INspired INsider Podcast

David Gonzalez is the founder of one of the leading joint venture partnership agencies, Simply The Coolest Affiliate Management Agency, which helps its business clients to generate more traffic and sales.  He is also the founder of the Austin-based Internet Marketing Party, which is a monthly business networking event for online marketers which has been held regularly since 2008. He runs other businesses including a licensing company, a beauty brand, and a health marketing company.  In this episode… Is a world where everyone wins possible? David Gonzalez believes so but only if everyone changes how they think about the world and the people in it. He says the era where people seek to eviscerate the competition or exploit others to get ahead in business and life needs to be over. But it’s no easy task and it would actually require people to be more inclined to giving and doing business that’s beyond themselves. That’s why he is inspired by people such as Nikola Tesla and Manoj Bhargava, whom he considers to be the universe’s top givers. David is an incredible entrepreneur and leader in the digital marketing space. He has a genuine interest to connect with people and it is clearly evident in how he elevates people in companies. And he is a genius at creating meaningful connections. In this Top Givers Series of INspired INsider, Dr. Jeremy Weisz interviews David Gonzalez of Simply The Coolest about what it means to do business beyond self, the people he considers the top givers in the universe and why he finds them inspiring, and his thoughts on what would happen if everyone had $800 million. He also shares how he overcame the biggest struggle he’s been through and why he recommends compartmentalizing the things that you can and cannot control. Stay tuned.

Josh Fonger is the CEO of Work the System Enterprises, a consulting firm that has attracted over 100,000 business owners from over 50 countries. He has personally consulted or coached over 500 business owners from more than 100 industries ranging from small startup businesses to large $500M enterprises. Josh has the unique ability to develop and implement systematic solutions to complex problems and he has also been recognized as the authority in Business Performance Architecture. In this episode… Most people are confined in their homes these days due to the COVID-19 pandemic. People are suddenly thrust with the need to adjust their lives around their current reality, and this includes homeschooling kids. While homeschooling isn’t the easiest thing to do, it can lead to unimaginable growth and opportunity-seeking skills in children. Josh Fonger admits that homeschooling isn’t made for everyone, but the ability to observe, adapt, and adjust that it fosters are values that business owners should have in order to grow their business and thrive. In this episode of INspiredINsider, Dr. Jeremy Weisz talks to Josh Fonger of Work the System Enterprises about the challenges and benefits of homeschooling and the importance of having the ability to identify opportunities and grab them. He also discusses how the Work the System philosophy and methodologies works, and the exciting new pipeline project they have for business owners. Stay tuned.

Rand Fishkin is the co-founder and CEO of SparkToro, a company that helps marketers, PR folks, entrepreneurs, and product builders to get audience intelligence without the need for expensive, time-consuming, inaccurate surveys. Before co-founding SparkToro, Rand is also the co-founder and former CEO of Moz, a company he founded with his mother after dropping out of the University of Washington 2 classes away from completing his degree. The company, which started as a blog called SEOmoz, attracted 30 million visitors annually and grew into a consulting business and now a software company.  He is the author of the book Lost and Founder: A Painfully Honest Field Guide to the Startup World. In this episode… When the name Rand Fishkin comes up, many are quick to think him as the co-founder and former CEO of Moz, the multimillion-dollar software business. But what you may not be too familiar with is that Moz was built during a recession. Having come through the trenches, Rand knows all too well what it’s like to grow a company in the middle of a recession. And with the increasingly negative impact of the COVID-19 pandemic on the economy, businesses are also facing the same challenging times as Rand did when he started Moz. Rand has learned many things during his time with Moz and one of them is how to best handle the direct and indirect impacts of building at a time of recession. He has since sold Moz and he founded and is currently the CEO of SparkToro. In this episode of INspiredINsider, Dr. Jeremy Weisz interviews Rand Fishkin about behind the scene stories of building Moz through a recession, why he had to step down as CEO of Moz, and the new challenges that he faced while building SparkToro. He also talks about what makes SparkToro unique in the industry and what it can do for businesses that no one else can. Stay tuned.

