The Speaking Club: Mastering the Art of Public Speaking

Join communications coach Tina Bakehouse as she shares tips on becoming a magnetic speaker, from her journey from farm girl to Disney cast member to embracing unique speaking styles. Learn about the power of storytelling, building community, and mastering magnetic communication for impactful public speaking.

Ross O'Lochlainn is a former engineer-turned-copywriter who has blended his talent for problem solving and building systems with his ability to engage an audience with his storytelling flair. The result of this combination is a new way of looking at marketing that is getting incredible results. Ross was so confident in his model that he built his entire business by getting paid on results rather than charging up-front fees – which is something that is very unusual. Today, his company Conversion Engineering is like an oasis in the desert of burnt out business owners, who are looking for a way to get off the feast and famine sales roller coaster. In this episode we'll be dismantling some myths about sales that might be sabotaging your business, looking at how Ross uses stories to engage his audience, and showing you how you can stand out in a crowded marketplace. If you want to build a sustainable business that gets you sales every day, without using pressure tactics or burning yourself out then you will be interested in what Ross has to share. Enjoy! What you'll discover: How Ross went from engineer to copywriter How a story about the UFC turned into a huge launchpad for Ross, and why it went viral. How to craft a brilliant USP. The difference between customer logic and company logic. Why tuning to the 'dialogue' of your customers is critical for landing your message and growing your business, and how to do it. Why Ross created the open every day system and why it's the best model for building a sustainable business. Where storytelling and the open every day system intersect. What an open every day business looks like from the perspective of the owner and the client. How Ross uses speaking in his business. All things Ross: Open Every Day by Ross O'Lochlainn (Free Book) Books & Resources*: The Four Hour Work Week by Tim Ferriss The Lean Startup by Eric Ries Resources: Get a Powerful Talk Structure - Join the Masterclass Want to get better at finding and sharing your stories then check out our FREE Five Day Snackable Story Challenge Practice your speaking & test your content in a safe space in The Speaking Club 'Live' Membership Want to create a signature talk that sells, then check out our Nail Your Signature Talk in 60 Days programme. Want to find out about working with me 121 then book a call here. https://www.saraharcher.co.uk Thanks for listening! To share your thoughts: Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one. Subscribe on iTunes. *(please note if you use my link I get a small commission, but this does not affect your payment)

It's hard enough to cope with the grief that follows the loss of a friend or family member, but add in the pressure of being responsible for the eulogy for the person you cared for and maybe some anxiety around public speaking, and you have a recipe for huge overwhelm. If you find yourself in this situation, my hope is that this show relieves a little of the pressure. I'll be sharing some ideas and tips for putting the eulogy together and delivering so that you can honour their memory, keep your audience engaged and get through it without breaking down. Enjoy! What you'll discover: The purpose of a eulogy Eulogy writing tips How long a eulogy should be A eulogy example How to find and use stories How to add humour to a eulogy How to deal with emotions when giving a eulogy Writing a eulogy for someone you didn't know well Leave a rating or review for The Speaking Club (Take a photo of your review, email it to me at sarah@saraharcher.co.uk and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!) Books: Grab your copy of Straight to the Top - How to Create and Deliver a Killer Elevator Pitch Grab your copy of Cracking Speech Mate - How to Add Humour to Make You An Amazing Speaker Resources: Episode 19 - Humour 101 Episode 28 - How to be Funny Without Forcing the Gag Episode 33 - How to Find Stories to Share in Your Talks, Teaching and Marketing Content Episode 53 - Four Tools to Help You Avoid Being a Dull Speaker Episode 239 - How to Share an Emotional Story Without Losing Control Live Masterclass - 6 Step Blueprint to Creating Talks that Engage and Sell (without selling) Nail Your Signature Talk Programme Take the Snackable Story Challenge The Speaking Club 'Live' Membership https://www.saraharcher.co.uk Thanks for listening! To share your thoughts: Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one. Subscribe on iTunes. *(please note if you use my link I get a small commission, but this does not affect your payment)

