111: Selling & Growing Your Product at Retail Stores

Yohan Jacob is the Founder and President of RetailBound, an agency that helps emerging hardware brands get into major retail stores and sales channels.  RetailBound has been around for 14 years and has worked with over 4,000 product companies.  Yohan himself has spent 30 years in the industry, including being a major buyer for Sears and Office Max.  The last episode we talked about how to get into retail store chains, and today Yohan is going to give best practices on how inventors, startups, and small manufacturers can scale up their product sales once they land a retailer by building a buyer relationship, enhancing product exposure, reviewing your placements, and more.

Today you will hear us talk about:

• Buyers want three main KPIs:
• 1. Drive sales
• 2. Improve profits
• 3. Turn more times in the store
• Three ways to increase sales:
• 1. Marketing / PR / Influencers
• 2. Training
• 3. Ensure the product is on the shelf
• Marketing calendar of the retailers
• Tools the retailers have to help drive sales
• Adding value as you grow
• Push hard for sales in the early days, worry less about cash flow or profit
• How profits grow as you scale your product

EPISODE LINKS

Yohan Jacob / RetailBound Links:

• LinkedIn: https://www.linkedin.com/in/yohanjacob/
• Website: https://retailbound.com/
• Facebook: https://www.facebook.com/retailbound
• Twitter: https://twitter.com/retailbound

The Product Startup Podcast Links:

• Website: https://www.ProductStartup.com/
• Instagram: https://www.instagram.com/ProductStartup/
• LinkedIn: https://www.linkedin.com/company/ProductStartup/
• Facebook Page: https://www.facebook.com/ProductStartup/
• Facebook Group: https://www.facebook.com/groups/ProductStartup/
• Pinterest: https://www.pinterest.com/ProductStartup/
• Twitter: https://twitter.com/ProductStartup
• YouTube: https://www.youtube.com/MakoInvent

Mako Design Links:

• Website: https://www.makodesign.com/
• YouTube: https://www.youtube.com/MakoInvent
• Instagram: https://www.instagram.com/MakoInvent/
• LinkedIn: https://www.linkedin.com/company/MakoDesign/
• Facebook: https://www.facebook.com/MakoInvent/
• Pinterest: https://www.pinterest.com/MakoInvent/
• Twitter: https://twitter.com/MakoInvent/

Kevin Mako Links:

• Instagram: https://www.instagram.com/Entrepreneurs/
• LinkedIn: https://www.linkedin.com/in/KevMako/
• Quora: https://www.quora.com/profile/Kevin-Mako
• Facebook: https://www.facebook.com/KevMakoPage/
• Twitter: https://twitter.com/KevMako/

About: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. Also, our founder Kevin Mako hosts The Product Startup Podcast, the industry’s leading hardware podcast. Check it out for tips, interviews, and best practices for hardware startups, inventors, and product developers. Click HERE to learn more about Mako Design + Invent!