Paul Jarrett is the Co-Founder and CEO of Bulu, a company in the business of creating private-label subscription box businesses for some of the world's biggest brands such as Disney, Clorox, GNC, and Discovery Channel. Paul and his Co-Founder and wife, Stephanie, launched Bulu Box, Bulu's flagship program in 2012 as the 6th subscription box to the market.  Bulu pioneered taking subscription boxes from concept to creation and now they ship millions of boxes to happy subscribers nationwide. They specialize in working with multibillion-dollar retail brands by offering innovative solutions to go to consumers and they also offer ecommerce brands turnkey services such as customer service and fulfillment. Paul quickly gained recognition as a trailblazer and has been featured in the Entrepreneur Magazine, Forbes, PBS, Inc., CBS News, and many other major media outlets. In this episode… Everyone has their own story about growing up and their journey to business success. But not everyone moves from a trailer park in Lincoln, Nebraska to owning and running a business that ships millions of boxes to happy subscribers nationwide. Not everyone goes from packing boxes in a studio apartment to occupying a 100,000 square foot warehouse. That’s just a slice of the Paul Jarrett story.  Paul Jarrett is the CEO and Co-Founder of Bulu, the industry authority in creating private-label Subscription Box businesses for the world's largest retail brands. He grew up on the wrong side of the tracks, worked jobs he didn’t really enjoy and became a success story that will inspire people to aim for their own pot of gold. In this episode of INspiredINsider, Dr. Jeremy Weisz interviews Paul Jarrett about what it was like growing up and how his parents continue to influence him today. They discuss the struggles and challenges he has been through,  experiencing culture shock, reaching out and learning from successful people, and how he set his business apart from everyone else. It’s a packed episode so make sure to tune in..

James Thomson is an entrepreneur, eCommerce expert, and he is the founder of Buy Box Experts, a digital agency that provides executive-level advisory services and full-service management for brands selling online. They help businesses establish their brand and become unbeatable on Amazon. James was the former Business Head of Selling on Amazon and he developed the initial Fulfillment by Amazon (FBA), a nudge program that helped Amazon sellers generate an extra billion dollars in annual sales. In this episode… With social distancing becoming the new normal, more and more people are preferring to have their needs delivered to their doorsteps. Amazon’s foothold in the retail industry is growing as brands are starting to realize just how vital the platform can be in bringing sellers and consumers together. The caveat is that Amazon is going through some changes that will affect sellers, both old and new. Join Dr. Jeremy Weisz as he talks with certified Amazon experts and one of co-founders of Buy Box Experts, James Thomson, in this episode of INspiredINsider. They’ll be discussing the changes Amazon is rolling out, how the COVID-19 pandemic is affecting retailers on and off Amazon, the changes in consumer behavior, and how businesses can stay afloat despite the tumultuous condition of the economy today. Stay tuned.

Chris Mursau is the President of Topgrading, an agency that helps companies and individual managers hire top talents since 2001. Chris has conducted over 2,500 in-depth top rating assessments and has helped numerous people achieve their best potential. Chris’ list of clients include Bank of America, Red Bull, and lots more. They serve fortune 500 companies, small to medium-sized businesses, and nonprofit organizations. In this episode… A company is only as good as the performance of its people but many businesses struggle with hiring A-players. Why? Because weeding them out from a list of applicants takes time and retaining them can also be a challenge. But according to Chris Mursau, President of Topgrading, the cost of hiring a person who isn’t an A-player is so much higher than the extra pay you have to shell out when you actually hire one. So how can you attract and retain A-players into your company and how exactly can they help take your business to the next level? In this episode of InspiredInsider, Dr. Jeremy Weisz interviews Chris Mursau about what makes a person an A-player, his crucial role in building up your business, how to get him to get onboard with your company, and why the Topgrading method for hiring is the best way to get the right people hired for the right job. Stay tuned.

