How Farmgirl Flowers founder Christina Stembel bootstrapped her business from a $49k investment into 60+ million in annual revenue

Joining me in today’s episode is Christina Stembel, the Founder of Farmgirl Flowers. 

Farmgirl Flowers reimagined the way people shop for flowers, plants and non-perishable gifts by offering fewer, better options and a best-in-class unboxing and customer experience. Christina started this business in 2010 and is the only sole female founder & CEO of a large scale e-commerce floral company, who bootstrapped the business into $60+ million in annual revenue.

In this episode we’re covering how Christina went in pursuit of disrupting an industry she had experienced a problem in, how she bootstrapped her brand from a $49k investment into a business that will do more than 60 million in revenue this year, the strategies that she used to acquire customers without a marketing budget and why this year has been her biggest year of growth. 

I so enjoyed this episode and came away feeling so invigorated in my own pursuit to build Female Startup Club - and I hope you get that same energy too. As always, please do subscribe, rate and review the podcast if you’re loving these founder stories. 

LINKS WE MENTION: 

Farmgirl Flowers Instagram  

Christina’s Instagram 

Farmgirl Flowers Website 

Female Startup Club's Instagram 

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