Nonprofit Nation with Julia Campbell

As a nonprofit professional, you understand the importance of making the most of every dollar you spend on your mission. Nonprofits operate with limited budgets, so professionals in the sector constantly look for ways to maximize impact without overspending.If you’ve encountered the Google Ad Grant program, you probably recognize that the program’s valuable. Free advertising money is a clear win for any organization. Since 2003, Google Ad Grants has given over $9 billion in free advertising to over 115,000 nonprofits in more than 50 countries.But what are the exact benefits? How can you calculate what the Google Ad Grant is actually worth to your nonprofit?To help demystify the Google Ad Grant and show us how to find success on the platform, I invited Jessica King to the podcast. Jessica is the business lead at Getting Attention, where she helps nonprofits acquire and manage the Google Ad Grant to expand their impact. Prior to her work at Getting Attention, Jessica worked at nonprofits and higher education organizations where she focused on communication and digital marketing. Most recently, she worked in search engine optimization in the mission-driven sector.Jessica holds a master's degree in communication from Virginia Tech. In her free time, you can find her reading, building furniture, and hanging out with her cats, Benny and Olive.Connect with Jessica on LinkedInTools mentioned in this episode:Google for NonprofitsMozSEMRushList of requirements for Google for Nonprofits by countryPercent Charity LookupTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

There are five stories about your nonprofit that form the cornerstones of your organization. Investing in turning these stories into evergreen videos will help maximize your impact for years, because they are always relevant and fresh for your audience.But how to find these stories, collect them, and share them far and wide? My guest on this episode is Danami-Maurice Champion, a Story Director who helps nonprofits elevate empathy, community, and funding through emotive storytelling.Danami is the Co-Founder of BairStories. An award-winning Hip-Hop and soul artist, his music has been featured in a video game and the CW show All American.   In this episode, we discuss: Understanding the role storytelling plays in trust-building.Effective techniques to captivate and resonate with donors.Practical advice for investing in video storytelling that works for them.Blog: Top 5 Evergreen Video Content for NonprofitsConnect with Danami on LinkedIn Check out the BairStories websiteTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Are you a nonprofit leader who feels stuck despite completing a strategic plan and hiring consultants?It can be frustrating when you’ve “done the strategy” and still feel like you’re drowning in names and numbers to build a prospect list, complete a grant application or find Board candidates. You need to make your strategic plan actionable. You need genuine, lasting engagement to power up your mission and increase your impact.My guest is Beth Saunders, a strategic consultant who helps nonprofits connect people and programs to mission and goals by harnessing their expertise and tapping their data. We discuss her MapMoveMeasure™ framework -- a guide for elevating stewardship and developing longer-term relationships with supporters – donors, volunteers, advocates, board members. This is a strategy for centering donor communication around goals and creating personalized journeys that move them to support your mission in more and bigger ways. It’s how you make your strategic plan actionable.About Beth SaundersBeth Saunders is passionate about making missions happen and believes meaningful human connection is the key to achieving positive change in the world.She helps nonprofit leaders connect people and programs to mission and goals by harnessing their expertise and tapping their data. Her MapMoveMeasure™ framework is a guide for elevating stewardship and developing longer-term relationships with supporters – donors, volunteers, advocates, board members.Connect with Beth on LinkedIn Check out Beth's WebsiteTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Black women, the fastest growing segment of business owners, are the least likely to receive investments from venture capitalists. They account for less than 1 percent of the $424.7 billion raised in tech V.C. funding since 2009, according to the 2018 Project Diane study conducted by DigitalUndivided, an organization that empowers women entrepreneurs of color.To address these disparities, and to provide a one-stop-shop for people looking to buy from Black women, my guest Nikki Porcher founded Buy From A Black Woman, a 501(c)3 that is committed to building the largest community of Black Women Business Owners across the country and around the globe. Through educational programs, an online directory, and financial support and meaningful partnerships, Buy From A Black Woman continues to grow as a trusted resource that helps Black Women in business.  