Smart Lawyers Position to Transition

What happens after you sell your law firm? In this powerful interview, Victoria Collier talks with Joey Masiuk, one year after selling his firm, about the emotional, financial, and practical realities of exiting a long-time practice. From his early days as a PI lawyer, through building a family-centered estate planning firm with his wife, to navigating the highs and lows of selling, Joey’s story offers law firm owners a candid look at what it really takes to prepare, let go, and move on to a new chapter. What You’ll Learn in This Episode •⁠  ⁠Why emotional readiness can be the hardest part of selling your law firm •⁠  ⁠How Joey and his wife built a family-centered practice that supported both their clients and children •⁠  ⁠The importance of preparing your systems, staff, and client relationships before a sale   Meet Joey Masiuk Joey Masiuk is a former estate planning attorney who built and ran a successful family-centered law firm with his wife. After years of practicing law, he prepared his firm for sale, navigated the challenges of finding the right buyer, and ultimately transitioned out of practice in 2023. Today, one year after selling his firm, Joey reflects on the lessons of business ownership, the emotional side of letting go, and the importance of leaving a legacy for clients and staff. In addition to life after law, Joey has built a new career in voice acting.   We want to hear from you! You can leave us a rating and review in Apple Podcasts. Click here and then scroll down the page to the rating and review section. You can also leave us a rating in Spotify by clicking here. Connect with Victoria Collier https://quidproquolaw.com/ Private Facebook Group https://www.facebook.com/groups/1284225722042602 LinkedIn https://www.linkedin.com/company/victoria-collier-coaching/      

A profit and loss statement may seem basic, but when you’re preparing to sell your law firm, it can be the difference between closing a strong deal or watching a buyer walk away. In this episode, host Victoria Collier explains how to transform your P&L into a buyer-friendly tool that inspires confidence and justifies your asking price. From breaking down income streams to spotlighting discretionary earnings and cutting duplicate expenses, you’ll learn how to make your numbers tell a story buyers can’t resist. What you’ll learn in this episode •⁠  ⁠Why a messy P&L raises red flags and lowers offers •⁠  ⁠How to break out income by services to show buyers where revenue really comes from •⁠  ⁠Simple ways to make your P&L visual, clear, and persuasive Victoria Collier is a seasoned attorney, entrepreneur, and expert in law firm sales and valuations. With a background in law and accounting, including her prior military service and CPA training, she brings a unique perspective on the financial intricacies of business valuations. Victoria helps transform law firms into more valuable and sellable businesses, guiding attorneys through life after law.   We want to hear from you! You can leave us a rating and review in Apple Podcasts. Click here and then scroll down the page to the rating and review section. You can also leave us a rating in Spotify by clicking here. Connect with Victoria Collier https://quidproquolaw.com/ Private Facebook Group https://www.facebook.com/groups/1284225722042602 LinkedIn https://www.linkedin.com/company/victoria-collier-coaching/      

When it comes to selling or buying a law firm, what you see on the books isn’t always the whole story. Some costs are real for the seller but won’t carry over to the buyer — and those hidden savings can dramatically change a firm’s true value. In this episode,  Victoria Collier uncovers the overlooked world of duplicative expenses. From accounting to software to office rent, these “double costs” can either drag down your firm’s valuation or create hidden upside for savvy buyers. What You’ll Learn in This Episode Duplicative expenses can mask a firm’s true profitability — learn how to spot them and why they matter in valuations. Buyers can find hidden opportunities to instantly boost net income by cutting redundant costs. Sellers who highlight these expenses proactively can position their firm as more valuable and secure a better price. About Victoria Collier Victoria Collier is a seasoned attorney, entrepreneur, and expert in law firm sales and valuations. With a background in law and accounting, including her prior military service and CPA training, she brings a unique perspective on the financial intricacies of business valuations. Victoria helps transform law firms into more valuable and sellable businesses, guiding attorneys through life after law.   We want to hear from you! You can leave us a rating and review in Apple Podcasts. Click here and then scroll down the page to the rating and review section. You can also leave us a rating in Spotify by clicking here. Connect with Victoria Collier https://quidproquolaw.com/ Private Facebook Group https://www.facebook.com/groups/1284225722042602 LinkedIn https://www.linkedin.com/company/victoria-collier-coaching/      

