The Speaking Club: Mastering the Art of Public Speaking

Sarah Archer: Speaker, Comedian, Author, Playwright and Coach
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Dec 19, 2019 • 60min

How to Use and Interpret Non-Verbals to Get What You Want with Shelly O'Donovan – 097

Shelly O'Donovan, CEO of the Authentic Influence Group is back to give us more insight and tips about non-verbal communication. She is an expert in body-language and facial expressions after switching from over 20 years in the public policy arena. She has worked with corporations to shape their strategy and building bridges between the commercial interests of organizations and government affairs. During her time working in government relations, public policy, lobbying, grassroots advocacy, legislative and regulatory processes, and policy maker engagement she has seen the gamut of body language dos and don'ts. It was in this arena she noticed some of the brightest people weren't having the impact they deserved, yet others with half the substance and potential were having great success. After studying the arts of body language, personality types and lie detection, not only did Shelly see her own status and influence increase, but she was able to discern why others were successful or not. Today she speaks, coaches and trains on increasing the impact of your body language for speaking, confidence, gravitas, and sales, and we are lucky enough to have her on the show again sharing what she knows to increase our success in these areas. What you'll learn How we make our non-verbals match our message How to decode the face of someone you're speaking to What micro-expressions you should be looking out for when you pitch and why How to sell anything to anyone using body language The body language ticks of Donald Trump What non-verbal branding is and why you should care about it The non-verbal brand of James Corden and what it says about him Why you should ask for feedback after you speak How you can tell if someone is lying Why the story of Pinocchio's nose has some foundations in truth How Shelly uses body language in her talks to connect and engage Why you should be open and flexible as a speaker All things Shelly O'Donovan: http://www.illuminatethemessage.com Twitter / Linked In: @shellyodonovan Success is Yours by Shelly O'Donovan (and others) Episode 039 - Shelly's First Interview on The Speaking Club Other Resources* Total Leadership by Stewart D. Friedman Cracking Speech Mate! – How to Use Humour to Make You an Amazing Speaker (Hard Copy) by Sarah Archer Cracking Speech Mate – by Sarah Archer (Ebook) https://www.storyledspeaking.com https://www.standoutpitch.com https://www.saraharcher.co.uk https://www.thespeakingclub.com/masterclass Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes. *(please note if you use my link I get a small commission, but this does not affect your payment)
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Dec 12, 2019 • 20min

The Lowdown on Using Webinars to Deliver Your Message – 096

I've used webinars in my business before and not only do they provide a great opportunity to connect with and add value to your audience, but they are awesome for getting your message out to people all over the world at the same time. Webinars also give you the chance to show off your personality and share stories about your big idea, product or service. You will be with people on your webinar for a minimum of 30 minutes and during this time you are aiming to educate, engage, influence and motivate them to take action. If you've been considering doing a webinar, but you don't know where to start, then this show is for you. Enjoy! What I'm going to cover: The benefits of hosting webinars and workshops The essential ingredients How you should structure your webinar for success Presentation considerations for webinars How long a webinar should be How much webinars cost Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes. See you next time. Resources:https://www.thespeakingclub.com/masterclass https://www.standoutpitch.com https://ww.storyledmarketing.com Webinar Platforms: https://zoom.us https://demio.com Review of 10 Webinar Providers
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Dec 5, 2019 • 55min

The Shortcut to Happiness... with Nahla Summers – 095

After suffering tragedy in her life, Nahla Summers felt lost, alone and hopeless. A chance meeting with a stranger on a beach offered a chink of light and hope that things could be different. That chink grew until six months later Nahla found herself climbing Kilamanjaro and hating every minute. Today, Nahla has given up her home, her job and her beliefs about what matters in life, but what she has gained in exchange is priceless in her eyes. In this podcast, my guest Nahla shares about how she started a charity where monetary donations are not accepted, the challenges she has faced, what's next and how speaking underpins everything she does. This episode will make you think about your life and your speaking and I'm sure you'll come away with insight, inspiration and value. Enjoy! What we talk about: How one tiny act of kindness can cause ripples across the world Why Nahla thinks human connection is more valuable than money Why we sometimes have to trust rather than measure How we can have happier lives that make a difference by focusing on what we want and can influence rather than what is wrong and outside our control. How you can influence others by doing acts of kindness Why we shouldn't triage stress and anxiety How businesses can get productivity and engagement improvements through creating a culture of kindness The importance of speaking to Nahla's mission How Nahla approaches creating talks Nahla's tips for other speakers How the structure of your talk can make a difference The fear that may stop us from doing an act of kindness A brilliant example of Karma in Nahla's life Resources* All things Nahla and Sunshine People: Sunshine People Website A Culture of Kindness – (for businesses) @sponsorkindness @nahlasummers http://www.schoolinabag.org https://urbanconfessional.org Other Resources: Tuesdays with Morrie – Mitch Albom The Power of Vulnerability – Brene Brown Cracking Speech Mate! – How to Use Humour to Make You an Amazing Speaker (Hard Copy) by Sarah Archer Cracking Speech Mate – by Sarah Archer (Ebook) https://www.storyledspeaking.com https://www.standoutpitch.com https://www.saraharcher.co.uk https://www.thespeakingclub.com/masterclass Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes. *(please note if you use my link for the books, I get a small commission, but this does not affect your payment)
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Nov 28, 2019 • 18min

