The Social Media Takeaway - Louise McDonnell 2024's Top 7 Digital Marketing and Live Streaming Trends with Ross Brand
In this episode of The Social Media Takeaway, I am joined by Ross Brand, Author of 100 Livestreaming & Digital Media Predictions Volume 4. We chat about the top 7 digital marketing themes for 2024 as predicted by the 113 contributors to his new book:
- The Power of Live Streaming for Business Growth: Ross shares his journey from broadcasting to live streaming, highlighting how this medium can significantly expand your brand’s reach and create deeper connections with your audience.
- AI in Content Creation: Discover how AI is revolutionizing content production and management, and learn to strike the perfect balance between automation and authenticity.
- The Art of Content Repurposing: Ross reveals strategies for turning a single content piece into multiple formats across different platforms, ensuring a wider and more efficient reach.
- Rise of Short-Form Content and Micro-Influencers: Understand the growing impact of short-form content like TikToks and Reels, and why partnering with micro-influencers can be a game-changer for your brand.
- Building Community Over Followers: Learn why focusing on building a community around your brand can be more impactful than simply increasing follower count.
- The Importance of Authenticity in Digital Marketing: Ross emphasizes the necessity of maintaining your unique voice in a digital world dominated by AI and automation.
- Adapting to the Changing Digital Landscape: Gain insights into the importance of agility and flexibility in your digital marketing strategy to stay ahead in the rapidly evolving digital world.
I always love catching up with Ross. This episode is packed full of practical advice, real-world examples, and actionable tips to help you navigate the complexities of digital marketing and live streaming. Whether you're a small business owner, a digital marketer, or just keen on staying ahead in the digital game, this episode is packed with valuable insights to elevate your digital marketing strategy in 2024.
And here's a link to where you can purchase, 100 Livestreaming & Digital Media Predictions Volume 4 - Buy it here
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