Female Startup Club

Today on the show we’re chatting with Michelle Hu, the founder of Etoile Collective.ETOILE collective is a beauty accessories brand making one's interaction with beauty products a more enjoyable and chaos-free experience. She started the biz in Australia in 2016, and now the product range has expanded to include thoughtfully designed organizers, purposefully-built travel cases, and vanity mirrors/furniture.We talk through building the brand through social media, how it works with high ticket items and her key tips for building a business.I also want to quickly say a big thank you to everyone that’s bought the book, Your Hype Girl, and been shouting about it on social media. I can’t believe the response we’ve had and the love you’ve been sharing so a huge thank you. I'm so grateful for each and every one of you for being MY hype girl.LINKS WE MENTION:Michelle's TikTokMichelle's InstagramETOILE's TikTokETOILE's InstagramIf you have something you want me to cover, reach out on Twitter or Instagram.Female Startup Club's YouTubeFemale Startup Club's InstagramDoone's InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club's YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: hello@femalestartupclub.com Hosted on Acast. See acast.com/privacy for more information.

Today on the show we’re learning from Hillary Peterson, the founder of True Botanicals.True Botanicals is a natural biocompatible skincare brand on a mission to deliver luxurious, clean products that are clinically proven to work at the highest standards while also using the most innovative sustainable practices. Hillary started this business after going through Thyroid cancer and needing to change what she put into and onto her skin, in the episode we talk through her journey since 2014, what it means to be a sustainable and clean brand, the difference between what it means to have independent clinical studies vs within our own lab and what the cost is to to do them and why she’s always prioritised brand building and storytelling over paid acquisition.LINKS WE MENTION:True Botanicals' InstagramIf you have something you want me to cover, reach out on Twitter or Instagram.Female Startup Club's YouTubeFemale Startup Club's InstagramDoone's InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club's YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: hello@femalestartupclub.com Hosted on Acast. See acast.com/privacy for more information.

Today on the show we’re learning from Hillary Peterson, the founder of True Botanicals.True Botanicals is a natural biocompatible skincare brand on a mission to deliver luxurious, clean products that are clinically proven to work at the highest standards while also using the most innovative sustainable practices. Hillary started this business after going through Thyroid cancer and needing to change what she put into and onto her skin, in the episode we talk through her journey since 2014, what it means to be a sustainable and clean brand, the difference between what it means to have independent clinical studies vs within our own lab and what the cost is to to do them and why she’s always prioritised brand building and storytelling over paid acquisition.LINKS WE MENTION:True Botanicals' InstagramIf you have something you want me to cover, reach out on Twitter or Instagram.Female Startup Club's YouTubeFemale Startup Club's InstagramDoone's InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club's YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: hello@femalestartupclub.com Hosted on Acast. See acast.com/privacy for more information.

Today on the show we’re learning all things TikTok from the TikTok queen herself, Sandy Lin. You might be like me and followed Sandy’s account back when It was called Small Business Tips (now @bysandylin). Well, She grew her account to a few hundred thousand followers sharing tips to help other founders and now she’s built an empire out of it, with a tech business lunching soon. Creobase is the platform where creators connect with high-growth brands, manage collaboration, and get paid instantly.You know I love to harp on about TikTok and this is your step by step plan to getting started.And if you’re on TikTok, let’s be friends there! Find me at @dooneroisin, I’ve been having so much fun creating quick biz breakdowns and sharing founder money mistakes.LINKS WE MENTION:Sandy's InstagramIf you have something you want me to cover, reach out on Twitter or Instagram.Female Startup Club's YouTubeFemale Startup Club's InstagramDoone's InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club's YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: hello@femalestartupclub.com Hosted on Acast. See acast.com/privacy for more information.

Today on the show we’re learning all things TikTok from the TikTok queen herself, Sandy Lin. You might be like me and followed Sandy’s account back when It was called Small Business Tips (now @bysandylin). Well, She grew her account to a few hundred thousand followers sharing tips to help other founders and now she’s built an empire out of it, with a tech business lunching soon. Creobase is the platform where creators connect with high-growth brands, manage collaboration, and get paid instantly.You know I love to harp on about TikTok and this is your step by step plan to getting started.And if you’re on TikTok, let’s be friends there! Find me at @dooneroisin, I’ve been having so much fun creating quick biz breakdowns and sharing founder money mistakes.LINKS WE MENTION:Sandy's InstagramIf you have something you want me to cover, reach out on Twitter or Instagram.Female Startup Club's YouTubeFemale Startup Club's InstagramDoone's InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club's YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: hello@femalestartupclub.com Hosted on Acast. See acast.com/privacy for more information.