What happens when life throws you a crisis that pulls you out of your business overnight? In this powerful episode, Victoria Collier sits down with Jennifer Goddard, CEO and co-founder of Integrity Marketing Solutions, to share how she faced a rare, aggressive cancer diagnosis—and how her business not only stayed afloat, but thrived without her. This isn’t theory. It’s real-life proof of why systems, culture, and succession planning matter. 3 Key Takeaways Systems Save Businesses: Documented processes and SOPs gave Jennifer’s team the roadmap they needed to operate and even expand without her daily involvement. Culture is Everything: A strong, values-driven team culture allowed her staff and family to step up with confidence and lead effectively. Crisis-Proofing Matters: Whether through health issues, unexpected absences, or other life events, planning for continuity is not optional—it’s essential. About Our Guest Jennifer Goddard is the CEO and co-founder of Integrity Marketing Solutions, a digital marketing agency serving estate planning and elder law attorneys nationwide. With more than 30 years in business, Jennifer has built her firm on a foundation of integrity, innovation, and client service. She is also the host of The Marketing Lawcast and a passionate advocate for business resilience and succession planning. Jennifer’s story of overcoming cancer while her business thrived is a testament to her leadership, her team, and her unshakable belief in living with purpose. The Marketing Lawcast https://podcast.marketinglawcast.com/1806835/episodes Connect with Jennifer Goddard https://imsrocks.com/   We want to hear from you! You can leave us a rating and review in Apple Podcasts. Click here and then scroll down the page to the rating and review section. You can also leave us a rating in Spotify by clicking here. Connect with Victoria Collier https://quidproquolaw.com/ Private Facebook Group https://www.facebook.com/groups/1284225722042602 LinkedIn https://www.linkedin.com/company/victoria-collier-coaching/      

When you’re selling (or buying) a law firm, your advisory team can be your greatest asset… or your biggest obstacle. In this episode, host Victoria Collier pulls back the curtain on the “good, bad, and ugly” of working with outside advisors. You’ll hear real-world examples of how advisors have saved deals by reframing strategy… and how others have nearly destroyed them through outdated, irrelevant, or ego-driven advice.  Victoria shares practical ways to vet your advisory team, set boundaries, and keep the right person in charge (hint: it’s you). What You’ll Learn in This Episode •⁠  ⁠The surprising ways accountants, lawyers, and financial planners can slow (or sink) a deal. •⁠  ⁠Why “friend-advisors” can be the most dangerous voices in the room. •⁠  ⁠Four strategies to keep your advisors focused on closing, not controlling, your deal. Victoria Collier is a seasoned attorney, entrepreneur, and expert in law firm sales and valuations. With a background in law and accounting, including her prior military service and CPA training, she brings a unique perspective on the financial intricacies of business valuations. Victoria helps transform law firms into more valuable and sellable businesses, guiding attorneys through life after law.   We want to hear from you! You can leave us a rating and review in Apple Podcasts. Click here and then scroll down the page to the rating and review section. You can also leave us a rating in Spotify by clicking here. Connect with Victoria Collier https://quidproquolaw.com/ Private Facebook Group https://www.facebook.com/groups/1284225722042602 LinkedIn https://www.linkedin.com/company/victoria-collier-coaching/      

What happens when you're ready to sell your law firm, but the buyer isn't one person? It's an entire team of partners. In this episode, host Victoria Collier unpacks what really goes down when you're negotiating with a multi-partner firm. From the power plays and decision delays to the moments of opportunity and unexpected advantages, this episode is your insider’s guide to navigating the group dynamics that come with this type of sale. Whether you’re currently in talks with a multi-partner firm or just want to know what you might be getting into, this episode is a must-listen. What You’ll Learn in This Episode 1.⁠ ⁠Why selling to a firm with multiple partners isn’t necessarily easier or harder (but absolutely different). 2.⁠ ⁠The one question every seller should ask before negotiations begin. 3.⁠ ⁠The simplest way to prevent miscommunication, confusion, and endless delays when multiple buyers are involved. Bookmark this episode if you’re considering a sale to a larger firm, or want to avoid the silent deal killers no one talks about. Victoria Collier is a seasoned attorney, entrepreneur, and expert in law firm sales and valuations. With a background in law and accounting, including her prior military service and CPA training, she brings a unique perspective on the financial intricacies of business valuations. Victoria helps transform law firms into more valuable and sellable businesses, guiding attorneys through life after law.   We want to hear from you! You can leave us a rating and review in Apple Podcasts. Click here and then scroll down the page to the rating and review section. You can also leave us a rating in Spotify by clicking here. Connect with Victoria Collier https://quidproquolaw.com/ Private Facebook Group https://www.facebook.com/groups/1284225722042602 LinkedIn https://www.linkedin.com/company/victoria-collier-coaching/      

Selling a law firm is rarely simple—but when there’s more than one owner at the table, things get exponentially more complex. Whether you’re in business with a professional partner, your spouse, or both, this episode unpacks the hidden challenges of shared ownership and why “twice the brainpower” doesn’t always equal twice the ease. Victoria Collier draws from firsthand experience to explore why deals between co-owners often fall apart, even with the best of intentions. She pulls back the curtain on the emotional, structural, and financial landmines that make partnership exits uniquely difficult—and why early alignment isn’t just helpful, it’s essential. This is a must-listen if you’ve ever wondered how to sell a firm without losing your mind—or your relationship What You’ll Learn in This Episode •⁠  ⁠The surprising emotional dynamic that can quietly sabotage a firm sale between partners •⁠  ⁠What makes co-owned firms uniquely vulnerable during negotiation •⁠  ⁠The overlooked step that can prevent major conflict before the deal even hits the market Victoria Collier is a seasoned attorney, entrepreneur, and expert in law firm sales and valuations. With a background in law and accounting, including her prior military service and CPA training, she brings a unique perspective on the financial intricacies of business valuations. Victoria helps transform law firms into more valuable and sellable businesses, guiding attorneys through life after law.   We want to hear from you! You can leave us a rating and review in Apple Podcasts. Click here and then scroll down the page to the rating and review section. You can also leave us a rating in Spotify by clicking here. Connect with Victoria Collier https://quidproquolaw.com/ Private Facebook Group https://www.facebook.com/groups/1284225722042602 LinkedIn https://www.linkedin.com/company/victoria-collier-coaching/      

