The Speaking Club: Mastering the Art of Public Speaking

In business today, it's a fairly established principle that you have to start small in order to grow big...that you have to find a 'niche'. But that rule doesn't just apply to business, it applies to anything you want to build a business or movement from. Whether you're a speaker, author, expert, inventor or charity founder if you don't find a way to be different, you'll get lost in the crowd. In this show I want to share about what a niche is, and how you can create one. I often talk about helping you stand out and whilst storytelling and humour will certainly separate you from the crowd, your message needs to do the same. I'm hoping this episode gives you more food for thought and another angle to come at this from. Enjoy! What we're going to cover: The two traps we can fall into as speakers and business owners. Why being 'better' is bad. Why you should actively try to alienate people with your message. How going for a thin slice could end up giving you a bigger piece of the pie Why articulating the problem best makes you a winner. The different types of ways you can niche down. What tennis and niching have got in common! Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes. See you next time. Resources: The 100 True Fans article - http://kk.org/thetechnium/1000-true-fans/ https://www.thespeakingclub.com/masterclass https://www.standoutpitch.com https://ww.storyledmarketing.com

Getting and keeping attention is something we all want to be good at, but for many of us it's a necessity for our career or business growth. The problem is there are some fundamental principles about attention that we need to be aware of to avoid some massive mistakes with our pitches and presentations. If you want to make sure people pay attention to your message when you're speaking, pitching or marketing, then you'll want to listen to this show. Enjoy! What you'll discover: The gatekeeper you have to get past for your message to be heard Why you need to keep things simple The chemical cocktail that creates attention What triggers you need to pull to keep your audience alert How to pull each attention trigger The most powerful attention grabber you can use Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes. Resources: The Story Led Speaking Program https://wwwstandoutpitch.com https://www.thespeakingclub.com/masterclass https://www.crackingspeechmate.com Pitch Anything by Oren Klaff Episode 065

Writing a book is on the 'one day' list of many public speakers and entrepreneurs, but after listening to this show you may decide it's a must have rather than a nice to have. That's because today, I'm speaking with Joanna Penn, award-nominated, New York Times and USA Today bestselling author,about the whys and wherefores of book writing for public speakers. Joanna writes thrillers under J.F.Penn and also writes non-fiction for authors with 30+ books published in 84 countries and 5 languages. She is also a professional speaker, entrepreneur and host of The Creative Penn Podcast, which has been downloaded over 3.7 million times in 219 countries. This episode is jam packed with golden nuggets that apply to business and speaking as well as to how to make writing a book work for you. We cover a lot of ground and I know that you will get massive value from listening. Enjoy! What we talk about: Why you should side hustle before you leap. Success criteria and how you should develop your own measures. The advantages of self-publishing and becoming an 'indy' author The benefits of documenting your journey. How imposter syndrome affects Joanna. What can trigger imposter syndrome and the antidote. What Joanna learned when her first book failed. The benefits of controlling your IP The difference between non-fiction and fiction How fiction can help people too. Why speakers should consider writing a book. The different streams of income possible. The history of book length and how long yours should be. The importance of picking the right book title. Why you should niche down in book writing and speaking. The first three things you should do if you want to write a book. Thoughts on authenticity. Why it's completely fine if there are already lots of other books in your area of expertise. Why you should consider your definition of success in the way you choose to launch your book. Why being intentional is so critical to your success. Resources* All things Joanna: Website - https://www.thecreativepenn.com Joanna Penn – The Creative Penn Podcast How to Write Non-Fiction by Joanna Penn Public Speaking for Introverts by Joanna Penn Social Media @thecreativepenn Instagram @JFPennauthor Other Resources: Cracking Speech Mate! – How to Use Humour to Make You an Amazing Speaker (Hard Copy) by Sarah Archer Cracking Speech Mate – by Sarah Archer (Ebook) The Success Principles by Jack Canfield https://www.thespeakingclub.com/masterclass https://www.storyledspeaking.com https://www.standoutpitch.com https://www.saraharcher.co.uk Thanks for listening!

