The Leanne Shelton Podcast

While facials and massages are nice, sometimes they're nothing more than a band-aid solution. Because self-care is one thing. But radical self kindness is another. It's all about managing those little gremlins in your mind that stop you from being your best possible self. And not constantly striving to do more, give more, and put yourself last. Or self-sabotaging your own success. You deserve to put yourself first. And you deserve to have a successful health and wellness business. Today, I'm chatting with Lucy Orton about this concept of radical self-kindness. And it's a great episode to tune into if you're feeling a bit down. So let's jump in! Show Notes: https://www.writetimemarketing.com.au/lucy-orton-the-impact-of-radical-self-kindness/ BOOK A FREE 15 MIN CHAT WITH LEANNE https://calendly.com/leanneshelton/15-minute-free-chat

How are you building your personal brand and business profile right now? Are you hiding in a corner and hoping your minimal SEO efforts will help potential clients stumble across your website? Or are you taking a more proactive approach - and putting yourself out there to increase your visibility? Today, I'm chatting with success coach, Sarah Makris, who believes in the latter. We discuss the ways to increase your professional value and make others keen to seek you out and work with you. It all comes down to increasing those touchpoints. Without further ado, let's jump in! Show Notes: https://www.writetimemarketing.com.au/sarah-makris-how-to-increase-your-professional-value-and-be-in-demand/ BOOK A FREE 15 MIN CHAT WITH LEANNE https://calendly.com/leanneshelton/15-minute-free-chat

Do you have an exciting program or event launch you'd love to share with the world? Or maybe you or someone you know has reached an important milestone or experienced an exciting achievement in their business? Sure, you can promote it across your socials and e-newsletter. But if you want people outside your network to hear the news, you need it picked up by a journalist. And that's where media releases come in. I've been writing a bunch of these lately, so I thought I'd take this opportunity to explain how to write a media release that makes an impact. Let's jump in! Show Notes: https://www.writetimemarketing.com.au/leanne-shelton-how-to-write-a-media-release/ BOOK A FREE 15 MIN CHAT WITH LEANNE https://calendly.com/leanneshelton/15-minute-free-chat

When it comes to marketing your business, there's a list of elements to consider. Who are you speaking with? What are the best channels to utilise for promotion? And how frequently do you need to communicate? But if you delve deeper into your marketing strategy, you'll realise there's so much more involved. Like ethics, sustainability, and inclusivity. Who will you choose to work with? Which brands match your values? Are you keeping the environment in mind when developing direct mail campaigns or packaging your items? And does your promotional messaging include your whole audience - or are you isolating some via a poor choice of words? In today's episode, I'm chatting with Lara Chrystal from Matchstick Marketing about these aspects and more. I loved this interview, which became a beautiful blend of Lara's marketing tips and her personal mental health journey. Without further ado, let's get started! Show Notes: https://www.writetimemarketing.com.au/lara-chrystal-ethical-sustainable-and-inclusive-marketing/ BOOK A FREE 15 MIN CHAT WITH LEANNE https://calendly.com/leanneshelton/15-minute-free-chat

Have you ever thought about being a podcast guest? Or maybe you've been thinking about starting your own show, but would like to tip your toe in the water first? Being featured on podcasts is a fantastic way to build your authority, brand, and sense of trust with your target market. It gives listeners the opportunity to hear from and learn about the humans behind the business - making them more likely to choose you over your competitors. In today's episode of Marketing & Me, I'm chatting with Melanie Colling from Experts on Air about how to pitch yourself to podcast hosts and prepare for the interview itself. Trust me, the whole process isn't as scary or overwhelming as you might think. So turn up the volume - and we'll get started! Show Notes: https://www.writetimemarketing.com.au/melanie-colling-how-to-pitch-yourself-to-podcast-hosts/ BOOK A FREE 15 MIN CHAT WITH LEANNE https://calendly.com/leanneshelton/15-minute-free-chat

