Good Content with Shannon McKinstrie

Are you struggling with low engagement and reach on social media? Can't get your reels to convert viewers into followers? If you’re nodding yes, I've got you! In this episode, we're diving into the vital role of market research, because the biggest thing that you can do to create good content is figure out why people buy from you. We'll also explore how knowing the outcomes and desires of your audience can truly make a difference in the way your content is received. Plus, I'll share a proven prompt that can help your reels go viral, complete with real-world examples and tips for getting your content to pop off. In this episode we’ll be covering:Why you need to do your market research and how understanding your audience leads to better results.How to create content that appeals to your audience’s desires and outcomes, while avoiding this common mistake.Crafting messages that resonate and attract the right audience with real examples of ineffective vs. effective messagingMarketing has changed - do timeless marketing strategies still work?Why I’ll always choose quality over quantity and you should too!When a viral reel takes a turn for the worse and how I handled my recent experience. Adapting to current trends with examples of seasonal themes and pop culture references.Other episodes you might have missed:Episode 18: The 4 H’s Are the Only Content Pillars You Need for ReelsEpisode 19: Convert Viewers to Followers with the “That’s Me” ReelEpisode 21: Getting Your Audience to Care About Your ContentCome to Indy for the Day One Conference! - October 2024Grab the Freebie: Reels that Pop OffSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response) Join me in the Reels Lab! Love this conversation? Make sure to follow and subscribe so you never miss an episode. Connect with me on Instagram!

Today we're diving into the topic that’s on everyone's mind right now: engagement. If you've been feeling the pinch with your social media stats lately, you don’t want to miss this episode because I’m sharing actionable tips to give your content the boost it needs. From going live and collaborating with others to actively engaging with your audience and creating scroll-stopping content, I'm breaking down the strategies that actually work. In this episode we’ll be covering:Observing and adapting to audience behavior trends.Utilizing the different types of Instagram tools available to increase content visibility.Enhance your reach and engagement by collaborating with others within your industryBuild and foster relationships through actively commenting and interacting with others.Tailoring your content based on trending and effective formats.Testing new content strategies and regularly  tweaking for improvement.Send a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response) Join me in the Reels Lab! Love this conversation? Make sure to follow and subscribe so you never miss an episode. Connect with me on Instagram!

Guess what time of year it is? It’s FALL content time! August is just the beginning of fall content on Instagram and we are about to dig into creating engaging content that will impress your audience. We’ll take a look at the reels going viral right now and what makes them so effective, so you can take these tips and create reels that your audience can’t help but share. I’m also getting a little personal in this episode as we discuss expectations, so you don’t want to miss it!In this episode we’ll be covering:Managing real life expectations, especially when it comes to you audienceContent that uses the 3 S’s (shareable, simple and specific) Impressing the algorithm vs impressing your audienceWhat makes people care about your content?Content that actually gets engagement and shares, with real examplesMaking your audience aware of a problem they didn’t realize they hadLinks to the Reels highlighted in this episode:05:39 Reel #1 - The T-Shirt07:53 Reel #2 - 8 Saturday's Until Fall09:29 Reel #3 - Charming Town10:24 Reel #4 - Thriving in High PressureOther episodes you might have missed: Episode 5: Create Shareable Content to Increase Your Reach with the 3 S’sEpisode 11: Breaking the Rules of Instagram MarketingEpisode 17: Turn a Simple Idea into a Reel People Will LoveEpisode 19: Convert Viewers to Followers with the “That’s Me” ReelI LOVE to hear how much you are loving the show, keep the messages coming and if you haven’t already, please go in and leave a rating + review for the show!Grab the Freebie: Reels that Pop OffGet the Grow Your Gram GuideSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response) Join me in the Reels Lab! Love this conversation? Make sure to follow and subscribe so you never miss an episode. Connect with me on Instagram!

Now that you have good content, it’s time to optimize it! In this episode we’re going all in on keywords, hashtags, and SEO. There's been a lot of buzz and even some fear-mongering about changes to hashtags and how they impact your reach. But don't worry, I'm here to set the record straight and give you some practical tips to optimize your Instagram content. We'll discuss how hashtags are still an important way to categorize your content and get discovered, even if they don't boost reach quite like they used to. I'll also share key places to incorporate keywords, like your name field, bio, on-screen text, and captions. Let's jump in and discuss how to leverage SEO principles to get your content in front of the right audience on Instagram!In this episode we’ll be covering:The impact of user behavior and the way people are consuming content on Instagram.Adapting and evolving your content strategies while continuing to use your core messaging.How to optimize your Instagram account with keywords, hashtags, and SEO. Why categorizing content is important, leading to increased discoverability and visibility.Continuing to use specificity in key words and phrases to enhance your Instagram bio and strengthen your reels, hooks, and captions.Ensuring hashtags are aligned with the content so it is accurately categorized.I’m sharing my favorite way to find the perfect keywords and phrases, all it takes is a quick search!Episodes You May Have Missed:Episode 14 - Why Creating Specific Content Leads to Higher EngagementEpisode 12 - Ditching the Toxic Advice on InstagramEpisode 8 - Creating Content That Starts a ConversationEpisode 5 - Create Shareable Content to Increase Your Reach with the 3 S’sSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response) Join me in the Reels Lab! Love this conversation? Make sure to follow and subscribe so you never miss an episode. Connect with me on Instagram!

There is a particular reel that I swear by, one that not only brings in views, but actually converts to followers. I call it the “That’s Me” reel, meaning when your people see it, they literally go, “That's me. I am their person. I need that.” In this episode, I’ll guide you through the exact steps of this game-changing formula that have helped my clients go viral so many times. We’re also diving into why these types of reels work so well and why they not only go viral, but they bring in followers so they convert from views to followers. Stay tuned for real examples so you can start creating your own “That’s Me!” reel today!In this episode we’ll be covering:Real case studies where my client has gone viral multiple timesThis simple formula makes it easier to put yourself out there, even as an introvert!The reason this type of hook makes people feel seen time and time againHow the 4 H pillars show up in this type of reelUsing your market research to create this type of content that shouts out your exact personUtilizing what your audience is familiar with to call them in with examples to get you startedPainting the desired outcome your person has that you can help them withLinks + Resources: Grab the Freebie: Reels that Pop OffSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response) Join me in the Reels Lab! Love this conversation? Make sure to follow and subscribe so you never miss an episode. Connect with me on Instagram!

If there is one thing I want this summer, it is for you to actually enjoy creating content on Instagram ...but I know a lot of you are feeling really stressed or drained when it comes to content. So, today we’re going back to basics with a refresher on the four pillars I teach all my clients. I'm breaking down each of the Four H’s (Helpful, Heard, Humor and Happenings), how to start using them, and we are looking at actual reels going viral right now that fall under these four pillars. Let’s dive into the reels that are working right now in Summer 2024! In this episode we’ll be covering:How to simplify your Instagram content with the Four H’sA quick tip on copyright infringement if it happens to youThe pillar that has changed the most when it comes to creating contentKeeping your content simple, shareable and specificThe perfect timing for a one minute reel tutorialCreating simple behind the scenes content that people love to watchChanging and adapting older content to what works nowGrab the Freebie Reels that Pop Off for prompts and captions using the four pillars!Missed something?Tune into Episode 2 to hear more about the Four H’sTune into Episode 5 to hear more about the Three S’sSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response) Join me in the Reels Lab! Love this conversation? Make sure to follow and subscribe so you never miss an episode. Connect with me on Instagram!

In this episode, we're unpacking the magic of creating reels with simple yet effective content ideas. Inspired by my own beach adventures, we're exploring the surprising benefits of going “rogue” when it comes to creating brand content and we'll discuss how giving your audience easy, relatable ideas can lead to viral content, even if it’s not directly related to your business. Plus, I'll share some genius, easy-to-implement examples I’m loving right now. In this episode we’ll be covering:Using a simple idea to create relatable contentFinding balance between fun and business-related postsRelatability to current trends such as summer or vacation modeUtilizing everyday moments for content creationSharing simple hacks, ideas, and actionable tipsUsing specific, relatable phrases to connect with your audienceSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response) Join me in the Reels Lab! Love this conversation? Make sure to follow and subscribe so you never miss an episode. Connect with me on Instagram!

What would I do if I was starting over at zero on social media? To start I would ignore all the fear tactics and conflicting advice that’s out there. Instead, I would take the time to observe and start to study what is actually working right now. Knowing your audience is key, the more you know them, the easier your content will flow. Let’s start creating good content!In this episode we’ll be covering:Why timeless marketing strategies always winKnowing your capacity when you are creating contentDoing your homework and getting to know your audienceHow to conduct effective market research and what to askTailoring trending content to fit your industry and brandHaving fun on social media with your brand personality The importance of your core values and how they show up in your contentLinks + Resources: Want to hear more about brand personalities? Dive into episode 6 “Selling a Lifestyle, Not Just a Product”Send a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response) Join me in the Reels Lab! Love this conversation? Make sure to follow and subscribe so you never miss an episode. Connect with me on Instagram!

Consider this the official summer episode. With summer in full swing, this episode is all about creating content that works for you, even on your days off. We’re talking about posting less this summer, how I prepare my own Instagram account for time away, and having fun with your content this summer.In this episode we’ll be covering:Strategically using pinned posts and reels on your accountCreating the summer content everyone wants to see right nowUtilizing insights and creating content that works so you can post less this summerHaving fun with your content while you’re on vacationHow to make sure they know you’re coming backSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response) Join me in the Reels Lab! Love this conversation? Make sure to follow and subscribe so you never miss an episode. Connect with me on Instagram!

In a recent Reels Lab Q&A, I walked my students through several reels that are going viral right now. They left with so many new ideas, I thought I'd share some of those reels with you. I’m also going to address the misleading reels that “Instagram Coaches” are sharing right now. We’ll discuss the pitfalls of clickbait tactics and why ethical, specific, and engaging content is always your best bet for success. This ten minute episode is full of actionable tips to help you create genuinely good content that will actually resonate with your audience. In this episode we’ll be covering:The misleading and unethical advice on Instagram on right nowCreating ethical hooks vs unethical hooks in your contentReal examples of using specificity that are actually working One simple thing I do to understand why a video is so successfulHow using specificity in your content creates a connection point  Send a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response) Join me in the Reels Lab! Love this conversation? Make sure to follow and subscribe so you never miss an episode. Connect with me on Instagram!