If you're anything like me there are times in your life where your actions and performance have been influenced by 'bad' stories. These are the stories we make up that slow us down or stop us from fulfilling our potential and achieving our goals and dreams. In this show I'm sharing some of my 'bad' story moments, what happened as a result and what I do differently today. Enjoy! What you'll discover: What 'bad' stories are and what can happen if you let them grow. Why we create them. Tactics for tackling 'bad' stories. What we're really scared of. The two most powerful tools you can deploy in your life to become unstoppable. Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes. Resources: https://www.thework.com https://www.storyledmarketing.com The Story Led Speaking Program https://wwwstandoutpitch.com

In the last show I told you that as a speaker you are also a marketer of your message. That's when you're on stage, but in order to get to that stage you're going to have to learn how to successfully market yourself as a speaker. A big part of that includes showing promoters how working with you will help make their event a success. That's why in this episode I'm going to share the key things you need to demonstrate to be attractive as a speaker, and the things that will separate you from the herd in an event promoters' eyes. Enjoy! What you'll discover: Why getting the right speaker is so important to the success of an event The nine ingredients of a highly bookable speaker The importance of being 'easy to work with' and what that means How to become the promoter's dream speaker Thanks for listening! To share your joke go to https://www.thespeakingclub.com To share your thoughts: Leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes. Resources: https://www.storyledmarketing.com The Story Led Speaking Program https://wwwstandoutpitch.com

In this show, I'm going to be talking to you not only as speakers but as marketers of your message. That's because I've had students raising the question of how long you should be sharing the same presentation before you change things up? I have some strong views on this. I believe there are some fundamental marketing principles that come into play when you are considering this question as a public speaker. The students that asked about this were potentially going to make a big mistake and I don't want you to fall into the same trap too… Enjoy! What you'll discover: What Category Kings are and what we can learn from them The importance of defining the problem you solve How you become a thought leader Actionable tips for moving forward and avoiding pitfalls Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes. Resources: https://www.storyledmarketing.com The Story Led Speaking Program https://wwwstandoutpitch.com Play Bigger by Al Ramadan, Dave Peterson, Christopher Lochhead and Kevin Maney

With a Master's in Health Science, Verla Fortier is a former Director of Surgery at The Toronto Hospitals in Toronto, Ontario and a retired Associate Professor of Nursing at McMaster University in Hamilton, Ontario, Canada. At 63, after a long and high-powered career, she was looking forward to retiring back to her hometown in Manitoba, when a routine visit to her own Doctor shattered her plans. Instead of moving back to enjoy life in the country she was confined to her bed and she felt like her life was over. That was when she had an epiphany and decided to go against the prescribed medical advice and take her life and future into her own hands. She is now an author and speaker, sharing the almost miraculous results she has experienced in her own life to help other people avoid dementia, live longer and reduce the effects of chronic illness. I am sure you will enjoy this show! Whatwe talk about: Ground-breaking research into green space and its effect on mental and physical health. What broken record thinking is and how to avoid it. Why you shouldn't spend time in the Heartbreak Hotel How green space can help prevent dementia Why grass, trees and shrubs can help us live longer What an outside mindset is and how it can help people with chronic illness How we are positively affected when trees get defensive! Top tips for getting the most benefit from being outside. The difference Verla experienced between speaking in the corporate world and sharing her new message. Why you shouldn't let one bad gig stop you from speaking your truth. Why stories are so important. Resources* All things Verla: Website - Treesmendus.com Take Back Your Outside Mindset by Verla Fortier The Global Forest – 40 Ways That Trees Can Save Us by Diana Beresford-Kroeger Joanna Penn – The Creative Pen Podcast Other Resources: https://www.storyledspeaking.com https://www.standoutpitch.com https://www.saraharcher.co.uk https://www.thespeakingclub.com/speakingcourse Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes. *(please note if you use my link for the books, I get a small commission, but this does not affect your payment)

