What Beauty Founders Don't Know? (Jumpstart Beauty Brand)

Suzanne, daughter of a pharmacist, struggled with skin issues from a young age, but neither the range of avaialble products nor her dad's dermatologists friends could help her out of her severe skin issues, but an aromatherapist miraculously cured her skin! In this guest series episode of "What Beauty Founders Don't Know" (formerly JumpStart Beauty Brand), Suzanne shares invaluable insights on launching and growing an organic, ahead of its time, woman-led beauty brand. Take a listen! Timestamps and Key Insights 02:56.4-Suzanne's legal background as a lawyer 05:26.2-Suzanne's thoughts on trends 09:56.2-One Love Organics' EcoCert Certification 10:49.4-Importance of In-House Formulations 12:57.5-Why founders never perfect the formulation? 14:12.1-Difference between kitchen and formulation lab 18:41.9-Issue with infused oils 21:20.7-Beauty founder assumptions 22:20.4-TIme to traction 25:32.7-Secret to retail success: Blue Mercury, Ulta, Credo etc. 29:59.6-Difference between small and micro batch 32:17.2-Perfecting formulation 35:17.8-Edge over new clean and organic skincare brands 37:49.6-Next big goal 39:56.4-Toughest time with One Love Organics 41:52.0-Speed Round-What's fake in early-stage beauty market, DTC vs.. Omni-channel, Exit or legacy, clean beauty? Subscribe to our podcast & don't forget to leave a review and then go to ⁠⁠⁠⁠⁠https://jumpaccelerator.com/quiz/⁠⁠⁠⁠⁠for finding out how ready is your beauty brand for profitable growth &  TAKE YOUR FREE ONLINE COURSE: https://jumpaccelerator.com/online-courses/⁠⁠⁠⁠

Her father used to pick fruit in the central valley fields of California. He was made to whistle, along with others, while picking the strawberries to ensure they weren't eating them.  Sandra saw how diligently and earnestly her parents faced all the hardships without ever losing any pride in where they came from! Growing up, she witnessed & experienced her true Mexican heritage and colorful culture as an unconquerable spirit that always triumphed with dignity in contribution to the American society while offering better future for their families. To honor and celebrate her Mexican heritage, she first used music with her band Pistolera(Spanish for female gunslinger) where she was the songwriter, guitar player and vocalist! Her songs were featured in hits like Breaking Bad, she lived from gig to gig, barely making ends meet but her spirits were always elevated and never dampened, and her music touched all and sundry! While $100K in debt, including student loans, true to her brave heritage & again to honor and celebrate Mexican CULTURA, she bravely ventured to launch an elevated Mexican skincare brand, since she did not see any Mexican prestige beauty brand in the market! This is the story of Sandra Velasquez, founder of Nopalera Skincare, a brand elevating Mexican skincare, who defied all odds and risked everything to place Mexican skincare right at the top, as an ode to her immigrant parents & her Mexican heritage, a symphony every skincare enthusiast in America is currently "whistling to." In this guest series episode of "What Beauty Founders Don't Know" (formerly JumpStart Beauty Brand), Sandra shares invaluable insights on launching and growing a minority, woman-led beauty brand. Take a listen! Timestamps and Key Insights 03:03.4-Sandra's Story 05:34.0-Sandra's debt, learning curve & path to launching Nopalera 08:26.0-Transition from self-expression to a beauty consumer focused business 09:34.2-Why Nopalera resonates more with consumers vs. other Latina beauty brands 15:15.6-Sandra's struggles with funding Nopalera and how she went about fundraising and how she finally managed to get funded 27:12.3-Importance of market timing & cultural perception in venture success 34:45.7-Sandra's insights on different types of retailers and their benefits, from boutique to specialty to department stores 37:19.6-Why Nopalera does so well with beauty boutique stores? 44:59.5-How Nopalera works with independent beauty boutiques? 46:13.4-Sandra's ultimate goal with Nopalera 49:23.4-Importance of profitability for Nopalera or indie beauty brands 52:10.9-Sandra's toughest time with Nopalera 53:50.1-Speed Round: What's fake in the early-stage beauty market, bootstrap or funding, social media, entrepreneurship, and what's next for Nopalera.... Subscribe to our podcast & don't forget to leave a review and then go to ⁠⁠⁠⁠⁠https://jumpaccelerator.com/quiz/⁠⁠⁠⁠⁠for finding out how ready is your beauty brand for profitable growth &  TAKE YOUR FREE ONLINE COURSE: https://jumpaccelerator.com/online-courses/⁠⁠⁠⁠

