Nonprofit Nation with Julia Campbell

Your major gifts strategy may be leaving millions on the table. And it’s probably holding you back from the impact you know your organization could make.You have - or you are developing - relationships with ultra-high-net-worth individuals, but they’re not stepping up to the level you need. But in truth, the person who needs to step up is you.Asking for a lot of money from a rich person face-to-face can be intimidating. Especially when you have worked so hard to build these relationships.My guest this week is Julie Ordoñez, founder of Courage Lab and Nonprofit Courage Lab Podcast, and a major gifts coach to thousands of nonprofits. Julie knows that wealthy donors aren’t mind readers, and they don’t write million-dollar checks on a whim. They’re people like you and me. And they need a leader to show them what it takes to make their mark and leave a legacy.In this episode, Julie and I discuss: Keys to a culture of generosityWhat should fundraisers & development teams be focused on right now when it comes to individual givingCourage in nonprofit leadership Why character development is crucial to make our missions and visions a realityHow to ask more from the donors you have rather than constantly chase brand new donorsAbout Julie OrdoñezJulie Ordoñez is a major gifts strategist and coach on a mission to equip leaders with the courage to ask for more and raise multi-billions to solve the world’s most pressing issues.With 14 years of experience in major gifts, Julie was top 1% performer at United Way of Greater Los Angeles among 90 FTEs, and at LIFT as well as New Story raise $2.5M in her first 12 months in the role in 2022. She has coached and trained over 200 nonprofit executives and major gifts teams since 2018.She’s the founder of CourageLab, a 6-week major gifts training for leaders to get the courage and strategy to ask for more and raise major gifts and the host of the top-rated podcast Nonprofit CourageLab which hit #3 on the US nonprofit charts in Sept 2022.Connect with Julie on LinkedInFollow Julie on Instagram julieordonez.comTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Social Media for Social Good Academy is open for enrollment - click here for more information! How is technology shaping your fundraising strategy this year? What challenges are fundraisers facing in 2024 - and where are the opportunities?  From leveraging data analytics to optimizing online donation processes, this episode explores some of the emerging tech-driven approaches that can elevate fundraising efforts.Join me for an episode diving into the dynamic intersection of technology and fundraising in 2024. My guest is Melaina Chromy, PR & Communications Manager at Qgiv. Before coming to Qgiv, she worked as a director of annual giving and used her digital marketing savvy to lead several successful giving days. When she's not coordinating brand awareness campaigns, she can be found binge-watching Parks and Rec and taking photos of everyone else's pets.We talk about the recent data released on fundraising effectiveness, and shed light on the trends and insights that fundraisers need to navigate the evolving landscape.Connect with Melaina on LinkedInGet your free "This Is My Fundraising Shirt" t-shirt! Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

My guest today is Sterrin Bird, Senior Director, Nonprofit Industry Advisor, Salesforce. Sterrin is a nationally recognized leader in the nonprofit community, with nearly three decades spent working with some of the most prestigious organizations in the country, including UCSF Medicine, Duke Medicine, American Red Cross, United Way and the March of Dimes. She was a Chief Development Officer for 30 years In addition she founded her own consulting practice in 2010. Sterrin partners with organizations to ensure they can access the affordable creative support and counsel necessary to scale their operations — and their impact. She’s conducted more than two-dozen capital campaigns throughout the United States with combined fundraising goals in excess of $5.5 billion. In 2020, she joined Salesforce as a Nonprofit Industry Expert.In this episode, Sterrin and I discuss: Why AI is not going to replace us (most of us!)Trends in the AI space that nonprofits need to knowHow nonprofits can use this technology to save time and do better workPitfalls and challenges in using this new technology for good The future of tech in the sector and how nonprofits can get ready for the next waveHow we can use predictive and generative AIDoes cybersecurity seem like a terrifying topic? Well have no fear. This episode is sponsored by RoundTable Technology - the Nonprofit IT Partner. For the eighth year in a row, they are offering a free webinar to teach you and your staff exactly the steps to make your IT more secure in the New Year.RoundTable Technology is a managed IT and cybersecurity services organization focusing almost exclusively on the nonprofit sector, with over 200 nonprofit clients. So make it your New Year’s resolution to get your entire staff FREE cybersecurity awareness training.Head over to NonprofitIT.com/best-ever to save your seat now. Here’s to a wonderful 2024!Connect with Sterrin on LinkedInOther resources:Building a Data Management StrategyDonor-Centric Fundraising GuideNonprofit Trends Report<<<Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Join Eva Taylor and Laura Zubick from Hootsuite's Social Impact Team as they delve into nonprofit social media trends for 2024. They share insights on crafting content that fosters long-term support and navigating the evolving landscape of social media. Discover the role of AI in strategy, the importance of building relationships beyond fundraising, and which platforms hold the most promise for ROI. You'll also learn about effective content strategies, audience engagement, and the need for clarity in objectives for impactful nonprofit campaigns.

