Today we’re taking a deep dive into online memberships, drawing on my biggest learnings from over four years of running the Modern Marketing Collective. I have learned so much along the way, and I’ve got some really great lessons to share with you that will help you skip some time forward in your own business.I discuss why you might consider opening a membership program, some of the amazing benefits they can deliver and the ideal stage in your business to launch one. I also reveal the topics and subjects that would work well in a membership program so you can scale your time, impact and income.A membership program is far from a passive activity, and I take you through what you can expect from leading the experience and the ways in which you need to turn up in order to get the best possible results for your business and your clients.Membership programs offer so many ways of growing and leveraging your business, however there are some key aspects you need to know to ensure they are a success. Whether you’re just thinking about a membership program, or you’re wanting to uplevel one, this episode will help!Join The Modern Marketing Collective to get booked out with clients: emilyosmond.com/collectiveDiscover your Marketing Personality Type in my free quiz, plus the specific resources to maximise your specific superpower! www.emilyosmond.com/superpowerFree Online Class: The 3 steps to turn your followers into clientsWebsite: https://emilyosmond.com/ Instagram: https://www.instagram.com/emilyosmond/ Facebook: https://www.facebook.com/emilyclareosmond 

If you’re easing back into business after the holidays, you may be seeing a particular word pop up everywhere: ChatGPT. And you might be wondering - “what is this thing and what exactly should I know about it for my business?”In this episode, I’m breaking down what ChatGPT is - and how you can leverage it for your marketing, including:The top two ways it can save you time coming up with contentMy biggest tips for generating the most helpful responses from itIts limitations to be wary of - and how to get around themAnd the big opportunities it leaves open to us as experts, service providers and course creators in this ever-changing landscape of AI.Website: https://emilyosmond.com The Modern Marketing Collective: https://emilyosmond.com/collective Free Guide: How to Create an Exceptional Online Course in 2023: https://emilyosmond.com/free Instagram: https://www.instagram.com/emilyosmond Facebook: https://www.facebook.com/emilyclareosmond

Let’s talk about money! And how to make more of it in 2023. I have three ways I’ll be sharing in this episode that are leveraged ways to increase the revenue in your business. In other words, increasing the money coming into your business, without a big increase in the hours you’re putting into your business.Website: https://emilyosmond.com Instagram: https://www.instagram.com/emilyosmond Facebook: https://www.facebook.com/emilyclareosmond

So what’s it like becoming a mum while you run a business? True answer? It’s so different for everyone, depending on them, their baby, their business and their circumstances. I’m sharing my experience - from preparing for maternity leave, the early days of having a newborn, plus what it’s like now, with a four month old. There are things I’d do differently next time, plus other things that are working really well. And I’ve had many conversations with other parents about how they have managed it or are currently doing it too!Website: https://emilyosmond.com Instagram: https://www.instagram.com/emilyosmond Facebook: https://www.facebook.com/emilyclareosmond

I always find the end of the calendar year a time that I move into a reflection period. I like to look back on the year, and pull out learnings about myself and the decisions I have made in my business. I examine what has felt good to me, and what hasn’t.Sometimes this is uncomfortable, but I am learning the importance of sitting in the feelings and pausing, versus moving straight into more action driven by my problem-solving, want-to-be-doing-things brain!I have a belief that my gut feeling - or intuition - never lies to me.Perhaps you have found this to be true for you too?So as you mull over these 10 end of year review questions, perhaps you might like to try using more of what your body (or gut) is telling you, more so than your brain.You might just discover some new realisations - just like I do everytime I pause, tune into my feelings and seek to really understand why I’m feeling them before taking action.Let’s begin!Free Online Class - The 3 Reasons Your Followers Aren’t Converting to Clients: https://emilyosmond.com/free Join The Modern Marketing Collective to get booked out with ideal clients: https://emilyosmond.com/collectiveWebsite: https://emilyosmond.com Instagram: https://www.instagram.com/emilyosmond Facebook: https://www.facebook.com/emilyclareosmond

With the holiday season approaching, you may be winding down from client work, and holding off doing any launches until the new year. So while you have chosen to give yourself a break from client delivery, what about your marketing?You may be having thoughts such as “people will forget about me if I stop posting during the holidays”, or “if I don’t keep sharing content as usual, my business will lose momentum”, or even “a proper business owner wouldn’t have a break in their marketing”.In this episode, I look at alternatives to these thoughts, and why you can totally take a guilt-free break from your marketing over this holiday season - or indeed, whenever you choose.Free Online Class - The 3 Reasons Your Followers Aren’t Converting to Clients: https://emilyosmond.com/free Join The Modern Marketing Collective to get booked out with ideal clients: https://emilyosmond.com/collectiveWebsite: https://emilyosmond.com Instagram: https://www.instagram.com/emilyosmond Facebook: https://www.facebook.com/emilyclareosmond 

I think there’s an assumption that as small business owners, we are all in business to grow bigger and bigger every year.And that growth is the number one indicator of business success.But what if we don’t want to grow our business any bigger?And what if measuring the success of a business by its growth, is missing the entire point so many of us are in business at all.In this episode I discuss why bigger isn’t always best for all of us!Free Online Class - The 3 Reasons Your Followers Aren’t Converting to Clients: https://emilyosmond.com/free Join The Modern Marketing Collective to get booked out with ideal clients: https://emilyosmond.com/collectiveWebsite: https://emilyosmond.com Instagram: https://www.instagram.com/emilyosmond Facebook: https://www.facebook.com/emilyclareosmond 

Do you feel obligated to an audience you feel as though you have outgrown?Are you wondering if it’s “ok” for you to change your business focus, positioning or offers… even though you have an audience who are following you for what you offer now?Are you wondering how to go about it?Or worrying what if all of your audience will unfollow you?In this episode, I’m talking about the fears that come up when you think about changing your business direction when you have an existing audience… and if it’s ok for you to do so.LINKS:Free Online Class - The 3 Reasons Your Followers Aren’t Converting to Clients: https://emilyosmond.com/free Join The Modern Marketing Collective to get booked out with ideal clients: https://emilyosmond.com/collectiveWebsite: https://emilyosmond.com Instagram: https://www.instagram.com/emilyosmond Facebook: https://www.facebook.com/emilyclareosmond

Welcome back to the show and to this special episode, which is one of the most popular from the past three years of The Emily Osmond Show.This episode is part of a four part series, where you’ll hear from one of my students in The Modern Marketing Collective about the biggest marketing strategies and mindset shifts that have contributed to their business growth and, importantly, their business enjoyment.This is such a great opportunity if you have listened to this episode before to take note of what stands out as you relisten. I often find that different parts of conversations will resonate with us depending on what we are going through at the time in our own business.So enjoy learning from these smart entrepreneurs and hearing their stories!_______In this episode, I am chatting with the founder and creative director of Studio Danu and student of the Modern Marketing Collective, Michelle McCarthy. Michelle has built her graphic design studio in Melbourne and has brought together over a decade of experience in Australia, America and Europe to create a truly admired business that specialises in strategic design and bespoke branding. We chat about Michelle’s first year of business, leaving her corporate job, and branching out on her own. Michelle shares the challenges, lessons and most importantly, the mindset change she adopted to grow her business and bring in more clients. Michelle went from her lowest month to her highest month yet by shifting the way she consistently showed up for her business.Connect with Michelle McCarthy: Website: www.studio-danu.com | Instagram: www.instagram.com/studiodanu Free Online Class - The 3 Reasons Your Followers Aren’t Converting to Clients: https://emilyosmond.com/freeJoin The Modern Marketing Collective to get booked out with ideal clients: https://emilyosmond.com/collectiveBooked out with clients and want to scale your time, impact and revenue with an online program? Join the waitlist for Scalable Mastermind: https://emilyosmond.com/scalableWebsite: https://emilyosmond.com Instagram: https://www.instagram.com/emilyosmond Facebook: https://www.facebook.com/emilyclareosmond 

Welcome back to the show and to this special episode, which is one of the most popular from the past three years of The Emily Osmond Show.This episode is part of a four part series, where you’ll hear from one of my students in The Modern Marketing Collective about the biggest marketing strategies and mindset shifts that have contributed to their business growth and, importantly, their business enjoyment.This is such a great opportunity if you have listened to this episode before to take note of what stands out as you relisten. I often find that different parts of conversations will resonate with us depending on what we are going through at the time in our own business.So enjoy learning from these smart entrepreneurs and hearing their stories!_______Today on the show I have one of my students from The Modern Marketing Collective, the international award-winning photographer, artist, wife, mother, sculptor and creative soul Zoë Watt. Zoë & her husband Geoff are the creative minds behind Wildwood Photography, which they started in 2013. Zoë has pursued her creative muse through various artistic forms over the years. She completed a Bachelor of Fine Art in 1998, incorporating photographic elements into her work. She has come to newborn and maternity photography in the last six years, having fallen in love with capturing this special time in her client’s lives.The ‘Big Bang’ for the business came when Zoë’s first child arrived into the world. Her love of photography exploded and the connection was established with the beauty of portraiture and creating lasting legacies for families.In this episode, we discuss:Zoë and Geoff’s commitment to make their business workWhat they did in the early days to get their business foundBeing shy and being a successful business ownerHow Zoë uses Instagram to attract and connect with her ideal clientsNiching down to growHow they went from 5 Christmas mini photoshoot bookings two years ago, to 16 last year and 47 this year – at a higher price.Connect with Zoe Watt: Website: wildwoodphotography.com.au | Instagram: instagram.com/lovewildwood Free Online Class - The 3 Reasons Your Followers Aren’t Converting to Clients: https://emilyosmond.com/freeJoin The Modern Marketing Collective to get booked out with ideal clients: https://emilyosmond.com/collectiveBooked out with clients and want to scale your time, impact and revenue with an online program? Join the waitlist for Scalable Mastermind: https://emilyosmond.com/scalableWebsite: https://emilyosmond.com Instagram: https://www.instagram.com/emilyosmond Facebook: https://www.facebook.com/emilyclareosmond