The Leanne Shelton Podcast

We all want our businesses to succeed. And we all want to be found in Google. To make those things happen, you need healthy Search Engine Optimisation - or SEO. You're probably familiar with the term, but you might be unfamiliar with the best actions to improve your online visibility. In today's episode, SEO expert, Kate Toon, shares 7 easy tips you can start implementing in your business ASAP. She's a fellow copywriter and my mentor and I'm honoured to have her on the show! So if improving your SEO is currently sitting untouched on your to-do pile, then keep listening for some gold nuggets of advice. Shownotes:https://www.writetimemarketing.com.au/ep11-kate-toon-7-easy-to-digest-tips-for-healthy-seo/ BOOK A FREE 30 MIN DISCOVERY CALL WITH LEANNE https://calendly.com/leanneshelton/30min

Do you currently have one on one clients and a strong word of mouth reputation? Do you have a growing online presence? And are you open to investing time to build a long term passive income strategy? If yes, then creating an online course could be the perfect next step for your business. In today's episode, I'm chatting with Lisa Kniebe, the launch success coach about getting an online course off the ground. We're covering the steps involved, ways to structure it, platforms to utilise, and how to grow your audience. There is so much juicy content - and I know you're going to love this episode. Without further ado, let's jump in! Shownotes:https://www.writetimemarketing.com.au/ep10-lisa-kniebe-the-secrets-behind-successful-online-course-creation/ BOOK A FREE 30 MIN DISCOVERY CALL WITH LEANNE https://calendly.com/leanneshelton/30min

As a writer, I've always loved reading. Well, I assume the two always go hand in hand - but I could be wrong! I enjoy the escapism. I enjoy the entertainment. And I enjoy the education. I hope you enjoyed Episode 8 where I spoke about '5 books that changed my mindset.' And if you haven't listened to it yet, I recommend going back and listening to it after this episode. As a follow up - today, I wanted to share '5 memorable autobiographies' that I've read over the past 12 months. I love reading about inspiring journeys and learnings experienced by people I admire or consider to be successful. Autobiographies highlight the authenticity and vulnerability of the author. And I love getting that insight into their world and thoughts. Every book has made an impact on me in some shape or form - and I look forward to sharing some highlights with you in this episode. Shownotes:https://www.writetimemarketing.com.au/5-memorable-autobiographies/ BOOK A FREE 30 MIN DISCOVERY CALL WITH LEANNE https://calendly.com/leanneshelton/30min

Whether you enjoy reading or listening to audio books, I'm sure you'd agree that consuming content about personal development and mindset is a very empowering activity. And, as a business owner, having a positive mindset is absolutely essential if you want to be successful. If you've ever experienced struggle, which I'm sure you have, it's probably due to some misalignments between your thoughts, feelings, and actions. You might be struggling with something right now. Or maybe you're at the top of a rollercoaster - and want to stay up there! In today's episode, I'm talking about 5 books that have had a massive impact on my personal mindset. Please note, I'm not affiliated with them in any way - I just wanted to share some of my key takeaways and inspire you. You might then choose to read these books as well, or just carry on with your day with some new concepts to think about. So get your library cards or Booktopia accounts ready - let's start today's chapter of Marketing & Me! Shownotes:https://www.writetimemarketing.com.au/ep8-leanne-shelton-5-books-that-changed-my-mindset/ BOOK A FREE 30 MIN DISCOVERY CALL WITH LEANNE https://calendly.com/leanneshelton/30min

Do you have a book inside of you? Or have you already poured your heart and soul into writing a book - and thinking about self-publishing? If you're wondering about the steps involved or uncertain whether self-publishing is the right course of action, this is the episode for you. It's actually not as overwhelming as you might think. Today, Julie Warner is providing us some fantastic advice on getting that masterpiece published. Let's dive into the episode! BOOK A FREE 30 MIN DISCOVERY CALL WITH LEANNE https://calendly.com/leanneshelton/30min Shownotes:https://www.writetimemarketing.com.au/ep7-julie-warner-how-to-self-publish-with-ease/

