of that campaign, with practical lessons in creativity and communication.

In this episode, Benji interviews Eva Sasson, Head of Marketing at Argyle. The discussion is all about considering the question: Should we build or buy? This applies internally to our teams and tools, as well as externally and how we market the solutions we offer.