The Social Media Takeaway - Louise McDonnell

In this episode, I dive into the multifaceted world of Anke Herrmann, a seasoned entrepreneur and tech expert.  Anke is the Author of Taming the Tech Monster, host of multiple podcasts, and founder of Soul Touched by Dogs.Discover how Anke leverages her background in software development to help coaches and experts amplify their online presence, enhance their authority through collaborative virtual events, and boost their revenue with strategic email marketing.Anke demystifies the process of taming the tech monster, revealing her secrets to building a responsive and engaged email list and the critical role it plays in owning the communication channel with your audience, far beyond the volatile realms of social media.The conversation also unveils the power of mini-summits as a potent tool for email list building and networking. Anke provides a step-by-step guide to organizing successful collaborative virtual events, from selecting hot topics that resonate with your audience to engaging with speakers and ensuring your event stands out in a crowded digital landscape.Listeners will gain invaluable insights into avoiding common pitfalls in email marketing and event planning, along with practical tips for nurturing and maintaining a vibrant community of followers. Whether you're a coach, consultant, or anyone looking to harness the power of online platforms to grow your business, this episode is packed with actionable advice and inspiring stories to propel you toward your goals.Join me as Anke Herrmann illustrates how embracing your passions and pivoting with purpose can lead to unexpected and rewarding paths. This episode is not just a journey through the intersection of tech and canine advocacy but a testament to the transformative power of following your passion and the endless possibilities that arise when you dare to blend your interests and expertise.More about Anke:WebsiteLinkedInFacebookInstagramX (Twitter)FREE Gift:  If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloMy 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025. Grab your copy now on Amazon! Amazon UK...

Interested in publishing a non-fiction book? If so, you won't want to miss the next episode, of "The Social Media Takeaway". My guest Orla Kelly from Orla Kelly Publishing takes us through the complete A to Z of book publishing.Key Takeaways:Overcome Challenges: How authors tackle common fears like imposter syndrome and negative feedback.Authenticity: Maintaining your voice is crucial and the role of AI tools in writing.Common Mistakes to AvoidSecret to Success: Hear about the vital role of an author's passion and visibility in a book's success.Practical Advice: Tips on the timeline and the advantages of a structured approach.You can find out more about Orla at:  orlakellypublishing.comOrla's free guide:  UNLOCK BUSINESS SUCCESS WITH EXPERTLY PUBLISHED BOOKSIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloMy 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025. Grab your copy now on Amazon! Amazon UK...

In this episode of The Social Media Takeaway, I am joined by Ross Brand, Author of 100 Livestreaming & Digital Media Predictions Volume 4.   We chat about the top 7 digital marketing themes for 2024 as predicted by the 113 contributors to his new book: The Power of Live Streaming for Business Growth: Ross shares his journey from broadcasting to live streaming, highlighting how this medium can significantly expand your brand’s reach and create deeper connections with your audience.AI in Content Creation: Discover how AI is revolutionizing content production and management, and learn to strike the perfect balance between automation and authenticity.The Art of Content Repurposing: Ross reveals strategies for turning a single content piece into multiple formats across different platforms, ensuring a wider and more efficient reach.Rise of Short-Form Content and Micro-Influencers: Understand the growing impact of short-form content like TikToks and Reels, and why partnering with micro-influencers can be a game-changer for your brand.Building Community Over Followers: Learn why focusing on building a community around your brand can be more impactful than simply increasing follower count.The Importance of Authenticity in Digital Marketing: Ross emphasizes the necessity of maintaining your unique voice in a digital world dominated by AI and automation.Adapting to the Changing Digital Landscape: Gain insights into the importance of agility and flexibility in your digital marketing strategy to stay ahead in the rapidly evolving digital world.I always love catching up with Ross.  This episode is packed full of practical advice, real-world examples, and actionable tips to help you navigate the complexities of digital marketing and live streaming. Whether you're a small business owner, a digital marketer, or just keen on staying ahead in the digital game, this episode is packed with valuable insights to elevate your digital marketing strategy in 2024.And here's a link to where you can purchase, 100 Livestreaming & Digital Media Predictions Volume 4 - Buy it here   If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloMy 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025. Grab your copy now on Amazon! Amazon UK...