Product Startup

Bob Christopher is the founder of Pleo, a massively successful robot dinosaur kids toy with hundreds of parts. This is one of his many products and product companies over a long and successful history in the product innovation world. He was also the director of innovation at Panasonic, and sits on a number of advisory boards at hardware accelerators. Today Bob is going to share some valuable knowledge on how inventors, startups, and small manufacturers can understand what it takes to design and develop complicated mechanical and/or electronic consumer products, with many development lessons he has learned along the way.Today you will hear us talk about: Being close with your design and development team Engineering for half full, not half empty Define what the end experience should be Test and refine Prove your worth to the manufacturers Ensure your different types of designers work together Be willing to learn, both the founder, and the designers Build and break your prototypes Listen to your stakeholders, especially further down the development process before you go to market. The journey is part of the fun EPISODE LINKSBob Christopher / Pleo Links: Website: https://www.pleoworld.com/ LinkedIn: https://www.linkedin.com/in/ugobe2/ The Product Startup Podcast Links: Website: https://www.ProductStartup.com/ Instagram: https://www.instagram.com/ProductStartup/ LinkedIn: https://www.linkedin.com/company/ProductStartup/ Facebook Page: https://www.facebook.com/ProductStartup/ Facebook Group: https://www.facebook.com/groups/ProductStartup/ Pinterest: https://www.pinterest.com/ProductStartup/ Twitter: https://twitter.com/ProductStartup YouTube: https://www.youtube.com/MakoInvent Mako Design Links: Website: https://www.makodesign.com/ YouTube: https://www.youtube.com/MakoInvent Instagram: https://www.instagram.com/MakoInvent/ LinkedIn: https://www.linkedin.com/company/MakoDesign/ Facebook: https://www.facebook.com/MakoInvent/ Pinterest: https://www.pinterest.com/MakoInvent/ Twitter: https://twitter.com/MakoInvent/ Kevin Mako Links: Instagram: https://www.instagram.com/Entrepreneurs/ LinkedIn: https://www.linkedin.com/in/KevMako/ Quora: https://www.quora.com/profile/Kevin-Mako Facebook: https://www.facebook.com/KevMakoPage/ Twitter: https://twitter.com/KevMako/ About: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. Also, our founder Kevin Mako hosts The Product Startup Podcast, the industry’s leading hardware podcast. Check it out for tips, interviews, and best practices for hardware startups, inventors, and product developers. Click HERE to learn more about Mako Design + Invent!

Andra Keay is the Managing Director of Silicon Valley Robotics which supports the innovation and commercialization of robotics technologies. She has headed up Venture Capital rounds, is a fellow lecturer, TedX speaker, and an XPrize judge. Her office is also just down the hall from our Mako Design California office at CircuitLaunch. Today Andra is going to share some valuable knowledge to help inventors, startups, and small manufacturers understand how robotics is becoming a mainstream part of new electronic mechanical products, the future of the consumer robotics industry, and tips for anyone thinking about a robotic product or even incorporating basic robotics into their new hardware product.Today you will hear us talk about: Robotics industry today Robotics 2.0 A lot of hardware development is included in this topic Commercialization of robotics Robotics founders are slow to commercialize because they spend too much time researching, but then slow to execute Three stools of robotics hardware companies going to market Funding, product-market fit, manufacturing People underestimate the value of spreading hardware to the world Hardware is long-lasting, takes a while, but has profound value when done well EPISODE LINKSAndra Keay / Silicon Valley Robotics Links: Website: https://svrobo.org/ LinkedIn: https://www.linkedin.com/in/andra-keay/ YouTube: https://www.youtube.com/channel/UCKRT4z1I9fAn8LUgUaOQACA Twitter: https://twitter.com/RobotLaunch The Product Startup Podcast Links: Website: https://www.ProductStartup.com/ Instagram: https://www.instagram.com/ProductStartup/ LinkedIn: https://www.linkedin.com/company/ProductStartup/ Facebook Page: https://www.facebook.com/ProductStartup/ Facebook Group: https://www.facebook.com/groups/ProductStartup/ Pinterest: https://www.pinterest.com/ProductStartup/ Twitter: https://twitter.com/ProductStartup YouTube: https://www.youtube.com/MakoInvent Mako Design Links: Website: https://www.makodesign.com/ YouTube: https://www.youtube.com/MakoInvent Instagram: https://www.instagram.com/MakoInvent/ LinkedIn: https://www.linkedin.com/company/MakoDesign/ Facebook: https://www.facebook.com/MakoInvent/ Pinterest: https://www.pinterest.com/MakoInvent/ Twitter: https://twitter.com/MakoInvent/ Kevin Mako Links: Instagram: https://www.instagram.com/Entrepreneurs/ LinkedIn: https://www.linkedin.com/in/KevMako/ Quora: https://www.quora.com/profile/Kevin-Mako Facebook: https://www.facebook.com/KevMakoPage/ Twitter: https://twitter.com/KevMako/ About: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. Also, our founder Kevin Mako hosts The Product Startup Podcast, the industry’s leading hardware podcast. Check it out for tips, interviews, and best practices for hardware startups, inventors, and product developers. Click HERE to learn more about Mako Design + Invent!

