Nonprofit Nation with Julia Campbell

Video is a critical tool in a nonprofit fundraising and marketing plan. Video storytelling can bring a nonprofit mission to life, fostering emotional connections. Visual narratives engage audiences, making complex issues relatable, driving empathy, and compelling action. Video's shareability amplifies impact, reaching wider audiences and enhancing donor engagement.My guest this week is Rachel Jellinek, the President of Reflection Films, Inc., a WBENC-certified woman-owned video production company.  Rachel gives tips on how to start the video process, how to ensure participant understanding and agency during unscripted film shoots, and valuable advice for anyone looking to embark on their video storytelling journey. She also shares her innovative three P's framework—pride, possibility, and purpose—that guides organizations to depict their narratives with authenticity and impact.About Rachel JellinekRachel Jellinek (she/her) is the President of Reflection Films, Inc., a WBENC-certified woman-owned video production company.  Reflection Films does video storytelling and content creation for a variety of mission-driven organizations.  They do filming and animation, typically for a fundraising, marketing, training or tribute purpose.  Reflection Films is based in Boston and films in other places as well.Prior to Reflection Films, Rachel worked at several nonprofits focused on public health and education. She has served as a health educator for youth and adults and as a director of a literacy program. Rachel holds a BA from the University of Michigan and an MA from Harvard University.  In her free time, she enjoys bird watching and playing the banjo.Connect with Rachel on LinkedIn.Resources:https://www.allaboutbirds.org/guide/Loggerhead_Shrike/id#https://r-films.comAre you heading into 2024 with fundraising tools that make your job easier? Today's sponsor Qgiv can help! Over 20,000 fundraisers trust Qgiv to help them raise more money and improve their fundraising events. Visit www.jcsocialmarketing.com/qgiv to get a custom walkthrough of the platform and a free "This Is My Fundraising Shirt" t-shirt.Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Today, we're diving deep into the intersection of nonprofits and the digital influence world. Joining us is the innovative Ashwath Narayanan, CEO of Social Currant, who is championing a groundbreaking approach to amplifying social causes. Ashwath recognized a crucial gap in the way nonprofits connect with digital-savvy youth and decided to bridge it with an incredible platform that teams up nonprofit missions with the dynamic power of content creators and influencers.About Ashwath NarayananAshwath is the founder and CEO of Social Currant, an emerging platform that aims to help passionate creators pair with nonprofits to help spread awareness and impact. They specialize in connecting nonprofit groups to influencers on TikTok, Instagram (focusing on its TikTok-like Reels video feature) and other social media platforms.About Social CurrantMatching nonprofits, impact organizations (b-corps, startups) & CSR initiatives with the right creators to run influencer marketing campaigns. Their platform analyzes creators and ensures organizations work with the right fit. Read article: On Tiktok, Knitting, Rapping, and Promoting the Child Tax CreditAre you heading into 2024 with fundraising tools that make your job easier? Today's sponsor Qgiv can help! Over 20,000 fundraisers trust Qgiv to help them raise more money and improve their fundraising events. Visit www.jcsocialmarketing.com/qgiv to get a custom walkthrough of the platform and a free "This Is My Fundraising Shirt" t-shirt.Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Jonathan Meagher-Zayas, a Queer Latinx Millennial nonprofit strategist, shares valuable insights into nonprofit staffing challenges. He argues that many organizations overlook internal assessments while blaming external factors for high turnover. Jonathan candidly discusses his experiences with racism and discrimination, linking these issues to systemic oppression within the sector. He emphasizes the crucial need for open dialogue and the importance of diverse perspectives to foster an inclusive workplace and enhance staff retention.

Karen E. Osborne, an expert in strategic thinking and fundraising, shares her journey in the nonprofit sector and the importance of building networks. She discusses how curiosity and information gathering enhance strategic thinking and warns against the pitfalls of silos within organizations. Karen also highlights the need to discard outdated digital marketing practices in favor of innovative strategies. Additionally, she balances her consultancy with her passion for writing suspense novels, revealing her creative process and the challenges she faces.

