Built For The Game with Rob Cressy

Rob Cressy
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Jan 17, 2018 • 11min

EP-246 BOOMSHAKALAKA! Clippers NBA Jam Day Was On Fire!

The Los Angeles Clippers held NBA Jam Day last Saturday and the promotion was straight fire. Rob Cressy is joined by Cave Social Founder Jordan Scheltgen to talk about using nostalgia in marketing, and what components of the Clippers NBA Jam Day made the fans says BOOMSHAKALAKA! -In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Rob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyJordan Scheltgen - Twitter: @CaveJordanS - Instagram: @cavejordanBrian Cristiano -Twitter: @boldceo - Instagram: @boldceoWebsites:BOLD Worldwide: www.boldworldwide.comBrian Cristiano: www.briancristiano.comCress Media: www.cressmedia.comBacon Sports: www.baconsports.comCave Social: www.cavesocial.comWays I can Help: AI Coaching For High Performing Leaders. Apply Today: https://robcressy.ai/ Helping Non-Tech Entrepreneurs Grow With AI - Join Us: https://www.weareunlimited.ai 5 Days To ChatGPT Confidence - Free Email Course: http://www.chatgptconfidence.com Let's Connect: Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: /@unlimitedailab/
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Jan 15, 2018 • 11min

Ep-245 Don’t Eat Tide Pods Because Gronk Said So

People are stupidly taking videos of themselves eating Tide Pods. In order to get them to stop eating laundry detergent Tide created a video with the help of the Patriots Rob Gronkowski to get them to just say No. Rob Cressy is joined by Cave Social Founder Jordan Scheltgen to talk about why Gronk is a phenomenal spokesman and the perfect endorser to curb the eating of laundry detergent. What about this say no to eating Tide Pods video makes it so effective? What roles does humor play and what can other brands learn from the way this video stood out?-In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Rob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyJordan Scheltgen -Twitter: @CaveJordanS - Instagram: @cavejordanBrian Cristiano -Twitter: @boldceo - Instagram: @boldceoWebsites:BOLD Worldwide: www.boldworldwide.comBrian Cristiano: www.briancristiano.comCress Media: www.cressmedia.comBacon Sports: www.baconsports.comCave Social: www.cavesocial.comWays I can Help: AI Coaching For High Performing Leaders. Apply Today: https://robcressy.ai/ Helping Non-Tech Entrepreneurs Grow With AI - Join Us: https://www.weareunlimited.ai 5 Days To ChatGPT Confidence - Free Email Course: http://www.chatgptconfidence.com Let's Connect: Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: /@unlimitedailab/
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Jan 9, 2018 • 17min

EP-244 College Football National Championship Experience

Alabama defeated Georgia in OT in thrilling fashion to claim Nick Saban’s 5th College Football National Championship while at the program. Rob Cressy is joined by Inflcr CEO Jim Cavale to talk about all things surrounding the National Championship. While there was plenty of experiential marketing going on in Atlanta, why didn’t brands have a larger digital presence? What could ESPN have done better with their various TV feeds to capture sports fans attention on social? How cool would it have been to have a camera dedicated to Mekhi Brown when he was going berserk on the Alabama sideline? Why is UCF genius for staking claim to the National Championship and what can other brands do to better embrace social and amplify their story? -In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Rob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyJim Cavale - Twitter: @JimCavale - Instagram: @jimcavaleBrian Cristiano - Twitter: @boldceo - Instagram: @boldceoWebsites:BOLD Worldwide: www.boldworldwide.comBrian Cristiano: www.briancristiano.comCress Media: www.cressmedia.comBacon Sports: www.baconsports.comInflcr: www.inflcr.comJim Cavale: www.jimcavale.comWays I can Help: AI Coaching For High Performing Leaders. Apply Today: https://robcressy.ai/ Helping Non-Tech Entrepreneurs Grow With AI - Join Us: https://www.weareunlimited.ai 5 Days To ChatGPT Confidence - Free Email Course: http://www.chatgptconfidence.com Let's Connect: Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: /@unlimitedailab/
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Sep 22, 2017 • 18min

