INspired INsider Podcast

Sean Grabowski is the Founder of Keepers Digital, a Vancouver-based digital marketing agency specializing in Google and Meta advertising. With over a decade of experience in pay-per-click advertising, he has managed over $25 million in ad spend, achieving top 1% status on Upwork and becoming a Google Premier Partner. Sean's expertise spans various industries, including SaaS, e-commerce, and professional services, where he has consistently driven profitable results for clients. He is recognized for his data-driven approach and commitment to transparency, ensuring clients receive measurable and impactful marketing solutions. In this episode… Google Ads campaigns can be complex, and many businesses struggle to optimize them effectively. Common mistakes include outdated campaign structures, failure to leverage AI-driven optimization, and unrealistic expectations about immediate results. How can companies refine their advertising strategies to maximize return on investment? PPC expert Sean Grabowski says digital advertising success requires a data-driven approach and a clear understanding of performance metrics. He explains that AI has transformed Google Ads, making it essential to consolidate campaign data for more effective targeting. To improve ad performance, businesses should focus on strategic ad placements, continuously test creative assets, and ensure their sales processes align with their marketing efforts. By setting realistic expectations and refining campaign structures, companies can achieve sustainable ad growth. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Sean Grabowski, Founder of Keepers Digital, to discuss the evolving landscape of paid advertising. Sean shares insights on scaling digital marketing campaigns, hiring a remote team, and optimizing ad strategies for long-term success. He also breaks down the importance of managing client expectations, the impact of AI on PPC campaigns, and key lessons from working with major global brands.

Edward Goss is the Founder of Ten Thousand Foot View, a search marketing agency based in Toronto that specializes in paid search marketing and high-conversion-rate campaigns. Over the past 12 years, Ed has grown Ten Thousand Foot View into a seven-figure agency with virtually no initial investment. He shares his deep expertise in optimizing Google Ads and provides valuable insights into navigating digital marketing challenges — including AI and automation’s evolving role in shaping strategies and outcomes. In this episode… Are you ready to dive into the world of marketing agencies and discover the secrets behind successful business growth? How do you scale a business from zero to seven figures without any initial investment? In a rapidly changing industry, what strategies are crucial to not only survive, but thrive? Edward Goss provides insightful answers to these questions by sharing his journey of building a thriving marketing agency specializing in Google Ads. He discusses the pivotal decision to niche down by focusing on service rather than industry, which helped mitigate risks associated with economic downturns in specific sectors. Ed highlights the importance of automation and AI in staying competitive, as well as the innovative approach he took by utilizing freelancers rather than traditional employees, fostering a more dynamic and growth-oriented work environment.  In this episode of Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with Ed Goss, Founder of Ten Thousand Foot View, to discuss leveraging specialized services and automation in marketing. Ed shares valuable lessons on pricing models, the significance of standard operating procedures, and the advantages of building strong client relationships. He also provides tips on avoiding common pitfalls in paid advertising and the evolution of creative strategies using AI.

David Bitton is Co-founder of DoorLoop, a company that provides a comprehensive property management software solution aimed at residential and commercial property owners and managers. Under his leadership, DoorLoop has raised over $130 million and expanded to a team of about 200 staff, significantly impacting the real estate industry with innovative solutions. David is a five-time serial entrepreneur with two previous successful exits — and is also a best-selling author known for his expertise in SaaS companies and growth strategies. His journey in property management software was inspired by personal experiences, aiming to simplify and improve the management of rental properties for owners and managers alike. In this episode… In the dynamic world of property management, few ventures manage to stand out by truly revolutionizing the industry. How does a company evolve from a small startup to a powerhouse team of 200 that has raised over $130 million? What unique strategies and insights drive such companies toward growth and success? David Bitton, a five-time serial entrepreneur, shares the journey that led to the creation of his company, a property management software addressing critical gaps in the market. He recounts how personal experiences and a keen understanding of the market's pain points inspired the company's inception. Emphasizing the importance of a solid founding team, he describes how DoorLoop's leadership handpicked top talent across sales, marketing, and development to ensure robust growth. David also details the strategic decisions around fundraising, the emphasis on product-market fit before seeking investment, and the importance of tracking analytics and feedback to hone the company's offerings. In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz interviews David Bitton, Co-founder of DoorLoop, about the transformative journey of DoorLoop. David discusses how DoorLoop simplifies property management for owners, its product development and market research journey, lessons learned from previous companies, and how to navigate the acquisition process.

