Female Startup Club

Joining me on the show today is Maeva Heim, founder of Bread Beauty Supply. Or Bread for short. Now, I Actually met Maeva by chance last year when I was in Melbourne visiting a friend and I recognised her voice from a podcast I’d listened to her speak on before and the rest is history - now she’s here with us sharing her story. But, back to the episode - Bread is the best shampoo alternative and co-wash for kinky, curly, coily hair. We’re talking about how she took a third door approach to launch exclusively with Sephora and what she’s learned so far while we have a few giggles along the way. LINKS WE MENTION:The Magic of Thinking Big by David J Schwartz  The Hard Thing About Hard: Building a Business When There Are No Easy Answers by Ben Horowitz Eckhart Tolle’s books Bread Beauty Supply WebsiteBread Beauty Supply InstagramMaeva Heim InstagramFemale Startup Club's InstagramDoone's InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club's YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: hello@femalestartupclub.com Hosted on Acast. See acast.com/privacy for more information.

Joining me on the show today is Melanie Masarin, Founder of the spirited booze free brand, Ghia.A Glossier alum, Melanie launched her brand earlier this year during the pandemic and it’s been on the tip of everyone’s tongue ever since. We talk about the lightbulb moment she decided she was going to launch an aperitif, what actually happens in the lead up to the launch, the steps to doing a friends and family round and how her special vision was brought to life through branding and language. With a super cute background story that involves Italy, her grandmother and all the good things in life Ghia has quickly grown into a brand that’s needed in our social lives, now more than ever. LINKS WE MENTION:GhiaGhia’s InstagramMelanie’s InstagramFemale Startup Club's InstagramDoone's InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club's YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: hello@femalestartupclub.com Hosted on Acast. See acast.com/privacy for more information.

Joining me on the show today is Ann McFerran, the LA based founder behind Glamnetic - the go-to magnetic lash company. Glamnetic is committed to providing the highest quality products and experience to customers and finding ways to continually make your beauty routine easier! Ann launched her brand a year ago from her bedroom and within no time at all was doing 7 figures a month in sales! In this episode she’s sharing that early hustle with us and what she attributes that success to, a great strategy to get orders when you’re just starting out and why social media and community is so critical to building a brand in 2020.LINKS WE MENTIONGlamnetic’s Instagram Ann’s InstagramFemale Startup Club's InstagramDoone's InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club's YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: hello@femalestartupclub.com Hosted on Acast. See acast.com/privacy for more information.

On the show today we’re chatting with Kristin from Nomadica wine. We’re discussing some of the tough stuff that happened early on in her journey including the moment they had to throw away $25,000 worth of wine because it wasn’t good enough and what she’d do differently if she started this biz tomorrow.Kristin is a Sommelier by trade and the Founder + CEO of Nomadica wine, where she thoughtfully curates a selection of high quality canned wine. She’s passionate about working with high quality, small producers who focus on sustainable practices.Learn from Entrepreneurs like Kristin in the Hype Club, a private network made for founders - who happen to be women - building the next wave of ecommerce and CPG brands. LINKS WE MENTION:Nomadica's InstagramKristin's InstagramFemale Startup Club's InstagramDoone's InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club's YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: hello@femalestartupclub.comPodcast: How I Built This with Guy Raz Hosted on Acast. See acast.com/privacy for more information.

Today we’re learning from Charlotte Chen Pienaar, the founder behind one of the coolest bootstrapped companies around right now. We’re talking about how she approaches money and the old school tips to funding a CPG brand, why retailers like Ulta and Sephora came knocking on her door and the pros and cons to creating a truly sustainable brand. Everyday Humans make next-generation sunscreens that are comfortable, conscious and designed for all.If you’re building a CPG brand and want to learn from women like Charlotte, come join us in Hype Club where you can access our take on Modern Mentorship, live workshops and masterclasses.LINKS WE MENTION:Everyday Humans' InstagramCharlotte's InstagramFemale Startup Club's InstagramDoone's InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club's YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: hello@femalestartupclub.com Hosted on Acast. See acast.com/privacy for more information.

