

Plumbing & HVAC Hustle Podcast
HookAgency.com
Guests on leadership, sales, and marketing. HVAC and Plumbing podcast for the growth-mode HVAC and Plumbing business owners, leaders and business development teams.
Episodes
Mentioned books

Apr 30, 2025 • 29min
Why You Should Join a Mastermind or Peer Group
Are you a home service business owner looking to break through your revenue ceiling and actually boost profitability? In this episode of The HVAC Hustle Podcast, host Tim Brown is joined by Josh Nelson — founder of the Seven Figure Agency and a leader in the home service mastermind space.We dive deep into why masterminds are the secret weapon of fast-growing HVAC, plumbing, and electrical companies. Josh shares hard-earned lessons, real client examples, and why peer groups can shortcut years of trial and error. Discover how proximity to high performers, accountability, and strategic focus can transform your business trajectory.🔧 Learn why “revenue is vanity, profit is sanity”📈 Hear how one agency grew from $2K to $280K/month💡 Uncover the power of curated communities and peer learning

Apr 23, 2025 • 27min
Leveraging Influencers & Community Leaders in Home Services
In this episode of The HVAC Hustle Podcast, we sit down with Mike Prencavage of The Family Plumber, a second-generation plumbing business that’s turning community influence into business growth.Mike reveals how relationships with city officials, local salons, and even competitors have helped him build a referral powerhouse. He breaks down the underrated power of hyperlocal influencers, how to network without selling, and why humility and helpfulness win long-term.Whether you’re an HVAC tech, roofer, plumber, or electrician, this episode will show you how to turn relationships into revenue.✅ Learn the secrets of becoming locally famous✅ Unlock community-based influencer marketing✅ Get real-life strategies that drive referrals and loyalty

Apr 16, 2025 • 30min
Community Marketing for HVAC: Creating The Go-To Local Brand
In this episode, Tim Brown sits down with Stephanie Postell of Anchor Heating & Air to talk next-level community marketing for home service businesses. Stephanie shares how authentic involvement, not just sponsorship, drives real local brand recognition. From setting up tents at local festivals to giving back with heartfelt initiatives like teacher appreciation cakes and Make-A-Wish fundraisers — this conversation reveals how to build brand loyalty that converts.If you're in the trades and want to grow your local influence, drive more leads, and build a purpose-driven brand, this one’s for you.

Apr 9, 2025 • 32min
Best Marketing KPI's for HVAC + Plumbing Businesses
If you’ve ever wondered whether your marketing is actually making you money, this episode is a must-watch. Tim Brown sits down with Kevin La Sage from Searchlight Digital to discuss third-party marketing validation, essential KPIs for home service businesses, and how Searchlight's AI is changing the game.Kevin shares powerful benchmarks from 900+ contractor accounts and reveals how his background in automotive analytics and his plumber dad’s skepticism led to a revolutionary ROI dashboard.From booking rates to revenue per campaign, this episode helps you simplify your marketing metrics, cut wasted spend, and double down on what’s working. Whether you're a contractor or a marketing agency, this is the data clarity you’ve been craving.

Apr 2, 2025 • 28min
Social Media HACKS That Actually Work
Want to build a locally famous home service brand? I was joined by Jenn McKee of Key Heart Media to talk social media hacks that actually work for contractors in 2024. From how often you should post to which platforms drive real business (hint: it’s not just Facebook), they unpack what truly builds visibility and trust in your local market.📌 Whether you're a plumber, roofer, HVAC tech, or marketing pro—this episode delivers high-impact tips on staying top of mind and balancing views with leads.👀 Watch for smart takes on: – Going live to boost algorithm love– Using personal branding to win locally– The power of video (even unpolished)– Series content and "what could go wrong" lives– Why consistency - virality for long-term ROI

Mar 26, 2025 • 33min
How to Respond to Negative Reviews & Customer Feedback
On this episode of the HVAC Hustle Podcast, we’re joined by Texas from Medley to talk about how HVAC contractors can turn bad reviews into better businesses. With 2300+ five-star Google reviews, Texas breaks down the mindset behind responding to criticism, embracing transparency, and listening to your customers—especially when it’s uncomfortable.We dig into when to stand your ground, how to fix issues in real-time, and why owning your mistakes publicly can actually grow your brand.

Mar 19, 2025 • 35min
HVAC Sales: Words That Work / Joe Crisara
🔴📢 Subscribe to our channel!🔗Get in touch with us: YOUTUBE DEAL - Book here for $1,000 off: https://hookagency.com/youtube-deal/I sit down with Joe Crisara from Service MVP to break down the exact words and strategies that help home service pros close more deals. We cover:✅ “What should we do?” – A simple phrase that boosts close rates✅ Friction creates traction – Why a little tension actually helps customers commit✅ Marketing & sales alignment – Making sure your ads match what your team actually saysJoe has trained some of the top closers in the industry, and his methods work. If you're in HVAC, plumbing, or home services, you don’t want to miss this one.📖 Get Joe’s book for free: book.servicemvp.com🎓 Learn more from Joe: servicemvp.comOur Website: https://hookagency.com/Connect with Tim on FaceBook: https://www.facebook.com/invigoratedOur meme page: https://www.instagram.com/roofermemes/DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth

Mar 13, 2025 • 42min
Gene Slade: HVAC Villain Or Genius? (Uncensored Conversation)
Gene Slade is no stranger to controversy—he responds to the internet memes about him, addresses his haters head-on, and reveals why he's one of the most polarizing figures in the HVAC industry. But is he a villain or a genius? 🤔 Watch as he shares his unfiltered thoughts on success, the trade industry, and why he thrives on being hated. Don’t miss this raw and unfiltered conversation!0:00 - Intro / Gene's Back Story2:45 - Gene on Social Media Haters8:56 - Gene's HOT Takes14:15 - Is Gene Controversial for Engagement?16:30 - Hate in FaceBook Groups23:37 - Gene Talks on Thomas Pears25:35 - What Gene Says to the Haters27:20 - LIVE Reacting to Gene Memes30:20 - Are Your Sales Strategies Ethical?33:25 - How Others View You vs You View Yourself38:19 - Is Gene Slade a Villain or Genius?

12 snips
Mar 13, 2025 • 34min
Marcus Sheridan on Price Transparency in Home Services
Marcus Sheridan, founder of River Pools and author of 'They Ask You Answer', dives into the crucial concept of price transparency in home services. He reveals how displaying clear pricing information not only builds customer trust but also drives business growth. Sheridan emphasizes the importance of self-service tools like pricing estimators and video content in enhancing engagement and lead generation. He advocates for innovative communication strategies that help home service companies stand out by treating customers with fairness and openness.

Mar 5, 2025 • 36min
How to Do Community Marketing for Home Services w/ Stephanie Allen
I sat down with Stephanie Allen from AirWorks Solutions about how to create real community connections that drive business growth. Stephanie shares her insights on networking, branding, and leveraging local relationships to build trust and long-term success. Learn how to make your brand the go-to in your community!Learn more about Stephanie at:📍 AirWorks Solutions: https://airworkssolutions.com/📍 Fuel the Trades: https://fuelthetrades.com/