Yohan Jacob is the Founder and President of RetailBound, an agency that helps emerging hardware brands get into major retail stores and sales channels.  RetailBound has been around for 14 years and has worked with over 4,000 product companies.  Yohan himself has spent 30 years in the industry, including being a major buyer for Sears and Office Max.  The last episode we talked about how to get into retail store chains, and today Yohan is going to give best practices on how inventors, startups, and small manufacturers can scale up their product sales once they land a retailer by building a buyer relationship, enhancing product exposure, reviewing your placements, and more.Today you will hear us talk about: Buyers want three main KPIs: 1. Drive sales 2. Improve profits 3. Turn more times in the store Three ways to increase sales: 1. Marketing / PR / Influencers 2. Training 3. Ensure the product is on the shelf Marketing calendar of the retailers Tools the retailers have to help drive sales Adding value as you grow Push hard for sales in the early days, worry less about cash flow or profit How profits grow as you scale your product EPISODE LINKSYohan Jacob / RetailBound Links: LinkedIn: https://www.linkedin.com/in/yohanjacob/ Website: https://retailbound.com/ Facebook: https://www.facebook.com/retailbound Twitter: https://twitter.com/retailbound The Product Startup Podcast Links: Website: https://www.ProductStartup.com/ Instagram: https://www.instagram.com/ProductStartup/ LinkedIn: https://www.linkedin.com/company/ProductStartup/ Facebook Page: https://www.facebook.com/ProductStartup/ Facebook Group: https://www.facebook.com/groups/ProductStartup/ Pinterest: https://www.pinterest.com/ProductStartup/ Twitter: https://twitter.com/ProductStartup YouTube: https://www.youtube.com/MakoInvent Mako Design Links: Website: https://www.makodesign.com/ YouTube: https://www.youtube.com/MakoInvent Instagram: https://www.instagram.com/MakoInvent/ LinkedIn: https://www.linkedin.com/company/MakoDesign/ Facebook: https://www.facebook.com/MakoInvent/ Pinterest: https://www.pinterest.com/MakoInvent/ Twitter: https://twitter.com/MakoInvent/ Kevin Mako Links: Instagram: https://www.instagram.com/Entrepreneurs/ LinkedIn: https://www.linkedin.com/in/KevMako/ Quora: https://www.quora.com/profile/Kevin-Mako Facebook: https://www.facebook.com/KevMakoPage/ Twitter: https://twitter.com/KevMako/ About: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. Also, our founder Kevin Mako hosts The Product Startup Podcast, the industry’s leading hardware podcast. Check it out for tips, interviews, and best practices for hardware startups, inventors, and product developers. Click HERE to learn more about Mako Design + Invent!

