The Speaking Club: Mastering the Art of Public Speaking

Marcus Hemsley is the founder and Director at one of the world’s best marketing agencies. He is an expert in results led marketing and his company was recognised by Google as the best in growing companies online. As you would expect as the founder of one of the most successful digital agencies, when Marcus speaks about marketing he is not short of an audience. But over the past few years Marcus has been sharing about something else that he is passionate about, but is a subject that comes up against more resistance than marketing - and that is the climate emergency. Marcus has co-foundedmovement as a response to the environmental issues, and in order to be a good ancestor to his 877 descendants. On this show, he will be sharing about that movement, the challenges he has faced in getting the message out there and how he has approached it. Enjoy! What you’ll discover: How Marcus ended up doing what he does today in business and creating an award winning marketing agency. The first time Marcus felt really compelled to do something about the climate emergency and why. What led to co-founding the The Million Tree Pledge. Marcus’ approach for putting a talk together about marketing versus the environment. How Marcus uses stories to shift perspective about the environment. How he tackles the objections that come up around taking action. The most important things we can do as individuals and businesses to be good ancestors.   All things Marcus: https://www.youtube.com/watch?v=Zjdk1LU3cms https://www.milliontreepledge.org/ https://www.fountainpartnership.co.uk   LinkedIn: https://www.linkedin.com/in/marcushemsley/   Books*: The Obstacle is the Way by Ryan Holiday The Inside Out Revolution by Michael Neill Essentialism by Greg Mckeown Slowing Down to the Speed of Life by Richard Carlson & Joseph Bailey   Episode 175 Creating a Tipping Point for the Planet One Talk at a Time with Graham Hill   Resources: Want to get better at finding and sharing your stories then check out our FREE Five Day Snackable Story Challenge Practice your speaking & test your content in a safe space in The Speaking Club ‘Live’ Membership Want to create a signature talk that sells, then check out our Nail Your Signature Talk in 60 Days programme.  Want to find out about working with me 121 then book a call here. https://www.saraharcher.co.uk   Thanks for listening!   To share your thoughts: Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review at www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one. Subscribe on iTunes.   *(please note if you use my link I get a small commission, but this does not affect your payment)

What does it take to make your dream come true? How do you cope with being in the ocean alone for nearly four months? What happens when you get a lung infection at the top of Mount Everest? These are just some of the things that my guest James Ketchell shares on this show. From nearly losing a foot in a motorbike racing accident, to completing the ultimate triathlon, whilst being “crap at running’, James is a man who let’s nothing stand in his way when he’s pursuing his dreams. As a professional speaker, and now author, James now shares the stories and lessons learned from his amazing journeys. He talks about the grit and persistence needed just to get to the start line of his adventures, never mind the mental resilience and determination he had to find to complete them I’m chuffed to bits that he joined me to tell some of those stories and to share some of his speaking tips with us on The Speaking Club. What you’ll learn How a sense of humour and a dream to aim for can get you through the dark moments Why you should listen to the people who’ve done what you want to do, rather than the people who just have an opinion on what you want to do. The key project pillars for an expedition or adventure. How to structure a fundraising proposal. Why you should always focus on the process not the outcome. Why your mental strength is the key to your success. The three things that can stop you pursuing your dreams and why they shouldn’t get in your way. Why setting mini goals will increase your chances of achieving your dream. Why you should make focus, fear and persistence your best friends. The three ingredients to great speaking.   All things James: http://jamesketchell.net Twitter @CaptainKetch Instagram James Ketchell YouTube   Books* Think and Grow Rich – Napoleon Hill Think and Grow Rich – Napoleon Hill (Original)   Resources: https://www.facebook.com/groups/thespeakingclub/ https://www.facebook.com/SarahArcherSpeak/ https://www.saraharcher.co.uk https://www.standoutpitch.com   Thanks for listening!   To share your thoughts: Share this show on Twitter, Facebook or LinkedIn. To help the show out:  Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one.  Subscribe on iTunes. *(please note if you use my link I get a small commission, but this does not affect your payment)

