Selling In The Motor Trade

Paul shares his work journey from being a mechanic to running Brayleys, and some of his best practices.

This episode looks at the No.1 objection sales people have to deal with and share tips on to handle it.

The second of four fundamentals that have to be satisfied for anyone to anything.

David shares his views on the future of the motor trade in the UK, and some of his best practices, tips and ideas. A MUST LISTEN FOR ANYONE IN THE TRADE. https://symcotraining.co.uk/podcast/ (c) 2020 Symco Training Ltd.

In this Episode, Chris Wiseman, the managing director of Wessex Garages discusses how the motor industry has changed over the years and how his “Demo to your Door” and central call centre is adapting to the expectations of the consumer post covid-19. https://symcotraining.co.uk/podcast/ (c) 2020 Symco Training Ltd.

There are four fundamentals reasons why people buy things. You need to know what these fundamentals are so you can ensure you have covered them in any sales conversation. In this episode, Simon explores how, if the first fundamental is not satisfied within your sales process, you will create a shopper https://symcotraining.co.uk/podcast/ (c) 2020 Symco Training Ltd.

We all know that the only people who walk into a dealership are people who have made an appointment already, researched the life out of the car and know more about it than the sales person (or they are a mystery shopper!). This episode looks at what the customer expects and how to deal with those customer expectations to maximise the opportunity. https://symcotraining.co.uk/podcast/ (c) 2020 Symco Training Ltd.

In this episode we share ideas on how to keep the teams motivated. What motivates your sales people? Is your commission structure working for you and are sales people still “coin operated”. We break down to core elements of human motivation and discover cost effective tweaks you can be making today. https://symcotraining.co.uk/podcast/ (c) 2020 Symco Training Ltd. https://symcotraining.co.uk/podcast/ (c) 2020 Symco Training Ltd.

The Joe Duffy Group has been one of the fastest growing dealer groups in Ireland. In this episode, Gavin shares his experience of starting with the group 15 years ago when it had one BMW dealership to today where he oversees more than 20 dealerships. He shares his experience of that growth and where he feels the future lies for the group and the industry https://symcotraining.co.uk/podcast/ (c) 2020 Symco Training Ltd.

This weekly podcast will share best practice tips and ideas on how to sell more cars, improve your service department, improve your customer satisfaction index scores, and generally, in a nutshell, make more profit? Let's put some fun into the motor industry. What we aim to do with this podcast is share tips and ideas, not just from us, but in leaders the industry as well. https://symcotraining.co.uk/podcast/ (c) 2020 Symco Training Ltd.