Tim Uys has spent 25 years as a senior leader and lecturer in the industrial design and mechanical engineering world. He has worked for Nike Golf, Dell, Qualcomm, Ironman, and many other prominent companies as the Director of Design for ID-ONE, which was one of the top Austin design firms before it was acquired. For the past 6 years, Tim has been the head of design at MAKO Design + Invent out of our Austin, Texas office. Today, Tim is going to share his extensive knowledge on how inventors, startups, and small manufacturers can better understand the importance of design for manufacturing, 3 big tips on how to succeed in doing it, and where DFM fits into the overall product development process.Today you will hear us talk about: Concept design Engineering Prototyping Design for Manufacturing Keep positive and think nimbly about your project going into production Have a clear idea of what is important to your product, in priority Speed, quality, cost, features Perfection is the enemy of success How to communicate from final engineering and prototyping to the manufacturer Bill of materials Materials specifications CAD Prototype 2D drawings Animations EPISODE LINKSTim Uys Links: LinkedIn: https://www.linkedin.com/in/tim-uys-382b934/ The Product Startup Podcast Links: Website: https://www.ProductStartup.com/ Instagram: https://www.instagram.com/ProductStartup/ LinkedIn: https://www.linkedin.com/company/ProductStartup/ Facebook Page: https://www.facebook.com/ProductStartup/ Facebook Group: https://www.facebook.com/groups/ProductStartup/ Pinterest: https://www.pinterest.com/ProductStartup/ Twitter: https://twitter.com/ProductStartup YouTube: https://www.youtube.com/MakoInvent Mako Design Links: Website: https://www.makodesign.com/ YouTube: https://www.youtube.com/MakoInvent Instagram: https://www.instagram.com/MakoInvent/ LinkedIn: https://www.linkedin.com/company/MakoDesign/ Facebook: https://www.facebook.com/MakoInvent/ Pinterest: https://www.pinterest.com/MakoInvent/ Twitter: https://twitter.com/MakoInvent/ Kevin Mako Links: Instagram: https://www.instagram.com/Entrepreneurs/ LinkedIn: https://www.linkedin.com/in/KevMako/ Quora: https://www.quora.com/profile/Kevin-Mako Facebook: https://www.facebook.com/KevMakoPage/ Twitter: https://twitter.com/KevMako/ About: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. Also, our founder Kevin Mako hosts The Product Startup Podcast, the industry’s leading hardware podcast. Check it out for tips, interviews, and best practices for hardware startups, inventors, and product developers. Click HERE to learn more about Mako Design + Invent!

Marco Torres has been selling online for clients for 25 years and has sold over a billion dollars through direct-to-consumer internet marketing. He has 75,000 followers on his two Facebook Groups dedicated to online selling and affiliate marketing, and is the owner of Marketing Boost, a company which helps thousands of clients with free upsell coupons to their customers. Today Marco is going to share some valuable knowledge on how inventors, startups, and small manufacturers can use a single landing page sales funnel to launch a new invention product or to improve an existing product’s online sales, and some tips and tricks to best optimize conversions.Today you will hear us talk about: Landing page / sales funnel Different sections Remove navigation and unnecessary stuff Adding credibility to the page Sell benefits, not features. How does it solve the customer’s problem? Testimonials Overcome their objections Add a guarantee to remove risk Don’t have too much to get them distracted FAQs - Frequently asked questions Affiliate marketing Putting an incentive in addition EPISODE LINKSMarco Torres / Marketing Boost Links: Website: https://marketingboost.com/ LinkedIn: https://www.linkedin.com/in/6101960marcotorres/ Facebook: https://www.facebook.com/groups/marketingboostofficial/ Facebook: https://www.facebook.com/groups/144488025586731 The Product Startup Podcast Links: Website: https://www.ProductStartup.com/ Instagram: https://www.instagram.com/ProductStartup/ LinkedIn: https://www.linkedin.com/company/ProductStartup/ Facebook Page: https://www.facebook.com/ProductStartup/ Facebook Group: https://www.facebook.com/groups/ProductStartup/ Pinterest: https://www.pinterest.com/ProductStartup/ Twitter: https://twitter.com/ProductStartup YouTube: https://www.youtube.com/MakoInvent Mako Design Links: Website: https://www.makodesign.com/ YouTube: https://www.youtube.com/MakoInvent Instagram: https://www.instagram.com/MakoInvent/ LinkedIn: https://www.linkedin.com/company/MakoDesign/ Facebook: https://www.facebook.com/MakoInvent/ Pinterest: https://www.pinterest.com/MakoInvent/ Twitter: https://twitter.com/MakoInvent/ Kevin Mako Links: Instagram: https://www.instagram.com/Entrepreneurs/ LinkedIn: https://www.linkedin.com/in/KevMako/ Quora: https://www.quora.com/profile/Kevin-Mako Facebook: https://www.facebook.com/KevMakoPage/ Twitter: https://twitter.com/KevMako/ About: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. Also, our founder Kevin Mako hosts The Product Startup Podcast, the industry’s leading hardware podcast. Check it out for tips, interviews, and best practices for hardware startups, inventors, and product developers. Click HERE to learn more about Mako Design + Invent!