In this episode, we discuss why she created her nonprofit Buy From A Black Woman, how she built it from scratch to secure partnerships with H&M and Goldman Sachs, and how she cultivates a community of passionate supporters and donors.Connect with Nikki on LinkedInVisit Nikki Porcher's websiteBuy from a Black Woman InstagramVisit Buy from a Black Woman's websiteTune in on A Black Woman's podcastTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Are you tired of pouring resources into events only to see attendees come and go without making a lasting impact? In this episode of Nonprofit Nation, fundraising master trainer Chad Barger, ACFRE, shows us the secrets to converting event attendees into loyal donors.The data shows that events are unparalleled in their ability to engage attendees. A study by Meeting Professionals International (MPI) found that 84% of event attendees believe that face-to-face interactions are crucial for building stronger, more meaningful relationships. Drawing from years of experience, Chad reveals the strategic approach to building long-term connections with event attendees, ultimately transforming them into passionate supporters of your cause.About Chad Barger, ACFREChad Barger helps nonprofit professionals fundraise more efficiently and effectively.  He is the founder of the firm Productive Fundraising, which focuses on bringing actionable, research-based fundraising tactics to small and mid-sized non-profits. He is a top-rated conference speaker and webinar presenter as well as a master trainer of boards that “don’t want to fundraise.” Chad is also a strategic advisor and coach to many non-profit fundraisers, executive directors and board members.  He takes pride in being a qualified curator of top-notch fundraising news and research through his weekly fundraiserchad e-blasts and popular free monthly webinar series.  Learn more at productivefundraising.com.Connect with Chad on LinkedInFollow Chad on FacebookFollow Chad on InstagramVisit the Productive Fundraising websiteTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

In the philanthropic landscape, the influence of corporate matching programs cannot be overstated. With approximately 81% of Americans making charitable donations and 26 million individuals employed by companies offering match programs, there is significant potential for fundraisers to tap into this resource. Want to reach younger donors? The average age of an American employee is 38, and 70% say they want to work for a company that has purpose. These potential donors not only represent strength in numbers but also possess the ability to nearly double their contributions through company match programs.Establishing relationships with local companies becomes crucial for fundraisers, as it opens avenues for ongoing support, volunteer engagement, and a wider network of community backers. The key lies in fostering meaningful connections with these donors, encouraging continuous support aligned with their passions, and increasing their involvement with the nonprofit. This podcast episode aims to explore five essential engagement tactics for nonprofits looking to build lasting relationships with current and potential donors who have access to corporate match programs.My guest is Matt Nash. Based in North Carolina, Matt Nash previously served as the senior vice president of marketing and donor experience for Fidelity Charitable. He’s now executive director of The Blackbaud Giving Fund, the charitable arm of Blackbaud, the cloud computing provider that serves nonprofits, foundations, schools and other social change organizations. The Blackbaud Giving Fund has safely disbursed over $1.6 billion from generous donors to over 195,000 nonprofits around the globe and offers resources to nonprofits to support their fundraising goals.Connect with Matt Nash on LinkedInFollow Blackbaud:LinkedInFacebookInstagramTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Social media can be a boon for nonprofits - or a bane. With attention spans and engagement rates plummeting, and new platforms popping up, how can nonprofits keep up?  My guest today is the founder of Sunflower Communications, Nina Staer Nathan. In this insightful episode, we unravel the essential components of crafting an effective social media strategy. From understanding your target audience to leveraging the power of different platforms, Nina provides actionable tips and strategic insights to elevate your online presence and connect meaningfully with your audience.Tune in as we break down the common pitfalls to avoid and share practical advice on adapting to the ever-evolving landscape of social media. Nina draws from their wealth of experience to highlight the importance of consistency, authenticity, and adaptability in building a robust social media strategy. Whether you're just starting or looking to revamp your approach, this episode equips you with the