Very few people feel like ‘natural’ networkers and most people feel uncomfortable in business networking situations. Part of that discomfort stems from how we position ‘networking’ in our minds, and a lot of it is down to how we prepare for the event. Networking, just like speaking, has never been bigger. Online networking is still as popular as it was during the pandemic for many reasons, and now in-person networking is back in play.  And regardless of how you feel about it … the bottom line is that if you want to grow your career or business then you must build relationships and grow your network. If you know that you’re avoiding networking or you want to get better at it so that you can rock 2023, then you’re in the right place.  That’s because my guest on this show is Charlie Lawson. Until relatively recently, Charlie was the UK head of one of the biggest networking organisations, BNI. On top of that he has written two books of networking - ‘The Unnatural Networker’ and ‘The Unnatural Promoter’, and he is also an international speaker on the subject. He is on a mission to show people and organisations how to generate more leads and grow their profits through networking, and he is here to share some great tips with you!  Enjoy!   What you’ll discover: Why Charlie calls himself an unnatural networker.  How his feelings about networking used to impact his networking success.  What he did to go from feeling uncomfortable about networking to leading the BNI in the UK 13 years. How Charlie prepares for a networking event. What being a networking superhero looks like. Why and how you should lead the networking conversation with differentiation. The ingredients of a good elevator pitch. How to use stories in networking. How speaking has helped Charlie build his brand and business.  The big mistakes people making when they network. Tips for getting more referrals and business.   All things Charlie: Website: www.unnaturalsuccess.com LinkedIn: www.linkedin.com/in/charlielawson The Unnatural Networker by Charlie Lawson The Unnatural Promoter by Charlie Lawson   Books*: Start With Why by Simon Sinek The Five Dysfunctions of a Team by Patrick Lencioni   Resources: Want to get better at finding and sharing your stories then check out our FREE Five Day Snackable Story Challenge Practice your speaking & test your content in a safe space in The Speaking Club ‘Live’ Membership Want to create a signature talk that sells, then check out our Nail Your Signature Talk in 60 Days programme.  Want to find out about working with me 121 then book a call here. https://www.saraharcher.co.uk   Thanks for listening!   To share your thoughts: Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review at www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one. Subscribe on iTunes. *(please note if you use my link I get a small commission, but this does not affect your payment)

What if I told you there was something you could do with your presentations, that would dissolve your anxiety, supercharge your confidence and power up your speaking impact … Would you be interested in finding out more? Well you’re in luck because in this show, I’m going to share this secret weapon with you. Enjoy!   What you’ll discover: The secret to increasing your presentation confidence and impact How the actor, Kevin Kline changed his approach and increased his success The most precious gift you can give your audience Why it’s so powerful The ways it affects your speaking confidence  How to build this into your presentations     Leave a rating or review for The Speaking Club (Take a photo of your review and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!)   Books: Grab your copy of Straight to the Top - How to Create and Deliver a Killer Elevator Pitch Grab your copy of Cracking Speech Mate - How to Add Humour to Make You An Amazing Speaker   Resources: Live Masterclass - 6 Step Blueprint to Creating Talks that Engage and Sell (without selling) Nail Your Signature Talk Programme Take the Snackable Story Challenge The Speaking Club ‘Live’ Membership https://www.saraharcher.co.uk https://lemon-squeeze.co.uk/crunch-the-play Thanks for listening!   To share your thoughts:   Share this show on Twitter, Facebook or LinkedIn. To help the show out:   Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one.    Subscribe on iTunes. *(please note if you use my link I get a small commission, but this does not affect your payment)

