

Built For The Game with Rob Cressy
Rob Cressy
Welcome to Built For The Game, where we help entrepreneurs win in business & life for the long haul. Rob Cressy guides you on a journey of personal growth & creative excellence, helping you develop the habits, routines, mindsets, and AI strategies that top 1% performers use. That way you can be your best, do what you love, and show up powerfully in all areas of your life.
Episodes
Mentioned books

Feb 19, 2018 • 19min
How The Atlanta Hawks Are Using Technology To Elevate The Fan Experience
Professional sports teams that use technology to help elevate the fan experience are the ones who are winning. Meg Ryan, VP of Marketing Strategy for the Atlanta Hawks, joins Rob Cressy to talk about how the Hawks are using technology to make the experience better for their fans. From Augmented Reality and Virtual Reality, to improving the mobile experience, using blockchain, and bringing the “at home on your couch” experience to the arena. -In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports & Cress Media, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Rob & today’s guest on social media and let us know what you think (good or bad):Rob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyMeg Ryan - Twitter: @ATLHawks - Instagram: @ATLHawksWebsites:Cress Media: www.cressmedia.comBacon Sports: www.baconsports.comAtlanta Hawks: www.nba.com/hawks/Other Awesome Content:Check out The Rob Cressy Show on iTunes, where I have conversations with creators, entrepreneurs, and business leaders about their success mindset and excellence.Check out Growing Bold on YouTube, Bold Worldwide CEO Brian Cristiano’s video journey of building a $100 million agency.Ways I can Help: AI Coaching For High Performing Leaders. Apply Today: https://robcressy.ai/ Helping Non-Tech Entrepreneurs Grow With AI - Join Us: https://www.weareunlimited.ai 5 Days To ChatGPT Confidence - Free Email Course: http://www.chatgptconfidence.com Let's Connect: Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: /@unlimitedailab/

Feb 14, 2018 • 13min
EP-255 Be Bold & Fail Fast
One of the foundational elements of the Atlanta Hawks marketing ethos is to Be Bold & Fail Fast. Meg Ryan, VP of Marketing Strategy for the Atlanta Hawks, joins Rob Cressy to talk about this mindset and how it manifests itself in their marketing, how thinking differently can deliver incredible results, and how you can implement this thinking into your everyday life. -In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports & Cress Media, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Rob & today’s guest on social media and let us know what you think (good or bad):Rob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyMeg Ryan - Twitter: @ATLHawks - Instagram: @ATLHawksWebsites:Cress Media: www.cressmedia.comBacon Sports: www.baconsports.comAtlanta Hawks: www.nba.com/hawks/Other Awesome Content:Check out The Rob Cressy Show on iTunes, where I have conversations with creators, entrepreneurs, and business leaders about their success mindset and excellence.Check out Growing Bold on YouTube, Bold Worldwide CEO Brian Cristiano’s video journey of building a $100 million agency.Ways I can Help: AI Coaching For High Performing Leaders. Apply Today: https://robcressy.ai/ Helping Non-Tech Entrepreneurs Grow With AI - Join Us: https://www.weareunlimited.ai 5 Days To ChatGPT Confidence - Free Email Course: http://www.chatgptconfidence.com Let's Connect: Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: /@unlimitedailab/

Feb 12, 2018 • 28min
EP-254 Getting Hyped For NBA All-Star Weekend
The 2018 NBA All-Star Weekend is on the horizon and to celebrate Meg Ryan, VP of Marketing Strategy for the Atlanta Hawks, joins Rob Cressy to give an event by event breakdown of what we like and what things could be improved upon. Has the Three Point Contest become the premier event? What can be done to make the Slam Dunk Contest as pristine as it was back in the days of Michael Jordan and Dominique Wilkins? How can the Skills Competition add more excitement? What is the appeal of the Rising Stars Game from a team perspective? What can be done to make the NBA All-Star game more competitive? When will we see the NBA All-Star team selection show televised? -In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports & Cress Media, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Rob & today’s guest on social media and let us know what you think (good or bad):Rob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyMeg Ryan - Twitter: @ATLHawks - Instagram: @ATLHawksWebsites:Cress Media: www.cressmedia.comBacon Sports: www.baconsports.comAtlanta Hawks: www.nba.com/hawks/Other Awesome Content:Check out The Rob Cressy Show on iTunes, where I have conversations with creators, entrepreneurs, and business leaders about their success mindset and excellence.Check out Growing Bold on YouTube, Bold Worldwide CEO Brian Cristiano’s video journey of building a $100 million agency.Ways I can Help: AI Coaching For High Performing Leaders. Apply Today: https://robcressy.ai/ Helping Non-Tech Entrepreneurs Grow With AI - Join Us: https://www.weareunlimited.ai 5 Days To ChatGPT Confidence - Free Email Course: http://www.chatgptconfidence.com Let's Connect: Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: /@unlimitedailab/