knowledge and tools to navigate the dynamic world of social media successfully.About Nina Staer NathanNina is from Toronto, but splits her time between there and Antigua, Guatemala. She holds a degree in Philosophy and Psychology from York University, as well as a certificate in Digital Marketing Management from the University of Toronto, and a Post-Graduate in Project Management & International Development from Humber College.She has experience working in marketing, communications, fundraising, and teaching in Canada, South Korea and Guatemala. After working in the social impact sector for a few years, she realized there was a need for nonprofits and social enterprises to fundraise and communicate in a modern and engaging way, so she started Sunflower with the hopes of helping clients tell their story, amplify their impact and reach their goals. Connect with Nina on LinkedInFollow Nina on InstagramVisit the Sunflower Communications websiteTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Most nonprofits struggle to generate income, which hinders impact. It’s common to constantly live in frantic fundraising mode. It impacts your team, your mission, and even your family. How can nonprofits - like yours - find more donations with the network of supporters you already have so you can leave your unique mark on the world? My guest this week is James Thorne. James is a passionate creator dedicated to empowering individuals, families, and communities through entrepreneurial opportunities. In a career that has spanned a range of industries—from hospitality to ministry, from filmmaking to marketing and business coaching—James has managed teams, led departments, and built several businesses from the ground up. His greatest ambition is to love others like Jesus Christ and to leave behind a legacy of lives changed through financial and spiritual freedom. James is currently the Owner and Chief People Officer for Quirk, the Founder and CEO of Vehicle for Good, and the Owner of Bow Tie Media. He lives in the heart of Fort Worth with his wife and kids.You can get 50% off of James’ book Lasting Donor Locator:  Proven Frameworks for Finding the Right Donors to Engage with Your Nonprofitwhen you go to the Quirk website and use the code NonprofitNation.Connect with James on LinkedInTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Joe Waters, a cause marketing expert and author of the blog Selfish Giving, dives into the world of corporate partnerships with nonprofits. He discusses the growing trend of cause marketing, explaining how it benefits both nonprofits and businesses. Joe shares insights on utilizing AI to craft compelling case studies that showcase successful collaborations. He emphasizes innovative fundraising strategies and the shifts in corporate support expected for 2024, urging nonprofits to strategically engage and maintain relationships with their partners.

New and small nonprofits are doing powerful work in communities, often with little to no budgets. Getting your first donations can be challenging when you feel like you have little visibility or support.That’s where peer-to-peer fundraising comes in.My guest this week is Tiffany Allen. Tiffany is the CEO of Boss on a Budget, a small firm that teaches communities to form strong nonprofits and obtain funding. Her passion is working with Black-led nonprofits and other new nonprofits, teaching them to use their skills and talents to get funding. In this episode, we discuss:How brand new nonprofits can go from zero donors to raising the funds to make change and create impact; How to raise startup funds for your nonprofit; How to design a own peer-to-peer campaign;How to pick technology to use as a small nonprofit;How to motivate volunteers to help raise more money.About Tiffany AllenSince 2016, Tiffany has worked with startup nonprofit founders teaching them how to start nonprofit organizations from the ground up. She is a social worker by trade and over the past 15 years has worked with national foundations, government agencies, and nonprofit organizations to improve their services while listening to the voice of those impacted by their work.  Tiffany has helped thousands launch or fundraise for their nonprofits.Tiffany speaks to funders and donors on the importance of community-based investing with smaller, grassroots organizations that don’t have a strong infrastructure, but have powerful missions and impact. Tiffany’s goal is to lift up the voice of the nonprofit founders who often go unseen but are making change in their communities every single day, often with little support and no money.Connect with Tiffany on LinkedInVisit the Boss on a Budget websiteFind Tiffany teaching weekly on her Youtube channelTune in on Tiffany's podcast The Nonprofit ActivatorOther Resources:Blog: 21 Ways to Make $30,000 for Your New Nonprofit (with no grants)New membership society (Activate Your Purpose and Profit)Nonprofit Startup ChecklistTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts