The FMCG Guys

Kristof Neirynck is the CEO at Avon. He visited us back in August 2023 when he was CMO and General Manager Western Europe at Avon to share how he's transforming a brand with a huge legacy to make it succesful in the future. Tune in to learn about: Kristof's Career Path prior to joining Avon Transforming a company's cutlure Avon's B2B2C business model in the 21st century How Avon is getting ready to be succesful in the future Book Recommendation: Jim Collins - From Good to Great

Watch on YouTube: https://youtu.be/tfqor_l64-M Andrew Lipsman is one of the world's most respected Retail Media's Opinion Leaders. We sat with him at SMG and ADWEEK's Retail Media Summit UK to speak about the latest trends, what Retailers are doing and, ultimately, how brands and CMOs may be underestimating this Media Channel's true potential. Tune in to hear about: In-Store Retail Media Differences between the US and Europe Measurement, transparency and standardisation What FMCGs are (and are not) doing Check out Andrew's appearances on The CPG Guys here: https://www.cpgguys.com/search/?q=andrew+lipsman More Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

Watch on YouTube: https://youtu.be/YVCxn035iQI Rob Edwards is dairy leader Arla Foods' Head of Media and Digital in the UK. He joins us live from SMG and ADWEEK's Retail Media Summit UK 2025 to speak about his vision of what Media means to FMCGs today – especially as a rare outsider to the industry! Tune in to hear about: Why Retail Media is just "Media" Finding simplicity within a increasingly fragmented media ecosystem How partnerships could connect the omnichannel journey Brands: how they can find the right tone that resounds with consumers The importance creating quality content More Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

Niccolò Gloazzo is a Senior Director of Media and Omnichannel at Kettle & Fire, one of North America's top broth brands. In this conversation, you'll hear about how a career journey that started living in a house-boat in Amsterdam have driven him to lead up a Digital function and start his own Retail Media agency! Tune in to hear about: Challenging the traditional career path How Kettle & Fire disrupted the "boring" broth category The flywheel effect behind retail media growth Why "velocity" beats ROAS as a success metric The rise of retail media in grocery vs. other categories Building an agency "by operators, for operators" More Nicco's Agency QBR Media: https://qbrmedia.com/ Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

Richard Bowden, Marketing & Digital Director at Boots No7 Beauty Company, joins Daniel to speak about his zigzag career from agencies and British Airways to William Grant & Sons, Unilever and now Boots – and what that journey has taught him about brand building, data, e-commerce and leadership. We also discuss how Boots built premium, "own" brands like No7, why marketing needs a proper seat at the boardroom table again, and how to balance long-term brand building with short-term commercial pressure. Key topics & takeaways Boots' No7 Beauty Company model: building retailer-created brands as standalone, premium brands What British Airways, spirits and Unilever taught him about data, performance and global brand building Why marketing's core job is to drive growth by being the "voice of the customer" in the boardroom How to make DTC and e-commerce viable in FMCG by treating them like real, lean businesses Using social and influencers to stay close to culture and younger generations in beauty Leadership lessons: psychological safety, clarity, curiosity – and the power of a strong personal network More Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" tabindex="-1" data-turn-id= "request-6914aa05-fb38-8327-a44a-96ccc7a5ead0-3" data-testid= "conversation-turn-14" data-scroll-anchor="true" data-turn= "assistant"> Loyalty is harder to earn. Consumer trust is harder to keep. Signs are we're entering a Loyalty Recession. So how can FMCG brands stay ahead and stay relevant in 2025? Sarah Richter, the Chief Marketing Officer at SAP Emarsys is a marketing leader with a deep view across customer engagement, data and loyalty. She joins Daniel to break down the findings of Emarsys' Global Customer Loyalty Index (find it HERE) and explain how loyalty is shifting, why "true loyalty" is in decline, and what brands need to do to build meaningful, long-term connections to stay competitive. Why "loyalty isn't what it used to be" The six loyalty types and the rise of trend loyalty Fresh data points shaping consumer behaviour Personalization, AI and omni-channel engagement How B2B buyers increasingly behave like consumers What FMCG brands must do to build and sustain loyalty More Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

Mike Del Pozzo is the President of North America Commercial & Customer at PepsiCo, leading innovation across iconic brands. He discusses the introduction of Pepsi Prebiotic Cola, emphasizing the role of functional ingredients in appealing to younger consumers. Del Pozzo reveals Gatorade's reformulation for lower sugar without sacrificing performance. He highlights the importance of partnerships, like the one with Starbucks, in driving innovation, and shares insights on Lay's significant brand refresh and commitment to cleaner ingredients.

Watch on YouTube: https://youtu.be/j7L91zT_YzE Benni Lickfett is the Global VP Breakthrough Innovation, Digital & Ventures at spirits and beer leader Diageo (Guiness, Smirnoff, Johnnie Walker…). In this conversation, recorded live at SMG and ADWEEK's Retail Media Summit UK, you'll hear about how rethinking consumer journeys, deploying AI-driven personalization, innovating beyond the bottle, bringing tech into heritage brands, and staying ahead in fast-changing spaces like travel retail, martech, and sustainability. Tune in to hear about: What "Breakthrough Innovation" means at Diageo and how Benni's team operates beyond the bottle. Benni's unconventional background and how his startup and consulting experience shaped his role today. How consumer behaviour and the traditional marketing funnel have evolved in recent years. Leveraging technology — martech, AI, data and personalization — to enhance the end-to-end consumer journey. How Diageo prioritizes innovation, balances build vs partner models, and stays ahead of emerging trends. More Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

Lisa Tan, a Retail Media Leader at FairPrice Group in Singapore, dives into the fascinating realm of retail media. She debunks quirky Singaporean myths and highlights how the nation’s 'boring' reputation is actually a strength in business. Lisa shares insights on the fragmented APAC retail media landscape and advises on the talent gaps in the industry. Through engaging games, she contrasts the fast-paced world of ad tech with retail, revealing the challenges faced by many e-commerce networks trying to leap into media.

Bastien Parizot is the SVP IT & Digital, Marketing & Transformation and CIDO Emerging Markets at Health & Hygiene leader Reckitt. A leader with who's seen it all — having worked in start-ups, retail, sporting goods and even automotive, apart from FMCG — he joins Daniel to talk about how he's keeping Reckitt up to date by betting on the right tech innovations. Tune in to hear about: The uniqueness of being an FMCG Executive with a background in Sporting Goods How he links digitalisation with business objectives Work around AI Building a tech stack that favours sustainability obectives People management and how culture influences innovation How he decides what Tech investments are worth it More Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.