On the Marketing & Me podcast, we often talk about mental health, mindset, and general wellbeing. But I realised there's one area that hasn't been addressed yet. Skin care. And I'm not talking about unnecessary cosmetic beauty treatments here. I'm talking about taking care of the largest organ in your body - and the body's first line of defense against germs and other harmful agents. It's important to take care of your skin, because healthy skin will give you a better appearance and make you feel confident. So who should I talk to about this topic? Beauty therapist, and my little sister, Marissa Pogrebizhsky! She shares some great tips - especially around skin issues caused by wearing masks. Are you ready to go skin deep? Let's get started! Show Notes: https://www.writetimemarketing.com.au/marissa-pogrebizhsky-self-care-through-skin-care/ BOOK A FREE 15 MIN CHAT WITH LEANNE https://calendly.com/leanneshelton/15-minute-free-cha

Are you dreaming about financial freedom? You know - living a carefree lifestyle where you do what you love without constantly freaking out about your money situation. Because you have a steady, stress-free stream of passive income. Well, that's where property investment comes in. If you've ever felt completely overwhelmed by the process involved - and been scared of making the wrong decisions, then this episode is for you. I'm joined by Rasti Vaibhav from Get RARE Properties who is a wealth of knowledge (pardon the pun) on this subject. Let's jump in! Show Notes: https://www.writetimemarketing.com.au/rasti-vaibhav-make-your-hard-earned-money-work-harder-for-you/ BOOK A FREE 15 MIN CHAT WITH LEANNE https://calendly.com/leanneshelton/15-minute-free-chat

Have you got big aspirations for your business - but life continues to throw curveballs your way? And just when things seem to look up - you get thrown down again? Well, you have a choice. You can either give up and set up camp in that deep, dark pit you've found yourself in. Or you can keep your chin up, focus on the limitless starry sky above, and find ways to keep going. On today's show, I'm speaking with founder of Bx Networking, Matt Alderton, who has experienced lots of adversity in the past - during both recent times and in previous businesses. During our chat, Matt shares a very personal example of overcoming a major challenge in his life - yet continued to push on through and become the very successful entrepreneur he is today. So if you're struggling right now - but have big dreams - this episode is for you! Let's jump in. Show Notes: https://www.writetimemarketing.com.au/matt-alderton-scaling-your-business-despite-adversity/ BOOK A FREE 15 MIN CHAT WITH LEANNE https://calendly.com/leanneshelton/15-minute-free-chat

As a copywriter and content marketing trainer, I use words all the time. I use the written form to communicate messages for my clients and for myself. I use the verbal form to teach new information. And there's another form as well. That inner dialogue that's happening continuously in my mind. Today's episode is all about using empowering words. That is - watching the words you use with others as well as the words you say internally. All of these words affect your overall sense of self. This isn't a heavily scripted episode, but I felt inspired to share my thoughts with you. Feel free to reach out to me on LinkedIn or Instagram if anything in particular resonates with you. Let's get started! Show Notes: https://www.writetimemarketing.com.au/leanne-shelton-using-empowering-words-for-yourself-and-others/ BOOK A FREE 15 MIN CHAT WITH LEANNE https://calendly.com/leanneshelton/15-minute-free-chat

When sharing your business story, when trying to promote your services and products, are you actually connecting with the pain points of your niche? Are you communicating with them? Or just talking AT them? Story is all about connecting and building relationships. So it shouldn't just be a monologue. You need to think about who is listening - and adjust your messaging so they feel their needs are being heard. Want to learn more about this concept? Then get ready for today's episode with Carmel Finnan. I think you'll find it really interesting! Show Notes: https://www.writetimemarketing.com.au/carmel-finnan-replacing-noise-with-interactive-dialogue/ BOOK A FREE 15 MIN CHAT WITH LEANNE https://calendly.com/leanneshelton/15-minute-free-chat