INspired INsider Podcast

Jennifer Spivak is the CEO and Founder of The Ad Girls, an all-female Facebook ads agency that generates millions of dollars for clients on Facebook and Instagram. They've managed over $4 million in advertising spend and generated over $20 million in revenue for clients.  Jennifer was previously an Adjunct Professor of digital marketing at the City College of New York. She has more than 11 years of experience generating revenue for thousands of clients via paid marketing. She loves big picture strategy as much as she loves digging deep into the teeny tiny details and data. In this episode… An ad by itself does not do anything more than give the platform provider money to help you get more eyeballs on a piece of content. Looking at ads and the vanity metrics (such as low cost per lead) is wrong and short-sighted. Are those leads turning into profitable revenue? If you want to use ads like a predictable profit machine, Jennifer Spivak says you don’t need a 75-step funnel. You need a simple funnel that converts incredibly well and makes sure to avoid the sales closing mistakes that cause potential clients to drop off. So are you ready to turn your ads game around?  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring the CEO and Founder of The Ad Girls, Jennifer Spivak. They discuss how Jennifer quit an abusive relationship and fell in love with ads, how she’s turned her passion for ads into an agency that helps women-owned businesses scale to six and seven figures, and shares insight into how ads truly work.

Michelle Prince is a best-selling author, speaker, publishing expert, CEO, and Founder of Performance Publishing Group, a partner publishing company that has helped thousands of people tell their stories and become published authors.  She has personally published many successful books, including her best-selling, Winning in Life Now, and her latest, The Power of Authority, endorsed by some of the most influential speakers in personal development, including Zig Ziglar. She is also a Zig Ziglar Legacy Certified Speaker and Trainer. In this episode… If you are successful at anything — whether it’s your career, business, or personal life — when people see you, all they want to know is, “how did you achieve it?” People often ask this question because they want that result for themselves, too. What better way to communicate and share that story than writing a book?  Even if you think you haven’t done anything of note to share in a book, Michelle Prince wants you to know that your story matters. So if you wish to share your unique perspective, build credibility, or fulfill a lifelong desire, you can get the revenue, respect, and results you deserve by writing a book. Want to know more?  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Michelle Prince, Founder and CEO of Performance Publishing Group. They discuss the process of writing and publishing a book, tips for launching a book, publishing mistakes to avoid, and how publishing a book can transform your business — and life.

Chandler Bolt is the Founder and CEO of Self-Publishing School, which is an Inc. 5000 company three years in a row and is ranked one of the 5,000 fastest-growing private companies in the US. Chandler is on Forbes’ 30 under 30 entrepreneur list and author of six best-selling books. His book Published: The Proven Path From Blank Page to 10,000 Copies Sold can be found on publishedbook.com. He’s also the 7 Figure Principles podcast and Self Publishing School podcast host. In this episode… Are you looking for evergreen marketing material that’ll help grow your business and even open up new business channels? Think no further than writing a book. It’s no news that books change lives (and businesses, too). But how do you move from a blank page to launching and selling over 10,000 copies of your book?  Have you ever heard of the one-year book launch framework? It’s how today’s guest, Chandler Bolt, helps people write and self-publish best-selling books despite their busy schedules. If you’re interested in learning how book writing can grow your business and change lives, tune in to hear Chandler tell you how.  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Chandler Bolt, Founder and CEO of Self-Publishing School. They discuss how publishing a book has helped kickstart or boost people’s businesses, the strategies to grow your business through a book, how to get started, and more.