Susie Carder started business life as a hairdresser working for someone else, but she knew that she’d only realize her dreams of wealth, security and success if she started her own business.  Even though she was a single mum with 2 little girls to support, she went on to create, not one, but two $10 Million companies! Speaking mixed with her super power of implementing simple systems have created growth for her own business and many clients too.  She has helped over 100,000 entrepreneurs increase their revenues by more than 3000% and worked with top business moguls including John Assaraf, Lisa Nichols, Steve Harvey, Doug Carter, and Paul Mitchell. Her newest book (number 10) ‘Power Your Profits' is a bulletproof start-to-finish plan for taking your business from startup mode to the multi-million-dollar mark. And even with all that success she is down to earth, generous and authentic and I know you’re going to get so much value from this interview. Enjoy!   What you’ll discover: Why Susie credits speaking for getting her hair salon to a quarter of a million turnover when the industry average was $30,000 How she approached her talks initially and how that has changed over the years.  How Susie uses stories to share her message. The impact that ‘coming from a culture of lack’ had on her business and how she changed things.  Her secrets to building multimillion dollar companies. The one thing every business owner must do to build a company. Her biggest lesson in growing and building a business. What she would do differently if she had to do it all again.    All things Susie: https://www.susiecarder.com susie@susiecarder.com Facebook: https://www.facebook.com/SusieCarder/ Instagram: https://www.instagram.com/SusieCarder/ LinkedIn: https://www.linkedin.com/in/susiecarder/ Twitter: https://twitter.com/susiecarder YouTube: https://www.youtube.com/user/bootstrappassion8   Books*: Power Your Profits by Susie Carder The E-Myth by Michael Gerber   Resources: Want to get better at finding and sharing your stories then check out our FREE Five Day Snackable Story Challenge Practice your speaking & test your content in a safe space in The Speaking Club ‘Live’ Membership Want to create a signature talk that sells, then check out our Nail Your Signature Talk in 60 Days programme.  Want to find out about working with me 121 then book a call here. https://www.saraharcher.co.uk Thanks for listening!   To share your thoughts: Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review at www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one. Subscribe on iTunes. *(please note if you use my link I get a small commission, but this does not affect your payment)

If you’ve listened to many episodes of The Speaking Club, you will no doubt have heard me share that a talk should be planned and scripted, but that at the right time you should let go of the script to bring the talk alive for you and your audience. That is what this episode is all about.  As you know, I teach a talk structure that I developed to make it easy for you to engage your audience with stories, whilst also moving them onto the same page as you, so that they are more likely to buy into your idea, change, product or service emotionally and logically.  But, as I always say, the content is only half of the equation to becoming a great speaker, and the other half is about how you deliver the message and those stories.  It’s important that you’re able to lift the content off the page, and breathe life, personality, emotion and performance into it, so that it becomes compelling for your audience and exciting and easy for you to deliver. What I wanted to do in this show, is share an excerpt from a coaching session with Catherine Weetman, one of my Nail Your Signature Talk clients. Catherine is an expert, advocate and thought leader in the circular economy space and she has a difficult path to tread with her message, so that she brings her audience with her. We talk about how she can do that, and some ways to add the spice and seasoning into her talk! Enjoy!   What you’ll discover: Why it’s important to share your opinion. How to be a thought leader and keep your audience with you even when you need to be critical The ‘push’ and ‘pull’ of the audience journey.  How the performance of a talk can make it so much more powerful. Why it’s important to be playful in rehearsal. How you can add more humour to your talk by changing perspectives.     Leave a rating or review for The Speaking Club (Take a photo of your review and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!)   Companion Episodes: Vibrating at the Right Frequency When you Speak - 235 How to Share an Emotional Story Without Losing Control  - 240   Books: Grab your copy of Straight to the Top - How to Create and Deliver a Killer Elevator Pitch Grab your copy of Cracking Speech Mate - How to Add Humour to Make You An Amazing Speaker   Resources: https://www.rethinkglobal.info https://www.rethinkglobal.info/circular-economy-podcast/ Nail Your Signature Talk Programme Take the Snackable Story Challenge The Speaking Club ‘Live’ Membership https://www.saraharcher.co.uk https://lemon-squeeze.co.uk/crunch-the-play   Thanks for listening!   To share your thoughts:   Share this show on Twitter, Facebook or LinkedIn. To help the show out:   Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one.    Subscribe on iTunes. *(please note if you use my link I get a small commission, but this does not affect your payment)

