Female Startup Club

We’ve got Michelle Cordeiro Grant, the founder of LIVELY, talking us through how she founded and sold her company within 3 quick years for 105 million dollars. I. know. It’s crazy but the story is even crazier. I don’t want to give too much away but we talk through her unique launch that was a combination of strategy and luck, generating 130k emails in 48 hours. LIVELY is a brand that empowers women and provides a sense of community. They deliver lingerie, activewear, swimwear, loungewear, and self-care that take the best elements of high-style and ultimate comfort from each category to achieve a brand new POV of lingerie called Leisurée. But it’s more than its product — since launching in 2016, LIVELY has built an Ambassador network of 150,000+ members, opened four retail stores, developed several sustainable product collections, maintained its commitment to “Price Equality,” hosted hundreds of IRL and virtual events, launched a podcast, provided a platform for its community to share their passions and projects, and developed retail partnerships with Nordstrom, Madewell, and Target (launching a diffusion line called All. You. LIVELY with Target.com and select stores). Growing from its concept stage, to $15m in funding to fuel its growth, all the way to an acquisition of $105M by Wacoal in 2019, LIVELY is poised to grow even more and make bigger and bolder strides towards its mission of inclusivity, community, sustainability, and accessibility. LIVELY is an experience and mindset that reminds, inspires, and enables its customers to live life passionately, purposefully, and confidently, doing what they love, with the people they love.LINKS WE MENTION:Michelle's InstagramLIVELY's InstagramLIVELY's WebsiteLIVELEY's TwitterLIVELY's FacebookCommunity: Female Founder CollectiveFemale Startup Club's InstagramDoone's InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club's YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: hello@femalestartupclub.comFemale Startup Club $1000 Monthly Cash Give AwayCommunity: Female Founder Collective Hosted on Acast. See acast.com/privacy for more information.

In this new mini series within the FSC podcast, I’m taking you on the journey while I develop my non alc wine brand and build it in public. Everything from money stuff, to how you divide the company, learnings as we go and the ups & downs of building a CPG brand. If you have something you want me to cover, reach out on Twitter or Instagram.In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club's YouTubeFemale Startup Club's InstagramDoone's InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club's YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: hello@femalestartupclub.comFemale Startup Club $1000 Monthly Cash Give Away Hosted on Acast. See acast.com/privacy for more information.

Today we are learning from Shai, the founder of Bubble. We’re talking through the approach they took with community and a specific blueprint for how they actually got 5000 teens involved before launch, they use gene pap too btw - which I thought was really cool - and a few thoughts on fundraising and why we should question what’s being celebrated in the media.If you haven’t heard of it just yet, Bubble is a skincare brand for teens that’s replace those brands we’ve been using for decades, while being super fun. Highly recommend checking them out on tiktok. it’s definitely a vibe. When I asked Shai what she would do with $1000 no strings attached cash, she immediately said market research on the platform perksy - which was a first time being mentioned - if you would like $1000 no strings attached cash remember we just kicked off our monthly cash giveaway and you can put yourself forward by going to femalestartupclub.com/1000-cash-giveaway.LINKS WE MENTION:Bubble's InstagramBubble's WebsiteFemale Startup Club's InstagramDoone's InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club's YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: hello@femalestartupclub.comFemale Startup Club $1000 Monthly Cash Give AwayPodcast: NPR’s How I Built this with Guy Raz Hosted on Acast. See acast.com/privacy for more information.

Today we’re learning from Sarah, the founder of Curie. Launched in 2018, Curie is a female-owned direct-to-consumer brand that sells clean, performance-based body care products. They are on a mission to make clean, safe, and effective products for people who move. We’re chatting through the bootstrap to funding model, how to get on QVC and why you should prioritise building your network - which of course is cue for me to mention our private network for cpg entrepreneurs, hype club. Do come join us! LINKS WE MENTION:Curie's InstagramSarah's InstagramSarah's TwitterFemale Startup Club's InstagramDoone's InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club's YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: hello@femalestartupclub.comFemale Startup Club $1000 Monthly Cash Give AwayNewsletter by Web SmithNewsletter by LeanluxeBook: Untethered Soul by Michael A. Singer Hosted on Acast. See acast.com/privacy for more information.

Today we are learning from Brianna Bitton, Founder of Flo, the first ever PMS gummy vitamin. We’re chatting about investment, we are chatting about Tiktok and what she would have done earlier in the biz if she were to start again tomorrow. If you’ve missed the memo, we’re giving away $1000 to small biz owners at the moment in partnership with flowium, head to fsc.com/1000-cash-giveaway to get in the mix and send it to the entrepreneurs in your life! Lets get into it, this is Brianna for female startup club LINKS WE MENTION:Brianna's InstagramFlo's InstagramPromo: 10% Off Code: GOFLOFemale Startup Club's InstagramDoone's InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club's YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: hello@femalestartupclub.comFemale Startup Club $1000 Monthly Cash Give Away Hosted on Acast. See acast.com/privacy for more information.