My mission is to help people overcome any fears they may have about public speaking, using stories or adding humour to their talks, so that they get to share the message they're passionate about in the most powerful way. My focus in my 121 coaching and courses is on teaching my students to be the vehicle for their message that could change lives. Everything I do is aimed at landing that message in the most engaging and compelling way and helping them to get out of their own way to achieve that. Now I'm not saying that my way is the only way, far from it…there are many other great speaking coaches and companies out there…but when I hear things shared or taught that will undermine people's confidence or speaking impact, or turn them off public speaking altogether then I feel compelled to debunk those things, and that's what this episode is all about! Enjoy! What you'll discover: Why you need to focus on outcomes not perfect delivery Three myths about public speaking success The upside of filler words What the seven most popular TED talks have got in common Why being 'over produced' as a speaker will turn your audience off The power of detachment and letting go Why you need to instigate an identity separation Three truths about public speaking success Thanks for listening! Resources: The Story Led Speaking Program https://wwwstandoutpitch.com Ted Talks: Ken Robinson – Do Schools Kill Creativity Amy Cuddy – Your Body Language May Shape Who You Are Brene Brown – The Power of Vulnerability Mary Roach – 10 Things You Didn't Know About Orgasm James Veitch – This is What Happens When You Reply to a Spam Email Cameron Russell – Looks Aren't Everything Believe Me I'm a Model Dan Pink – The Puzzle of Motivation To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes.

Today it feels that stress, anxiety and depression are reaching epidemic levels, and for many people who slip into that black hole, it can take years to scramble out and get life back on track...if they manage it at all. For public speakers there are many potential triggers for stress and anxiety… the actual act of speaking can be terrifying for some, then there's the rejection to deal with, and perhaps one of the biggest ones we face…the old imposter syndrome. That's why I decided to invite Linda Clarke on the show. I have been working with Linda to develop her new workshop and I've been so impressed by her story, her knowledge and experience and the results she gets people. So, for me it was a no brainer to ask if she would come onto The Speaking Club to share her wisdom with you. A Master Hypnotherapist, with many other qualifications to her name, Linda has been in practice since 2006. She was based in South Africa for most of that time, with a thriving business, even treating Nelson Mandela's Granddaughter as part of a documentary at one point. But her life changed dramatically in 2017 and what would have sent most people over the edge, gave Linda the perfect opportunity to take her own medicine. I am sure you will enjoy this show! What we talk about: What Hypnotherapy is and how it works. How your thoughts can help or hinder your situation when you're going through a difficult time/transition. The top 3 things you can do to cope in a high-stress situation. The two different ways of being mindful and how they can help you perform better. Specific tips for managing anxiety and stress around public speaking. The importance of building the right neural pathways. Primal needs – what they are and why they matter. Why your talk doesn't need to be perfect to be effective. Why you should speak to the audience you've got not the one you want. The importance of trusting your instincts in business. Resources* All things Linda: https://www.lindaclarke.co.uk email:linda@lindaclarke.co.uk Other Resources: The Biology of Belief by Bruce Lipton The Molecules of Emotion by Candice Pert Full Catastrophe Living by John Kabat-Zinn https://www.storyledspeaking.com https://www.standoutpitch.com https://www.saraharcher.co.uk https://www.thespeakingclub.com/speakingcourse Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes. *(please note if you use my link for the books, I get a small commission, but this does not affect your payment)

I believe your goal as a speaker is to make your talk believable, interesting and thrilling. That's because if your audience can relate to and is captivated by your message, then they will be more likely to remember it, and be moved enough to take the action you want. To achieve this goal, you need to recognise that whilst every second of your talk counts, there are some moments that are critical for achieving that goal and successfully building the narrative of the journey you are taking your audience on. In this podcast I'm going to give you tips on identifying those big moments and making them count. Enjoy! What you'll discover: What 'big moments' are How you can find them The questions you need to ask when you find them A reminder of the performance tools you can use to help you bring these moments to life Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes. Resources: https://www.storyledspeaking.com https://wwwstandoutpitch.com https://www.newstatesman.com/politics/media/2019/09/watch-nigel-farage-falls-perfect-phone-prank