The Grow Your Private Practice Show

Jane Travis
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Aug 24, 2023 • 20min

Demystifying the fear of success (and 7 ways to stop getting in your own way) [Highlights Ree

The fear of failure is clear and obvious, but the fear of success is confusing. I mean, you WANT to be successful, right?The fear of success is sneaky. Without you even being aware it's there, it causes you to self-sabotage and put a spoke in the wheel of your success and hold you back. How frustrating is that?So today I'll be demystifying the fear of success, and sharing 7 ways to stop getting in your own way. Links To FollowThe Grow Your Private Practice membershipIf you need help growing your private practice, check out my free and paid resources here Episode 112 Why Your Mindset is Vital if you Want a Successful Practice
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Aug 17, 2023 • 13min

An open letter to therapists with mental health issues (Highlights Reel)

The Grow Your Private Practice Show was launched in July 2020, and in this time it's covered a wide variety of subjects about how to grow your practice and attract more clients.But it's not just about attracting more clients, it's also about YOU and how to build your business to suit your own needs. And part of that is managing mindset issues and practising robust self-care, something that can end up too far down the to-do list. So today, I'm sharing one of the most popular episodes with you, an open letter to therapists with mental health issues.So this is for you if you struggle with your own mental health issues.As a therapist, you know how difficult life can be and how prevalent mental health issues are.But in the recent past, on top of these existing issues, we've all had to process some frankly major world issues - the pandemic, war, climate chaos, financial insecurity... a whole lot of unpredictability and fear.That's a lot to cope with. And as a therapist, you aren't immune to it. So how can you cope as a therapist running a private practice when struggling with your own mental health issues? LinksIf you need help growing your private practice, check out my free and paid resources here
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Aug 10, 2023 • 20min

Highlights reel: Does marketing your private practice feel like a chore? Here are 5 ways to start enjoying it

The Grow Your Private Practice Show was launched in July 2020, and in this time it's covered a wide variety of subjects about how to grow your practice and attract more clients. So today, I'm sharing one of the most popular episodes with you, all about how to enjoy the marketing process. So this is for you if marketing feels like a chore you keep putting off, like it's something you are forced to do to attract clients, but you wish you didn't have to.Maybe you HATE the thought of having to ‘sell’ yourself, or the thought of being visible brings you out in a rash?Well if that sounds familiar, this episode is for you because it doesn’t have to be that way. Forcing yourself to do something you hate is NOT the way to do something well. It's possible to enjoy your marketing, and when you enjoy your marketing, you do it more, get better at it and as a result, it’s more effective. Which means more clients, better outcomes and increased income. So you not only enjoy your marketing but naturally get the results you want.  Don’t believe me - then listen up, and I'll show you how. LinksJoin the Grow Your Private Practice membership growyourprivatepractice.co.ukNot sure who your dream clients are and how to attract them? Check out this 3 part mini-series 'How to attract your dream clients' 2 podcasts with Fifi Mason about marketing as an introvert Visibility: Shifting the focus and Using introvert superpowers to attract more clientsFREE Guide: Attract more clients by helping instead of sellingCheck out my resources to help therapists to attract more clients HERE
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Jul 27, 2023 • 20min

Practical Ways to Use The Empathy Exercise [With Examples]

This is the 3rd part of a 3 part mini-series called How To Attract Your Dream Clients.Part 1: Build Your Dream Practice looks at how the first and most important thing to consider when you want to attract dream clients and that is YOU - what is your dream? what do YOU want? What drives you? Where does your passion lie? Part 2: The Empathy Exercise: How to Read your Dream Clients Mind introduces you to the empathy exercise, a deceptively exercise I devised in order to read the minds of your dream clients and work out how they feel, what are their fears and worries? What keeps them up at night? And what their hopes and dreams are - what are they aiming for?So here we are at part 3 and I share with you practical ways to use The Empathy Exercise in order to stand out and attract those clients. Discover how The Empathy Exercise can work wonders for your private practice by creating compelling copy for your website, directory, blog, and social media.
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Jul 20, 2023 • 20min

The Empathy Exercise: How to Read your Dream Clients Mind

Welcome to this, the second of 3 parts of the mini-series 'How to Attract Your Dream Clients'.When it comes to marketing your private practice - or any business for that matter - it's crucial to have an understanding of your clients: What are their fears, worries and issues? What are their hopes and dreams?And importantly, what do they want from therapy?Because when you know this, you can create marketing materials - your website, social media, blogs etc - that will attract them as clients. But how do you do that?Well in this episode I introduce you to The Empathy Exercise, and how it will help you to read your clients mind. Links to followIs CPD impacting your Imposter Syndrome?How to use CPD for personal, professional and business growth, with guest John Wilson
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5 snips
Jul 13, 2023 • 18min