Vance Morris is a Customer Service Speaker and Service and Marketing Strategist at Deliver Service Now Institute, where he shares insider secrets of how the magic of customer and guest service is created. He is a 10-year Disney veteran, having spent 10 years working for the mouse at Walt Disney World in Orlando, Florida. His Disney service and direct response marketing business allows him to coach companies that create Disney-style service systems and then monetize them through direct response marketing. Vance is also the longest-reigning marketer of the year at GKIC. In this episode… Nobody does a lasting experience like Disney. Imagine if you knew all the insider secrets Disney uses to create jaw-dropping experiences that turn customers into lifetime ambassadors. The good news is, Vance Morris is here to share the secrets and help you attract lifelong clients. Vance shares insight into how Disney goes out of its way to repeatedly create the best first impression, ensure that employees love what they do, and he shares how you can implement these techniques in your business. There’s so much packed into this episode, including how answering the phone can be a game-changer.  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring 10-year Disney Veteran, Vance Morris. They discuss the value of creating an experience out of mundane tasks, what Disney can teach you about attracting and turning prospects into lifetime clients, and lots more. 

Matt Inglot is the Founder of Tilted Pixel, an agency that helps membership-based websites grow through consulting, marketing, and web development. Matt has been doing this for over 15 years and has reinvented his agency several times. His clients have gone from making six figures to millions of dollars.  In this episode… We can all use a refresher to think deeply about our customers' needs and understand how our website helps create an exceptional journey no matter what business we do. Unfortunately, we often commit the mistake of not having a clear offer, an inefficient lead magnet, and poor onboarding that makes clients churn too quickly.  If you're looking to grow your membership business (heck, any business), you can start by making your website the gateway to a profitable relationship with your customers. Today's guest, Matt Inglot, breaks down this process by reviewing different websites and providing insights on tweaks to increase conversion. Want to learn more?  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring the Founder of Tilted Pixel, Matt Inglot. They discuss the big mistakes membership site owners make, how they lose clients, and case studies of how to improve your site conversions and customer experience. Stay tuned. 

Tom Vozzo is the CEO of Homeboy Industries, the largest and most successful gang intervention, rehabilitation, and re-entry program across the globe. He left a lucrative career in corporate America, where he had helped grow a company from $50 million to $300 million to over a billion dollars in revenue as President of ARAMARK Uniform and Career Apparel Group.  Convinced there had to be a better way to define success, in 2012, Tom decided to become a volunteer, unpaid CEO of Homeboy Industries, a nonprofit built on compassion, empathy, and social justice. In this episode… Corporate America is filled with many opportunities, but they’re inaccessible to many who are just trying to make a decent living. Former gang members and ex-convicts are one of the worst-hit demographics. These people come out of prisons but remain incarcerated by the lack of opportunities for a do-over.  Fortunately, Homeboy Industries is changing the narrative by taking on people with the worst circumstance for recovery and helping them become productive members of society. A former President of a billion-dollar company is here to share why he quit his job to take up an unpaid role and help people turn their lives around. So, how did it all begin, and where is Homeboy Industries heading?  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring the CEO of Homeboy Industries, Tom Vozzo. They discuss why Tom quit corporate America to take up an unpaid role, the tough life of a former gang member, how Homeboy Industries is making a difference, and lots more.

Ralph Burns is the Founder and CEO of Tier 11, a digital marketing agency that uses a proprietary system called the Customer Acquisition Amplification™. The system unlocks the online potential of a purpose-driven business to help them scale and grow.  Tier 11 has been operating 100% virtual with people in over 25 countries for a long time. They manage a portfolio of social media advertising accounts in over 57 industries with an annual spend excess of $100 million.  Ralph is also the Host of the Perpetual Traffic podcast, which has been downloaded over eight million times and helps people grow their business through online traffic and conversion strategies.  In this episode… The #1 mistake many businesses make with their display ads may come as a surprise. Sadly, it’s an unpleasant surprise where customers click through an ad and are redirected to an unrelated landing page or product site. As simple as it may seem, it’s a very common mistake.  If you’re looking to increase your ad spend and ROI, you have to nail down your funnel, data capturing, and retargeting strategies. It can be as easy as creating a blog post and boosting it through ads — and you could be on your way 10xing your ad spend for increased revenue. Want to learn more?  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring the Founder and CEO of Tier 11, Ralph Burns. They discuss Ralph’s journey into digital marketing, how he helped a jewelry company 10x their ad spend in two simple tweaks, best practices for video and webinar funnels, and lots more.