There are so many people starting podcasts these days. That’s because the evidence that podcasts are one of the best ways to get your message out there is undeniable.  Over 62% of the US population has listened to a podcast, 38% in Canada and nearly 20% of people in the UK listen to a podcast every week. The statistics also show that of those people that listen 60% are likely to buy what was advertised on the show. The Speaking Club is proof of the huge global growth of podcasts and podcast listeners. At the time this episode was originally recorded the show was in 159 countries and now is in 192.  But starting a podcast is a lot of work and a big commitment, and if you don’t fancy that, then finding podcasts to be a guest on is another great way to leverage this platform to grow your brand, audience and business.  That’s why I’ve pulled this episode from the archives.  I’ve seen so many people make mistakes in how they approach podcast hosts and miss out on making the most of the opportunity if they do get on.  In this show I help you avoid the pitfalls and become an AWESOME podcast guest so that you can get get your message out there further and faster  Enjoy!   What you’ll discover: Which podcasts to approach. How to approach podcasters. What you need to have prepared for the interview. How to add value to the podcaster and set yourself up for success. The double win that will grow your audience and strengthen your relationship. The importance of sharing to your own audience. The AWESOME framework that pulls this all together.    Resources:  https://www.facebook.com/groups/thespeakingclub/ https://www.facebook.com/SarahArcherSpeak/ https://www.saraharcher.co.uk https://www.standoutpitch.com   Thanks for listening!   To share your thoughts:   leave a comment below.   Share this show on Twitter, Facebook or LinkedIn. To help the show out:   Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one.    Subscribe on iTunes. *(please note if you use my link I get a small commission, but this does not affect your payment)

Five years ago, I launched The Speaking Club and it’s been an interesting journey. From me talking to myself in a little cubby hole, wondering if anyone would listen, to the show being downloaded in over 190 countries and it becoming a top 1% podcast, regularly in the charts. To recognise this milestone, I decided that I wanted to share my biggest learnings over the past five years, some of which I’ve already covered with you in podcast episodes and some which haven’t.  I hope that some of the aha moments I’ve had and share with you here, will help you too. Maybe as a new concept that gives you insight and shifts something that might be holding you back, or as a reminder for something you know but has bobbed below the surface. Where there is a companion episode, I’ll point you to it in case you want to dig deeper.  Enjoy!   What you’ll discover: The counter intuitive positioning for growing your audience Why letting go of what you want is the best way to get it. The critical distinction between intention and attention. The concepts of hot and cold cognition. When being competitive can lead to less not more.   Leave a rating or review for The Speaking Club (Take a photo of your review and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!)   Companion Episodes: How to Avoid Drowning Your Future in the Well of Intention - 170 Getting Results with the Law of Attraction… Whether You Believe it or Not! With Andrew Kap - 166 The Biggest Mistake in Pitching and Presenting and How to Avoid it! - 093 Build Your Niche, Not Your Brand - 094   Books: Grab your copy of Straight to the Top - How to Create and Deliver a Killer Elevator Pitch Grab your copy of Cracking Speech Mate - How to Add Humour to Make You An Amazing Speaker Play Bigger by Christopher Lockhead et al Niche Down by Christopher Lockead Pitch Anything by Oren Klaff    Resources: Nail Your Signature Talk Programme Take the Snackable Story Challenge The Speaking Club ‘Live’ Membership https://www.saraharcher.co.uk UNICEF UKRAINE AID RED CROSS UKRAINE AID https://www.goodnewsnetwork.org Thanks for listening!   To share your thoughts:   Share this show on Twitter, Facebook or LinkedIn. To help the show out:   Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one.    Subscribe on iTunes. *(please note if you use my link I get a small commission, but this does not affect your payment)