As business owners, we have a lot going on in our lives - including work, family, and staying connected with ourselves. So you probably find it hard to de-stress at times. Do you ever feel overwhelmed and short-tempered? Do you ever feel lost and unable to connect with what you want - let alone ask for it? And are you too caught up in your thoughts and headspace - meaning you're not listening to your inner goddess for answers? In today's episode, I'm chatting with Brenda Rogers from Quintessence Women's Health and discussing ways to step out of the busyness of our lives and into nature. The Australian bush is a big part of our nation's identity - and it's been on the forefront of our minds recently with the tragic bushfire crisis. So it feels fitting to talk about the notion of bush bathing today and the importance of strengthening our connection with our beautiful natural surroundings. I recommend listening to this episode outside in the fresh air - whether it's in the bush, a local park, or even your own backyard. So let's take a deep breath of fresh air - and immerse ourselves in today's episode. Shownotes:https://www.writetimemarketing.com.au/ep6-brenda-rogers-serenity-in-nature-the-modern-trend-for-relieving-stress-and-anxiety/ BOOK A FREE 30 MIN DISCOVERY CALL WITH LEANNE https://calendly.com/leanneshelton/30min

We all want to create truly memorable customer experiences in our business - so customers keep returning to us for our products and services, time and time again. But what does an excellent customer experience look like? And what do you do if you receive a negative review or email? And how do you keep your staff motivated and aligned with your values? We cover these questions and more in today's episode with Maxine Windram from Brava Lingerie. Max and I are chatting about Brava's strong customer service culture - and how it's helped them to reach success across their 6 stores in Victoria and NSW. Without further ado, let's dive into the episode! Shownotes:https://www.writetimemarketing.com.au/ep5-maxine-windram-creating-a-strong-customer-service-culture/ BOOK A FREE 30 MIN DISCOVERY CALL WITH LEANNE https://calendly.com/leanneshelton/30min

Does the thought of networking make you break out in a cold sweat? Do you avoid networking events like the plague? I totally get it - being in a room filled with strangers (who potentially have very successful businesses) can be extremely intimidating. But it doesn't have to be a scary experience. As someone who has attended regular networking events for a few years now, I've sussed out how to make them work for you. In today's episode, I have 5 great tips on how to nail the networking thing - without the nervous nail-biting. Shownotes:https://www.writetimemarketing.com.au/ep4-leanne-shelton-face-your-fears-how-to-network-effectively/ BOOK A FREE 30 MIN DISCOVERY CALL WITH LEANNE https://calendly.com/leanneshelton/30min

Are you making your voice heard in your business? No, I'm not talking about water cooler conversations with colleagues. I'm talking about putting yourself out there so your ideal clients hear your voice and begin knowing, liking, and trusting you - way before the purchasing stage. If you're always hiding behind your computer screen - and too scared to do Facebook lives, webinars, workshops, and any other speaking 'things' then today's episode is for you. I'm chatting with Cynthia Painter from Create Action Now on the topic Voice, Visibility, and Profitability - Why your voice matters. And it does matter. Keep listening to find out why! Shownotes:https://www.writetimemarketing.com.au/ep3-cynthia-painter-voice-visibility-and-profitability-why-your-voice-matters/ BOOK A FREE 30 MIN DISCOVERY CALL WITH LEANNE https://calendly.com/leanneshelton/30min

How are you utilising photography in your marketing strategy? Do your photos illuminate your authentic self and highlight what your business is all about - including your values and purpose? And when is it okay to take selfies versus posed shots at networking events? We'll answer these questions and more in today's episode - where I'm chatting with Sarah Keen from Light Her Lantern on the topic 'The Power of Photography in Small Business and Networking. Shownotes:https://www.writetimemarketing.com.au/ep2-sarah-keen-the-power-of-photography-in-small-business-networking/ BOOK A FREE 30 MIN DISCOVERY CALL WITH LEANNE https://calendly.com/leanneshelton/30min