Do you want to raise more money and connect with more supporters this Giving Tuesday, and throughout the entire giving season? Then check out Givebutter! Givebutter is ranked as the #1 software for fundraising, donor management, and auctions on G2, the largest independent software review site. And the best part? Givebutter's all-in-one fundraising platform is completely free to use—forever! Just go to jcsocialmarketing.com/givebutter to create your account and you could win a free campaign marketing review session with me and the Givebutter team!Building a culture of philanthropy is crucial for the success and sustainability of a nonprofit organization. With an impressive 14 years in campaign development, brand awareness, and data analysis, Maria Shanley shares invaluable insights about building a culture of philanthropy, teamwork, marketing and fundraising, and donor communications in the pursuit of campaign success.Maria reflects on her journey from starting as a social media manager to leading two teams at Second Harvest Food Bank. She shares her experiences dealing with unexpected disasters and their impact on fundraising, debunking the myth of donor fatigue, and success stories from the "This is Food" campaign.Connect with Maria Shanley on LinkedInFeatured article: Maria Shanley of Second Harvest Food Bank of Central Florida On The Book That Changed Her LifeTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Do you want to raise more money and connect with more supporters this Giving Tuesday, and throughout the entire giving season? Then check out Givebutter! Givebutter is ranked as the #1 software for fundraising, donor management, and auctions on G2, the largest independent software review site. And the best part? Givebutter's all-in-one fundraising platform is completely free to use—forever! Just go to jcsocialmarketing.com/givebutter to create your account and you could win a free campaign marketing review session with me and the Givebutter team!You have a hunch that your donors are on LinkedIn … but you feel like a best-kept secret on the platform. Tania Bhattacharyya knows how frustrating that can be. But growing your brand as a thought leader on LinkedIn will position you as a go-to, trusted voice.  The problem is, “LinkedIn” often falls to the end of our to-do lists after taking care of all of the other tasks on our to-do list. That means the people who need the transformation we provide can’t find us.But what if you could spend an hour on LinkedIn each week to attract the people you want to work with?In this episode, Tania shares her secrets to being “Lazy on LinkedIn” – or spending one intentional hour per week to create a sustainable stream of leads and visibility opportunities. Tania is a LinkedIn Thought Leadership Strategist and fellow storytelling enthusiast. In her own words: your work doesn't speak for itself. We'll discuss how to use the power of your story to move your mission and use your personal LinkedIn to facilitate thought leadership.Connect with Tania on LinkedInOther resources:14 LinkedIn Content PromptsLumos MarketingTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Floyd Jones, a fundraising expert specializing in nonprofit strategies, shares invaluable insights on maximizing year-end fundraising efforts. He emphasizes the importance of making giving seamless and the impact of social media during Giving Tuesday. Jones encourages nonprofits to foster strong relationships with donors and shift towards an abundance mindset. He discusses innovative campaigns like Give Butter Gives Back, aiming to create community engagement and optimize donor connections, ensuring organizations thrive during the giving season.