Bill Esteb is a legend in the chiropractic marketing education world. He has been helping chiropractors since 1987 to break down complex things in very simple ways to improve the way they communicate with clients.  He is the founder of Patient Media, and Perfect Patients, where he renders custom websites and digital marketing services to chiropractors. Bill is also the co-founder of Smile Marketing, a company that focuses on providing the same website customization and digital marketing services to dentists. In this episode… When facing a crisis as unprecedented as the COVID-19 pandemic, how do you adapt your business? What safeguards can you put in place to ensure that your business will still run smoothly while following the rigors of the new norm that your business has been thrust into?  According to Bill Esteb, a legend in the chiropractic marketing education world says that the first step is to amp up your communication with clients and then you need to shift your point of view about how to tackle the crisis by focusing on how you can serve others. Tune in to this episode featuring Bill Esteb where he discusses his business, how the chiropractic industry is adjusting to the COVID-19 pandemic, how professionals can embrace going digital, and the right mindset in the face of a business crunch.

Bill Esteb is a legend in the chiropractic marketing education world. He has been helping chiropractors since 1987 to break down complex things in very simple ways to improve the way they communicate with clients.  He is the founder of Patient Media, and Perfect Patients, where he renders custom websites and digital marketing services to chiropractors. Bill is also the co-founder of Smile Marketing, a company that focuses on providing the same website customization and digital marketing services to dentists. In this episode… Every entrepreneur wants to get more clients, sell more products, grow their business. But what’s more important than just growing a business is leaving a legacy behind. And this is exactly what drives Bill Esteb in doing his business - helping people and giving them the service they truly deserve. In this teaser episode of InspiredInsider, Bill talks to Dr. Jeremy Weisz about how his late friend, Dr. James Milliron, impacted his life and the lesson he got from Dr. Milliron that he will never forget. Stay Tuned.

David Dulany is the Founder and CEO of Tenbound, a research and advisory firm focused and dedicated to sales development, performance, and improvement. They provide cutting edge research, high-quality events, consulting, training, and coaching for all levels of the sales development team.   David also provides sales training to sales people, and his company’s tagline is, “More Appointments, More Pipelines, More Sales.” In this episode… When you want to make a sale, it’s vital to uncover the pain points of your prospective client and then use this to showcase how your product or service can make things better for them. According to David Dulany of Tenbound, this is the fundamental principle of sale that people need to be aware of but the only way for you to find out what these pain points are is to have a relationship with your client.   The question now is, how do you cultivate a professional yet trusting relationship with your clients and how can you encourage your sales development representatives to build and care for these relationships? In this episode of InspiredInsider, Dr. Jeremy Weisz talks to David Dulany about the lack of the SDR layer in the sales pipeline of many companies and how it’s affecting them, the importance of initiating and cultivating relationships with prospective clients, and the things people should take into high regard when hiring someone for their sales development team. Stay tuned.  

Wayne Deehring is the co-founder of USP Fulfillment, a company that has provided full-service print production fulfillment for over 30 years. They create and ship everything from books and promotional items, as well as products for infomercial speakers, events, and subscription fulfillment. USP Fulfillment has worked with companies like Costco, Sony, Coca Cola, Disney, Walmart, and have even created items for the Grammys and the Emmy Awards. In this episode… Do you have what it takes to expand the scope of your business to address customer demands? Have you ever been in that crossroads where your client is really valuable that you’ve had to decide whether to turn them down or to venture into the unknown just to fulfill their requests? Wayne Deehring of USP Fulfillment has been growing his business for over 30 years and he says, the only way to deal with customer demand is to see just how much further you can push the envelope. Join Dr. Jeremy Weisz in this episode of InspiredInsider where he talks to Wayne about how he went from a printing business to being a frontrunner in the fulfillment industry. Tune in as they discuss how Wayne was able to bootstrap and expand his services to cater to growing customer demands, the challenges he faced in the process, the amazing work he has done with notable companies, and how he used both his business and his family as an inspiration to be better at everything he does.