SIMPLE brand With Matt Lyles

In this episode, Matt talks with Grant Baldwin, author of The Successful Speaker, founder of The Speaker Lab and host of The Speaker Lab podcast. One of the best ways for business leaders to grow their personal brand and their business' brand is through speaking engagements. But how do you start? How do you find those engagements? What topics should you focus on? How do you create not only a great presentation, but also a great experience for the audience AND the event staff? Grant helps you understand that and much more in this episode. We hope you enjoy this episode, and we're excited for you to hear the next ones. We've got more great guest interviews and a few lessons with Matt along the way.Join the simplicity crusade and hit subscribe!

In this episode, Matt talks with Honoree Corder, author of 50 books including You Must Write a Book and the co-creator of the Miracle Morning book series.One of the best ways for business leaders to grow their personal brand and their business' brand is to write a book. So why do so few actually do it? Most simply don't think it's feasible. Honoree helps us understand just how feasible it is and why you MUST write your book. Even beyond just the writing of the book, she helps us understand what goes into creating a professionally edited and designed book that people will actually want to pick up and buy. And she helps us understand what all is needed to successfully launch and market a book.We hope you enjoy this episode, and we're excited for you to hear the next ones. We've got more great guest interviews and a few lessons with Matt along the way.Join the simplicity crusade and hit subscribe!

In this episode, Matt talks with Kevin Brewer, one of the principals with LEO Events.During the global pandemic environment, a number of industries are hit hard and facing major challenges. The events industry is one of those hit. As one of the major players in the industry, LEO Events is taking action to weather the storm and helping their clients navigate how to engage their audiences. And they're even focusing beyond themselves and supporting and engaging with events agencies, vendors and freelancers within LEO Events' ecosystem. Even if your business isn't in the events industry, you'll learn lessons on what you can do to intentionally lead your team, and clients, and vendors through a challenging and uncertain time.We hope you enjoy this episode, and we're excited for you to hear the next ones. We've got more great guest interviews and a few lessons with Matt along the way.Join the simplicity crusade and hit subscribe!

In this episode, Matt talks with Dee Ann Turner, author of Bet On Talent and the former head of Culture for Chick-fil-A.In 2020, culture is no longer a "nice to have" for maintaining a strong brand. In this episode, Matt and Dee Ann discuss lessons from her book, Bet On Talent, and how Chick-fil-A created a remarkable company culture.We hope you enjoy this episode, and we're excited for you to hear the next ones. We've got more great guest interviews and a few lessons with Matt along the way.Join the simplicity crusade and hit subscribe!

In this episode, Matt talks with Andrew Davis, author of Brandscaping. Very few marketers and business leaders focus on the sum total of the full experience they deliver to customers. Instead they focus on a few key pieces of the experience, or they focus on recreating the same performance of their last big content piece. Matt and Andrew discuss how that approach is wrong and how business leaders can focus on their Loyalty Loop and Marketing Momentum to deliver an overall outstanding experience.Oh, also, Andrew shares the biggest business lesson he learned early in his career when he was working for The Jim Henson Company.We hope you enjoy this episode, and we're excited for you to hear the next ones. We've got more great guest interviews and a few lessons with Matt along the way.Join the simplicity crusade and hit subscribe!

In this episode, Matt talks with Stacey Hanke, author of Influence Redefined: Be the Leader You Were Meant to Be, Monday to Monday®.Your team is only as strong as your influence, and many leaders today are mistaken about what it means to be influential. Stacey shares methods for improving communication and producing the ideal type of influence—one that moves people to action long after an interaction is over. She dispels the most common influence myths and instructs leaders on how to stop sabotaging themselves in order to leave a positive, lasting impression.We hope you enjoy this episode, and we're excited for you to hear the next ones. We've got more great guest interviews and a few lessons with Matt along the way.Join the simplicity crusade and hit subscribe!

In this episode, Matt talks with Zach Gemignani, founder and CEO of Juice Analytics. Not enough business leaders understand the amount of time, financial resources and human resources that are wasted in analysis due to their analysts not having access to tools that simplify the reporting process AND simplify the data storytelling. The result ends up being reports or presentations that are crowded with detailed tables that the audience can't understand. It makes it difficult for leaders to know what decisions or actions to take based on the data.Luckily, there are companies like Juice Analytics who are making that easier - easier for those creating the reports AND easier for those reading the reports. Matt and Zach discuss how to make data analysis simpler through data visualization and design principles. These lessons and tools will help your people create and present analysis that's much simpler for their audience to understand.We hope you enjoy this episode, and we're excited for you to hear the next ones. We've got more great guest interviews and a few lessons with Matt along the way.Join the simplicity crusade and hit subscribe!

In this episode, Matt talks with Roger Dooley, author of FRICTION: The Untapped Force That Can Be Your Most Powerful Advantage , and host of the Brainfluence podcast.We're quick to recognize and point out when we receive a frustrating experiences from others. That frustrating experience is "friction." But do we ever stop to recognize if our own customers are experiencing friction? Roger Dooley helps us understand what friction is and how to remove it from our customers' experience. We hope you enjoy this episode, and we're excited for you to hear the next ones. We've got more great guest interviews and a few lessons with Matt along the way.Join the simplicity crusade and hit subscribe!

In this episode, Matt talks with Heather Heuman, author of The Golden Rules of Social Media Marketing, and host of the Business, Jesus and Sweet Tea podcast.We all know social media's something we SHOULD do. But how do we make time for it? How do we know we're posting the right content? How should we find and engage with our audience? Heather Heuman helps simplify all of that with her SOCIAL Framework.We hope you enjoy this episode, and we're excited for you to hear the next ones. We've got more great guest interviews and a few lessons with Matt along the way.Join the simplicity crusade and hit subscribe!

In this episode, Matt talks with David Burkus, author of Pick A Fight: How Great Teams Find a Purpose Worth Rallying Around. Want to know how the best, most successful teams are motivated? They're motivated by rallying together to pick a fight. People don’t want to join a company - they want to join a crusade. Learn how you can pick the right fight in your business and have team members rally with you.We hope you enjoy this episode, and we're excited for you to hear the next ones. We've got more great guest interviews and a few lessons with Matt along the way.Join the simplicity crusade and hit subscribe!