INspired INsider Podcast

Jason Kramer is the Founder and CEO of Cultivize, an agency that helps B2B organizations leverage lead-nurturing strategies and technologies to convert leads into paying customers. He helps sales teams boost accountability, lock in client loyalty, and create more customer purchases while systematizing the sales and marketing process. With over 20 years of marketing experience, Jason is a SharpSpring Certified Consultant. Before Cultivize, he was the Founder of JLK Creative, where he worked with service-based companies on branding, web development, print, and email marketing.   In this episode… Customer relationship management (CRM) platforms are viable solutions for overwhelmed businesses struggling to organize their contacts and data. But what is the leading software, and how can you migrate from antiquated technology? When it comes to assessing a new platform, Jason Kramer finds that most companies don’t leverage the full potential of their current software, leading to lost data that can’t be extracted easily. The transition process requires strategic communication and collaboration to make informed decisions about the updated technology. SharpSpring is an all-inclusive and cost-effective CRM platform that streamlines the adoption process. As a SharpSpring partner, Cultivize helps organizations disseminate their data and customizes the software for business goals. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz welcomes Jason Kramer, Founder and CEO of Cultivize, to talk about how his company helps agencies transition to SharpSpring. Jason explains the challenges and key considerations for migrating to SharpSpring, how Cultivize white labels the platform for agencies, and best practices for quote follow-ups.

Mark Patchett is the Founder of Growth Shop, an agency that launches direct-to-consumer brands with $5 million to $30 million annual revenue. As an e-commerce entrepreneur, he has spent over 12 years building growth teams to scale businesses with over $1 billion in revenue. Mark has experience across more than 250 companies, from hyper-growth startups to global brands like the BBC, The Economist, and Channel 4. Before Growth Shop, he held various roles at Resident, including Growth Advisor, VP of Growth, and Head of Performance.  In this episode… Do you want to grow your business? Most companies believe that to scale rapidly, you have to expand your budget. What if you could double your revenue without spending more money? According to Mark Patchett, 80% of customers don’t scroll past the top of your web page. So to maximize the path to purchase, you have to increase the conversion rate, average order value, and customer lifetime value by 26%. To take it one step further, Mark says to compile customer reviews from both your brand and your competitors to analyze common themes and pinpoint customer preferences so you can stay one step ahead of the curve.  In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz chats with Mark Patchett, Founder of Growth Shop, about strategic business growth. Mark talks about why you shouldn’t neglect conversion rate optimization, the power of customer reviews, how he prepares companies for rapid growth, and much more!

Tom Shipley is the Co-founder and CEO of AVA Acquisitions, an advertising agency aggregation company created to acquire a series of agencies. AVA builds value through programmatic scaling and a people-first approach. Before AVA, Tom raised $100 million to launch Foundry, the Amazon and e-commerce brand aggregator. He is a serial entrepreneur, platform and e-commerce investor, strategic advisor, speaker, and the leading expert in omnichannel brand building and business rollups. Tom's brands have sold over $2 billion through direct-to-consumer, Amazon, and retailers including Costco, Ulta, CVS, Nordstrom, HSN, and more. In this episode… Many people struggle with starting, running, and scaling a business. How can you create something that is transformational and positively impacts people's lives? Having served in the Israeli Defense Forces, Tom Shipley learned significant lessons that have helped him successfully navigate his personal and professional life. Gaining knowledge from his experiences, Tom became a serial entrepreneur with brands that have sold over $2 billion across retailers. With his vast experience, Tom knows what it takes to push through challenges and seek out opportunities. Tune in to hear Tom’s advice on starting and running a thriving business.  In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Tom Shipley, Co-founder and CEO of AVA Acquisitions, about his journey from the Israeli Defense Forces to successfully owning businesses. Tom explains the lessons he learned in the forces and how they impact his business operations, his criteria for success, why he founded AVA Acquisitions, and how the company achieved its first acquisition.