Feb 7, 2018 • 21min
EP-253 Make Amazing Sh!t with Mike Mikho
Mike Mikho, CMO of Cycle + Laundry Service, joins Rob Cressy to talk about content creation and fan engagement. One of Cycle’s motto’s is “Make Amazing Sh!t”, so what can brands do to make things more amazing? How can they tie their content more towards conversations? How should user generated fit in the content mix? What’s the future of branded content? How should we be thinking about using live video and influencer marketing? -In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports & Cress Media, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Rob & today’s guest on social media and let us know what you think (good or bad):Rob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyMike Mikho - Twitter: @MikeMikhoWebsites:Cress Media: www.cressmedia.comBacon Sports: www.baconsports.comCycle Media: cycle.mediaLaundry Service: 247laundryservice.com/Ways I can Help: AI Coaching For High Performing Leaders. Apply Today: https://robcressy.ai/ Helping Non-Tech Entrepreneurs Grow With AI - Join Us: https://www.weareunlimited.ai 5 Days To ChatGPT Confidence - Free Email Course: http://www.chatgptconfidence.com Let's Connect: Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: /@unlimitedailab/

Feb 5, 2018 • 21min
EP-252 How To Be Successful By Standing Out
Different wins, and nothing beats attention. Rob Cressy is joined by Jesse Cole, the owner of the Savannah Bananas and author of Find Your Yellow Tux, to talk about how to be successful by standing out. Why should brands have a fan first mindset and add more fun to their marketing? How do you get comfortable doing the opposite of normal? Why should all brands build a community and create content that matters to them? How do you deal with risk vs taking action? -In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports & Cress Media, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Rob & today’s guest on social media and let us know what you think (good or bad):Rob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyJesse Cole - Twitter: @YellowTuxJesse - Instagram: @thesavbananasWebsites:Cress Media: www.cressmedia.comBacon Sports: www.baconsports.comFind Your Yellow Tux: www.findyouryellowtux.comAmazon Book: http://bit.ly/yellowtuxWays I can Help: AI Coaching For High Performing Leaders. Apply Today: https://robcressy.ai/ Helping Non-Tech Entrepreneurs Grow With AI - Join Us: https://www.weareunlimited.ai 5 Days To ChatGPT Confidence - Free Email Course: http://www.chatgptconfidence.com Let's Connect: Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: /@unlimitedailab/

Jan 31, 2018 • 10min
EP-251 Forward-Thinking Content Strategies
There have never been more opportunities to increase attention and engagement using content than right now. Rob Cressy is joined by Sports 1 Marketing CEO David Meltzer as they dish about forward-thinking content strategies. What can you do to stand out in the crowded content landscape? Why should brands be podcasting? How much impact does the length of content have? -In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports & Cress Media, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Rob & today’s guest on social media and let us know what you think (good or bad):Rob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyDavid Meltzer - Twitter: @DavidMeltzer - Instagram: @DavidMeltzerWebsites:Cress Media: www.cressmedia.comBacon Sports: www.baconsports.comSports 1 Marketing: www.sports1marketing.comYou can also check out David Meltzer on Entrepreneur Media’s show Elevator Pitch, as well as his podcast The Playbook.EP-250 Keys To Successful Sports SponsorshipsWays I can Help: AI Coaching For High Performing Leaders. Apply Today: https://robcressy.ai/ Helping Non-Tech Entrepreneurs Grow With AI - Join Us: https://www.weareunlimited.ai 5 Days To ChatGPT Confidence - Free Email Course: http://www.chatgptconfidence.com Let's Connect: Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: /@unlimitedailab/

Jan 29, 2018 • 10min
EP-250 Keys To Successful Sports Sponsorships
How do you create successful sports sponsorships? Rob Cressy is joined by Sports 1 Marketing CEO David Meltzer as they dish about the keys to successful sports sponsorships. What should brands be focusing on when evaluating sponsorships? Are Super Bowl sponsorships worth it? What sports sponsorships are overvalued and which are undervalued? -In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports & Cress Media, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Rob & today’s guest on social media and let us know what you think (good or bad):Rob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyDavid Meltzer - Twitter: @DavidMeltzer - Instagram: @DavidMeltzerWebsites:Cress Media: www.cressmedia.comBacon Sports: www.baconsports.comSports 1 Marketing: www.sports1marketing.comYou can also check out David Meltzer on Entrepreneur Media’s show Elevator Pitch, as well as his podcast The Playbook.Ways I can Help: AI Coaching For High Performing Leaders. Apply Today: https://robcressy.ai/ Helping Non-Tech Entrepreneurs Grow With AI - Join Us: https://www.weareunlimited.ai 5 Days To ChatGPT Confidence - Free Email Course: http://www.chatgptconfidence.com Let's Connect: Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: /@unlimitedailab/

Jan 26, 2018 • 10min
EP-249 How Much Does The Super Bowl Location Matter?
Super Bowl 52 is in Minnesota, much to the chagrin of fans, media members, and sponsors who now have to put up with freezing temperatures. Rob Cressy is joined by Sports 1 Marketing CEO David Meltzer as they dish about the impact the Super Bowl location has from a fan attendance, corporate dollars, experiential activation, and TV viewing standpoint. -In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports & Cress Media, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Rob & today’s guest on social media and let us know what you think (good or bad):Rob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyDavid Meltzer - Twitter: @DavidMeltzer - Instagram: @DavidMeltzerWebsites:Cress Media: www.cressmedia.comBacon Sports: www.baconsports.comSports 1 Marketing: www.sports1marketing.comYou can also check out David Meltzer on Entrepreneur Media’s show Elevator Pitch, as well as his podcast The Playbook.Ways I can Help: AI Coaching For High Performing Leaders. Apply Today: https://robcressy.ai/ Helping Non-Tech Entrepreneurs Grow With AI - Join Us: https://www.weareunlimited.ai 5 Days To ChatGPT Confidence - Free Email Course: http://www.chatgptconfidence.com Let's Connect: Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: /@unlimitedailab/

Jan 24, 2018 • 31min
EP-248 The Return Of Brian Cristiano, Growing Bold & Podcast Plans For 2018
The band is back together as Rob Cressy is joined by Bold Worldwide CEO Brian Cristiano as they record their first episode together in over 3 months. In this show we discuss what has been going on in Brian’s world including the growth of his video series Growing Bold, lessons learned along the way, brute force vs hustle, what challenges he’s currently facing, and how to build momentum in your business. At the end we also talk about what you can expect out of the Sports Marketing Huddle in 2018.-In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Rob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyBrian Cristiano -Twitter: @boldceo - Instagram: @boldceoWebsites:BOLD Worldwide: www.boldworldwide.comBrian Cristiano: www.briancristiano.comCress Media: www.cressmedia.comBacon Sports: www.baconsports.comWays I can Help: AI Coaching For High Performing Leaders. Apply Today: https://robcressy.ai/ Helping Non-Tech Entrepreneurs Grow With AI - Join Us: https://www.weareunlimited.ai 5 Days To ChatGPT Confidence - Free Email Course: http://www.chatgptconfidence.com Let's Connect: Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: /@unlimitedailab/

Jan 22, 2018 • 15min
EP-247 What Can Be Done To Fix The Pro Bowl?
Does anyone actually care about the Pro Bowl? Nope. It’s a shame because there is such a big opportunity to capitalize on so many of the NFL’s best players being in the same place at the same time. Rob Cressy is joined by Cave Social Founder Jordan Scheltgen to talk about what can be done to fix the Pro Bowl and make it something that is actually worthy of our attention? How much does the location of the Pro Bowl matter? What if they canceled the game and instead went with a more entertaining first offering. -In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Rob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyJordan Scheltgen - Twitter: @CaveJordanS - Instagram: @cavejordanBrian Cristiano -Twitter: @boldceo - Instagram: @boldceoWebsites:BOLD Worldwide: www.boldworldwide.comBrian Cristiano: www.briancristiano.comCress Media: www.cressmedia.comBacon Sports: www.baconsports.comCave Social: www.cavesocial.comWays I can Help: AI Coaching For High Performing Leaders. Apply Today: https://robcressy.ai/ Helping Non-Tech Entrepreneurs Grow With AI - Join Us: https://www.weareunlimited.ai 5 Days To ChatGPT Confidence - Free Email Course: http://www.chatgptconfidence.com Let's Connect: Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: /@unlimitedailab/