SIMPLE brand With Matt Lyles

In this episode, Matt talks with Scott Miller, author of Management Mess to Leadership Success and host of FranklinCovey On Leadership With Scott Miller podcast.Most people who teach about leadership will tell you, “Here’s how I became successful. Here’s how you do it.” Rarely will you find someone who’s vulnerable enough to say, “Well - I made some mistakes. Do NOT do what I did.”And that’s why this week’s guest stands out among most other leadership thought leaders. It’s Scott Miller.Scott’s the Executive VP of Thought Leadership with Franklin Covey. He’s the host of  FranklinCovey's On Leadership With Scott Miller podcast. And he’s one of the few authors who’s written a leadership book filled with lessons on what NOT to do - Management Mess to Leadership Success. It’s 30 different challenges he went through and that you need to overcome if you want to be seen as a valued leader.We hope you enjoy this episode, and we're excited for you to hear the next ones. We've got more great guest interviews and a few lessons with Matt along the way.Join the simplicity crusade and hit subscribe!

In this episode, Matt talks with Ray Edwards, author of How to Write Copy That Sells and host of The Ray Edwards Show.Ray is a Communications Strategist, Copywriter, Author, Speaker, and host of one the top iTunes Business Podcasts - The Ray Edwards Show. He’s worked with a number of Fortune 500 companies and some of the most powerful names in leadership and business like Tony Robbins, Michael Hyatt, Amy Porterfield and many more.  But more than just a master copyright, Ray’s developed a simple messaging framework that will help you more effectively shepherd and influence any audience - The PASTOR Framework.Matt and Ray discuss his PASTOR Framework and how you can use it to craft a message that will tap into your audience’s emotions and move them to action without being slick or sleazy.We hope you enjoy this episode, and we're excited for you to hear the next ones. We've got more great guest interviews and a few lessons with Matt along the way.Join the simplicity crusade and hit subscribe!

In this episode, Matt talks with Dan Marks, EVP of Strategy and Marketing for Infusion.If we want to provide truly simple experiences to our customers, we have to answer a number of questions. And the most successful leaders know where to find the answers…in their data.Having a data-driven strategy is imperative to constantly provide the simple experiences that customers crave. But if having a data-driven strategy were that straightforward and simple, every business would be killing it today. The real challenge comes from analyzing, extracting and understanding the right insights from the data.  And there’s no better leader I can think of that understands this more than this week’s guest - Dan Marks.We hope you enjoy this episode, and we're excited for you to hear the next ones. We've got more great guest interviews and a few lessons with Matt along the way.Join the simplicity crusade and hit subscribe!

In this episode, Matt talks with David Norrie, author of Turned On: Tuning In, In a Tuned Out World.The best leaders are those who are able to be fully present with others, who are able to focus on the right things in their lives at the right times and not give in to distractions. Unfortunately, we’re living in a time when people are so busy and focused on what’s happening next that they’re missing out on what’s happening right now. People are lonelier than ever yet still surrounded by others.This week’s guest helps people figure out where they’re going too fast in the wrong life areas, and he helps them “slow down to move ahead.” We hope you enjoy this episode, and we're excited for you to hear the next ones. We've got more great guest interviews and a few lessons with Matt along the way.Join the simplicity crusade and hit subscribe!

In this episode, Matt talks with Melanie Deziel, author of The Content Fuel Framework.Business leaders, business owners, marketers, creators and anyone who communicates with an audience is under more pressure than ever to deliver unique content consistently. How do you brainstorm enough ideas and generate enough content to fill all those channels every day? Thankfully, Melanie's Content Fuel Framework helps. She shows you how to maximize your creativity by systematizing it. This simple framework catalyzes the brainstorming process, making idea generation effortless and nearly automatic. No more writer's block. No more asking, "What should we post?" No more waiting for the "big idea" to show up in its own time. The Content Fuel Framework allows content creators from any industry to produce fresh story ideas on demand, any time.We hope you enjoy this episode, and we're excited for you to hear the next ones. We've got more great guest interviews and a few lessons with Matt along the way.Join the simplicity crusade and hit subscribe!

In this episode, Matt talks with Margaret Molloy, Global CMO of Siegel+Gale and host of the How CMOs Commit With Margaret Molloy podcast.Whether you lead a B2C, B2B, or small business, your customers demand that you make it easy for them to engage with you. And they don't expect you to just be easier than your direct competitors. They expect you to be as easy as their favorite brand experience. That only happens when you put simplicity at the focus of every customer interaction. Matt and Margaret discuss how leaders can commit to a culture of simplicity, and gain customer (and employee) loyalty through that.We hope you enjoy this episode, and we're excited for you to hear the next ones. We've got more great guest interviews and a few lessons with Matt along the way.Join the simplicity crusade and hit subscribe!