I thoroughly enjoyed training to be a therapist, and couldn't wait to start a practice of my own.
But once I became qualified, I realised how uncomfortable it felt to do the marketing necessary to attract clients.
How could I promote myself whilst staying within personal disclosure boundaries?
How could I be visible without it compromising my client work?
And now that my business is all about helping other therapists to grow their practice, I am aware of them going through exactly the same difficulties.
So today, I chat with Lindsey Bryan-Podvin about these conflicts that arise and we talk about how therapy training can hold you back as a private practitioner - and what you can do to market yourself effectively while not crossing any ethical boundaries.
In this episode, we cover:
- How our training as therapists makes it difficult to trust ourselves
- How our training makes it hard to feel comfortable marketing ourselves
- Tips to cultivate self-trust in and out of the therapy room
- How a niche (and my seedling niche) can help attract the kind of clients and issues that you feel passionately about
- What you can do to market yourself effectively while not crossing any ethical boundaries.
- How to be visible without compromising your client work
- The importance of the Therapeutic Alliance
I hope this opens up an area to explore, because the more comfortable you are with marketing, the more successful that marketing will be.
About Lindsay Bryan-Podvin
Lindsay Bryan-Podvin (she/her) is a biracial financial therapist and wellness expert, speaker, and author of the book "The Financial Anxiety Solution."
She’s a practising LMSW since 2012, and she uses a shame-free approach to help people get their minds and money in balance by focusing on the intersection of money and mental health.
While financial literacy is important, she champions the belief that money is rooted in emotions and impacted by the systems around us.
She has a degree in sociology and a Master’s in Social Work with certificates in Financial Social Work and Financial Therapy.
She lives with her partner and their dog on the occupied land of the Anishinaabe also known as Michigan.
So go say hi to her on Instagram HERE
Links:
Listen to our previous podcast episode 103 How to cope with financial anxiety, with Lindsay Bryan-Podvin
Episode 37: How having a niche diversified my business, with guest expert Sarah Dosanjh
And if you need some extra help attracting clients and marketing your practice, check out the Grow Your Private Practice membership and see how it will help you.
The Grow Your Private Practice Show