

The Grow Your Private Practice Show
Jane Travis
I’m Jane Travis and I’m an ex counsellor that now works with other therapists to grow their private practice, hence the name of the show.
I’m the author of the Grow Your Private Practice book and also run the Grow Your Private Practice membership, where counsellors can get together and learn all about marketing, with a special love of all things blogging.
Okay, that’s the official stuffy 'about me' bit out of the way, because honestly, it’s so much more than that.
The truth is, the thing that really drives me, is helping counsellors - counsellors like you - to get more freedom and choice into your life so can work when you want to, how you want to and with the issues that you’re passionate about.
And importantly, to get paid properly to do so.
Because you have the freedom and choice to run a thriving private practice whilst also creating a fulfilling life for both yourself and your family.
If you want that too, please click subscribe. I hope you enjoy listening.
I’m the author of the Grow Your Private Practice book and also run the Grow Your Private Practice membership, where counsellors can get together and learn all about marketing, with a special love of all things blogging.
Okay, that’s the official stuffy 'about me' bit out of the way, because honestly, it’s so much more than that.
The truth is, the thing that really drives me, is helping counsellors - counsellors like you - to get more freedom and choice into your life so can work when you want to, how you want to and with the issues that you’re passionate about.
And importantly, to get paid properly to do so.
Because you have the freedom and choice to run a thriving private practice whilst also creating a fulfilling life for both yourself and your family.
If you want that too, please click subscribe. I hope you enjoy listening.
Episodes
Mentioned books

Oct 12, 2023 • 35min
Why you shouldn’t ‘post and ghost’, and what to do instead, with Sally Birks
Ever heard of the term "post and ghost"? If you're scratching your head or even if you're guilty of doing it (we've all been there 😉), my latest podcast episode is a MUST-LISTEN!I sat down with Instagram expert Sally Birks @socialbysally who shed light on the implications of hitting 'post' and then disappearing. We explored:1️⃣ Why consistent engagement is KEY to growing your private practice.2️⃣ What happens when you don’t respond to comments.3️⃣ How to get started, and what to post4️⃣ Simple strategies to stay present and connect authentically.If you're serious about making the most of your online presence but are unsure how to get started, this episode is golden.

Oct 5, 2023 • 28min
How To Stop Comparing Yourself To Other Therapists
It's human nature to compare ourselves with others. But this can have a detrimental effect on you, your confidence and your self-esteem.And as a practice owner, this can also impact the success of your business. So what can you do if comparisons are knocking your confidence? How can you stop comparing yourself to other therapists?In this podcast I share:Why most comparisons aren't helpfulA situation when they areAnd a practical exercise for you to boost your self-esteemSo take a look at why it's not usually helpful, and how to stop comparing yourself to other therapists Links:Check out my free and paid resources here janetravis.co.uk/starthere

Sep 28, 2023 • 11min
When You Can't Say 'Yes': Navigating Email Enquiries with Empathy
Question - do you follow a system when you receive an email enquiry from someone that you can't work with for some reason? Maybe you're at capacity, or their issue is outside your competence, or something else.To be honest, I think probably most people don't, but you could be missing a trick. By having a system, it reduces stress, saves time and serves that client better.So today, I explore what to do when you can't say yes to enquiries so you can make the process easier for you, and more professional and helpful for the client. LinksTo access my free and paid resources, CLICK HERE

Sep 21, 2023 • 22min
Counsellor or Clone? Breaking Through the Monotony of Online Directories
Online directories can be a great way of attracting more therapy clients, but how can you stand out among all the other counsellors on there?In this episode, I share some ideas about how to inject your personality into your bio, so it's easier for your dream clients to reach you. All without any worries about personal disclosureLinksGrow Your Private Practice membershipFree resources

Sep 14, 2023 • 14min
Should You Offer Therapy Clients A Free First Session?
The pros and cons of a free first session are debated regularly amongst therapists, but the truth is, there simply isn’t a definitive right or wrong answer. Quite literally, it's your business and up to you how you choose to run it. But that’s not very useful when you’re trying to work out what to do! So let’s take a look at some of the pros and cons involved to help you make your choice about whether to offer therapy clients a free first sessionLinks:7 Steps to turning an enquiry into a bookingCLICK HERE to see all my free and paid resources

Sep 7, 2023 • 20min
September Reset: A Therapist's Guide to Refreshing Your Private Practice
There are two times in the year that have that 'new start' vibe: January and September, and both are excellent moments for a ‘stocktake’ of your private practice. So today, I’m doing a September reset and sharing with 6 ways to refresh your private practice so you start the last quarter with a bang.

Aug 31, 2023 • 25min
Why your mindset is vital if you want a successful practice [Highlight Reel]
Welcome to this, the last of this series of 'Highlight Reels', where I shared 4 of the most popular podcasts of the last 12 months. And today, we look at mindset, because if you're a therapist and you want a successful private practice, then your mindset is vital.But what do I even mean by mindset? Why is it so important? And how can you go about improving yours?In this episode, I explore why your mindset is vital if you want a successful practice. I also share some questions for reflection and tips for improving yours.And check out some of my other podcasts about mindset below. Links to followNOTE I said in the podcast I'd share links to my podcasts on mindset, but I hadn't realised there were so many! I've recorded 112 episodes and probably 30% are to do with mindset in some way because it's so important.So I recommend browsing through my previous podcasts to see the mindset episodes. And for more resources, both free and paid, click here -> janetravis.co.uk/starthere

Aug 24, 2023 • 20min
Demystifying the fear of success (and 7 ways to stop getting in your own way) [Highlights Ree
The fear of failure is clear and obvious, but the fear of success is confusing. I mean, you WANT to be successful, right?The fear of success is sneaky. Without you even being aware it's there, it causes you to self-sabotage and put a spoke in the wheel of your success and hold you back. How frustrating is that?So today I'll be demystifying the fear of success, and sharing 7 ways to stop getting in your own way. Links To FollowThe Grow Your Private Practice membershipIf you need help growing your private practice, check out my free and paid resources here Episode 112 Why Your Mindset is Vital if you Want a Successful Practice

Aug 17, 2023 • 13min
An open letter to therapists with mental health issues (Highlights Reel)
The Grow Your Private Practice Show was launched in July 2020, and in this time it's covered a wide variety of subjects about how to grow your practice and attract more clients.But it's not just about attracting more clients, it's also about YOU and how to build your business to suit your own needs. And part of that is managing mindset issues and practising robust self-care, something that can end up too far down the to-do list. So today, I'm sharing one of the most popular episodes with you, an open letter to therapists with mental health issues.So this is for you if you struggle with your own mental health issues.As a therapist, you know how difficult life can be and how prevalent mental health issues are.But in the recent past, on top of these existing issues, we've all had to process some frankly major world issues - the pandemic, war, climate chaos, financial insecurity... a whole lot of unpredictability and fear.That's a lot to cope with. And as a therapist, you aren't immune to it. So how can you cope as a therapist running a private practice when struggling with your own mental health issues? LinksIf you need help growing your private practice, check out my free and paid resources here

Aug 10, 2023 • 20min
Highlights reel: Does marketing your private practice feel like a chore? Here are 5 ways to start enjoying it
The Grow Your Private Practice Show was launched in July 2020, and in this time it's covered a wide variety of subjects about how to grow your practice and attract more clients. So today, I'm sharing one of the most popular episodes with you, all about how to enjoy the marketing process. So this is for you if marketing feels like a chore you keep putting off, like it's something you are forced to do to attract clients, but you wish you didn't have to.Maybe you HATE the thought of having to ‘sell’ yourself, or the thought of being visible brings you out in a rash?Well if that sounds familiar, this episode is for you because it doesn’t have to be that way. Forcing yourself to do something you hate is NOT the way to do something well. It's possible to enjoy your marketing, and when you enjoy your marketing, you do it more, get better at it and as a result, it’s more effective. Which means more clients, better outcomes and increased income. So you not only enjoy your marketing but naturally get the results you want. Don’t believe me - then listen up, and I'll show you how. LinksJoin the Grow Your Private Practice membership growyourprivatepractice.co.ukNot sure who your dream clients are and how to attract them? Check out this 3 part mini-series 'How to attract your dream clients' 2 podcasts with Fifi Mason about marketing as an introvert Visibility: Shifting the focus and Using introvert superpowers to attract more clientsFREE Guide: Attract more clients by helping instead of sellingCheck out my resources to help therapists to attract more clients HERE