GTM AI Podcast with Coach K and Jonathan Moss

www.gtmaiacademy.com www.aibusinessnetwork.ai www.yoodli.ai Connect with Varun: https://www.linkedin.com/in/varun-puri001/ Why Communication Is THE New Competitive Advantage for GTM Varun Puri, CEO of Yoodli, explains why AI role plays aren't just a feature—they're the future of how sales teams practice and win. From his days running special projects at Google under Sergey Brin to building a platform used by Fortune 50 companies, Varun shares what most AI misses about communication, why information commoditization changes everything, and why the best sales coaches are partnering with (not competing against) AI. If you're in GTM, enablement, or sales leadership, this is essential. TIMESTAMPS: 00:00 — Intro 00:30 — Varun's Journey: Google to Yoodli 02:00 — The Real Problem: Access Inequality in Communication Training 05:00 — What Is Yoodli? (Beyond the Hype) 06:00 — Why 90% of AI Role Plays Miss the Point 09:00 — The Technology Stack: Why It's Not Just a GPT Wrapper 11:00 — Enterprise Differentiation & Verticalization 14:00 — The Future of Learning: AI Tutors + Dynamic Coaching 16:00 — Augment, Don't Replace: The Philosophy Behind Yoodli 18:00 — How AI Amplifies Humans (Not Replaces Them) 20:00 — What Varun Actually Uses AI For 21:00 — His Real Conviction: Information Is Becoming Free 24:00 — Why Communication Skills Are the Last Moat 25:00 — The Deeper Problem: Behavior Change Over Tech KEY QUOTES: "Two out of three people struggle with communication confidence." "You can use Excel, but there's a reason you use a CRM." "When information becomes a commodity, the only thing that separates top performers is how they show up. More on AI + GTM: Intelligence Architecture Framework Why AI Role Plays Aren't Going Away The Future of Sales Enablement

www.gtmaiacademy.com www.aibusinessnetwork.ai www.evergrowth.io https://www.linkedin.com/in/jbdaguene/ In this episode of the GTM AI Podcast, host Jonathan Kvarfordt (Coach K) sits down with JB Degune, CEO and founder of Evergrowth. They discuss JB's journey into the SaaS business world, starting with his success at Trustpilot and leading up to the founding of Evergrowth. JB shares how Evergrowth leverages AI agents to enhance sales processes, making them more customer-centric. Listen in to learn about the challenges and breakthroughs in integrating AI into sales, the importance of having a clear value proposition, and how AI can significantly boost productivity and efficiency in GTM teams. Explore real-world use cases, compare Evergrowth’s solutions to other tools like Clay, and get insights into the future of AI in the sales industry. 00:00 Introduction and Guest Welcome 01:02 JB's Journey into SaaS and Trustpilot 02:56 Founding Evergrowth and Early Challenges 04:11 The Impact of AI on Lead Research 05:05 Evergrowth's GTM Strategy and AI Agents 16:57 Real-World Use Cases and Success Stories 22:05 Future of Sales with AI and Buyer Agents 25:05 Conclusion and Farewell

www.gtmaiacademy.com www.aibusinessnetwork.ai www.chilipiper.com Connect with Alina: https://www.linkedin.com/in/alinav/ In this conversation with Coach K, Alina—Co-CEO of Chili Piper—reveals the uncomfortable truth about AI that nobody's talking about: it won't replace your job, but it WILL force you to completely reinvent yourself. She walks through her journey from communist Romania with a "CEO or bust" mentality, to a devastating realization that she couldn't save everyone, to now leading a company navigating the biggest technological shift of our lifetime. But here's the thing—she's not afraid anymore. And she explains exactly why you shouldn't be either. WHAT YOU'LL LEARN: How Alina went from paralyzed confusion about AI replacing her employees to genuinely excited about what's possible. She breaks down the one thing most companies get wrong when building AI infrastructure (hint: it's not about the tools—it's about alignment). You'll hear the behind-the-scenes story of how Chili Piper unified their data across sales, marketing, and customer success into Snowflake, then used it to answer questions like "Why do buyers actually switch to us?" and "What messages actually move deals?" The answer? It took locking their team in a room and forcing executives to leave their egos at the door. Then she shares the framework for automating soul-crushing tasks without destroying your team—and why the future of GTM is actually MORE human, not less. THE MINDSET SHIFT: The biggest insight isn't about technology. It's this: AI amplifies what makes YOU unique. It can't replace you. It can augment you. And everyone who's terrified right now is missing the most important opportunity of their career. "We're all phoenixes in the ashes right now," Alina says. This is the conversation about what that actually means—and what you need to do about it. PERFECT FOR: GTM leaders, founders, SDRs, marketers, anyone feeling overwhelmed by AI and wondering where to actually start.