Matt Scott, CEO of CauseMic and author of 'The High Growth Nonprofit,' shares his remarkable journey from increasing Team Rubicon's revenue from $275k to $51 million. He discusses transformative strategies for nonprofits to double their revenue in three years through a growth mindset and bold thinking. Matt emphasizes the importance of strategic fundraising, efficient systems, and engaging boards to adopt innovative solutions. Get insights on making better cases to donors and leveraging a one-page strategic plan for impactful growth.

Have you heard of human-centered design? It is built on the idea that people who experience a challenge are best suited to solve it. More recently, human-centered design has been adapted to solve problems that have nothing to do with technology. For example, school districts often use variations of the approach to redesign schools, engaging students, parents, and teachers as the “expert users” who know what’s needed for an optimal learning environment. Social entrepreneurs use it to design ways to alleviate poverty.My guest today is Vichi Jagannathan, Co-founder & Executive Director of the Rural Opportunity Institute. Rural Opportunity Institute (ROI), one of eight organizations in New Profit’s first Health Equity Cohort, supports youth, organizations, and communities in rural North Carolina to help them interrupt the cycle of generational trauma and design innovative solutions for healing and resilience. ROI builds new tools and is open-source, freely sharing what works. ROI works to turn wisdom and the newest science into common practice.In this episode, Vichi shares the path that led her to start the organization and how, when properly resourced, a rural community can become a hotbed of innovative practice.We discuss: How to apply Design Thinking and Systems Thinking in rural communitiesHow to center equity and inclusion in organizational leadershipHow to center communities in social changeDoes cybersecurity seem like a terrifying topic? Well have no fear. This episode is sponsored by RoundTable Technology - the Nonprofit IT Partner. For the eighth year in a row, they are offering a free webinar to teach you and your staff exactly the steps to make your IT more secure in the New Year.RoundTable Technology is a managed IT and cybersecurity services organization focusing almost exclusively on the nonprofit sector, with over 200 nonprofit clients. So make it your New Year’s resolution to get your entire staff FREE cybersecurity awareness training.Head over to NonprofitIT.com/best-ever to save your seat now. Here’s to a wonderful 2024!About Vichi Jagannathan: Entrepreneur, strategist and social change leader who applies innovative ideas in unlikely settings to catalyze impact and community transformation. Vichi began her career as a high school science teacher in Northampton County, NC through Teach For America. She then spent two years on the West Coast leading the expansion of Microsoft’s TEALS computer science education program into California. In 2016, Vichi participated in the Innovation Next accelerator, where she received coaching from IDEO in human-centered design to develop a mobile sex education app called Real Talk, which has been downloaded over 10,000 times in over 100 countries. She also interned with SelfHelp Credit Union in Durham, NC where she created the strategy for Self Help’s branch expansion into Eastern North Carolina. In 2017, Vichi co-founded Rural Opportunity Institute (ROI). ROI builds the capacity of rural communities to support people’s healing from generational trauma to achieve health, safety, connection, and self-determination.Connect with Vichi on LinkedInResources:ruralopportunity.orgvichi@ruralopportunity.org@ruralopportunity on InstagramTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Kim Snyder, VP of Data Strategy at RoundTable Technology, dives into the crucial role of AI use policies for nonprofits. She discusses the ethical implications and privacy concerns surrounding generative AI. Kim highlights the importance of informed policies, addressing risks like biases and copyright issues. Listeners learn how to create a solid AI Acceptable Use Policy and the need for training staff to harness AI effectively. The conversation fosters optimism about integrating technology while ensuring it aligns with nonprofit missions.