Carline Anglade-Cole is a million-dollar copywriter, and she's a master at creating controls. After 12 years in the direct mail industry working at Phillips Publishing Inc. (now Healthy Directions), Carline ventured out on her own and launched Cole Marketing Solutions. Carline raked in over six figures in royalties in her first year as a freelancer and never looked back. Today, Carline makes millions in royalties, creating massive multi-year controls for Healthy Directions, Cawood and Associates, Boardroom, and all the other top health publishers in the country. She's the Author of My Life as a 50+ Year-Old White Male: How a Mixed-Race Woman Stumbled Into Direct-Response Copywriting and Succeeded!, and Your Copy Sucks - You Don't!: 60 Kick-Butt Lessons on Copywriting... Business... and Life! In this episode… When it comes to marketing messages, Carline Anglade-Cole and every other great direct response copywriter already know what’s on your mind. That's how they write copy that hits home and convinces you to buy. It’s also why Carline wrote a book about her life as a 50+ year-old white male.  How do these copywriters know the ins and outs of their audience? What are some copywriting best practices? For one, copywriters are lyricists who write to the beat of their target audience. That's one of Carline's many copywriting secrets. Now, she’s sharing her strategies with you — and you don't want to miss it. Ready to dig in?  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring the million-dollar copywriter Carline Anglade-Cole. They discuss the thought and creative process of Carline's Life as a 50+ Year-Old White Male book, her best kept copywriting secrets, lessons from her mentor, and how to get $1,800 worth of gifts from her.  

Tanner Larsson is the Founder and CEO of Build Grow Scale, an e-commerce optimization company specializing in revenue optimization. The Build Grow Scale revenue optimization methodology has generated over $400 million in physical product sales for their clients, and they've worked with companies such as Guthy-Renker, Men's Health, and many more.  Tanner is also the Founder of Black Label Mastermind, an exclusive e-commerce syndicate for high-performing e-commerce entrepreneurs. He is the Author of the best-selling book, Ecommerce Evolved.  In this episode… Many e-commerce stores are losing revenue either by failing to diversify their sales channels or by setting up their stores like a leaky bucket. One of the first things you're doing wrong is installing glitchy plugins on your Shopify store, such as an order bump app. The second mistake to avoid is setting up your category pages without checkboxes on the left side.  There are more ways your store is acting as a leaky bucket. So how do you optimize your e-commerce website, maximize revenue, and block the leaks? From your homepage to your checkout page, today's guest, Tanner Larsson, breaks it all down with a case study of G Fuel. Want to find out more?  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring the Founder and CEO of Build Grow Scale, Tanner Larsson. They explore how e-commerce stores are losing traffic and ultimately leaking revenues, how to block those leakages by optimizing your store site using a case study, and lots more.

Justin Croxton is the CEO and Managing Partner of Propellant Media, a modern digital agency centered on geofencing marketing, Over-the-Top (OTT) advertising, digital advertising, search engine marketing, and lead generation. They have offices in Atlanta and Charlotte, and their clients are primarily small, medium-sized businesses in both B2B and B2C categories. Justin is also an Advisor for AdvisoryCloud. For five years, he founded and ran Que Commerce, a search marketing agency.  In this episode… If you’re a B2B business owner, you know how hard it is to get your marketing message in front of decision-makers, especially through paid advertising. It’s even more difficult when you have to target decision-makers in companies within your business area or a particular location. Perhaps you’ve been spraying your advertising budget, hoping something sticks.  What if there was a way to target, with precision, C-suite people with your ads right where they are? That’s what geofencing can do for you. You can create a virtual fence around an area and display your ads to your target audience within that location. How can you leverage this strategy for your business?  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring the CEO and Managing Partner of Propellant Media, Justin Croxton. They discuss geofencing and how it works, how brands are using geofencing to attract B2B clients, converting more clients on your website, and lots more.