In this guest series episode of "What Beauty Founders Don't Know" (formerly JumpStart Beauty Brand), I spoke to the marketing and strategy genius, a creative force disrupting the sunscreen market, co-founder of Dune Suncare, Emily Doyle. Emily worked alongside the CXOs of the biggest fashion and media brands, the likes of Judith Ripka, successfully ran her own consulting business, along with leading marketing for other world renowned brands before strategizing the disruption of suncare with her co-conspirator, Mei Kwok with moves that would make any grandmaster proud! Timestamps and Key Insights 03:01.1-Emily & Mei's story 10:16.0-Why Sunscreen? 16:31.6-Deep inituition & reflection around the opportunity 19:26.7-The category gap that Dune Suncare fills 25:19.9-How Dune uses psychology in marketing & innovation for brand resonance & stickiness 30:10.9-First hand experience of Emily & Mei offered deep category insights 32:04.6-Aggressive Sunscreen Applicator Parents 36:02.1-Sunscreen is essentials 41:18.3-How Dune is trying to succeed at retail, Ulta Vs. Blue Mercury 47:35.0-Dune Suncare is a brand for everyone 51:21.1-Why Dune chose to go to the Derms? 55:08.9-How does Dune differentiate from competition? 01:01:46.2-How Emily & Mei deal with tough times? 01:10:44.8-SPEED ROUND -Ulta or Beauty Boutique Stores, Favourite movie scene, Bootstrap or funding, Elon or Greta, Woke, One word secret to success Subscribe to our podcast & don't forget to leave a review and then go to  ⁠⁠⁠⁠⁠https://jumpaccelerator.com/quiz/⁠⁠⁠⁠⁠for finding out how ready is your beauty brand for profitable growth &  TAKE YOUR FREE ONLINE COURSE: https://jumpaccelerator.com/online-courses/ & Apply to the free 30-day trial: ⁠⁠⁠⁠⁠https://jumpaccelerator.com/ready-to-jump/⁠⁠⁠⁠

In this guest series episode of "What Beauty Founders Don't Know" (formerly JumpStart Beauty Brand), I spoke to Emilie Hoyt, a super conscientious founder of a 24 year old natural skincare brand, Lather, a brand that is all about wellness solving everyday problems, Lather also has amazingly natural hair, face and body care products sold through their DTC site, own brick and mortar stores and through hotel properties and spas across the globe. Timestamps & Key Moments 03.21.6-Emilie's struggles growing up 10.39.3-Advantages of being a clean beauty pioneer: 24 years 15.53.4-Growth assumptions that proved wrong 23.30.7-LATHER Hotel's success 32.05.1-Success of LATHER Stores 38.45.7-LATHER'S big goals 43.41.8-LATHER'S tough times 47.08.2=Speed Round Subscribe to our podcast & leave a review and then TAKE YOUR FREE ONLINE COURSE: ⁠⁠⁠https://jumpaccelerator.com/online-courses/⁠⁠⁠ & GO TO ⁠⁠⁠⁠⁠https://jumpaccelerator.com/quiz/⁠⁠⁠⁠⁠for finding out how ready is your beauty brand for profitable growth &  Apply to the free 30-day trial: ⁠⁠⁠⁠⁠https://jumpaccelerator.com/ready-to-jump/⁠⁠⁠⁠

In this guest series episode of "What Beauty Founders Don't Know" (formerly JumpStart Beauty Brand), I spoke to the super-smart, suave and intuitive, beauty disruptor, CEO of skinfix, Amy Gordinier. Amy is an amazingly Amateur astrologer with the Gemini sign. She's forever curious, around 30 years of experience in beauty. She started her career with L'Oreal as a product manager, and then from there to Estee Lauder, then to Space NK and eventually, acquiring and, you can call it founding and CEOing skinfix, which is the first of its kind, clean and clinical skincare brand. Timestamps & Key Moments 04.03.9-Amy's Story & skinfix adventure despite all the risk 06.34.0-Impostor Syndrome 09.33.1-Eternal Optimism meets reality of time 10.39.4-What's wrong with the indie beauty founders' focus? 15.34.4-Importance of profitability for indie beauty brands 18.41.3-Learnings from skinfix's traction phase 21.50.0-skinfix Sephora Success 26.07.1-Target vs. Sephora 37.00.7-Emphasis on skinfix Clean 43.29.9-How Amy overcame tough times with skinfix? 47.40.2-People Amy is super thanful for 49.44.5-Speed Round: What's fake in early-stage beauty market, Favourite quote, social media, function or emotion, Bootstrap or funding, Standardization of Clean beauty, Style or Substance, Entrepreneurship Subscribe to our podcast & don't forget to leave a review and then TAKE YOUR FREE ONLINE COURSE: ⁠https://jumpaccelerator.com/online-courses/⁠ & ⁠⁠⁠⁠⁠https://jumpaccelerator.com/quiz/⁠⁠⁠⁠⁠for finding out how ready is your beauty brand for profitable growth &  Apply to the free 30-day trial: ⁠⁠⁠⁠⁠https://jumpaccelerator.com/ready-to-jump/⁠⁠⁠⁠