EP-243 NFL Kickoff, Rating Down & Most Marketable Players

The NFL season has kicked off and the New England Patriots losing was almost as much of a surprise as rating being down for the game by more than 10%. Brian Cristiano and Rob Cressy dish about why this happened, what impact the New York Jets being the worst team in the NFL has, and why there was zero mention of players doing elaborate end zone celebrations. They also talk about who the most marketable NFL players are. What is it about Antonio Brown and JJ Watt that is so appealing and what can we expect from an endorsement and brand building standpoint from players this year? Marshawn Lynch just signed a deal to do a video series with Bleacher Report. Who will be next and when can we expect Rob Gronkowski and Barstool Sports to do one?Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Brian Cristiano -Twitter: @boldceo - Instagram: @boldceoRob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyWebsites:BOLD Worldwide: www.boldworldwide.comBrian Cristiano: www.briancristiano.com Cress Media: www.cressmedia.comBacon Sports: www.baconsports.comFacebook:BOLD WorldwideBacon SportsCress MediaWays I can Help: AI Coaching For High Performing Leaders. Apply Today: https://robcressy.ai/ Helping Non-Tech Entrepreneurs Grow With AI - Join Us: https://www.weareunlimited.ai 5 Days To ChatGPT Confidence - Free Email Course: http://www.chatgptconfidence.com Let's Connect: Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: /@unlimitedailab/
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Sep 15, 2017 • 16min

EP-242 Tough Mudder & Building a Community

What does it take to build a community and why don’t more brands do it? Brian Cristiano and Rob Cressy dish about each of their experiences in building a community and share tips for how you can too. Why is consistency and volume of content so important? Rob also talks about his experience running the Tough Mudder. What made it such a fun experience and what does Tough Mudder to do build and engage their community?Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Brian Cristiano -Twitter: @boldceo - Instagram: @boldceoRob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyWebsites:BOLD Worldwide: www.boldworldwide.comBrian Cristiano: www.briancristiano.com Cress Media: www.cressmedia.comBacon Sports: www.baconsports.comFacebook:BOLD WorldwideBacon SportsCress MediaWays I can Help: AI Coaching For High Performing Leaders. Apply Today: https://robcressy.ai/ Helping Non-Tech Entrepreneurs Grow With AI - Join Us: https://www.weareunlimited.ai 5 Days To ChatGPT Confidence - Free Email Course: http://www.chatgptconfidence.com Let's Connect: Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: /@unlimitedailab/
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Aug 25, 2017 • 12min

EP-241 Derek Jeter To Save The Marlins

Derek Jeter is part of the ownership group that is purchasing the Miami Marlins for just under $1.2 billion. As part of that Jeter also plans on becoming the Marlins CEO. What does the sale from one of the worst owners in professional sports to one of the faces of success in baseball do for the marketability of the Marlins? What will the transition from the field to the front office be like for Jeter? Will Miami become more of a baseball town and if so how long will it take to field a winner?Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Brian Cristiano -Twitter: @boldceo - Instagram: @boldceoRob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyWebsites:BOLD Worldwide: www.boldworldwide.comBrian Cristiano: www.briancristiano.com Cress Media: www.cressmedia.comBacon Sports: www.baconsports.comFacebook:BOLD WorldwideBacon SportsCress MediaWays I can Help: AI Coaching For High Performing Leaders. Apply Today: https://robcressy.ai/ Helping Non-Tech Entrepreneurs Grow With AI - Join Us: https://www.weareunlimited.ai 5 Days To ChatGPT Confidence - Free Email Course: http://www.chatgptconfidence.com Let's Connect: Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: /@unlimitedailab/
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Aug 23, 2017 • 22min

EP-240 Are Business Cards Dead

After going to a recent conference in which he received 84 business cards and none of them stood out, Brian Cristiano told Rob Cressy that “Business Cards Are Dead.” Interestingly Rob has had incredible success using custom business cards for personal branding and grassroots growth with Bacon Sports. On this podcast Brian and Rob dish about if it matters what your business card looks like, should you carry one, and if you do what sort of mindset you should have. They also talk about what it takes to get 5 minutes of time from a CEO. At the end, they also give thoughts on episode 5 of Growing Bold, which includes knowing when a prospect is dead.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Brian Cristiano -Twitter: @boldceo - Instagram: @boldceoRob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyWebsites:BOLD Worldwide: www.boldworldwide.comBrian Cristiano: www.briancristiano.com Cress Media: www.cressmedia.comBacon Sports: www.baconsports.comFacebook:BOLD WorldwideBacon SportsCress MediaWays I can Help: AI Coaching For High Performing Leaders. Apply Today: https://robcressy.ai/ Helping Non-Tech Entrepreneurs Grow With AI - Join Us: https://www.weareunlimited.ai 5 Days To ChatGPT Confidence - Free Email Course: http://www.chatgptconfidence.com Let's Connect: Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: /@unlimitedailab/
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Aug 21, 2017 • 14min