Lance Johnson is the Founder and CEO of Amplomedia, an innovative digital marketing agency that assists business growth. He is also the President of Drive Solutions Corp., a strategic consultancy firm delivering expert business strategies to clients in the nonprofit, government, and corporate environments. Lance leverages more than 25 years of experience in marketing and business strategy, helping clients identify how best to engage their audience while effectively communicating their messages with clarity and impact. He is passionate about sustainability and innovation, often integrating these elements into his marketing approaches. He also hosts the Amplify Your Business podcast, which distills entrepreneurial wisdom, offering invaluable insights into building successful businesses. In this episode… In the ever-evolving digital marketing landscape, businesses often struggle with customer acquisition and lead generation. How can companies effectively utilize video marketing and strategize their buyer's journey to convert potential leads into loyal customers? Lance Johnson, a serial entrepreneur and marketing expert, delves into the intricacies of marketing strategies that promise to transform your business prospects. He shares his expertise in conversion-optimized marketing strategies, discussing how he transitioned from creating animated explainer videos to establishing a full-service digital agency focused on holistic marketing solutions. Lance explains the critical stages of a buyer's journey, emphasizing the importance of awareness, consideration, and analysis in crafting successful marketing campaigns. He shares a detailed case study, illustrating how strategic video content can attract attention and facilitate customer conversions. By integrating testimonial videos and product demonstrations, Lance shows how businesses can address potential objections and enhance brand credibility. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Lance Johnson, Founder and CEO of Amplomedia, about leveraging video marketing and optimizing the buyer's journey. Lance discusses the frustrations and strategic shifts that led to the growth of Amplomedia, creating an effective buyer journey and video marketing strategy, and considerations when marketing on LinkedIn.

Shamil Shamilov is the Founder of dNOVO Group, a digital marketing agency dedicated to growing legal, medical, and home services businesses. With over 13 years of experience in business development and online lead generation, he has successfully helped scale numerous businesses and retained long-term clients across various niches. Shamil holds a background in political science, having studied in Ireland, but found his calling in the business world, leading to the establishment of his agency. In this episode… In the rapidly changing environment of digital marketing, agile adaptation is essential. Finding your niche while offering diverse services requires strategic foresight and cultivating strong client relationships. How can agencies survive and thrive in this dynamic landscape by reframing unexpected obstacles as opportunities for innovation and growth? A well-seasoned internet marketing professional, Shamil Shamilov shares his journey of transforming a general digital marketing agency into a specialized powerhouse, focusing on legal, medical, and home improvement industries. He recounts his experiences overcoming the challenges of a business split and the pandemic shortly after. Shamil navigated this rocky period by retaining key clients and staff, emphasizing the importance of relationships and resilience. He discussed the strategic choice of not turning away clients from other sectors, enabling his agency to build robust case studies and adapt to the changing demands of the digital marketing world. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Shamil Shamilov, Founder of dNOVO Group, about mastering agency evolution and niche adaptation. Shamil discusses how dNOVO Group helps its clients, how to make amicable business breakups and partnerships, the evolution of niche focus and services at dNOVO Group, and agency growth models.

Andrew Morgans is the CEO of Marknology, an Amazon agency specializing in brand acceleration and building. With over 13 years of experience in the Amazon industry, he has helped over 15 brands achieve successful exits and owns eight DTC brands. Andrew has personally worked with leading international brands such as adidas, Marvel, and Swiss. Blending a deep understanding of the Amazon ecosystem with a unique upbringing as a child of two active missionaries, his insights and expertise are sought after by companies around the world. In this episode… Transitioning from a stable career to launching a thriving business in the competitive e-commerce landscape requires a bold vision and a strategic approach. How can one navigate the challenges of market saturation and consumer expectations in this space and thrive? Andrew Morgans, an Amazon expert, shares his story of starting as an e-commerce manager before founding Marknology, a marketplace agency specializing in Amazon. By identifying the need for brands to navigate the complexities of Amazon, he created tailored services to address these challenges. His approach was informed by personal experiences, including pivotal moments that inspired him to take risks and trust in his capabilities. Andrew emphasizes the importance of relationships and innovation, discussing how his agency helps brands launch, scale, and optimize their presence on Amazon. He also reflects on the role of family in his business, noting that his siblings have been instrumental in supporting and growing the company. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Andrew Morgans, CEO of Marknology, about the journey from e-commerce management to founding a successful Amazon agency. Andrew discusses how Marknology revolutionizes Amazon selling for brands, the evolution of its services, Amazon opportunities and growth strategies, and how his past trials shaped his resilience and entrepreneurial spirit.

Dan Gramann is Co-founder of Cultivate Advisors, a business growth advisory firm that helps entrepreneurs scale their businesses, increase profitability, and prepare for eventual exits. Under his leadership, Cultivate Advisors has grown to work with businesses of all sizes, from startups to established enterprises, across diverse industries. With experience launching and leading hundreds of franchises across industries, Dan has supported thousands of entrepreneurs in achieving measurable growth through tailored advisory strategies. In this episode… What does it take to build an agile business that can capitalize on future opportunities? From scaling operations to preparing for a potential sale, how can entrepreneurs position their businesses for sustainable growth? According to Dan Gramann, a seasoned entrepreneur and advisor, building a scalable and sellable business starts with mastering the fundamentals: clear systems, strong leadership, and a focus on measurable growth. He highlights the importance of defining precise processes for sales, marketing, and talent acquisition and creating systems that ensure long-term profitability. Dan also recommends aligning operations with long-term goals, ensuring the business can function independently of its owner and stand out to potential buyers. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Dan Gramann, Co-founder of Cultivate Advisors, to discuss how entrepreneurs can create scalable and sellable businesses. They talk about the key components of a successful business growth strategy, the importance of aligning leadership and talent, and tools for entrepreneurs to measure and improve their business’ health.

Dilara Cossette is the Founder of Focus Image Pro, a boutique demand generation agency specializing in human resources tech companies. She has a background in HR and a passion for improving workplace culture and employee engagement. With years of experience in B2B SaaS and digital marketing, Dilara has transitioned from a fractional support role to running a full-fledged agency dedicated to her niche. Dilara believes in hands-on involvement in strategy and implementation, ensuring her team grows in alignment with her personal and company values. In this episode… Have you ever wondered what it takes to make a side gig into a full-scale, thriving business? Do you know how company culture and demand generation impact the success of tech-driven HR businesses? Where does authenticity fit into the equation of building a brand? Dilara Cossette, a demand generation expert, discusses niching down in B2B SaaS, specifically within human resources technology, and the profound impact it has had on her agency's success. She discusses the evolution of demand generation and why understanding your audience's pain points is crucial for conversion. Dilara also reveals how nurturing a company culture based on core values leads to better team performance. In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz interviews Dilara Cossette, Founder of Focus Image Pro, about demand generation and company culture. Dilara discusses Focus Image Pro and how it helps HR tech companies in demand generation, strategies for effective demand generation, and how to build a thriving culture congruent with a company’s core values.

Julie Olson is the Owner and CEO of Turner Lee Consulting & Design, a full-service design agency specializing in brand development, customer research, package design, and print services. Under her leadership, Turner Lee has collaborated with major brands such as Hewlett-Packard and the Golden State Warriors, providing streamlined and cost-effective design solutions. Julie also serves as the SURF Foundation Board Chair and contributes to academia as an adjunct professor at Black Hills State University, mentoring students in personal selling and entrepreneurship. In this episode… In today’s fast-paced marketplace, innovative design solutions are pivotal for brands to stay ahead of the competition. By breaking the mold and combining the precision of science with the creativity of design, how can companies redefine their approach to branding and packaging? Can synergy between seemingly unrelated worlds like science and design result in business success? An innovator in developing efficient and successful design strategies, Julie Olson shares how she transformed the design agency landscape by pioneering a virtual model as early as 1998 — before it became mainstream. By immersing herself in her clients' environments and processes, she could tailor her services precisely to their needs. This approach saved time and resources and established her company's reputation as a leader in efficiency and innovation. Julie's unconventional methods led to collaborations with high-profile clients, including Hewlett-Packard, demonstrating that understanding client needs deeply can bridge any industry. In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz interviews Julie Olson, Owner and CEO of Turner Lee Consulting & Design, about redefining agency operations and client relationships. Julie discusses how Turner Lee came to be, how it acquired its first major client, the tools and processes that streamlined its operations, and her approach to teaching personal selling and fostering student entrepreneurship. 

Gary Sarner is the Founder of ROI360+, a company specializing in revolutionizing law firm marketing. Under his leadership, ROI360+ has become known for crafting media buying strategies that dominate the airwaves, helping law firms expand their reach significantly. Gary is a seasoned legal marketing expert with over 37 years of experience in radio advertising. In this episode… In today's competitive landscape, legal firms must navigate a crowded marketplace to capture the attention of potential clients. Standing out requires more than expertise — it demands strategic branding and authentic connections that resonate with individuals during critical moments. So, how can these firms leverage innovative approaches and personalized communication to ensure they remain at the top of their clients' minds when they need them most? Gary Sarner, a legal marketing expert, dives into the transformational strategies that can catapult a law firm from obscurity to prominence. He discusses his evolution from radio to founding a legal marketing agency, sharing pivotal moments that defined his path. Gary discusses how his agency doesn't just focus on delivering results, but also on creating impactful media campaigns that dominate the airwaves. His insights into the subtle nuances of radio advertising, the significance of staying true to one's “why,” and the art of cultivating relationships offer invaluable lessons for any business looking to enhance its reach and relevance. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Gary Sarner, Founder of ROI360+, about redefining legal marketing strategies. Gary shares his journey from a budding radio salesperson to a legal marketing powerhouse, the pivotal moment that led him to launch ROI360+, and the mistakes and lessons he’s learned in legal marketing.