The Learning Culture Podcast

Drumroll please 🥁🥁🥁 Welcome to the final episode of Season 1!I’m joined by none other than Amy Volas to put the cherry on top — in a very special way.Amy is the founder of Avenue Talent Partners, a business that helps early-stage SaaS startups hire executive sales and CS leaders. She’s an incredible follow on LinkedIn and a dear friend of mine.Amy also tells it like it is. Unprompted, this episode evolved into a hot-seat… for me.It’s a vulnerable and constructive conversation about positioning, clarity, and the idea that what you know doesn’t earn trust; how you show up does.Together, Amy and I Windex-ed the window through which I’ve been looking at my company. You’ll have to tune in to learn more about that reference!Without further ado, sit back, relax, and enjoy this last episode of Season 1 with Amy Volas![P.S. The long-time listeners among us will have realized this podcast season has been 74 episodes long! We’ll move into an exciting and more singularly focused season two after a short break.]Amy’s LinkedInAndrew's LinkedIn

This episode from the vault is with Nat Eliason -- a writer, founder of Growth Machine, and an all-around, self-described internet thinkboi.He’s also a massive proponent of self-directed, or non-traditional learning.His career, while starting from a traditional perspective, took a non-traditional and self-directed turn. He and I explore some of the key components of that journey, such as:the far transfer of skills,constructing your own curriculum,learning out loud, andproof of work.Nat is a popular guy; lots of people that are familiar with his work bring up writing, running an online business, or growing his SEO agency. But not many people have picked his brain on the topic of education. And boy, is he a wellspring of knowledge when it comes to education.Tune in for an in-depth, unfiltered episode on self-directed learning and the future of education. Topics covered:The challenges of change and non-attachmentThe innate human desire for certainty and securityEmbracing uncertainty and self-directed learningThe importance of creating guardrailsThe value of practical experience versus certificationsMuch, much more.Without further ado, please sit back, relax, and enjoy my episode with Nat Eliason.Guest LinksNat’s TwitterNat’s WebsiteNat’s YoutubeGrowth MachineNat's LinkedInAndrew Barry LinkedIn

Today’s episode is about the mental friction that holds back a sale, why sellers struggle with it, and Sean Adams’ approach to overcoming it.Sean is the Head of Sales and Partnerships at Iorad, a platform that helps you create tutorials quickly and easily. He’s also a big part of the enablement and sales community on LinkedIn.Selling through Sean’s eyes is about understanding circumstances, not features. For sellers who have never truly been in their customers’ shoes, that’s a tall order.He and his team at Iorad approach that challenge with the Jobs To Be Done framework. This conversation became a practical discussion of how to apply the framework to the sales process.This is a Learning Culture Podcast bread-and-butter kind of episode.It’s filled with stories and tactical insights that you can bring into the fold of your work today.With that, sit back, relax, and enjoy this episode with Sean Adams.Sean’s Adams LinkedInAndrew Barry LinkedIn

Last week, Paul Slack of Vende Digital walked us through a masterclass on marketing in 2023. Here’s the link to that episode if you missed it.Today we’re back for part 2, breaking down the barriers between sales and marketing — a challenge that I know hits home for lots of our listeners.Paul is a former sales guy that now runs a digital marketing and demand generation company, so he is well-informed from both perspectives.We agree that enablement plays a valuable role in bringing these two functions together for the greater good of the company, and Paul gets incredibly tactical in this episode about how to set up sales and marketing for success.Please sit back, relax, and enjoy this week’s episode with Paul Slack.

