Ep88 - Lara Chrystal: Ethical, sustainable, and inclusive marketing

When it comes to marketing your business, there's a list of elements to consider. Who are you speaking with? What are the best channels to utilise for promotion? And how frequently do you need to communicate? But if you delve deeper into your marketing strategy, you'll realise there's so much more involved. Like ethics, sustainability, and inclusivity. Who will you choose to work with? Which brands match your values? Are you keeping the environment in mind when developing direct mail campaigns or packaging your items? And does your promotional messaging include your whole audience - or are you isolating some via a poor choice of words? In today's episode, I'm chatting with Lara Chrystal from Matchstick Marketing about these aspects and more. I loved this interview, which became a beautiful blend of Lara's marketing tips and her personal mental health journey. Without further ado, let's get started! Show Notes: https://www.writetimemarketing.com.au/lara-chrystal-ethical-sustainable-and-inclusive-marketing/ BOOK A FREE 15 MIN CHAT WITH LEANNE https://calendly.com/leanneshelton/15-minute-free-chat