The Home Service Expert Podcast
Tommy Mello: $200 Million Founder|Forbes, Inc., Entrepreneur Columnist
The Home Service Expert podcast is the No. 1 podcast for ambitious home service entrepreneurs, whether they are in plumbing, HVAC or another niche. In this show, Tommy Mello, a $200M business founder, will talk with the best entrepreneurs and experts in the home service industry and beyond, to share insights that have made them successful: from the newest marketing tools to the best scaling strategies. Previous podcast guests include Terry Nicholson (former national trainer of NYSE-listed home services company), Craig Smith (President of HomeAdvisor, a home services marketplace valued at $2B+), Cameron Herold (former COO of three $100M+ companies), etc.
Episodes
Mentioned books
5 snips
Mar 18, 2022 • 1h 3min
Q&A with Tommy - Advertising in the Right Places to Build your Brand Reputation
Discover how a strong online presence can enhance brand reputation in the home service industry. Explore effective workplace culture strategies that boost team morale and communication. Learn marketing tactics that attract high-value clients while emphasizing quality over cost. Dive into innovative client engagement techniques like A/B testing in email marketing. Uncover the power of networking and technology in growing your business, ensuring visibility, and improving service outcomes.
Mar 11, 2022 • 59min
Designing a Service Delivery Process that Builds Customer Loyalty
Wayne Mullins is the founder and CEO of Ugly Mug Marketing. He has helped scale multiple companies while helping hundreds of entrepreneurs. He influences more than 250,000 entrepreneurs through his training program and books. He is the author of Full Circle Marketing: Transform Your Marketing and Turn Your Customers Into Evangelists. In this episode, we talked about culture, customer avatar, marketing, leadership…
Mar 4, 2022 • 1h 44min
Having The Right Tools, Team, and Mindset to Dominate Your Industry
Ben Davis is the owner and CEO of Express Plumbing Service. Express Plumbing Service started as a one-man operation in 2006, and has since grown to the biggest plumbing operation in Idaho. The business collects more than 125 five star reviews on Google a month, and is rated as one of the Top 10 Places to Work. In this episode, we talked about entrepreneurship, leadership management, team building, plumbing…
Feb 25, 2022 • 1h 3min
Mastering Reciprocity to Improve Relationships with Customers and Employees
John Ruhlin is the co-founder of the Ruhlin group, and is the world's leading authority for maximizing customer loyalty through radical generosity. An entrepreneur and international keynote speaker, he is also the author of Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention. In this episode, we talked about customer service, gifting strategy, influencer marketing, relationship building…
Feb 18, 2022 • 1h 1min
Q&A with Tommy - Growing Your Business Faster by Hiring The Right People
Tommy Mello shares insights on surrounding yourself with ambitious talent for business growth. Discover innovative strategies like apprenticeship programs and geofencing for effective hiring. The discussion includes transitioning from 1099 to W-2 employees, focusing on fleet safety, and utilizing CRMs. Explore how embracing 'controlled chaos' can spark innovation and maintain a clear vision despite challenges. Tommy emphasizes the significance of customer understanding and strategic marketing to drive success and resilience in tough times.
Feb 11, 2022 • 1h 35min
Winning the War for Talent - How To Attract and Retain the Best Employees
Jody Underhill is the founder of RapidHire, a director at Green Elephant Agency, the owner of Appointment Nerds, and the founder of Upside Down Iceberg. He is an accomplished social media strategist who worked with various marketing experts such as Russell Brunson, Josh Nelson, Frank Kern, and Ryan Deiss, and has helped over 150 businesses in the development of their marketing strategy. In this episode, we talked about the right job ads, culture, the difference between hiring and recruiting…
Feb 4, 2022 • 1h 4min
Building an Impressive Website That Gets You More High-Quality Leads
Tim Brown is the CEO and founder of Hook Agency and the author of 101 Proven Ways To Hook Better Leads. His boutique digital agency specializes in combining visual design and SEO for small businesses and construction companies. Tim is a content strategy evangelist who has been featured on Forbes, Neil Patel, NBC, and Fast Company. In this episode, we talked about organic vs paid advertising, the importance of great website content, SEO, handling websites that don't rank…
Jan 28, 2022 • 1h 16min
Developing Top-Notch Training To Build A Strong Team of A-Players
Victor Rancour is the president of Absolute Airflow and the CEO of Service Hero Academy, which provides powerful training resources for beginners and intermediates in the industry, as well as those who are struggling to increase their sales. In this episode, we talked about maintaining honesty with employees to promote loyalty, rebranding your company, advertising opportunities during COVID, the power of training and promoting from within…
Jan 21, 2022 • 1h 6min
How Building a Business to Sell (Even If You're Not Selling It) Can Help You Achieve Entrepreneurial Freedom
John Warrillow is an expert in entrepreneurship, small business, and strategic planning. He has been the president of The Value Builder since 2015, and the owner and president of the Warrillow Network since 1997. He is the host of Built to Sell Radio, which is ranked as one of the Top 10 podcasts for business owners. His best selling book, Built to Sell, has already been translated into 12 languages and was recognized by both Fortune and Inc. as one of the best business books of 2011. In this episode, we talked about running an independent business, automated subscription models, productization, NPS…
Jan 14, 2022 • 1h 14min
Q&A with Tommy - Outselling Your Competition Without Lowering Your Prices
Dive into strategies for outpacing competitors by prioritizing value over price cuts. Learn how to enhance your business through investments in quality employees and customer experience. Discover the power of equity sharing programs to boost performance and company value. Explore the importance of strong leadership and KPIs for strategic growth. Uncover tactics for optimizing marketing investments and customer acquisition without sacrificing profitability. Plus, gain insights into building resilience to overcome challenges!