Hector Forwood, CEO of Flooencer and a B2B influencer marketing guru, shares compelling insights from over 1,000 sponsored campaigns. He reveals a staggering 37% price hike in creator rates and critiques poor CPM metrics brands are facing. The conversation dives into the balance between AI-generated content and genuine human storytelling, emphasizing the need for authenticity. Hector also discusses the future of SaaS pricing and the innovative use of no-code tools. With predictions about AI's limited future improvements, this chat is packed with actionable strategies for marketers.

www.gtmaiacademy.com www.aibusinessnetwork.ai Connect with Navin: https://www.linkedin.com/in/navinpersaud/ www.1password.com AI in Rev Ops: Insights from Navin Persaud, VP at 1Password - GTM AI Podcast In this episode of the GTM AI Podcast, host Jonathan Kvarfordt, aka Coach K, sits down with Navin Persaud, the VP of Rev Ops at 1Password. Navin shares his career journey from aspiring lawyer to tech enthusiast, his experiences at IBM, and his role in revolutionizing revenue operations at 1Password. The discussion delves into how AI is used in rev ops, the importance of defining problems before implementing AI solutions, and the criteria for selecting AI tech in a security-conscious environment. Navin also highlights the unmatched value of momentum in enhancing sales processes, offering product feedback, and improving sales coaching. This episode is packed with insights for anyone in rev ops, sales, and AI implementation. 00:00 Introduction and Guest Welcome 00:40 Navin Persaud's Career Journey 02:11 AI in Rev Ops: Opportunities and Challenges 04:46 The Importance of Empathy in Rev Ops 06:02 AI Implementation Strategies 09:13 Security Concerns with AI 12:36 Future of AI in Rev Ops 20:28 Momentum's Impact on Rev Ops 27:44 Closing Remarks and Appreciation

www.gtmaiacademy.com www.aibusinessnetwork.ai https://www.surepeople.com/ Russell-> https://www.linkedin.com/in/russell-mikowski-a349903/ GTM AI Podcast Episode: Russell Mikowski on AI-Powered Psychometrics and the Human Advantage In this episode, Jonathan Kvarfordt interviews Russell Mikowski, CEO of SurePeople, about revolutionizing workplace psychometrics through AI integration. Russell shares his unconventional journey from DJ and poker player to CEO, and reveals why personality-driven collaboration becomes MORE critical as AI automates routine tasks. The conversation explores how organizations can optimize human interactions, the "desk drawer problem" with traditional assessments, and the future of AI agents that understand personality psychology. Russell explains how traditional psychometric assessments fail to deliver ongoing value. Key Quote: "The results of those assessments are often metaphorically stuffed into our desk drawers, sometimes literally in Manila folders and kind of die there. Right? So sure people is looking to completely disrupt the traditional psychometric world by democratizing access to psychometrics across organizations." Discussion of SurePeople's approach to personality measurement and real-time application. Key Quote: "Prism is the most accurate psychometric on the market today. So we're comfortable that our tool is the appropriate vehicle for powering interactions that matter in moments that matter on platforms that you already use." Russell explains how personality insights drive tangible business outcomes. Key Quote: "Should they be leading with the why? Because the group leans towards Big picture thinking... Or should they get straight to the details and the data? Because this group doesn't care at all about how your kids are, or even why the company has made this decision." Key Quote: "Culture begets performance right. If people feel seen, heard, and understood, they're less likely to be flight risks, they're less likely to be quiet quitting, they're less likely to be negatively impacted by a slack message that they took the wrong way." Exploring how personality data could enhance AI communications and reduce "robot speak." Key Quote: "What if your personality, as determined by a psychometric, could be essentially fed into an agent to make the language that it uses sound more like you. And then there would be consistency, perhaps, between that initial automated outreach, and how you actually act when you get on a demo with someone." Russell's core thesis on why human interactions become more valuable, not less, as AI advances. Key Quote: "The expected output, and you know, in a related manner, the value of each human individual on teams is rising right?... So the optimization of the interaction, the communication, the collaboration between more valuable than ever human resources." Key Quote: "As a big picture thinker... I'm bad with details. I'm horrible with lists... But where AI can stay on top of those for me make reminders and keep me informed... That's freeing up my time to think creatively about what the next great product might be." Russell shares surprising findings about who adopts AI-powered personality tools. Key Quote: "A pattern is starting to form that would show people who have more what we would call precise personality types. So those are like your architects, your scientists, your research... are more likely to use our tools more often." Information on accessing the PRISM assessment and company contact details. Key Quote: "Any company that wants to deploy the assessment between 50 and a thousand employees just simply schedule a demo via our site, and we'll give you the option to roll it out for free forever to all of your employees."