Paul Slack joins the Learning Culture Podcast this week for an episode on how to succeed in B2B marketing in 2023.Paul is the CEO of Vende Digital, a digital marketing and demand generation company that works with B2B companies.For the last several months Paul and I have gone back and forth on LinkedIn. I finally got him on the podcast to share his clear and fresh view on marketing.Here’s a quick glimpse. There is a correct mindset to adopt when creating content for and interacting with buyers:The buyer has access to perfect informationThey are able to learn what they need on their ownThey can make rational decisionsPart 1 of this conversation is about deeply exploring this somewhat counterintuitive approach, as well as exploring the spaces where marketing and sales overlap.Part 2 (tune in next week) will be all about breaking down the barriers between marketing and sales.Make sure your pen is full of ink — I furiously took notes during this chat, so I’m sure you’ll find lots of practical takeaways, too.With that, enjoy this Learning Culture Podcast episode with Paul Slack!Paul Slack  LinkedInAndrew Barry LinkedIn

Jon Selig is a sales trainer who uses the comedy writing process to help clients deliver memorable messages in sales conversations.He teaches not a sales methodology … but a way for sellers to more deeply understand prospects and the problems they solve for them, then come up with pattern-interrupting, creative (and funny) ways to get their attention.This is an invaluable skill for anyone in skills to have.This episode is about demystifying what Jon does and learning tons from him in an unorthodox way.It goes without saying that this was a fun one. Sit back, relax, and enjoy this episode with Jon Selig.Jon Selig LinkedInJon Selig WebsiteAndrew Barry LinkedIn

This week’s guest is Sheryl Buscheck, the new Director of Global Revenue Enablement at Juniper Networks.We reflect on Sheryl’s career and the lessons she has learned leading up to this new role – she’s responsible for onboarding and Juniper’s Ramp to Productivity Programs.Today’s topic is the human challenges of changing your go-to-market strategy. A relevant problem for you listeners, I’m sure.These are all things that come to mind when I talk about learning culture, so it was thrilling to unpack all of this alongside Sheryl and to hear her perspective as a change management professional.For new and returning listeners alike, if you’re enthusiastic about helping people navigate change, you’re going to get plenty of actionable insights from this episode.Please sit back, relax, and enjoy this episode with Sheryl Buscheck.And if we’re not connected already, head down the page to find links to Sheryl’s and my LinkedIn so we can keep the conversation going.Sheryl Buscheck LinkedInAndrew Barry LinkedIn

This week’s guest is Sheryl Buscheck, the new Director of Global Revenue Enablement at Juniper Networks. She’s responsible for onboarding and Juniper’s Ramp to Productivity Programs.The topic of our full upcoming episode is the human challenges of changing your go-to-market strategy. A relevant problem for you listening, I’m sure.These are all things that come to mind when I talk about learning culture, so it was thrilling to unpack all of this alongside Sheryl and to hear her perspective as a change management professional.But in this "Rapid Fire 5" segment, I gather her first thoughts on five key questions related to learning and enablement.Sheryl Buscheck LinkedIn

This week's episode features Katie Pariseau, the Head of Enablement at TrustRadius. She landed in that role a year and a half ago and brings to it lessons from a career that began in social marketing.If you've ever heard Don't Mess with Texas, that's social marketing.Katie worked at an agency whose job is to come up with those kinds of campaigns - advertising that changes behavior for social causes.She and I spent our conversation exploring the lessons she extracted from her fascinating career. As an intern, she interviewed smokers and litterers, uncovered and addressed unconscious behaviors, and fed her insights to the copywriting and creative teams to devise powerful ad campaigns.Tune in for a template- and example-filled episode. Katie and I used our time together to apply her career insights to coaching and enabling people.This was a really fun one for me and I know you'll enjoy it, too. So please sit back, relax, and enjoy my episode with Katie Pariseau.Katie Pariseau LinkedIn

Joining me this week is Katie Pariseau.Katie is the Head of Enablement at TrustRadius. She's been in that role for a year and a half and brings to it lessons from a career that started in social marketing, which  is advertising that changes behavior for social causes. Things like anti-litter campaigns, stopping smoking, and water conservation.Our full upcoming episode is packed with examples, practical things that you can use, and almost templates, with some specific questions that Katie uses as go-to questions. But in this "Rapid Fire 5" segment, I gather her first thoughts on five key questions related to learning and enablement.Katie Pariseau LinkedIn