Andrew Gottlieb is the Founder and CEO of No Typical Moments, a specialized digital marketing agency that works exclusively with purpose-driven and social impact-focused businesses to advance humanity. No Typical Moments is a California Benefit Corporation and a member of 1% For the Planet. In 2014, the company merged with GameChangers 500 and grew its revenue to over seven figures through bootstrapping and reinvesting profits back into the business. Andrew is also the co-author of The Two-Week Notice, which details his entrepreneurial journey.   In this episode… Are you struggling to make the most out of entrepreneurship? Agency ownership involves numerous challenges, setbacks, and ensuing successes that make it well worth the battle. So how can you cultivate a sense of purpose in your life and career? When starting out, Andrew Gottlieb recommends finding sources of inspiration and joining CEO and entrepreneur peer groups. Aside from the mentors who have helped Andrew along his journey, he has joined the Build Your Life Resume program. This course helps you develop a strategic planning system to map out your year, allowing you to set and achieve goals, assess milestones, refine your services, and even set aside time for yourself. Andrew displays tenacity in traversing various complications and honing his passion for growing his business to where it is today. In today’s episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Andrew Gottlieb, Founder and CEO of No Typical Moments, who shares how he evolved his business and regained control of his life. Andrew talks about planning your year to set and achieve goals, embracing milestones, pivoting from setbacks, evolving your services, and how he became an agency owner.

Anatoliy Labinskiy is the Founder of Golden Stream Media (GSM), a boutique e-commerce growth agency. With seven years of experience in sales, digital marketing, and business development, he has served international clients across various industries, including e-commerce, construction, gas, banking, and event organization. Anatoliy is a four-time winner of seven-figure awards in the e-commerce space and is an official member of the Forbes Business Council.  In this episode… How does one transition from struggling to make ends meet to achieving personal and professional success? Do you have the entrepreneurial determination, grit, and tenacity to transform your life?  After losing multiple part-time jobs and barely paying the rent on a master bedroom in a small Dubai apartment, Anatoliy Labinskiy came across e-commerce. He launched and lost several online businesses before discovering the power of compelling advertising copy. When marketing a product, Anatoliy emphasizes the importance of developing succinct, witty advertising copy that drives sales and increases your return on ad spend. His PDF book Steal My Ad shows you how to structure each offer to demonstrate consumer value.  In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Anatoliy Labinskiy, Founder of Golden Stream Media, about his journey as a Ukrainian agency owner. Anatoliy explains how he went from working several part-time jobs to being a successful business owner, the challenges of managing an agency during the war in Ukraine, and how he transformed a struggling company through creative advertising solutions.

Daniel James is the Founder and CEO of mint performance marketing, a full-service agency that helps disruptive DTC and e-commerce brands accelerate growth through performance marketing. In 2021, mint was acquired by Social Chain Agency, a social media and e-commerce group. Since 2004, Daniel has led digital marketing strategies at companies including MySpace, AOL, Adidas, and Disney. In this episode… In today’s digital marketing landscape, customer acquisition costs are exorbitant, so brands need to retain their top customers. Brand performance is crucial for driving loyalty, but it’s essential to leverage the right channels. So, what are some customer retention strategies you can utilize to maximize brand awareness and engagement? Digital strategist Daniel James recognizes the value of influencer marketing. This strategy builds engagement through user-generated content (UGC). When utilizing this form of marketing, Daniel advises you to focus on the community before the influencer to generate content relevant to your target audience. He also emphasizes the importance of optimizing the customer experience when generating loyalty. This may entail personalized notes with each product to make the customer feel appreciated. In today’s episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Daniel James, Founder and CEO of mint performance marketing, to talk about loyalty and brand performance campaigns. Daniel shares the qualities of a successful influencer marketing campaign, how to drive brand performance through video content, and the importance of building brand loyalty through optimized customer experiences.

Alano Vasquez is the Founder and CEO of Cyberwhyze, a branding and advertising agency that helps growing cybersecurity companies build brands that scale and execute effective, ROI-producing marketing campaigns. Cyberwhyze has helped countless cybersecurity companies achieve powerful marketing results that directly support their business objectives.  Alano was also the Founder and Chief Strategist of FLX Interactive, a team of digital marketing strategists, designers, SEO nerds, and technologists focused on helping small and mid-size B2B companies sustainably grow their brands through effective marketing strategies. He has a bachelor's degree in business economics, technology management, and entrepreneurship from UC Santa Barbara. In this episode… Are your marketing campaigns where you want them to be? Want to get recognized as a go-to security company?   The cybersecurity space is exploding with opportunity, and the most recognized brands are the ones that will succeed. Since this is a very complex space, security companies need a specialized security marketing partner to help them become an authority that attracts ideal prospects, improves retention, and grows revenue. Learn how Alano Vasquez is helping cybersecurity companies scale through expert content marketing and brand development. Tune in to this episode of the Inspired Insider Podcast with host Dr. Jeremy Weisz as he sits down with Alano Vasquez, Founder and CEO of Cyberwhyze. Together, they discuss how security companies can scale and become market leaders. Alano explains how security companies market themselves and work through struggles, how content marketing for security companies impacts the buyers’ journey, the cybersecurity marketing campaign cheat sheet, and advice for people fearing to niche down on their content.