Kapil Kane is the Director of Innovation at Intel and founded Intel’s internal hardware invention incubator. Prior to that he was a Product Design Lead and Manager at Apple. He is also a fellow keynote speaker, and he has done two TedX talks. Today Kapil is going to share some valuable knowledge on how inventors, startups, and small manufacturers can learn from how the biggest hardware companies in the world prioritize and qualify new invention ideas. He is even going to walk through the step-by-step pillars that all Intel incubator innovations go through to prepare their idea for market success.Today you will hear us talk about: Developing engineers to think in the business way Think about the market value Business model canvas Look for assumptions in your plan Identify pain points Validation plan Testing MVP / Prototypes Customer discussions (get out of the building) Financial case You need to have a lot of conviction to the product you are building. Think about solving problems, not saying it cannot be done 3 things you need to succeed: Technology, User experience, Business model In hardware, when pitching, don’t just talk, show what you have built Are you coachable or not. EPISODE LINKSKapil Kane Links: LinkedIn: https://www.linkedin.com/in/kapilkane/ The Product Startup Podcast Links: Website: https://www.ProductStartup.com/ Instagram: https://www.instagram.com/ProductStartup/ LinkedIn: https://www.linkedin.com/company/ProductStartup/ Facebook Page: https://www.facebook.com/ProductStartup/ Facebook Group: https://www.facebook.com/groups/ProductStartup/ Pinterest: https://www.pinterest.com/ProductStartup/ Twitter: https://twitter.com/ProductStartup YouTube: https://www.youtube.com/MakoInvent Mako Design Links: Website: https://www.makodesign.com/ YouTube: https://www.youtube.com/MakoInvent Instagram: https://www.instagram.com/MakoInvent/ LinkedIn: https://www.linkedin.com/company/MakoDesign/ Facebook: https://www.facebook.com/MakoInvent/ Pinterest: https://www.pinterest.com/MakoInvent/ Twitter: https://twitter.com/MakoInvent/ Kevin Mako Links: Instagram: https://www.instagram.com/Entrepreneurs/ LinkedIn: https://www.linkedin.com/in/KevMako/ Quora: https://www.quora.com/profile/Kevin-Mako Facebook: https://www.facebook.com/KevMakoPage/ Twitter: https://twitter.com/KevMako/ About: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. Also, our founder Kevin Mako hosts The Product Startup Podcast, the industry’s leading hardware podcast. Check it out for tips, interviews, and best practices for hardware startups, inventors, and product developers. Click HERE to learn more about Mako Design + Invent!

Alex Dantas is CEO of CircuitLaunch, one of California’s top hardware accelerator facilities.  CircuitLaunch is an almost 40,000 square foot hardware innovation space and makerspace for inventors, hardware startups, and hardware companies.  Mako Design is also a long-standing partner in the space.  Today Alex is going to share some valuable knowledge on how inventors, startups, and small manufacturers can utilize facilities like Circuitlaunch to develop their invention product ideas, then scale them to the big leagues.  He is also going to give his advice on what really works to ensure startup success given the hundreds of startups he has watched come through their doors.Today you will hear us talk about: Alex’s background of persistence in the USA The power of hardware incubation facilities for hardware startups Makerspaces are evolving into co-facturing The value of hardware labs for product startups The value of education around hardware communities Short-run manufacturing for North American hardware startups EPISODE LINKSAlex Dantas / CircuitLaunch Links: Website: https://circuitlaunch.com/ LinkedIn: https://www.linkedin.com/in/alexrfdantas/ The Product Startup Podcast Links: Website: https://www.ProductStartup.com/ Instagram: https://www.instagram.com/ProductStartup/ LinkedIn: https://www.linkedin.com/company/ProductStartup/ Facebook Page: https://www.facebook.com/ProductStartup/ Facebook Group: https://www.facebook.com/groups/ProductStartup/ Pinterest: https://www.pinterest.com/ProductStartup/ Twitter: https://twitter.com/ProductStartup YouTube: https://www.youtube.com/MakoInvent Mako Design Links: Website: https://www.makodesign.com/ YouTube: https://www.youtube.com/MakoInvent Instagram: https://www.instagram.com/MakoInvent/ LinkedIn: https://www.linkedin.com/company/MakoDesign/ Facebook: https://www.facebook.com/MakoInvent/ Pinterest: https://www.pinterest.com/MakoInvent/ Twitter: https://twitter.com/MakoInvent/ Kevin Mako Links: Instagram: https://www.instagram.com/Entrepreneurs/ LinkedIn: https://www.linkedin.com/in/KevMako/ Quora: https://www.quora.com/profile/Kevin-Mako Facebook: https://www.facebook.com/KevMakoPage/ Twitter: https://twitter.com/KevMako/ About: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. Also, our founder Kevin Mako hosts The Product Startup Podcast, the industry’s leading hardware podcast. Check it out for tips, interviews, and best practices for hardware startups, inventors, and product developers. Click HERE to learn more about Mako Design + Invent!