Today we’re learning from Nadya Okamoto, the founder of August, the lifestyle period brand that makes sustainable period care that actually works. Nadya is one of those women that is impossible not to be impressed by and excited about, she’s a Harvard grad, author, speaker, NGO founder, gen z marketing agency founder and now august as well as a Tiktoker that’s grown to 2.4 million followers. Crazy stuff.The gem in this episode is when she steps through her thoughts on Tiktok. It’s pretty crazy!LINKS WE MENTION:Nadya's InstagramAugust's InstagramAugust's TwitterIf you have something you want me to cover, reach out on Twitter or Instagram.Female Startup Club's YouTubeFemale Startup Club's InstagramDoone's InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club's YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: hello@femalestartupclub.com Hosted on Acast. See acast.com/privacy for more information.

Today we’re learning from Nadya Okamoto, the founder of August, the lifestyle period brand that makes sustainable period care that actually works. Nadya is one of those women that is impossible not to be impressed by and excited about, she’s a Harvard grad, author, speaker, NGO founder, gen z marketing agency founder and now august as well as a Tiktoker that’s grown to 2.4 million followers. Crazy stuff.The gem in this episode is when she steps through her thoughts on Tiktok. It’s pretty crazy!LINKS WE MENTION:Nadya's InstagramAugust's InstagramAugust's TwitterIf you have something you want me to cover, reach out on Twitter or Instagram.Female Startup Club's YouTubeFemale Startup Club's InstagramDoone's InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club's YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: hello@femalestartupclub.com Hosted on Acast. See acast.com/privacy for more information.

On the show today we’re learning from Lisa Stelly, founder of Fancy Sprinkles. Fancy Sprinkles is a woman-owned and woman-run confectionary sprinkle company on a mission to reimagine the edible arts industry by way of colorful sprinkles and accessories that can be used on everything from baked goods to cocktails, and even on your veggies for the fussy easters.We’re talking about her journey of crating this brand while suffering from depression and anxiety, her advice on what you should be spending your marketing dollars on: hint it starts with T and sounds like rickrock and why you should create a brand that stands out from the crowd.Total side note here but I’ve been having so much over on Tiktok creating quick biz breakdowns and money mistakes. If you’ve got a money mistake you wanna share with us check out the format and slide into my DMs with the deets, I’ll be choosing a handful of favourites to create videos out of over the coming weeks.LINKS WE MENTION:Fancy Sprinkles' InstagramLisa's InstagramIf you have something you want me to cover, reach out on Twitter or Instagram.Female Startup Club's YouTubeFemale Startup Club's InstagramDoone's InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club's YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: hello@femalestartupclub.com Hosted on Acast. See acast.com/privacy for more information.

On the show today we’re learning from Lisa Stelly, founder of Fancy Sprinkles. Fancy Sprinkles is a woman-owned and woman-run confectionary sprinkle company on a mission to reimagine the edible arts industry by way of colorful sprinkles and accessories that can be used on everything from baked goods to cocktails, and even on your veggies for the fussy easters.We’re talking about her journey of crating this brand while suffering from depression and anxiety, her advice on what you should be spending your marketing dollars on: hint it starts with T and sounds like rickrock and why you should create a brand that stands out from the crowd.Total side note here but I’ve been having so much over on Tiktok creating quick biz breakdowns and money mistakes. If you’ve got a money mistake you wanna share with us check out the format and slide into my DMs with the deets, I’ll be choosing a handful of favourites to create videos out of over the coming weeks.LINKS WE MENTION:Fancy Sprinkles' InstagramLisa's InstagramIf you have something you want me to cover, reach out on Twitter or Instagram.Female Startup Club's YouTubeFemale Startup Club's InstagramDoone's InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club's YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: hello@femalestartupclub.com Hosted on Acast. See acast.com/privacy for more information.

Today on the show we’re learning from Allison, the founder behind Mara Beauty. A lifelong beauty and wellness enthusiast, Allison has always had a passion for beauty and drummed up the idea for her clean algae-based skincare line MARA on a trip to Istanbul, Growing up with her father working in skincare and color cosmetics, she’s had a robust knowledge of ingredients dating back to middle school and spent weekends on commercial sets learning about brand marketing and formulation.We cover her journey in creating the brand along with some mishaps she’s had along the way, the time when Hailey Bieber bought her product and spoke about it on Youtube and a painful money mistake she made early on. Total side note here but I’ve been having so much over on Tiktok creating quick biz breakdowns and money mistakes. If you’ve got a money mistake you wanna share with us check out the format and slide into my DMs with the deets, I’ll be choosing a handful of favourites to create videos out of over the coming weeks.LINKS WE MENTION:MARA Beauty's InstagramAllison's InstagramIf you have something you want me to cover, reach out on Twitter or Instagram.Female Startup Club's YouTubeFemale Startup Club's InstagramDoone's InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club's YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: hello@femalestartupclub.com Hosted on Acast. See acast.com/privacy for more information.