Today we’re learning some serious stuff about the beauty industry from Remi, the founder of Freck. Let me ask you something… Do you know what a blanket order is? I’ve done over 200 episodes and this has never come up!!!! So if you don’t know. Welcome to the club. Prepare to pick up some nifty tips to reducing your unit costs. We also cover negotiating your margins and some know-how around fill rates in the industry. This is also highlighting some of the epic fails that Remi persevered through to get the brand where it is today stocked on the shelves of Sephora, asos, revolve and the likes. Remi is the entrepreneur we all need to learn from. She is a solid 10 out of 10.Freck Beauty is a clean beauty brand inspired by Remi's hunt for a perfect freckle. During her years of R&D on what ultimately became the world's first freckle cosmetic, FRECK OG, she found that there wasn’t a bold beauty brand that represented everything from “moisturizer-and-go” to “blue-flame-eyeliner-energy." After launching with FRECK OG in 2017, which quickly took the internet by storm, Remi connected with Des Wilson - now the company's COO. Together, Remi and Des have since expanded Freck Beauty into skincare with the Cactus Collection, and color cosmetics with the CHEEKSLIME range.LINKS WE MENTION:Frecks Beauty's InstagramRemi's InstagramFemale Startup Club's InstagramDoone's InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club's YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: hello@femalestartupclub.com Hosted on Acast. See acast.com/privacy for more information.

In this new mini series within the FSC podcast, I’m taking you on the journey while I develop my non alc wine brand and build it in public. Everything from money stuff, to how you divide the company, learnings as we go and the ups & downs of building a CPG brand. If you have something you want me to cover, reach out on Twitter or Instagram.In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club's YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: hello@femalestartupclub.com Hosted on Acast. See acast.com/privacy for more information.

On today’s episode we’re learning from Allison Ellsworth, the founder of Poppi. There’s some seriously cool insights in this episode... We talk through her approach to raising money in the early days and why you shouldn’t take stupid money. Her recent moment of partnering with jlo. Mind blowing stuff. And her explosive growth after going on shark tank plus everything in between. This is an episode that shows you the power of having a truly great product. I’ve come off this episode feeling so inspired and charged for my own journey. This is the kind of thing that really lights me on fire so I hope you love it too! If you haven’t heard of it before Poppi it’s the leading prebiotic soda and the fastest growing non-alcoholic beverage brand in the U.S. After appearing on Shark Tank in 2018, Poppi launched nationwide in retail and quickly became an Amazon best-seller.Allison Ellsworth is Co-Founder and Chief Brand Officer of Poppi, the leading prebiotic soda and the fastest growing non-alcoholic beverage brand in the U.S. After appearing on Shark Tank in 2018, Poppi launched nationwide at retail and quickly became an Amazon best-seller.LINKS WE MENTION:Allison's InstagramPoppi's InstagramFemale Startup Club's InstagramDoone's InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club's YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: hello@femalestartupclub.comPodcast: Patrick Lencioni Podcast Hosted on Acast. See acast.com/privacy for more information.

In this episode we’re chatting with Kailey from Sacred Serve and there’s some serious hustle in this story! Her first 2 years were spent doing hundreds of local events and making the product herself.... We hear her tactical tips when it comes to labelling and also chat about why it’s important to talk about your exit strategy - especially as women.Sacred Serve is a plant-powered line of gelato bringing function into the frozen aisle. Made from a base of certified organic young Thai coconut meat combined with potent superfoods, adaptogenic herbs, medicinal mushrooms and just a hint of low-glycemic coconut sugar, this gelato is rich, creamy, and packed with plant-based nutrition.LINKS WE MENTION:Sacred Serve's InstagramFemale Startup Club's InstagramDoone's InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club's YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: hello@femalestartupclub.comPromo Code: FSC15 for 15% off. Expires 1 year from podcast release date. Hosted on Acast. See acast.com/privacy for more information.

In this new mini series within the FSC podcast, I’m taking you on the journey while I develop my non alc wine brand and build it in public. Everything from money stuff, to how you divide the company, learnings as we go and the ups & downs of building a CPG brand. If you have something you want me to cover, reach out on Twitter or Instagram.In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club's YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: hello@femalestartupclub.com Hosted on Acast. See acast.com/privacy for more information.