In this new mini series within the FSC podcast, I’m taking you on the journey while I develop my non alc wine brand and build it in public. Everything from money stuff, to how you divide the company, learnings as we go and the ups & downs of building a CPG brand. If you have something you want me to cover, reach out on Twitter or Instagram.In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club's YouTubeFemale Startup Club's InstagramDoone's InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club's YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: hello@femalestartupclub.comFemale Startup Club $1000 Monthly Cash Give AwayCheck out the Secret Leaders Podcast here: https://www.secretleaders.com/ Hosted on Acast. See acast.com/privacy for more information.

It has been a hot minute! But I am back in action after 2 weeks of not recording any eps for the first time in 18 months and holy frikken moly. But I’m so proud to be bringing you this episode. It’s with a friend of mine, who you probably have seen on the likes of Instagram doing her super cool things. Lil is Australia’s favourite woman. Truly. It’s a big call, I know, but she’s definitely one of mine and I know a lotta folks who agree with me. My bet is she’s about to be one of yours. She’s a dj, podcasters, best selling author, diy guru, hilarious instagrammed as well as entrepreneur. And a damn good one, at that. So in this episode let us take you behind the scenes into her story, but first - and if you haven’t been blessed with her content on Instagram - just pop on over. Have a quick peek. Have a lol. Do some critical thinking and then come on back to listen to how she’s built her colourful world and business, Flex FactoryLINKS WE MENTION:Lil Ahenkan's InstagramFlex Factory's InstagramFemale Startup Club's InstagramDoone's InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club's YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: hello@femalestartupclub.comFemale Startup Club $1000 Monthly Cash Give AwayNewsletter: The Growth Newsletter from Demand Curve by Julian Shapiro Hosted on Acast. See acast.com/privacy for more information.

Joining me on the show today is Isabel Aagaard, one of the co-founders behind sustainable startup LastObject. LastObject is creating sustainable reusable alternatives to replace single use items in your bathroom like the Q tip, tissues and cotton pads with many more to come. A big part of this episode is talking about the incredible kickstarter campaign that put them on the map, reaching their goal in just 22 minutes and going on to raise $1.3M over the following months. We dig into how they built their email database and how much it cost to acquire the initial 40,000 subscribers.LINKS WE MENTION:LastObject’s InstagramIsabel’s InstagramFemale Startup Club's InstagramDoone's InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club's YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: hello@femalestartupclub.com Hosted on Acast. See acast.com/privacy for more information.

Joining me today is Carly Stein, the founder behind Beekeepers Naturals.Founded by Carly Stein in 2017, Beekeeper's Naturals is an innovative company on a mission to reinvent the medicine cabinet. Using unique remedies from the beehive (like royal jelly and propolis), the beekeeper-led team is committed to providing the cleanest, most powerful solutions to modern health issues—like brain fog, chronic stress, poor sleep, and scratchy throats. Unlike competitors, they apply scientific rigor to their product development and commit to third-party pesticide testing to ensure they’re creating natural remedies that actually deliver.This has been one of my favourite episodes to date, Carly has such a special story and shares so much of the actual how of building her company, you’re going to get plenty of valuable pieces of gold throughout so make sure you’ve got a notepad and pen handy! LINKS WE MENTIONBeekeeper’s Naturals Website Beekeeper’s Naturals InstagramCarly ‘s InstagramThe Portal by Eric Weinstein Not Overthinking by By Ali & Taimur Abdaal Entrepreneurial Thought Leaders Podcast from Standford University Invest Like the Best by Patrick O’Shaughnessy Principle: Life and Work by Ray DalioFemale Startup Club's InstagramDoone's InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club's YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: hello@femalestartupclub.com Hosted on Acast. See acast.com/privacy for more information.

Joining me on the show today is CEO and Founder of Kinfield, Nichole Powell. Launched in 2019, Kinfield makes Great Essentials for the Great Outdoors—effective, plant-powered skincare and body products made from ingredients that are safe for both people and planet. They believe in a happier, healthier tomorrow through more time in the great outdoors, and are creating products you actually need to make the most of your time in nature, whether you're in the backcountry or your own backyard.We’re talking about what makes a sustainable company and how they tackle things like packaging when trying to do better for the planet, Nichole’s 3-step process to validating the idea and her lessons learned along the way being a venture backed, female entrepreneur. LINKS WE MENTION:KinfieldKinfield's InstagramNichole's InstagramBook: The Ride of A Lifetime by Robert IgerBook: The Vanishing Half by Brit BennettBook: Know My Name by Chanel MillerFemale Startup Club's InstagramDoone's InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club's YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: hello@femalestartupclub.com Hosted on Acast. See acast.com/privacy for more information.