Build Your Niche, Not Your Brand! – 094

In business today, it's a fairly established principle that you have to start small in order to grow big...that you have to find a 'niche'. But that rule doesn't just apply to business, it applies to anything you want to build a business or movement from. Whether you're a speaker, author, expert, inventor or charity founder if you don't find a way to be different, you'll get lost in the crowd. In this show I want to share about what a niche is, and how you can create one. I often talk about helping you stand out and whilst storytelling and humour will certainly separate you from the crowd, your message needs to do the same. I'm hoping this episode gives you more food for thought and another angle to come at this from. Enjoy! What we're going to cover: The two traps we can fall into as speakers and business owners. Why being 'better' is bad. Why you should actively try to alienate people with your message. How going for a thin slice could end up giving you a bigger piece of the pie Why articulating the problem best makes you a winner. The different types of ways you can niche down. What tennis and niching have got in common! Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes. See you next time. Resources: The 100 True Fans article - http://kk.org/thetechnium/1000-true-fans/ https://www.thespeakingclub.com/masterclass https://www.standoutpitch.com https://ww.storyledmarketing.com
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Nov 21, 2019 • 16min

The Biggest Mistake in Pitching and Presenting and How to Avoid it! - 093

Getting and keeping attention is something we all want to be good at, but for many of us it's a necessity for our career or business growth. The problem is there are some fundamental principles about attention that we need to be aware of to avoid some massive mistakes with our pitches and presentations. If you want to make sure people pay attention to your message when you're speaking, pitching or marketing, then you'll want to listen to this show. Enjoy! What you'll discover: The gatekeeper you have to get past for your message to be heard Why you need to keep things simple The chemical cocktail that creates attention What triggers you need to pull to keep your audience alert How to pull each attention trigger The most powerful attention grabber you can use Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes. Resources: The Story Led Speaking Program https://wwwstandoutpitch.com https://www.thespeakingclub.com/masterclass https://www.crackingspeechmate.com Pitch Anything by Oren Klaff Episode 065
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Nov 14, 2019 • 56min

Why Speakers Should Consider Writing a Book and Tips on Doing it… with Joanna Penn – 092

Writing a book is on the 'one day' list of many public speakers and entrepreneurs, but after listening to this show you may decide it's a must have rather than a nice to have. That's because today, I'm speaking with Joanna Penn, award-nominated, New York Times and USA Today bestselling author,about the whys and wherefores of book writing for public speakers. Joanna writes thrillers under J.F.Penn and also writes non-fiction for authors with 30+ books published in 84 countries and 5 languages. She is also a professional speaker, entrepreneur and host of The Creative Penn Podcast, which has been downloaded over 3.7 million times in 219 countries. This episode is jam packed with golden nuggets that apply to business and speaking as well as to how to make writing a book work for you. We cover a lot of ground and I know that you will get massive value from listening. Enjoy! What we talk about: Why you should side hustle before you leap. Success criteria and how you should develop your own measures. The advantages of self-publishing and becoming an 'indy' author The benefits of documenting your journey. How imposter syndrome affects Joanna. What can trigger imposter syndrome and the antidote. What Joanna learned when her first book failed. The benefits of controlling your IP The difference between non-fiction and fiction How fiction can help people too. Why speakers should consider writing a book. The different streams of income possible. The history of book length and how long yours should be. The importance of picking the right book title. Why you should niche down in book writing and speaking. The first three things you should do if you want to write a book. Thoughts on authenticity. Why it's completely fine if there are already lots of other books in your area of expertise. Why you should consider your definition of success in the way you choose to launch your book. Why being intentional is so critical to your success. Resources* All things Joanna: Website - https://www.thecreativepenn.com Joanna Penn – The Creative Penn Podcast How to Write Non-Fiction by Joanna Penn Public Speaking for Introverts by Joanna Penn Social Media @thecreativepenn Instagram @JFPennauthor Other Resources: Cracking Speech Mate! – How to Use Humour to Make You an Amazing Speaker (Hard Copy) by Sarah Archer Cracking Speech Mate – by Sarah Archer (Ebook) The Success Principles by Jack Canfield https://www.thespeakingclub.com/masterclass https://www.storyledspeaking.com https://www.standoutpitch.com https://www.saraharcher.co.uk Thanks for listening!
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Nov 7, 2019 • 24min