A lot of the heavy lifting for your brand is done by the image you present to your target audience offstage.  People not only look at your credentials and experience, but also your photo to gauge how you come across and whether you’ll be a right fit for them or their audience.  That profile picture of you is often the start of the ‘know, like, trust’ journey and it’s important that you don’t fall at the first hurdle. So, as well as investing in developing your content and speaking skills, you also need to pay attention to your photo as another marketing asset.  That’s why I’ve bought Marcus Ahmad onto the show. He started his career in fashion photography leading shoots across the globe, including Paris, New York and London. From there he became a professor of photography, teaching today’s hot shots how to capture the ‘hot shot’!  More recently, he has switched into working with speakers, coaches and businesses, specialising in commercial branding shoots. He is here to help you nail your brand photos and more! Enjoy!   What you’ll discover: How Marcus ended up doing what he does today. Why he believes that the single image is more powerful than the moving image. How your marketing plan should influence the way your branding shots are taken. Why you should pay attention to the background in your headshot. What storytelling photography is. How Marcus approaches photographing speakers, and why it’s a bit different to normal brand photography. Tips for making sure your branding photos and linkedIn profile give you the best chance of standing out visually. How Marcus has used speaking and storytelling to grow his business.   All things Marcus: www.marcusahmad.com https://www.linkedin.com/in/marcusahmadphotography/    Book*: Ikigai - The Japanese Secret to a Long and Happy Life by Hector Garcia and Francesc Moralles   Resources: Want to get better at finding and sharing your stories then check out our FREE Five Day Snackable Story Challenge Practice your speaking & test your content in a safe space in The Speaking Club ‘Live’ Membership Want to create a signature talk that sells, then check out our Nail Your Signature Talk in 60 Days programme.  Want to find out about working with me 121 then book a call here. https://www.saraharcher.co.uk Thanks for listening!   To share your thoughts:                                                       leave a comment below.     Share this show on Twitter, Facebook or LinkedIn.   To help the show out:     Leave an honest review at https://www.ratethispodcast.com/tsc Your ratings and reviews really help get the word out and I read each one.     Subscribe on iTunes. *(please note if you use my link I get a small commission, but this does not affect your payment)

As Brené Brown pointed out, there is power in being vulnerable. I believe there is even more power in showing that vulnerability through a story about a personal experience. BUT … if that story is emotionally charged then there are some additional things you need to consider before you share it.  That’s because it can be done badly, and when that happens you can make your audience feel uncomfortable, distract them from your core message and undermine your impact.  So, in this show, I’m going to be giving you the lowdown on what you should consider before you use an emotionally charged personal story in your talk and some tips for managing your own emotions when you share it. Enjoy! What you’ll discover: The big mistakes people make when sharing emotionally charged stories. How to decide whether to use a painful personal story. What factors to consider when choosing how much to share.  Managing your audience’s emotional journey through your talk. How to manage your own emotions when you’re speaking. And more!! Leave a rating or review for The Speaking Club (Take a photo of your review and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!) Books: Grab your copy of Straight to the Top - How to Create and Deliver a Killer Elevator Pitch Grab your copy of Cracking Speech Mate - How to Add Humour to Make You An Amazing Speaker   Resources: Nail Your Signature Talk Programme Take the Snackable Story Challenge The Speaking Club ‘Live’ Membership https://www.saraharcher.co.uk UNICEF UKRAINE AID RED CROSS UKRAINE AID Thanks for listening!   To share your thoughts:   Share this show on Twitter, Facebook or LinkedIn.   To help the show out:   Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one.    Subscribe on iTunes. *(please note if you use my link I get a small commission, but this does not affect your payment)