EA Csolkovits has founded multiple product businesses, which in total, brought 75 new products to the market in the health and wellness space. He has been in the business of building hardware teams for 40 years, is the founder of GIVERS University, is a radio host, is an author, and is even a fellow plane private pilot. Today EA is going to share some valuable knowledge for inventors, product startups, and small manufacturers on the importance of building great product business teams early on, and how specifically to choose great product team members for building and scaling your hardware business.Today you will hear us talk about: Categories of team members The importance of mentorship The importance of the inner circle Get a mentor that has been successful Relationships are the most important in a fast-moving world The single most important thing you can do to succeed is to develop a great team Don’t listen to what people say, see what they do. There are 3 different categories of team members Key points to develop your inner team Decide, Invite, Seed, Convene, Establish, Rotate, and Numbers EPISODE LINKSEA Csolkovits / GIVERS University Links: Website: http://www.giversuniversity.com/ LinkedIn: https://www.linkedin.com/in/giversuniversity/ YouTube: https://YouTube.com/GIVERSuniversity The Product Startup Podcast Links: Website: https://www.ProductStartup.com/ Instagram: https://www.instagram.com/ProductStartup/ LinkedIn: https://www.linkedin.com/company/ProductStartup/ Facebook Page: https://www.facebook.com/ProductStartup/ Facebook Group: https://www.facebook.com/groups/ProductStartup/ Pinterest: https://www.pinterest.com/ProductStartup/ Twitter: https://twitter.com/ProductStartup YouTube: https://www.youtube.com/MakoInvent Mako Design Links: Website: https://www.makodesign.com/ YouTube: https://www.youtube.com/MakoInvent Instagram: https://www.instagram.com/MakoInvent/ LinkedIn: https://www.linkedin.com/company/MakoDesign/ Facebook: https://www.facebook.com/MakoInvent/ Pinterest: https://www.pinterest.com/MakoInvent/ Twitter: https://twitter.com/MakoInvent/ Kevin Mako Links: Instagram: https://www.instagram.com/Entrepreneurs/ LinkedIn: https://www.linkedin.com/in/KevMako/ Quora: https://www.quora.com/profile/Kevin-Mako Facebook: https://www.facebook.com/KevMakoPage/ Twitter: https://twitter.com/KevMako/ About: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. Also, our founder Kevin Mako hosts The Product Startup Podcast, the industry’s leading hardware podcast. Check it out for tips, interviews, and best practices for hardware startups, inventors, and product developers. Click HERE to learn more about Mako Design + Invent!