At first glance, an all-cash offer for your law firm might seem like the ultimate win. No seller financing, no earn-outs—just a clean break and a big check. But in this episode our host, Victoria Collier breaks down why that perception is often an illusion. Buyers who offer all or mostly cash are actually taking on more risk, which means they come with higher expectations, tougher due diligence, and tighter demands for post-closing transition plans.  Whether you're a seller eager for a fast exit or a buyer ready to invest, this episode is your behind-the-scenes look at what really happens when cash is on the table.   What You’ll Learn in This Episode •⁠  ⁠Why a seemingly “perfect” offer might not be as simple—or advantageous—as it appears. •⁠  ⁠The common mindset mistake sellers make when big money is on the table. •⁠  ⁠How deal structure impacts both buyer behavior and final outcomes.   Victoria Collier is a seasoned attorney, entrepreneur, and expert in law firm sales and valuations. With a background in law and accounting, including her prior military service and CPA training, she brings a unique perspective on the financial intricacies of business valuations. Victoria helps transform law firms into more valuable and sellable businesses, guiding attorneys through life after law.   We want to hear from you! You can leave us a rating and review in Apple Podcasts. Click here and then scroll down the page to the rating and review section. You can also leave us a rating in Spotify by clicking here. Connect with Victoria Collier https://quidproquolaw.com/ Private Facebook Group https://www.facebook.com/groups/1284225722042602 LinkedIn https://www.linkedin.com/company/victoria-collier-coaching/      

 Not all buyers are created equal—and some can cost you time, money, and peace of mind. In this eye-opening episode, host Victoria Collier breaks down the biggest red flags when vetting buyers for your law firm. From love-bombing for data to lowball offers disguised as all-cash deals, Victoria shares real-world examples and patterns she’s seen from the deal table. Whether you’re months or years away from selling your firm, this episode will help you sharpen your instincts, protect your legacy, and avoid falling for a “bad buyer in disguise. What You’ll Learn in This Episode •⁠  ⁠Why refusing to sign a standard NDA is a major red flag •⁠  ⁠How to spot the “information vampires” who want your secrets, not your firm •⁠  ⁠The dangers of buyers with no funding or no plan •⁠  ⁠And much more!  Victoria Collier is a seasoned attorney, entrepreneur, and expert in law firm sales and valuations. With a background in law and accounting, including her prior military service and CPA training, she brings a unique perspective on the financial intricacies of business valuations. Victoria helps transform law firms into more valuable and sellable businesses, guiding attorneys through life after law.   We want to hear from you! You can leave us a rating and review in Apple Podcasts. Click here and then scroll down the page to the rating and review section. You can also leave us a rating in Spotify by clicking here. Connect with Victoria Collier https://quidproquolaw.com/ Private Facebook Group https://www.facebook.com/groups/1284225722042602 LinkedIn https://www.linkedin.com/company/victoria-collier-coaching/      

 In this episode, host Victoria Collier explores what might be the most overlooked—and most valuable—segment of the law firm market: mid-size law firms. Victoria explains why these firms strike the perfect balance between solo practices and large firms, making them especially attractive to buyers. From their scalable infrastructure to their reduced owner-dependence, mid-size firms offer lower risk and higher reward—whether you're looking to buy or sell. What You'll Learn in This Episode •⁠  ⁠What actually defines a mid-size firm (hint: it's not just about headcount) •⁠  ⁠Why buyers are increasingly targeting this “just right” tier of firms •⁠  ⁠The three things sellers should focus on to make their firm irresistible to buyers Victoria Collier is a seasoned attorney, entrepreneur, and expert in law firm sales and valuations. With a background in law and accounting, including her prior military service and CPA training, she brings a unique perspective on the financial intricacies of business valuations. Victoria helps transform law firms into more valuable and sellable businesses, guiding attorneys through life after law.   We want to hear from you! You can leave us a rating and review in Apple Podcasts. Click here and then scroll down the page to the rating and review section. You can also leave us a rating in Spotify by clicking here. Connect with Victoria Collier https://quidproquolaw.com/ Private Facebook Group https://www.facebook.com/groups/1284225722042602 LinkedIn https://www.linkedin.com/company/victoria-collier-coaching/