When you have a big idea and message to share, and you want to get it out to more people you have so many more channels available today for achieving that. Regardless of the number of platforms at your fingertips, your choice really comes down to two options - do you communicate one to many using speaking or writing? For business, two of the best options available are creating a talk or writing a business book. Over recent times, with the advent of the internet and self-publishing, both of these have become more accessible. There is also a symbiosis between a book and a talk, with one being a vehicle to promote the other. The reality is, to have the biggest impact and reach the most people you probably should have both. That's why I've invited Alison Jones, founder of Practical Inspiration Publishing, advocate of business books, Judge of the Business Book Awards and host of The Extraordinary Business Book Club, podcast onto the show. She is a veteran of the publishing industry, having worked at big names like Chambers, Oxford University Press and Macmillan (as Publisher and then Director of Innovation Strategy at Palgrave Macmillan). She regularly speaks and blogs on the publishing industry, and is also an author in her own right. She is going to be taking us behind the scenes in the publishing industry and answering lots of questions you may have about business book writing and speaking. Enjoy! What you'll discover: Why Alison is such a champion of business books. Whether the proliferation of business books has cheapened the value of becoming an author. How business book authors should use stories. The biggest mistakes authors make when writing a business book. Whether business authors need a talk. What should come first, the 'talk' or the 'book' What 'exploratory' writing is and how it can help you. How to do it. What made Alison decide to write a book about it. What part speaking plays in getting Alison's own message out there. All things Alison: 10 Day Book Proposal Challenge Websites: https://alisonjones.com https://practicalinspiration.com Linked In: https://www.linkedin.com/in/alison-jones-9b09893/ Alison's Podcast: http://extraordinarybusinessbooks.com/podcast-episodes/ Books & Resources*: Exploratory Writing: Everyday magic for life and work by Alison JonesThe Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level by Gay Hendricks Resources: Want to get better at finding and sharing your stories then check out our FREE Five Day Snackable Story Challenge Practice your speaking & test your content in a safe space in The Speaking Club 'Live' Membership Want to create a signature talk that sells, then check out our Nail Your Signature Talk in 60 Days programme. Want to find out about working with me 121 then book a call here. https://www.saraharcher.co.uk Thanks for listening! To share your thoughts: Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one. Subscribe on iTunes. *(please note if you use my link I get a small commission, but this does not affect your payment)

This quick talk tip will help you if you know that you have a big message and want to have more impact, but find yourself playing small! In this show I'm covering: The truth about thought leadership How to differentiate yourself in your niche The three obstacles to becoming a thought leader Questions to help you step up Enjoy! Leave a rating or review for The Speaking Club (Take a photo of your review, email it to me at sarah@saraharcher.co.uk and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!) LinkedIN - Here Facebook - Here Books: Grab your copy of Straight to the Top - How to Create and Deliver a Killer Elevator Pitch Grab your copy of Cracking Speech Mate - How to Add Humour to Make You An Amazing Speaker Resources: Live Masterclass - 6 Step Blueprint to Creating Talks that Engage and Sell (without selling) Nail Your Signature Talk Programme Take the Snackable Story Challenge The Speaking Club 'Live' Membership https://www.saraharcher.co.uk Thanks for listening! To share your thoughts: Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one. Subscribe on iTunes. *(please note if you use my link I get a small commission, but this does not affect your payment)