Rich Goldstein is the Founder of Goldstein Patent Law. He has landed over 2,000 patents for his clients over the last 25 years. He is also the author of the book the ABA Consumer Guide to Obtaining a Patent. Today, Rich is going to share his wealth of knowledge with inventors, hardware startups, and small product manufacturers regarding the types of patents you can obtain for an invention, tips and tricks that optimize the process, and how to continue to protect your intellectual property as your hardware product evolves over the years.Today you will hear us talk about: Utility vs Design vs Provisional  Time constraints of each type of patent Steps that you need to take to preserve your rights Over time, what do you do to protect with your ongoing development? You want to make your claims specific enough, that it is still relevant to the marketplace Filing a continuation in part to an improvement to your product over time Filing a continuation, slightly different than a continuation in part EPISODE LINKSRich Goldstein / Goldstein Patent Law Links: Website: https://goldsteinpatentlaw.com/ LinkedIn: https://www.linkedin.com/in/richardwgoldstein/ Podcast: https://goldsteinpatentlaw.com/podcasts/ The Product Startup Podcast Links: Website: https://www.ProductStartup.com/ Instagram: https://www.instagram.com/ProductStartup/ LinkedIn: https://www.linkedin.com/company/ProductStartup/ Facebook Page: https://www.facebook.com/ProductStartup/ Facebook Group: https://www.facebook.com/groups/ProductStartup/ Pinterest: https://www.pinterest.com/ProductStartup/ Twitter: https://twitter.com/ProductStartup YouTube: https://www.youtube.com/MakoInvent Mako Design Links: Website: https://www.makodesign.com/ YouTube: https://www.youtube.com/MakoInvent Instagram: https://www.instagram.com/MakoInvent/ LinkedIn: https://www.linkedin.com/company/MakoDesign/ Facebook: https://www.facebook.com/MakoInvent/ Pinterest: https://www.pinterest.com/MakoInvent/ Twitter: https://twitter.com/MakoInvent/ Kevin Mako Links: Instagram: https://www.instagram.com/Entrepreneurs/ LinkedIn: https://www.linkedin.com/in/KevMako/ Quora: https://www.quora.com/profile/Kevin-Mako Facebook: https://www.facebook.com/KevMakoPage/ Twitter: https://twitter.com/KevMako/ About: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. Also, our founder Kevin Mako hosts The Product Startup Podcast, the industry’s leading hardware podcast. Check it out for tips, interviews, and best practices for hardware startups, inventors, and product developers. Click HERE to learn more about Mako Design + Invent!

Bryon Bhagwandin is a 20-year medical device entrepreneur with over a half dozen products in the market. He has won a number of awards, including the Top100 in R&D Magazine. He also has a PhD from the University of Washington in Medical Devices and Hardware. Today Bryon is going to share some valuable knowledge for hardware startups, inventors, and small manufacturers on the difference between a medical device and a wellness device, and if going the medical device route, what are the steps and best practices to get certified.Today you will hear us talk about: The difference between medical devices and a wellness device What are the benefits of a medical device (you can’t market into the clinical space without FDA approval) Benefits of a wellness device over a medical device What are the steps to get cleared as a medical device Safety Efficacy processes / user data of the prototypes Manufacturing process If you are already in the market with a wellness device, create a new improved medical version of the device. EPISODE LINKSBryon Bhagwandin Link: LinkedIn: https://www.linkedin.com/in/bryonbhagwandin/ The Product Startup Podcast Links: Website: https://www.ProductStartup.com/ Instagram: https://www.instagram.com/ProductStartup/ LinkedIn: https://www.linkedin.com/company/ProductStartup/ Facebook Page: https://www.facebook.com/ProductStartup/ Facebook Group: https://www.facebook.com/groups/ProductStartup/ Pinterest: https://www.pinterest.com/ProductStartup/ Twitter: https://twitter.com/ProductStartup YouTube: https://www.youtube.com/MakoInvent Mako Design Links: Website: https://www.makodesign.com/ YouTube: https://www.youtube.com/MakoInvent Instagram: https://www.instagram.com/MakoInvent/ LinkedIn: https://www.linkedin.com/company/MakoDesign/ Facebook: https://www.facebook.com/MakoInvent/ Pinterest: https://www.pinterest.com/MakoInvent/ Twitter: https://twitter.com/MakoInvent/ Kevin Mako Links: Instagram: https://www.instagram.com/Entrepreneurs/ LinkedIn: https://www.linkedin.com/in/KevMako/ Quora: https://www.quora.com/profile/Kevin-Mako Facebook: https://www.facebook.com/KevMakoPage/ Twitter: https://twitter.com/KevMako/ About: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. Also, our founder Kevin Mako hosts The Product Startup Podcast, the industry’s leading hardware podcast. Check it out for tips, interviews, and best practices for hardware startups, inventors, and product developers. Click HERE to learn more about Mako Design + Invent!