The Grow Your Private Practice Show

Is the cost of living crisis making you feel insecure in your private practice? Maybe you worry no one will be able to afford therapy? Or clients are asking to come less frequently?Perhaps you need to increase your fee in order to manage your own rising expenses, but worry about putting people off?If so, you are not alone. However, today I have the amazing Miranda Palmer with me talking about thriving, not just surviving: navigating the cost of living crisis in private practice. We discuss:The importance of fully recognising and valuing what you doLooking at the bigger picture within your practice so you grow and maintain a business to meet your needsManaging feelings of guiltKeeping yourself emotionally well to avoid burnoutThe benefits for you personally and professionally of self-development workAnd a reminder that after the last few years, the reality is that there are more people today that need mental healthcare than ever before.About Miranda PalmerMiranda Palmer, LMFT, loves helping therapists bridge the gap between what it takes to be a great therapist who gets great clinical outcomes and what it takes to run a successful therapy practice. She has helped thousands of therapists from around the world make the mindset shifts that allow a more effortless application of marketing strategies that grow a private practice that is not just financially sustainable, but that gets great clinical outcomes.Miranda and her business partner Kelly Higdon, also a licenced therapist founded ZynnyMe, to empower private practice owners to serve at their highest and best, improve clinical outcomes through business planning, and to break the statistic that mental health clinicians are the worst paid Masters’ degree.  Kelly and Miranda provide coaching and training through their Private Practice Community, the Business School Bootcamp for Therapists, and educational webinars, and have helped thousands of clinicians from around the world. LINKS TO FOLLOWLearn more about Business School for Therapists: news.zynnyme.com/business-school/Website: zynnyme.comBlog: zynnyme.com/blogFacebook: facebook.com/kellyandmirandaInstagram: instagram.com/zynnyme/LinkedIn: linkedin.com/company/2456942/Check out more episodes of the Starting a Counseling Practice Success Stories podcast on these platforms:Apple PodcastsGoogle PodcastsSpotifyBook: Therapist Burnout: Your Guide to Recovery and a Joyful, Sustainable Private Practice

Do you know what your clients want from therapy?Maybe that sounds like a strange question, but it's important to consider because if you don’t truly understand what their needs are, how will you know what to say in your marketing to attract them?So let's explore this fundamental marketing principle of features vs benefits and discover what's the difference, and why you need to know.And if you need help understanding what to say on your website and other marketing, come and join the Grow Your Private Practice membership, and remove the guesswork. www.growyourprivatepractice.co.uk

In last week's episode, I talked about why my word of the year for the Grow Your Private Practice membership is EASE If you haven't had a chance to listen, basically, I invited you to explore how you can enjoy your marketing, and make the process easier for you. But I realised there's something in my own business that goes against this, so I’ve decided to make a change. So what changes have I made and why?And how can you simplify your own businesses too?LinksThe membership Grow Your Private PracticePodcast episodes mentioned:Episode 58 'Directories, the good, the bad and the ugly'Episode 5 '6 steps to turning an enquiry into a booking'Episode 22 'Demystifying the fear of success and 7 ways to stop getting in your own way'Episode 112 'Why your mindset is vital if you want a successful practice'Episode 116 'What content can therapists create to attract more clients,' with the authors of Content Fortress Martin and Lyndsay Episode 89 '6 reasons why you MUST have a website', with Sarah Gershone Episode 42 'Why your private practice shouldn't be on every social media platform' My editor Phil, from My Podcast Assistant

Does marketing your private practice feel like a chore you keep putting off? Like it's something you are forced to do to attract clients, but you wish you didn't have to?Maybe you HATE the thought of having to ‘sell’ yourself, or the thought of being visible brings you out in a rash?Well if that sounds familiar, this episode is for you because it doesn’t have to be that way. Forcing yourself to do something you hate is NOT the way to do something well. It's possible to enjoy your marketing, and when you enjoy your marketing, you do it more, get better at it and as a result, it’s more effective. Which means more clients, better outcomes and increased income. So you not only enjoy your marketing but naturally get the results you want.  Don’t believe me - then listen up, and I'll show you how. LinksJoin the Grow Your Private Practice membership growyourprivatepractice.co.ukNot sure who your dream clients are and how to attract them? Check out this 3 part mini-series 'How to attract your dream clients' 2 podcasts with Fifi Mason about marketing as an introvert Visibility: Shifting the focus and Using introvert superpowers to attract more clientsFREE Guide: Attract more clients by helping instead of sellingCheck out my resources to help therapists to attract more clients HERE

What happens when you hit a crisis in your business? Well, I've just experienced this personally and today I want to share what I've learned.We are going to look at this from the perspective of both having a client in crisis and you having a personal situation. And there's a trigger warning as I’ll talk briefly about bereavement today. Before I start, I want to let you know I’m not coming at this subject from the point of view of a supervisor offering advice, more from the human perspective.______________If you’ve been thinking about joining the membership but didn't know about the price increase so missed out, I have some good news for you…I'm delaying the price increase for the membership.Join before 8pm UK time on 31st January 2023, you can join at the previous low monthly fee of £35. The price will increase again on 1st February to £45 a month - which still represents great value, but if you want to grow your practice this year, it makes sense to join now. And you can save even more by taking an annual membership as you will get 2 months free. So why join the membership? Because you will get focus, direction and support. I will help you cut through the noise so you can focus on the things that will really make a difference so you attract more clients more easily.The membership will reduce the confusion and overwhelm so you can take the steps needed to move your practice forward.So if you want to grow your practice but are unsure what exactly to do, come and join us. And remember, if you join and realise it’s not right for you within 14 days, just let me know and I will refund you, no problem. So theres no risk. Check it out and join at Grow Your Private Practice

I can't lie - I really HATE most New Year resolutions. I think they are too punishing! So often they talk about ‘New Year, New You’, which I fundamentally disagree with I don't believe anyone needs to become a whole new you, as you are already pretty cool as you are. However, I like the SPIRIT of New Year's resolutions. I’m a big fan of personal development. There are always things in our lives that we can learn or improve to enrich ourselves or your therapy practice. Ways to make it work better for both you and for your clients.So with this in mind, here are 5 empowering new year resolutions for therapists that are both realistic and will help you (and your practice) grow. Links:The Grow Your Private Practice MembershipEpisode 95, The simple trick to overcome imposter syndrome Episode 24, Managing your diary with time blocking https://www.janetravis.co.uk/managing-your-diary-with-time-blocking/

Well, it's almost Christmas, so what would you put in a letter to Santa?Here's my letter, and as I've been (mainly) good this year, I have my fingers crossed he will grant my wish because my wish is to do with you, a wonderful therapist.Take a listen - what would you add?Links:Join the Grow Your Private Practice membership before 8pm 3rd January 2023 to beat the price increase. Click here --> Grow Your Private Practice

If you’re a regular listener, or if you have the Grow Your Private Practice book, you’ll know that I run the Grow Your Private Practice membership. In the membership, I provide training and workshops to help you grow your practice and attract more clients more easily. So you might have wondered if the membership is a good choice for you - what it includes, what to expect and how will it help YOUSo today, I’m going to share with you 5 reasons why the Grow Your Private Practice membership is NOT right for you so you can make an informed choice about whether to join.Links to followJoin the membership growyourprivatepractice.co.ukEpisode 116 What content can therapists create to attract more clients?

3 years ago, on 5th December 2019, I published the Grow Your Private Practice book.However, I struggle with seriously bad imposter syndrome. I never produce anything without that mean, evil voice sneering at me and saying no one would want to listen to me and that I’m not good enough in a hundred different ways. It’s exhausting.So how did I overcome imposter syndrome and publish a book, and how can YOU stop imposter syndrome from holding you back? I’ll tell you.LinksMy book coach Dale DarleyEpisode 1: Action is the antidote to fearBuy the Grow Your Private Practice book

You're a therapist, so you know how prevalent mental health issues are.But on top of existing issues has been the pandemic, war, climate chaos, financial insecurity... and a whole lot of unpredictability and fear.That's a lot to cope with.So how can you cope as a therapist running a private practice when struggling with your own mental health issues? If you are struggling, you are most definitely not alone. Here is an open letter to therapists with mental health issues.