The 'path of most resistance' - that is essentially what Catherine Weetman faces as a specialist in the area of regeneration and the circular economy. She talks to organisations about the need to ditch outdated business models and go beyond current thinking. She also challenges current practices around product life cycles and materials, and shares practical and meaningful strategies and plans for becoming more sustainable in a world with dwindling natural resources. All of this is so that they are able to survive and prosper in the changing environmental and consumer landscape, and they also contribute to averting the wider peril affecting all of us. Catherine is an Award-winning author, keynote speaker and circular economy strategic advisor, and she is fascinated by the 'sweet spot' where strategy, stakeholder value and sustainability come together. Her award-winning A Circular Economy Handbook, published by Kogan Page, is now in its 2nd edition, and she hosts the popular Circular Economy Podcast, with listeners in over 150 countries. Catherine has been speaking about this topic for over 10 years and has evolved her content and delivery over that time to better connect with her audience where they are, in order to start them on the journey to where they need to be. If you are looking for a great example of someone who makes the complex and abstract simple, engaging and relatable then you will love this episode. Not only will you broaden your knowledge in the area of the circular economy, but you will pick up some great speaking tips to boot! Enjoy! What you'll discover: What started Catherine on her circular economy journey. What made her go all in and what happened as a result. What a 'super wicked problem' is and why that definition matters. How Catherine communicates the one idea that businesses need to understand in order to shift perspective and start taking action. Why companies should look to lead in the area of sustainability, rather than following the crowd. What the 'circular economy' actually means. Identifying and tackling the myths around sustainability. The challenges Catherine has encountered getting people and companies on board. How Catherine has switched up her content and delivery style as a result of facing these challenges. The part that speaking has played in getting her message out there and building her authority and consultancy practice All things Catherine: Website: https://www.rethinkglobal.info/ Linked In: https://www.linkedin.com/in/catherine-weetman-9419107/ The Circular Economy Podcast - https://www.rethinkglobal.info/circular-economy-podcast/ Books & Resources*: Mistakes Were Made (But Not by Me): Why We Justify Foolish Beliefs, Bad Decisions, and Hurtful Acts (2008) by Carol Tavris and Elliot Aronson The Scout Mindset by Julia Galef Rype Office https://www.rypeoffice.com/ Comedian Mark Steel – on BBC Radio 4 with Mark Steel's In Town https://www.bbc.co.uk/programmes/b00rtbk8/episodes/guide Resources: Want to get better at finding and sharing your stories then check out our FREE Five Day Snackable Story Challenge Practice your speaking & test your content in a safe space in The Speaking Club 'Live' Membership Want to create a signature talk that sells, then check out our Nail Your Signature Talk in 60 Days programme. Want to find out about working with me 121 then book a call here. https://www.saraharcher.co.uk Thanks for listening! To share your thoughts: Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one. Subscribe on iTunes. *(please note if you use my link I get a small commission, but this does not affect your payment)

This quick talk tip is in response to an issue that really winds me up, but that needed to be presented in a way that was engaging and entertaining. In this show I'm covering: The 'Rant and Reverse' comedy technique Why it works How I used it and you can see it in action Tips for building this skill Enjoy! Leave a rating or review for The Speaking Club (Take a photo of your review, email it to me at sarah@saraharcher.co.uk and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!) Link to See my Rant and Reverse in Action LinkedIn - Here Facebook - Here Books: Grab your copy of Straight to the Top - How to Create and Deliver a Killer Elevator Pitch Grab your copy of Cracking Speech Mate - How to Add Humour to Make You An Amazing Speaker Resources: Live Masterclass - 6 Step Blueprint to Creating Talks that Engage and Sell (without selling) Nail Your Signature Talk Programme Take the Snackable Story Challenge The Speaking Club 'Live' Membership https://www.saraharcher.co.uk Thanks for listening! To share your thoughts: Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one. Subscribe on iTunes.

As speakers we are using stories to affect our audience. At the bare minimum a story will entertain. When you begin to infuse the story with emotions, fears and desires that your audience shares then it becomes engaging at the next level. But if we truly want our audience to shift into action then our stories must show transformation, and this is the type of story that I teach speakers to use in their talks. When I heard about Manda Scott's new take on transformational storytelling for writers, I wanted to get her on the show to find out more. Manda has had an interesting journey from veterinary surgeon, to best-selling novelist, to founder of the 'Accidental Gods' movement and podcast, and the Thrutopian genre of writing. Her own story is fascinating and she shares some experiences she has had that you might find challenging, because they feel so far removed from 'convention'. There is so much value and importance in what she shares, and if you want to effect real change as a speaker, then this show is for you. Enjoy! What you'll discover: Why we are not fixed to one path or purpose and how Manda discovered each new chapter of her life. The concept of 'accidental gods' and what this means for each of us What the new 'Thrutopian' writing genre is and its power to make change a reality. How speakers can use the 'Thrutopian' approach to bring new possibilities into being. The importance of intuition and ways that we can get more in touch with our true self. Why fear is our biggest enemy. How we can connect better with each other and the world around us Manda's view of the essential elements of a story that gets people into action The secret to writing a best selling book. All things Manda: Website: https://mandascott.co.uk https://accidentalgods.life https://thrutopia.life https://narrativeark.net https://mastodon.scot/@Eceni https://www.linkedin.com/in/mandascottauthor/ https://www.facebook.com/manda.scott.756 https://twitter.com/MandaScott Books*: The Eagle of the Ninth by Rosemary Sutcliff The Kingdoms by Natasha Pulley Resources: Want to get better at finding and sharing your stories then check out our FREE Five Day Snackable Story Challenge Practice your speaking & test your content in a safe space in The Speaking Club 'Live' Membership Want to create a signature talk that sells, then check out our Nail Your Signature Talk in 60 Days programme. Want to find out about working with me 121 then book a call here. https://www.saraharcher.co.uk Thanks for listening! To share your thoughts: Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one. Subscribe on iTunes. *(please note if you use my link I get a small commission, but this does not affect your payment)

This quick talk tip is in response to the question: Can you teach me comic timing? In this show I'm covering: My definition of comic timing. The ingredients for great comic timing Re-framing 'the punchline' Tips for building this skill Enjoy! Leave a rating or review for The Speaking Club (Take a photo of your review, email it to me at sarah@saraharcher.co.uk and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!) Books: Grab your copy of Straight to the Top - How to Create and Deliver a Killer Elevator Pitch Grab your copy of Cracking Speech Mate - How to Add Humour to Make You An Amazing Speaker Resources: Live Masterclass - 6 Step Blueprint to Creating Talks that Engage and Sell (without selling) Nail Your Signature Talk Programme Take the Snackable Story Challenge The Speaking Club 'Live' Membership https://www.saraharcher.co.uk Thanks for listening! To share your thoughts: Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one. Subscribe on iTunes.

A few times people have singled out one interview of mine as a great example of someone using short stories brilliantly. That episode was 107, and it was with Greg Satell. Greg's work has appeared in Harvard Business Review, Barron's, Forbes, Inc and Fast Company, and he is considered one of the foremost experts on innovation today. Greg also speaks around the world on these topics and works with leading organisations too. What I wanted to do in this show, was firstly to give you a practical structure you can use yourself, and then to illustrate using examples from this interview with Greg, how you can utilise stories in different ways as a speaker, and indeed a writer to engage and inspire your audience. I've put the link to the full interview with Greg in the show notes, and if you haven't yet listened to that one, then I highly recommend you check it out next. Enjoy! What you'll discover: A short story structure you can use How to use a story to engage your audience with complex and abstract concepts. How to use a story to illustrate a problem and your solution. How to use a string of story examples to dismantle a myth and shift perspective. How to use a story to inspire action The importance of 'show', rather than tell. Why you need to grip the audience out of the gate All things Greg: https://thespeakingclub.com/episodes/tsc/107 https://www.GregSatell.com Social media: @DigitalTonto Email: innovate@digitaltonto.com Books*: Mapping Innovation by Greg Satell Casc ades: How to Create a Movement that Drives Transformational Change by Greg Satell Resources: Want to get better at finding and sharing your stories then check out our FREE Five Day Snackable Story Challenge Practice your speaking & test your content in a safe space in The Speaking Club 'Live' Membership Want to create a signature talk that sells, then check out our Nail Your Signature Talk in 60 Days programme. Want to find out about working with me 121 then book a call here. https://www.saraharcher.co.uk Thanks for listening! To share your thoughts: Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review at www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one. Subscribe on iTunes. *(please note if you use my link I get a small commission, but this does not affect your payment)