In this guest series episode of “What Beauty Founders Don’t Know” (formerly JumpStart Beauty Brand), I spoke to the super-intelligent and an accomplished CPG veteran & founder of Better Not Younger, Sonsoles Gonzalez, on a mission to disrupt the hair care category for aging women! Sonsoles had led globally renowned hair and body care brands with corporate giants like Loreal and P&G, and found her calling while questioning the same, repetitive creative brief targeting women aged between 18 and 44 years, and decided to turn her inquisition into a brand, heralding a moment of change in women's hair care & the whole mass media narrative around aging! Timestamps & Key Moments 03.10.0-Sonsoles' story, 28 years in corporate with CPG giants to Better Not Younger 05.01.7-How creative briefs in marketing boardrooms frustrated Sonsoles 09.17.9-Better Not Younger products make women feel 100X better 12.12.6-Big gap in understanding of aging women's hair issues 17.47.8-What is Fiftypreneur and how is she different from others 21.45.2-Two big assumptions that provided BIG learnings while growing Better Not Younger 23.35.7-Better Not Younger's go to retail sequence, strategy, mistakes and refocus & success at ULTA 32.29.6-Does Better Not Younger get trolled? 36.01.4-How did Sonsoles deal with the worst time at Better Not Younger 39.10.3-How Better Not Younger turned around business at ULTA Speed Round: 41.10.2 What's fake in early-stage anti-aging market? Sonsoles' favourite quote, Science or clean beauty? One word for entrepreneurship, emotion or function? Subscribe to our podcast & don't forget to leave a review and then TAKE YOUR FREE ONLINE COURSE: ⁠⁠https://jumpaccelerator.com/online-courses/⁠⁠ & GO TO ⁠⁠⁠⁠⁠https://jumpaccelerator.com/quiz/⁠⁠⁠⁠⁠for finding out how ready is your beauty brand for profitable growth &  Apply to the free 30-day trial: ⁠⁠⁠⁠⁠https://jumpaccelerator.com/ready-to-jump/⁠⁠⁠⁠

In this guest series episode of “What Beauty Founders Don’t Know” (formerly JumpStart Beauty Brand), I spoke to the multi-talented, done it all, energetic founder, investor, leader-Sarah Hamilton, who co-founded bella box, a beauty subscription box, with over 100s of thousands of followers on Meta, Sand & Sky-a pure Australian botanicals skincare brand sold through every major beauty and fashion retailer across the planet, is a board member at a "Unilever Ventures" portfolio brand Straand, which is turning scalp care on its head, is a board member at STUFF™ -a cruelty-free personal care brand that promotes healthy masculinity, is an advisor at Mermade Hair, and has a few dozen more ventures and roles, and in the interest of not making you feel like an under-achiever nor taking too much of your mind space, I decided to not write about here! Timestamps & Key Moments 03.27.0-Sarah's journey from finance to business leader to entrepreneur to an investor and advisor 08.54.5-Wrong assumptions that Sarah sees ventures making repetitively 13.41.3-Transition from an entrepreneur to investor 17.03.6-Sarah's entrepeneurl/investor thesis 18.08.5-Sarah's investment red flags 21.12.7-What is execution? 25.23.6-How should beauty founders think about exit? 27.10.0-When Sarah broke down and called her mum 28.30.2-How does Sarah deal with setbacks Speed Round 31.22.7-What's fake in early-stage beauty market?, Sarah's favourite movie, Beauty subscription boxes? Work-Life?Favourite beauty brand? Poor Pioneer or Rich Replica? Subscribe to our podcast & don't forget to leave a review and then TAKE YOUR FREE ONLINE COURSE: ⁠⁠⁠https://jumpaccelerator.com/online-courses/⁠⁠⁠ & GO TO ⁠⁠⁠⁠⁠https://jumpaccelerator.com/quiz/⁠⁠⁠⁠⁠for finding out how ready is your beauty brand for profitable growth &  Apply to the free 30-day trial: ⁠⁠⁠⁠⁠https://jumpaccelerator.com/ready-to-jump/⁠⁠⁠⁠