EP-239 Charge 25 Under 25 with Jesse Ghiorzi

Who are the hottest up and coming young athletes based on social influence and attention? Jesse Ghiorzi, Director of Brand Strategy for Charge, Joins Brian Cristiano and Rob Cressy on the podcast to talk about the formula for ranking the athlete index, how much the ranking correlates to brand endorsements, if controversy is a good thing, and younger athletes coming into the league with significantly higher social followings than you’d expect. Jesse also gives his thoughts on what Lavar Ball and Big Baller Brand are doing.In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Brian Cristiano -Twitter: @boldceo - Instagram: @boldceoRob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyWebsites:BOLD Worldwide: www.boldworldwide.comBrian Cristiano: www.briancristiano.com Cress Media: www.cressmedia.comBacon Sports: www.baconsports.comFacebook:BOLD WorldwideBacon SportsCress MediaWays I can Help: AI Coaching For High Performing Leaders. Apply Today: https://robcressy.ai/ Helping Non-Tech Entrepreneurs Grow With AI - Join Us: https://www.weareunlimited.ai 5 Days To ChatGPT Confidence - Free Email Course: http://www.chatgptconfidence.com Let's Connect: Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: /@unlimitedailab/
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Aug 18, 2017 • 12min

EP-238 MLB Nickname Jerseys & Yankees History

Major League Baseball recently announced Players Weekend, where players have the opportunity to wear jerseys with nicknames, colorful new hats, and customize anything they can wear. Brian Cristiano and Rob Cressy dish about some of the best nicknames, their thoughts on the campaign, plus if it makes sense for the Yankees to take part in it despite their rich history of not having names on the back of their jerseys.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Brian Cristiano -Twitter: @boldceo - Instagram: @boldceoRob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyWebsites:BOLD Worldwide: www.boldworldwide.comBrian Cristiano: www.briancristiano.com Cress Media: www.cressmedia.comBacon Sports: www.baconsports.comFacebook:BOLD WorldwideBacon SportsCress MediaWays I can Help: AI Coaching For High Performing Leaders. Apply Today: https://robcressy.ai/ Helping Non-Tech Entrepreneurs Grow With AI - Join Us: https://www.weareunlimited.ai 5 Days To ChatGPT Confidence - Free Email Course: http://www.chatgptconfidence.com Let's Connect: Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: /@unlimitedailab/
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Aug 14, 2017 • 22min

EP-237 Update on $100 Million & Creating Boatloads of Content

It's been a hot minute since Brian Cristiano and Rob Cressy have been able to chop it up on a pod. On this episode, they talk about the fun and exciting things that have been going on in their business worlds. Brian talks about lessons learned from launching Growing Bold, his weekly vlog series about the journey of building a $100 million agency. On Rob’s side, he dishes about the launch of his Podcast Hustle eBook plus creating daily baseball videos for Infield Chatter. Download Rob’s Podcast Hustle eBook for FREE Here: http://bit.ly/podcasthustleOur goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Brian Cristiano -Twitter: @boldceo - Instagram: @boldceoRob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyWebsites:BOLD Worldwide: www.boldworldwide.comBrian Cristiano: www.briancristiano.com Cress Media: www.cressmedia.comBacon Sports: www.baconsports.comFacebook:BOLD WorldwideBacon SportsCress MediaWays I can Help: AI Coaching For High Performing Leaders. Apply Today: https://robcressy.ai/ Helping Non-Tech Entrepreneurs Grow With AI - Join Us: https://www.weareunlimited.ai 5 Days To ChatGPT Confidence - Free Email Course: http://www.chatgptconfidence.com Let's Connect: Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: /@unlimitedailab/

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