Breaking Free from 'Bad' Stories - 091

If you're anything like me there are times in your life where your actions and performance have been influenced by 'bad' stories. These are the stories we make up that slow us down or stop us from fulfilling our potential and achieving our goals and dreams. In this show I'm sharing some of my 'bad' story moments, what happened as a result and what I do differently today. Enjoy! What you'll discover: What 'bad' stories are and what can happen if you let them grow. Why we create them. Tactics for tackling 'bad' stories. What we're really scared of. The two most powerful tools you can deploy in your life to become unstoppable. Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes. Resources: https://www.thework.com https://www.storyledmarketing.com The Story Led Speaking Program https://wwwstandoutpitch.com
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Oct 31, 2019 • 17min

Event Promotion & Increasing Your Odds of Being Booked to Speak - 090

In the last show I told you that as a speaker you are also a marketer of your message. That's when you're on stage, but in order to get to that stage you're going to have to learn how to successfully market yourself as a speaker. A big part of that includes showing promoters how working with you will help make their event a success. That's why in this episode I'm going to share the key things you need to demonstrate to be attractive as a speaker, and the things that will separate you from the herd in an event promoters' eyes. Enjoy! What you'll discover: Why getting the right speaker is so important to the success of an event The nine ingredients of a highly bookable speaker The importance of being 'easy to work with' and what that means How to become the promoter's dream speaker Thanks for listening! To share your joke go to https://www.thespeakingclub.com To share your thoughts: Leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes. Resources: https://www.storyledmarketing.com The Story Led Speaking Program https://wwwstandoutpitch.com
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Oct 24, 2019 • 18min

When Should You Change Your Presentation? - 089

In this show, I'm going to be talking to you not only as speakers but as marketers of your message. That's because I've had students raising the question of how long you should be sharing the same presentation before you change things up? I have some strong views on this. I believe there are some fundamental marketing principles that come into play when you are considering this question as a public speaker. The students that asked about this were potentially going to make a big mistake and I don't want you to fall into the same trap too… Enjoy! What you'll discover: What Category Kings are and what we can learn from them The importance of defining the problem you solve How you become a thought leader Actionable tips for moving forward and avoiding pitfalls Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes. Resources: https://www.storyledmarketing.com The Story Led Speaking Program https://wwwstandoutpitch.com Play Bigger by Al Ramadan, Dave Peterson, Christopher Lochhead and Kevin Maney
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Oct 17, 2019 • 41min

Stepping out of the Shadows into the Light with Verla Fortier – 088

With a Master's in Health Science, Verla Fortier is a former Director of Surgery at The Toronto Hospitals in Toronto, Ontario and a retired Associate Professor of Nursing at McMaster University in Hamilton, Ontario, Canada. At 63, after a long and high-powered career, she was looking forward to retiring back to her hometown in Manitoba, when a routine visit to her own Doctor shattered her plans. Instead of moving back to enjoy life in the country she was confined to her bed and she felt like her life was over. That was when she had an epiphany and decided to go against the prescribed medical advice and take her life and future into her own hands. She is now an author and speaker, sharing the almost miraculous results she has experienced in her own life to help other people avoid dementia, live longer and reduce the effects of chronic illness. I am sure you will enjoy this show! Whatwe talk about: Ground-breaking research into green space and its effect on mental and physical health. What broken record thinking is and how to avoid it. Why you shouldn't spend time in the Heartbreak Hotel How green space can help prevent dementia Why grass, trees and shrubs can help us live longer What an outside mindset is and how it can help people with chronic illness How we are positively affected when trees get defensive! Top tips for getting the most benefit from being outside. The difference Verla experienced between speaking in the corporate world and sharing her new message. Why you shouldn't let one bad gig stop you from speaking your truth. Why stories are so important. Resources* All things Verla: Website - Treesmendus.com Take Back Your Outside Mindset by Verla Fortier The Global Forest – 40 Ways That Trees Can Save Us by Diana Beresford-Kroeger Joanna Penn – The Creative Pen Podcast Other Resources: https://www.storyledspeaking.com https://www.standoutpitch.com https://www.saraharcher.co.uk https://www.thespeakingclub.com/speakingcourse Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes. *(please note if you use my link for the books, I get a small commission, but this does not affect your payment)

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