Richard Walker is the CEO of Quik!, a provider of forms automation and management solutions for companies looking to maximize efficiency and productivity. He started Quik! in 2002 to help people spend less time on paperwork and more time on what they do best. Before Quik!, Richard was a business consultant with Arthur Andersen. He is a published author of two books and a father of three boys.  In this episode… People lose focus on what they are best at because they spend so much time designing, managing, and filling out forms. So, how can you automate forms to save time, reduce effort, eliminate errors, and improve revenue? According to business consultant and entrepreneur Richard Walker, "forms" is not a career. So, to maximize efficiency and productivity, people need to spend more time working with clients and not filling out forms. In this episode, Richard shares how he provides forms automation and management solutions, reducing the time and hassle of paperwork and empowering firms in the financial industry to improve their bottom line. Tune in to this episode of the Inspired Insider Podcast with host Dr. Jeremy Weisz as he sits down with Richard Walker, the CEO of Quik!. Learn more about the backstory of Quik!, including its ideal customers and customer experience, why its forms are popular among Salesforce, how CRM and customer service make the perfect pair, and their pricing strategy.

Johann Nogueira is the Co-founder of Comet Suite, an artificial intelligence, one-stop marketing tool that helps you grow your business by generating leads, closing sales, creating content, and more. Additionally, Johann is the Co-founder of White Label Suite, a partnering software in conjunction with Comet Suite. With White Label, companies can use the software as their property to attract more leads and grow the business. A technology and marketing expert, Johann has over 20 years of experience building, growing, and selling multiple companies. In this episode… It’s rare that a multimillion-dollar idea falls into your lap, as with serial entrepreneur Johann Nogueira. Though he knew the product was a gold mine and would benefit hundreds of people and businesses, it wasn’t easy to sell to potential buyers. So what can you do when you develop an idea or product that you’re sure will benefit others but your pitches fail? Per Johann’s advice, the first step is to change the messaging behind the product or service. When clients become overwhelmed, it deters their interest, leading to a “no.” But if you simplify the use of the product or service and present a refined pitch explaining how it will streamline the client’s life, a sense of trust is gained, and a “no” becomes a “yes.” So, what other effective strategies can help you leverage your business? Join Dr. Jeremy Weisz, host of the Inspired Insider Podcast, as he chats with the Co-founder of Comet Suite and White Label Suite, Johann Nogueira. Johann explains his investment ventures and how he uses his knowledge of technology and marketing to leverage business. He also dives deep into his methodologies for scaling companies.

Serial entrepreneur Joe Mindak is the Founder of The Connective. The Connective is a high-level networking community of purpose-driven connectors helping open doors for entrepreneurs and subject-matter experts through warm introductions. Joe has started and grown several businesses, including a magazine, a beer company, and a marketing company. His latest venture is Nolodex, a software company that powers The Connective and is available for public use.  In this episode… Are you someone always looking for recommendations? Or, maybe you’re the person everyone calls for a recommendation or connection. The trouble with being the connection liaison is that sometimes people can be unreliable and ruin your reputation. What if there was an elite networking community where the entire group was connected and vetted? Look no further! Thanks to business leader Joe Mindak, a community of this caliber exists for echelon executives, founders, entrepreneurs, and experts. The piece de resistance? You can get paid for making connections! Intrigued? Tune in to this episode of the Inspired Insider Podcast with host Dr. Jeremy Weisz as he sits down with the Founder of The Connective, Joe Mindak. Learn more about the backstory of this innovative networking community, including why The Connective is such a powerful platform, the selective process it takes to get a network invitation, and the common mistakes people make when trying to form a connection.