In this episode, Julia Campbell sits down with Wendy Mercurio, the Content and Education Specialist at Qgiv, to discuss the top fundraising trends to watch for in 2024. They cover five exciting emerging trends, including AI in fundraising, recurring donors and giving flexibility, peer-to-peer fundraising, unconventional donors, and digital wallets for easy payments. Wendy shares insights and practical tips on how nonprofits can leverage these trends to create more impact and improve their fundraising efforts.Key Takeaways:AI in fundraising can make the lives of fundraisers easier by automating tasks like thank-you emails and donor notifications.Recurring donors and giving flexibility are essential for meeting donors where they are financially and increasing donor retention.Peer-to-peer fundraising is an effective acquisition tool that can attract new donors and increase brand awareness.Unconventional donors, such as local celebrities and Gen Z, can have a significant impact on fundraising efforts and should not be overlooked.Digital wallets offer convenience and ease of use for donors, and nonprofits should accept digital wallet payments to meet donor preferences and increase conversion rates.Awesome Quotes:"AI in fundraising is super exciting. We can implement simple tools to make the lives of fundraisers a little bit easier." - Wendy Mercurio"Recurring giving is an amazing way to meet donors where they are financially and increase donor retention." - Wendy Mercurio"Peer-to-peer fundraising can expand our organization's outreach and attract new donors." - Wendy Mercurio"Unconventional donors, like local celebrities and Gen Z, can increase brand awareness and have a significant impact on fundraising efforts." - Wendy Mercurio"Digital wallets for nonprofits are quickly becoming a necessity to meet donor preferences and increase conversion rates." - Wendy MercurioAre you heading into 2024 with fundraising tools that make your job easier? Today's sponsor Qgiv can help! Over 20,000 fundraisers trust Qgiv to help them raise more money and improve their fundraising events. Visit www.jcsocialmarketing.com/qgiv to get a custom walkthrough of the platform and a free "This Is My Fundraising Shirt" t-shirt.Learn more from QGiv: https://go.qgiv.com/research-study-subscription  Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Video is a critical tool in a nonprofit fundraising and marketing plan. Video storytelling can bring a nonprofit mission to life, fostering emotional connections. Visual narratives engage audiences, making complex issues relatable, driving empathy, and compelling action. Video's shareability amplifies impact, reaching wider audiences and enhancing donor engagement.My guest this week is Rachel Jellinek, the President of Reflection Films, Inc., a WBENC-certified woman-owned video production company.  Rachel gives tips on how to start the video process, how to ensure participant understanding and agency during unscripted film shoots, and valuable advice for anyone looking to embark on their video storytelling journey. She also shares her innovative three P's framework—pride, possibility, and purpose—that guides organizations to depict their narratives with authenticity and impact.About Rachel JellinekRachel Jellinek (she/her) is the President of Reflection Films, Inc., a WBENC-certified woman-owned video production company.  Reflection Films does video storytelling and content creation for a variety of mission-driven organizations.  They do filming and animation, typically for a fundraising, marketing, training or tribute purpose.  Reflection Films is based in Boston and films in other places as well.Prior to Reflection Films, Rachel worked at several nonprofits focused on public health and education. She has served as a health educator for youth and adults and as a director of a literacy program. Rachel holds a BA from the University of Michigan and an MA from Harvard University.  In her free time, she enjoys bird watching and playing the banjo.Connect with Rachel on LinkedIn.Resources:https://www.allaboutbirds.org/guide/Loggerhead_Shrike/id#https://r-films.comAre you heading into 2024 with fundraising tools that make your job easier? Today's sponsor Qgiv can help! Over 20,000 fundraisers trust Qgiv to help them raise more money and improve their fundraising events. Visit www.jcsocialmarketing.com/qgiv to get a custom walkthrough of the platform and a free "This Is My Fundraising Shirt" t-shirt.Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Today, we're diving deep into the intersection of nonprofits and the digital influence world. Joining us is the innovative Ashwath Narayanan, CEO of Social Currant, who is championing a groundbreaking approach to amplifying social causes. Ashwath recognized a crucial gap in the way nonprofits connect with digital-savvy youth and decided to bridge it with an incredible platform that teams up nonprofit missions with the dynamic power of content creators and influencers.About Ashwath NarayananAshwath is the founder and CEO of Social Currant, an emerging platform that aims to help passionate creators pair with nonprofits to help spread awareness and impact. They specialize in connecting nonprofit groups to influencers on TikTok, Instagram (focusing on its TikTok-like Reels video feature) and other social media platforms.About Social CurrantMatching nonprofits, impact organizations (b-corps, startups) & CSR initiatives with the right creators to run influencer marketing campaigns. Their platform analyzes creators and ensures organizations work with the right fit. Read article: On Tiktok, Knitting, Rapping, and Promoting the Child Tax CreditAre you heading into 2024 with fundraising tools that make your job easier? Today's sponsor Qgiv can help! Over 20,000 fundraisers trust Qgiv to help them raise more money and improve their fundraising events. Visit www.jcsocialmarketing.com/qgiv to get a custom walkthrough of the platform and a free "This Is My Fundraising Shirt" t-shirt.Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts