Female Startup Club

Female Startup Club
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Jan 14, 2021 • 36min

Serial entrepreneur Divya Gugnani shares her blueprint for launching Wander Beauty, and what entrepreneurs should focus on before looking to raise capital

 Joining me on the show today is Divya Gugnani, Co-Founder of Wander Beauty. Launched in 2015, Wander Beauty creates multitasking beauty essentials that are enriched with clean, skin-loving ingredients that work with your skin, not against it. Each multitasker does double (and even triple) duty in your routine so you can stay gorgeous on the go.In this episode we cover Divya’s blueprint to building this brand, her learned lessons after building 4 successful businesses (one of which sold to QVC|!) and what founders should focus on before looking for investment. LINKS WE MENTION:Wander Beauty’s Instagram Wander Beauty’s Website Divya’s Instagram Female Startup Club's Instagram In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Promotional code: FSC20 for 20% off sitewide - no expiration Hosted on Acast. See acast.com/privacy for more information.
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Jan 12, 2021 • 42min

Lessons learned after these women had to shut their business down and start over, with Branch Basics Co-Founders Allison Evans & Kelly Love

Joining me today are two of the Co-Founders behind Branch Basics, Allison Evans and Kelly Love. Branch Basics are non-toxic cleaning products that were created with the most sensitive in mind. They clean powerfully using only the highest quality, plant-based ingredients.In this episode we’re talking about the importance of having a true purpose and mission to drive you forward in business, what happened when they went through a really tough time in their business and had to close down, and the key learnings for anyone who might be considering going down the path of white labelling a product. LINKS WE MENTION: Branch Basics’s InstagramBranch Basics’s Website Female Startup Club's Instagram In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Promotional code: FSC20 for 20% off sitewide - no expirationWebsite: DNRS Dynamic Neural Retraining System  Book: Healing Begins in the Sanctification of the Heart By Dr. M.K Strydom Videos of Dr Michelle Strydom Videos: Brain Detox by Dr. Caroline Leaf Podcast: How I Built This with Guy Raz Podcast: Wellness Mama  Hosted on Acast. See acast.com/privacy for more information.
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Jan 9, 2021 • 47min

From $30,000 to the largest female founded CBD company in America with Sagely Naturals Founder Kerrigan Behrens

Joining me today is Kerrigan Behrens, Co-Founder of Sagely Naturals.SAGELY NATURALS was created with a simple yet powerful goal in mind: to harness the life-changing benefits of broad-spectrum CBD and natural botanicals to help you do more of what you love. Since 2015, Sagely Naturals has worked hand in hand with chemists and naturopaths to create products with an unwavering dedication to whole self wellness. Kerrigan has built the fastest growing and the top performing functional wellness brand that harnesses the power of CBD to provide relief. Since its inception, the brand has been and continues to be on the mission to naturally modernize the medicine cabinet with high-quality, accessible offerings that help women feel their best. In this episode we cover she and her co-founder Kaley got started with $30,000 of their savings that’s gone on to build the largest female founded CBD company in America in just 5 years, some interesting guerilla style marketing strategies they used to launch and have evolved over the years still to this day and how they got on the radar of Cameron Diaz, now one of the many celebrities who are invested in their business.LINKS WE MENTION:Sagely Naturals Website Sagely Naturals Instagram Kerrigan’s Instagram Female Startup Club's Instagram In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Promotional code: STARTUP20 Hosted on Acast. See acast.com/privacy for more information.
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Jan 7, 2021 • 40min

Disrupting the plant-based industry with pistachio milk, with Táche Co-Founder Roxana Saidi

Joining me today is Roxana Saidi, Co-Founder of a company called Táche.Táche is a female, minority founded and family-run brand that launched recently on November 18th and is the first true pistachio milk in the U.S. It’s healthier than oat milk and tastier than almond milk as can be regularly consumed alone, with no added oils, low in carbs/sugar, steams and foams extremely well, and has a smaller water footprint this is something I cannot wait to try myself. Distinctly delicious, Táche is answering today’s evolving consumer demand for a more healthy, socially impactful and sustainable plant-based milk option.In this episode we cover the blueprint that Roxana took to launch the brand along with a step by step process of what she needed to do first, why she realised early on she wouldn’t be able to bootstrap this company and her advice for entrepreneurs with a big idea. Táche is proud to advocate for change through its non-profit partnership with The Lower Eastside Girls Club of NYC as part of its mission to foster girls’ education and provide them with the mentorship, tools, and support they need to become healthy, successful womenLINKS WE MENTION: Táche’s WebsiteTáche’s InstagramRoxana’s InstagramFemale Startup Club's Instagram In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Promotional code: FSC20 for 20% off sitewide - no expirationArticle on venture capital being a false safety net. The marketing moment article. PR Agency they are working with. Capital One CommercialEntrepreneurial network Book: The Lean Startup by Eric Ries Book: The Hard Thing About Hard Things by Ben Horowitz All Brene Brown’s audiobooks Brene Brown’s podcasts Hosted on Acast. See acast.com/privacy for more information.
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Jan 5, 2021 • 1h 7min

How Farmgirl Flowers founder Christina Stembel bootstrapped her business from a $49k investment into 60+ million in annual revenue

Joining me in today’s episode is Christina Stembel, the Founder of Farmgirl Flowers. Farmgirl Flowers reimagined the way people shop for flowers, plants and non-perishable gifts by offering fewer, better options and a best-in-class unboxing and customer experience. Christina started this business in 2010 and is the only sole female founder & CEO of a large scale e-commerce floral company, who bootstrapped the business into $60+ million in annual revenue.In this episode we’re covering how Christina went in pursuit of disrupting an industry she had experienced a problem in, how she bootstrapped her brand from a $49k investment into a business that will do more than 60 million in revenue this year, the strategies that she used to acquire customers without a marketing budget and why this year has been her biggest year of growth. I so enjoyed this episode and came away feeling so invigorated in my own pursuit to build Female Startup Club - and I hope you get that same energy too. As always, please do subscribe, rate and review the podcast if you’re loving these founder stories. LINKS WE MENTION: Farmgirl Flowers Instagram  Christina’s Instagram Farmgirl Flowers Website Female Startup Club's Instagram In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Promotional code: FSC20 for 20% off sitewide - no expiration Hosted on Acast. See acast.com/privacy for more information.
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Jan 2, 2021 • 47min

How this founder used her first failed business to thrive the second time around, with Provenance Meals Founder Caroll Lee

On today’s episode I’m joined by Caroll Lee, Founder of Provenance Meals. Provenance Meals is a convenient solution for health-conscious people that don't have the time or energy to cook, designed by wellness experts and health-supportive chefs. In this episode we cover her journey to launching a second business and what she learned through the first time around, the power of starting small and building slowly, and advice for founders who are just getting started. Remember to stick around until the end to get her ultimate ‘get smarter’ recommendations. LINKS WE MENTIONCaroll’s Instagram Provenance Meals instagram Provenance Meals website Female Startup Club's Instagram In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Promotional code: FSC20 for 20% off sitewide - no expirationThe Doctor’s Farmacy Podcast The Expanded Podcast Foodtrainers Podcast The Pitch Podcast How I Built This Podcast Book: Eat a Peach by David ChangBook: Minor Feelings by Cathy Park Hong Hosted on Acast. See acast.com/privacy for more information.
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Jan 1, 2021 • 36min

How this undies brand used a recycling program and a booty call service to drive growth, with Knickey Founder Cayla O’Connell Davis

Joining me on today’s episode I’m joined by Cayla O’Connell Davis, Founder of Knickey. Knickey is a DTC women’s underwear brand offering the best basic briefs from certified organic cotton--by women, for female-identifying humans. Making organic the everyday option through elevated, affordable intimates, Knickey is for the woke woman who seeks comfort, versatility, durability, and certified sustainability. GOTS, Oeko-Tex and Fair Trade certified to be exact. Because it’s better for your body, your wallet and our world.This was such a fun episode and it’s packed with plenty of interesting insights and learnings ready for you to take into your own business! Like how a recycling program became the top driver for growth in the business, and how a Booty call service appealed to a new audience, along with Cayla’s learnings as an entrepreneur along the way. Make sure you stick around to the end to hear her advice for female founders and some resources you don’t wanna miss! LINKS WE MENTION:Cayla’s Instagram Knickey’s Instagram Knickey’s Website Female Startup Club's InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Promotional code: FSC20 for 20% off sitewide - no expirationPodcast - Masters of Scale by Reid Hoffman Podcast - Planet Money by NPR Podcast - Startup Therapy   Hosted on Acast. See acast.com/privacy for more information.
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Dec 29, 2020 • 31min

Hint Founder Kara Goldin shares the secrets behind her empire’s major success

Joining me on today’s episode is Kara Goldin, Founder and CEO of hint, inc. This is an incredibly special milestone for me as it’s our 100th episode! I started Female Startup Club to help other women in progress, like myself, learn and be inspired by women who are building badass businesses and changing the world and I’m so thrilled to be speaking with an entrepreneur who has built something really incredible over the last 15 years.Born in San Francisco, hint, inc. was founded in 2005 by entrepreneur Kara Goldin. It started as a healthy lifestyle brand best known for its flagship product, hint water- a delicious, unsweetened flavored water. Kara started the company with a simple idea: to make water that tastes great. To do away with all the sugar and diet sweeteners. And to give her family and friends something better that they would love. Today, hint is going beyond water to give people better, healthier experiences that they can truly enjoy and share.We chat through her mission for building this business, what propelled her forward in realising that she would need to create and educate in an entirely new category and her advice for entrepreneurs with a big idea. LINKS WE MENTION:Kara’s InstagramHint’s Instagram Hint's Website Female Startup Club's Instagram In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Promotional code: FSC20 for 20% off sitewide - no expirationBook: Undaunted by Kara Goldin Undaunted  by Kara Goldin - AMAZON Hosted on Acast. See acast.com/privacy for more information.
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Dec 26, 2020 • 38min

A go-to market launch strategy that will get you thousands of email subscribers & customers, with Cure Hydration’s Founder Lauren Picasso

Joining me on todays’ episode is Lauren Picasso, Founder of Cure Hydration.Cure Hydration is an organic electrolyte powder that has 4x the electrolytes of sports drinks, but no added or artificial sweeteners, sold in more than 5000 stores. In this episode Lauren shares her journey to starting the business and how she validated her idea, a crazy to-market launch strategy that landed her thousands and thousands of emails and lessons she’s learned along the way. LINKS WE MENTION:Lauren’s linkedinCure Hydration’s InstagramFemale Startup Club's Instagram In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.https://viral-loops.com/  https://prestigecapital.com/ Promotion code: FSC20 for 20% off, no expirationhttps://viral-loops.com/ https://prestigecapital.com/  Hosted on Acast. See acast.com/privacy for more information.
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Dec 24, 2020 • 48min

Why it’s important to build your business around customer data and exactly how to do it, with GEM Founder Sara Cullen

Joining me on today's episode Is Sara Cullen, Founder of GEM. GEM is a functional food company designing a next-generation health system. Created in response to the failing reductionist approach to nutrition, GEM focuses on improving our health at the cellular level. As cell health determines the performance of everything in bodies from brain health to digestion, GEM focuses on delivering important nutrients that work together synergistically to help cells function at their healthiest. Using real food, not supplements, as the vehicle to deliver these nutrients, the Daily Essentials regimen improves everyday health outcomes from energy and brain function to gut health and inflammation.In this episode we’re covering how Sara went about building this business and the exact steps she took to get a product to market that was exactly what the consumer wanted, through an ongoing private beta group. We also cover her tips for fundraising and lessons learned along the way.LINKS WE MENTION:GEM’s WebsiteGEM’s InstagramSarah’s InstagramFemale Startup Club's Instagram In partnership with Klaviyo, the best email marketing tool for ecommerce businesses. Hosted on Acast. See acast.com/privacy for more information.

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