www.gtmaipodcast.com www.aibusinessnetwork.ai www.gtmaiacademy.com For Harald go to : https://go.buroventures.com/ or Linkedin: https://www.linkedin.com/in/haraldroine/ The Genesis of a Marketing Innovator Harald's journey into the world of digital marketing began at the age of 11. Motivated by a passion for video games and a push from his father to develop productive skills, he taught himself to program and create websites. By 16, his interests had expanded to Bitcoin and digital innovation. Over the years, he has cultivated vast expertise in digital marketing, focusing on value-based approaches and technological advancements. Traditional marketing often hinges on showcasing product features or benefits. Harald, however, advocates for a "value-first" approach. This strategy focuses on offering genuine value to the audience before making any pitches. The idea is simple yet impactful—by providing valuable insights or resources, businesses build trust and reciprocity, which naturally encourages audiences to engage further. Harald envisions AI as a revolutionary tool in marketing, capable of automating numerous functions and processes. He outlines a future where AI will not just assist but transform how businesses interact with their audiences. The ability for AI to understand complex input-output processes within a company and mimic human strategic and creative tasks marks a significant shift. This perspective aligns with the belief that AI will soon facilitate AI-to-AI interactions, streamlining operations like marketing and customer relations. A key takeaway from the discussion was the application of AI in generating leads and engaging customers. Bureau Ventures leverages AI to automate content creation, enabling more efficient and effective marketing strategies. AI-driven systems can analyze a business's offerings, identify audience pain points, and produce content that resonates with potential customers. As a result, businesses can focus more on strategic growth and less on manual content development. With AI poised to redefine the landscape of business operations, Harald emphasizes the importance of building owned media channels that businesses control entirely. This strategy will help companies build digital real estate that withstand external changes, ensuring sustainable outreach and engagement. He also touches on AI’s potential to revolutionize client success systems through automated satisfaction and performance measures, enhancing customer experiences and outcomes. If you want to create a system that gathers hundreds of leads that come to you, Harald is the man to talk to. More details about Bureau Ventures and their innovative approaches can be explored through their website. As AI continues to evolve, the strategies shared by Harald offer a compelling direction for marketers seeking to stay ahead of the curve.

www.gtmaiacademy.com www.aibusinessnetwork.ai https://www.linkedin.com/in/sanderssays/ GTMAI PodcastJoin Jonathan Kvarfordt as he hosts Tim Sanders, the VP of Research Insights at G2, on the G-T-M-A-I podcast. Tim shares his personal journey, passion for AI and music, and insights from his career, including working with Mark Cuban at AudioNet and Yahoo. The discussion explores the transformative power of AI in marketing, differences between traditional search engines and AI-driven answer engines, and the importance of generative engine optimization. Tim also delves into the concept of trust in AI, the future of marketing strategies, and how businesses can leverage AI to enhance effectiveness and velocity. This episode is packed with valuable takeaways for marketers, sales leaders, and AI enthusiasts. 00:00 Introduction and Guest Welcome 00:31 Tim Sanders' Background and Passions 01:27 Career Highlights and Key Experiences 02:45 Analog Synthesizers and Music Passion 03:47 AI in Marketing and Sales08:14 Trust and Adoption of AI15:03 Generative AI and SEO Strategies 30:18 Closing Remarks and Contact Information

In this discussion, Chad Sanderson, co-founder of Deep Human X, shares insights from his journey in AI integration for businesses. He emphasizes the crucial balance between human intelligence and AI, arguing that technology should enhance, not replace, human capabilities. The conversation touches on the rapid evolution of AI, the need for critical thinking in organizational culture, and innovative tools like the Harpa Chrome plugin. Chad highlights the importance of community in overcoming fears related to AI adoption and prepares leaders for the challenges ahead.

Dive into the transformative world of AI in sales with insights from industry expert Nate Varel. Discover how AI-native platforms are reshaping revenue enablement and enhancing customer experiences. The discussion raises thought-provoking questions about the future of sales roles and the seamless integration of technology within sales processes. Varel shares his journey, alongside fascinating comparisons between legacy and AI-driven systems. Get ready to explore a future where AI might redefine human roles in sales!