How to Attract your Dream Clients Part 1: Build Your Dream Practice

Welcome to this, the first of a 3 part mini-series all about how to attract your dream clients.And to get started, it might surprise you that when it comes to attracting your dream clients, it all starts with YOU. What do YOU want? What are your desires, needs, interests, and passions? Because you are building a business, and the beauty of that is you can turn this into your dream business, where you work with your dream clients, and work in the ways you believe, you work the hours that suit you, and you run it how YOU choose.This can take some getting used to if you aren't used to it, especially if you’re used to having a boss telling you what to do. But growing your practice into something that suits you is what makes all the work worth it. It's fulfilling and will make you feel content and satisfied. It’s life-changing.So let’s explore you. LinksFor free resources and other goodies, go to janetravis.co.uk/start-hereCheck out and join the Grow Your Private Practice membership
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Jul 6, 2023 • 20min

From Reflection to Action: Maximising the Next Six Months in Your Private Practice

Remember those New Year Resolutions from January? How are they going for you?Well in this episode, we’re going to have a super simple 6-month review to help you see where you are now, where you want to be in 6 months' time, and how to make that happen.LinksHow to navigate a crisis in your private practiceGrab your free resources here Join the Grow Your Private Practice membership
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Jun 22, 2023 • 13min

Navigating slow periods in your private practice: 7 things to do in a quiet spell

It doesn’t matter what business you’re in - accountant, web designer, window cleaner - there will always be clients that let us down, or despite doing all you could, things don't happen the way you thought.And what makes it worse is the crappy stuff tends to come in clusters. Navigating slow periods in your private practice?In this episode, I share 7 things to do in a quiet spellLinksHow to Avoid the Feast and Famine in Your Private PracticeThe Grow Your Private Practice Membership The Grow Your Private Practice Book
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Jun 8, 2023 • 12min

Putting a Price on Therapy: The Importance of Getting it Right

Ever wondered how to set the right price for your therapy services? In this episode, we delve into this intriguing topic that often puzzles therapists. So join me and explore putting a price on therapy and look at why your fees matter in ways you may not have already thought of, including the importance of avoiding the 'budget therapist' label, and learned about Goldilocks pricing.Links to followDiscover my FREE resources at janetravis.co.uk/start-hereGet The Grow Your Private Practice Book Join the membership growyourprivatepractice.co.ukEp 66 Do you feel guilty charging for therapy?  https://www.janetravis.co.uk/do-you-feel-guilty-about-charging-for-therapy/Ep 55: The hidden impact of money issues in private practice, with Cathy Towers  https://www.janetravis.co.uk/the-hidden-impact-of-money-issues-in-private-practice-with-cathy-towers/Ep 135 Thriving, Not Just Surviving: Navigating the Cost of Living Crisis in Private Practice, with Miranda Palmer  https://www.janetravis.co.uk/navigating-the-cost-of-living-crisis-in-private-practice-with-miranda-palmer/ Ep 137 The Value of Therapy: How Words Impact Your Attitude Towards Charging Clients [With Examples]  https://www.janetravis.co.uk/charging-clients/
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May 25, 2023 • 47min

How therapist training can hold you back as a private practitioner, with Lindsay Bryan-Podvin

I thoroughly enjoyed training to be a therapist, and couldn't wait to start a practice of my own. But once I became qualified, I realised how uncomfortable it felt to do the marketing necessary to attract clients. How could I promote myself whilst staying within personal disclosure boundaries?How could I be visible without it compromising my client work?And now that my business is all about helping other therapists to grow their practice, I am aware of them going through exactly the same difficulties.So today, I chat with Lindsey Bryan-Podvin about these conflicts that arise and we talk about how therapy training can hold you back as a private practitioner - and what you can do to market yourself effectively while not crossing any ethical boundaries. In this episode, we cover:How our training as therapists makes it difficult to trust ourselves How our training makes it hard to feel comfortable marketing ourselvesTips to cultivate self-trust in and out of the therapy roomHow a niche (and my seedling niche) can help attract the kind of clients and issues that you feel passionately aboutWhat you can do to market yourself effectively while not crossing any ethical boundaries.How to be visible without compromising your client workThe importance of the Therapeutic AllianceI hope this opens up an area to explore, because the more comfortable you are with marketing, the more successful that marketing will be. About Lindsay Bryan-PodvinLindsay Bryan-Podvin (she/her) is a biracial financial therapist and wellness expert, speaker, and author of the book "The Financial Anxiety Solution." She’s a practising LMSW since 2012, and she uses a shame-free approach to help people get their minds and money in balance by focusing on the intersection of money and mental health. While financial literacy is important, she champions the belief that money is rooted in emotions and impacted by the systems around us. She has a degree in sociology and a Master’s in Social Work with certificates in Financial Social Work and Financial Therapy. She lives with her partner and their dog on the occupied land of the Anishinaabe also known as Michigan.So go say hi to her on Instagram HERELinks:Listen to our previous podcast episode 103 How to cope with financial anxiety, with Lindsay Bryan-Podvin  Episode 37: How having a niche diversified my business, with guest expert Sarah DosanjhAnd if you need some extra help attracting clients and marketing your practice, check out the Grow Your Private Practice membership and see how it will help you.

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