In this guest series episode of "What Beauty Founders Don't Know" (formerly JumpStart Beauty Brand), I spoke to Katerina Juskey, a grounded but super passionate co-founder of LOHN, a home fragrance brand that elevates your home space with layered & and colourful scents, a brand that prides itself on ethical craftsmanship, small batch production and 100% essential oils. Timestamps & Key Moments 02:36-Chemical engineering to elevating home space 07:15-Insight that led to LOHN 09:00-How long did the research take? 10:16-What do aspiring beauty entrepreneurs don't understand about growth/scaling up? 13:20-How do you move products from the shelf? 18:45-How will home fragrance evolve in the next 5-10 years? 20:53-How will LOHN improve air quality inside homes? 22:25-How did you pull through very hard times? 28:43-What's fake in the early-stage beauty market? 29:02-Favourite quotes? 30:26-Bootstrap or Funding? Social Media? Fashion? Home is...? Subscribe to our podcast & leave a review and then TAKE YOUR FREE ONLINE COURSE: ⁠⁠⁠https://jumpaccelerator.com/online-courses/⁠⁠⁠ & GO TO ⁠⁠⁠⁠⁠https://jumpaccelerator.com/quiz/⁠⁠⁠⁠⁠for finding out how ready is your beauty brand for profitable growth &  Apply to the free 30-day trial: ⁠⁠⁠⁠⁠https://jumpaccelerator.com/ready-to-jump/⁠⁠⁠⁠

In this guest series episode of JumpStart Beauty Brand Podcast, I spoke to Lorraine Dallmeier, super-driven and rockstar CEO of Formula Botanica, a school focused on organic formulations, she took the school from a tiny startup to a team of 40 staff members whilst making a difference to 20,000 graduating students and 100K formulators! Timestamps & Key Moments 02:53:00-Lorraine's life & career transitions 07:14:80-Why Formula Botanica? 0:17:51-Difference between students who create breakthrough formulations vs. not quite? 14:01:09-The other top 2 mistakes skincare formulators make? 15:27:70-Why do some beauty formulators still fail even after 5-star formulations? 19:06:30-Fake in the organic beauty world? 24:36:30-Everyone can formulate! Subscribe to our podcast on your preferred platform & don't forget to leave a review and then TAKE YOUR FREE ONLINE COURSE: ⁠⁠⁠https://jumpaccelerator.com/online-courses/⁠⁠⁠ & GO TO ⁠⁠⁠⁠⁠https://jumpaccelerator.com/quiz/⁠⁠⁠⁠⁠for finding out how ready is your beauty brand for profitable growth &  Apply to the free 30-day trial: ⁠⁠⁠⁠⁠https://jumpaccelerator.com/ready-to-jump/⁠⁠⁠⁠

In this episode of Jump Series, I offer a deep dive into how a beauty brand can identify, find and leverage 6X profitable super fans. Timestamps [1.43.65]-Why do you need 6X profitable super fans? [4.26.74]-What's the alternative to a top-down marketing funnel? [6.06.30]-How do you find 6x profitable super fans? [8.10.10]-How do you create advocacy with a tribe strategy?-7Cs [8.42.47]-Mathematics of virality [9.49.06]-Strategic initiatives for tribe strategy [10.15.85]-Beekman 1802's tribe strategy initiative [12.19.16]-Besame Cosmetics tribe strategy initiative Subscribe to our podcast on your preferred platform, and TAKE YOUR FREE ONLINE COURSE: ⁠⁠⁠https://jumpaccelerator.com/online-courses/⁠⁠⁠ & GO TO ⁠⁠⁠⁠⁠https://jumpaccelerator.com/quiz/⁠⁠⁠⁠⁠for finding out how ready is your beauty brand for profitable growth &  Apply to the free 30-day trial: ⁠⁠⁠⁠⁠https://jumpaccelerator.com/ready-to-jump/⁠⁠⁠⁠