Do you want to raise more money and connect with more supporters this Giving Tuesday, and throughout the entire giving season? Then check out Givebutter! Givebutter is ranked as the #1 software for fundraising, donor management, and auctions on G2, the largest independent software review site. And the best part? Givebutter's all-in-one fundraising platform is completely free to use—forever! Just go to jcsocialmarketing.com/givebutter to create your account and you could win a free campaign marketing review session with me and the Givebutter team!  Welcome back to another exciting episode of Nonprofit Nation! In today's episode, I sat down with a very special guest. Please give a warm welcome to Kate Meyers Emery, as we delve into the world of nonprofit content creation.In this episode, Kate shares her insights and experiences on the importance of consistency in posting content. She discusses how her team decided to take a bold approach and post daily, leading to significant follower growth and engagement. Kate emphasizes the need for a clear strategy and goals in order to see success in this fast-paced digital landscape.Additionally, Kate walks us through her journey of convincing others to include her proposal in Candid's Innovation Fund. She provides valuable data on the impact of video content, especially in reaching younger audiences, and how it can be a powerful tool for nonprofits. Through her experiment on video engagement, Kate uncovers fascinating findings that shed light on audience preferences and the key factors for successful videos.But the road to effective content creation is not without its challenges. Kate addresses the limitations and concerns of certain platforms, such as Meta, and highlights the importance of priorities and data privacy. She also shares valuable tips for nonprofits looking to navigate the world of social media, including the benefits of embracing new platforms and the importance of demonstrating value to skeptics within the organization.Key takeaways:Importance of Consistency in Posting ContentDiscussion on the Meta Platform and Data Privacy ConcernsChallenges in Convincing Others to Explore New Marketing ChannelsImportance of Testing, Measuring, and Analyzing ResultsAwesome quotes from this episode:"Luckily for me, Candid actually has an innovation fund, and this gives staff funding and time to focus on a project for three months. And so I used that opportunity to try doing short form video, and we were able to really see is video something that works for Candid." - Kate Emery Meyers"What we decided to do with a lot of this content was just look broadly at what people liked to already see from Candid. So we were looking at what are evergreen content pieces, what is our top blog post, what's our top help resource, what is our top YouTube video? And we took a lot of inspiration from that. So we were repurposing a lot of content that we already knew was successful in other formats." - Kate Emery Meyers"You cannot just look at something like TikTok or Instagram reels and say, it's not for me, or, oh, this is going to be great, until you do it.""Think about what might draw people to you. So which accounts did you already have sort of in the social media space? And which ones did you create for this experiment? - Julia Campbell"I just talked to a client yesterday and she is struggling with getting her executive director on board with gettTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Join us at the 2023 Nonprofit Social Media Summit! All virtual, totally free to join live!What is the Summit?A two-day virtual conference for nonprofit professionals looking to exchange ideas, experiences, and knowledge with a hyper focus on social media. Nonprofits of all sizes use social media every day to grab attention, inspire curiosity, and ultimately raise money for their causes. However, many nonprofit social media campaigns fall flat, launch to crickets, and fail to get results. It’s not because we don’t do great work – we know that we do!Many of us don’t get results on social media because we don’t know how to leverage the power and potential of the platforms to engage people in our cause, and most importantly – to get them to take action. We are left spinning our wheels, posting once in a while and hoping it works. (Hint: It won’t.) This limited-enrollment virtual training summit will help you to build an actionable nonprofit social media plan that effectively integrates these tools into your multichannel marketing and fundraising campaigns.Register here: https://neonone.com/nonprofit-social-media-summit-2023/Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

The Nonprofit Social Media Summit sponsored by Neon One is back and bigger than ever! Go to nonprofitsocialmediasummit.com to get your free ticket, and you’ll get access to the complete session line-up, with speakers on social media advertising, LinkedIn for nonprofits, AI and ChatGPT, influencer marketing, YouTube strategy, and more. You can upgrade your ticket to get the recordings, slides, and a special bonus live training with me to plan for next year. I know you are a smart cookie. If you want to know what’s working right now in social media, and how to best plan for the future, you’ll want to join me and Neon One in November. Go to nonprofitsocialmediasummit.com right now to get your free ticket. See you there!In this episode, I sit down with Kat Murphy, the Director of Digital Strategy for GivingTuesday, to discuss the state of philanthropy and generosity in today's world.We debunk the myth that financial giving is down and highlight the importance of radical generosity and community care. Kat shares her personal experience with Todo Para Todos, a mutual aid collective in Chicago, and emphasizes the need for nonprofits to create more on-ramps for people to actively participate in their missions. Kat gives us her best tips on getting the most out of GivingTuesday, the importance of setting clear goals, developing a multichannel campaign, and engaging supporters in meaningful ways.Key Takeaways:Radical generosity and community care are essential for building a more resilient and equitable society.People want to be actively involved in causes and have agency in creating change, rather than just giving money.Nonprofits should focus on creating on-ramps for people to participate in their missions and provide opportunities for active involvement.Collaboration and community organizing are key to successful GivingTuesday campaigns.Nonprofits should think beyond financial donations and offer different ways for people to contribute and participate.Awesome Quotes From This Episode:"We need to radically change the way we behave as a society to center community care and actively participate in making a difference." - Kat Murphy"Young people do not want to donate to your cause. They want to have an active role in creating change." - Kat Murphy"Giving Tuesday is an enormous moment of joy. People want to participate in a global movement that celebrates something different." - Kat MurphyConnect with Kat:GivingTuesday.org@Kat_MurphyToms - Twitter@TodoParaTodos35 - InstagramLinkedInRethinking Resilience: Insights from the Giving EcosystemAbout Julia Campbell, the host of Nonprofit NationNamed as a top thought leader by Forbes and BizTech Magazine, Julia Campbell is an author, coach, and speaker on a mission to make the digital world a better place. BooksCoursesBlogTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts