Good Content with Shannon McKinstrie Convert Viewers to Followers with the “That’s Me” Reel
There is a particular reel that I swear by, one that not only brings in views, but actually converts to followers. I call it the “That’s Me” reel, meaning when your people see it, they literally go, “That's me. I am their person. I need that.” In this episode, I’ll guide you through the exact steps of this game-changing formula that have helped my clients go viral so many times. We’re also diving into why these types of reels work so well and why they not only go viral, but they bring in followers so they convert from views to followers. Stay tuned for real examples so you can start creating your own “That’s Me!” reel today!
In this episode we’ll be covering:
- Real case studies where my client has gone viral multiple times
- This simple formula makes it easier to put yourself out there, even as an introvert!
- The reason this type of hook makes people feel seen time and time again
- How the 4 H pillars show up in this type of reel
- Using your market research to create this type of content that shouts out your exact person
- Utilizing what your audience is familiar with to call them in with examples to get you started
- Painting the desired outcome your person has that you can help them with
Links + Resources:
Grab the Freebie: Reels that Pop Off
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