

The Human Centered Design Podcast (Premium)
This is HCD
This is HCD: The Podcast for Human-Centered Design EnthusiastsWelcome to This is HCD, the premier podcast for human-centered design, with over 1 million downloads and hosted by Gerry Scullion.Our mission is to empower designers, changemakers, and innovators to craft a more inclusive and thoughtful future. Each episode brings you engaging conversations with leading voices across service design, UX, interaction design, product management, and more. Together, we explore the nuances of what it means to excel in human-centered design, offering insights, skills, and perspectives to elevate your practice.Whether you’re a seasoned professional or just beginning your journey, This is HCD is your destination for actionable ideas and inspiration to drive meaningful change through intentional design.Join our growing, ethically conscious design community—connect, learn, and get involved. Together, we’re building a private LinkedIn-style network for human-centered designers ready to make an impact.Tune in, get inspired, and shape the future with This is HCD!
Episodes
Mentioned books

Aug 30, 2021 • 30min
Eva Penzeymoog 'How Design without consideration, can and will impact the safety for all'
Welcome to Bringing Design Closer, the podcast focussed on discussing Designs role in tackling complex societal issues. Our goal is to have conversations that inspire and to help move the dial forward for organisations to become more human-centred in their approach to solving complex business and societal problems.
In this episode we welcome Eva Penzeymoog back onto the show. For long time listeners you might remember Eva’s episode in July 2019 about Designing Against Domestic Violence. Since then, Eva’s been buy working through the pandemic, and complete her first book ‘Design for Safety’ on A Book Apart.
This episode may be trigger for some people, so if you are a survivor of domestic violence, or have suffered trauma - I wanted to let you know that we cover off topics such as gaslighting, domestic violence and abuse throughout this episode.
Let’s jump into the episode...
https://abookapart.com/products/design-for-safety
https://evapenzeymoog.com
https://www.linkedin.com/in/evapenzeymoog/

Aug 20, 2021 • 32min
Iria Lopez 'Designing for loneliness'
Welcome to Bringing Design Closer, the podcast focussed on discussing Designs role in tackling complex societal issues. Our goal is to have conversations that inspire and to help move the dial forward for organisations to become more human-centred in their approach to solving complex business and societal problems.
My name is Gerry Scullion, and I’m a service designer, and founder of This is HCD and CEO of This is Doing - we provide live online design and innovation classes, transformational design and innovation training for teams and organisations for people within the Design and change-making space.
Today on the show we have the wonderful Iria Lopez, a UK based service designer. I recently stumbled upon Iria’s work on LinkedIn where she was running a workshop. What struck me was the theme - Designing for loneliness. We speak about the importance of gaining greater context of why people congregate and attend extra-curricular events such as Design meet-ups etc. and that is of human-connection. The importance of being seen, and being heard and part of something. We chat about what we can do as change-makers to be more aware of this context and include it in our facilitation sessions that many of us do quite regularly - and that is to make space for it.
https://www.linkedin.com/in/iria-lopez-51b1975/

Aug 17, 2021 • 29min
Sindhu Bhat 'Breaking into a career in Service Design'
Hello and welcome to another episode of Getting Started in Design, I am your host Gerry Scullion, service designer and educator and founder of This is HCD Network and CEO of This is Doing.
This podcast is focussed on shining a light on the tricky stages between education and employment and also covers moving careers into Design. We realise it’s not a simple career to break into, and I myself can totally relate to this, and often reflect back on the time (a long time ago when I struggled for a few years to catch a break).
In this episode I chat with Sindhu Bhat, a service design student from Bangalore in India but based in Ireland. Sindhu contacted me recently to speak to her class about service design and we instantly connected - I was inspired about the journey from Film School in India that took her to IBM as an Experience Designer. This led her to reevaluate and return to study, move across the world to study service design. We chat about some of complexities that Sindhu has overcome to date in her career, and also what the future holds for her as she embarks on the next chapter of her career as a service designer - what problems she sees and what she plans to do to tackle them.
Sindhu LinkedIn: https://www.linkedin.com/in/sindhuganapathibhat/?originalSubdomain=ie

Aug 11, 2021 • 37min
Judah Armani 'Dangerously positive learning'
The badass of 'Inhouse Records' - the first recording studio from inside prison.
@hodajudaharmani
HOME | Inhouserecords
InHouse Ep. 24 Stickz by InHouse: The Podcast
More from This is HCD
Join our Slack community / https://www.thisishcd.com/community/join/
Watch videos from our Community event / https://www.thisishcd.com/community/meetup-community
Join our newsletter / https://www.thisishcd.com/community/join-the-hcd-newsletter

Aug 3, 2021 • 30min
Tomer Sharon 'In pursuit of Happiness (and other Metrics)'
Welcome to Bringing Design Closer, the podcast focussed on discussing Designs role in tackling complex societal issues. Our goal is to have conversations that inspire and to help move the dial forward for organisations to become more human-centred in their approach to solving complex business and societal problems.
My name is Gerry Scullion, and I’m a service designer, and founder of This is HCD and CEO of This is Doing - we provide live online design and innovation classes , providing training for people within the Design and change-making space.
Today on the show we have the wonderful Tomer Sharon, author and creator of some fantastic books and frameworks that I was excited to connect with recently. Tomer is Co Founder and Chief Experience Officer for Any-Where an exciting start-up that is focussed on the future of remote working.
In this episode we chat more around Measuring Happiness - what this is really in the context of experiences and if it’s an important metric to focus on. We drill into how Tomer does it and uses it in his own business and chat about all things experience design
It’s a good 'un - let’s jump right in!
Links from this episode
Measuring User Happiness (pdf+videos): gum.co/measuring-happiness
Validating product ideas through lean user research (my book): https://rosenfeldmedia.com/books/lean-user-research/
Breaking into user research (a crash video course): gum.co/breaking

Jul 21, 2021 • 31min
Yanbo Chen 'Graphic Recording'
In this episode, you’ll hear from Ann Padley, Head of Faculty at This is Doing, and Designer and Illustrator, Yanbo Chen.This episode takes you behind the scenes to learn more about how Yanbo brought her graphic recording to the June Doing Design Festival to bring each session to life. We talk about how she got her start with visualization, the role of preparation and structure in the process of making the intangible tangible, and share some tips for how you can start integrating more visual communication into your work. Let's dive in.Links:
Graphic Recordings from the Doing Design Festival / miro.com/app/board/o9J_lAjxEOk=/
Festival recording tickets / doingdesignfestival.com
https://yanbochen.de

4 snips
Jul 21, 2021 • 37min
Marc Stickdorn 'Journey Map Ops Q&A'
In this episode, you’ll hear from Ann Padley, Head of Faculty at This is Doing, and Marc Stickdorn, author of 'This is Service Design Thinking' and 'This is Service Design Doing' and trainer at This is Doing.We chat about the Journey Map Operations session Marc ran at the June Doing Design Festival and answer some of the top questions from session participants. Marc shares more about how organizations can use journey maps as a dashboard for customer and employee experience and how to get an overview of projects across distributed teams by collecting and building maps into an information system.We cover how to get started by creating an inventory of maps and how to scale up by building a governance system for organizational alignment.For the recording of Marc’s session at the Doing Design Festival, visit DoingDesignFestival.com. Links:
Take the next Journey Map Ops course with Marc / www.thisisdoing.com/courses/journey-map-ops-september-2021
Watch the Powers of Ten film mentioned in the podcast / www.youtube.com/watch?v=0fKBhvDjuy0
Festival recording tickets / doingdesignfestival.com

Jul 7, 2021 • 44min
Georgie Smallwood 'Pioneer products- it’s all about the journey'
In this episode I speak with Georgie Smallwood, CPO at Tier Mobility in Germany (moped, scooters). We chat about the mission and purpose behind Tier and how it works with local councils to offer e-mobility to citizens across Europe. We chat about the service model that sits behind the business, and go deep into details of battery disposal, sustainability, energy usage etc.
There’s a big announcement towards the end of the episode, something Georgie and myself are really excited to announce together! So be sure to stick around till the end of the episode
Lets jump in..
tinyurl.com/auxiliaglobal
https://www.tier.app
https://www.linkedin.com/in/georginasmallwood

Jun 25, 2021 • 39min
Virginie Guerin 'Digital hygiene: a recipe for cleaning up your digital life'
Hear about the many digital sustainability initiatives that are happening in France from Virginie Guerin, an urban planner, who is co-founder of World CleanUp Day France.
Learn about the recipe they used to get organizations and citizens involved in highly successful digital cleanup initiatives.
Virginie on LinkedIn: https://www.linkedin.com/in/virginie-guerin-consultante-transition-ecologique-ville-durable/?originalSubdomain=fr
World Wide Waste - https://gerrymcgovern.com/books/world-wide-waste/

Jun 22, 2021 • 33min
Belina Raffy 'Disarming complexity with humour & improvisation'
Learn how to 'Design Services' with a world-class service design team! 12 week - Part time - Project based training. Starts September 2021.
https://www.thisisdoing.com/designing-services-3-month-part-time-service-design-course
Hello and welcome to another episode of Bringing Design Closer!My name is Gerry Scullion, and I’m a service designer, and founder of This is HCD and CEO of This is Doing - we provide live online design and innovation classes , providing training for people within the Design and change-making space.
Today on the show we have Belina Raffy, an incredible facilitator and founder of Sustainable Stand Up a brilliant organisation that works with organisations to use humour to approach complex topics. Belina has a background in improvisation and stand up, so it’s probably no coincidence that this conversation has a lot of laughter in it, and is free-flowing and natural in it’s approach.
Let’s get into it!
Train with Belina / https://www.sustainablestandup.com/#courses
Belina on LinkedIn / https://www.linkedin.com/in/belina-raffy/