Branding is so much more than colors, fonts and pretty pictures-it's about creating an identity. When you make a purchase, whether you realize it or not, you're choosing that brand over another because you feel it represents you. So you may recall in Episode 2 of the podcast, we talked about the look, tone and feel of your brand. But in this episode, I want to take a deeper dive on the look and tone, so that when you're audience interacts with your business, they know it's for them! One of my absolute favorites-best-selling author and CEO of Storybrand-Donald Miller, is back! He'll unpack his Storybrand concept for us, and y'all, this is a powerful way to grow your customers and your profits. If you're dreaming up your brand right now or your existing brand isn't connecting, you need to hear this interview. Plus, I'll answer your business questions from Business Boutique events! 1:03  The Look and Tone of Your Branding 18:37 Interview with Donald Miller 50:09 Preparing Your Business for Christmas  53:04 #ASKCHRISTYWRIGHT 62:01 Homework Get Christy's Style Guide by filling out the form here! - To save $10 on any Business Boutique Nashville ticket, use the code BBWRIGHT. Sign up for the Business Boutique Academy at BusinessBoutique.com/Academy. - If you have a success story you would like to share with the Business Boutique community, email me at podcast@businessboutique.com. New podcast episodes are available every other week.

Most small businesses make mistakes when hiring, but who you hire is one of the most important decisions you'll make in your business! So in this episode, I'll share the hiring mistakes I've made in the past, and teach you my 7 Rules of Hiring! My guest this week is one of my favorite speakers and authors, Patrick Lencioni! He has written 11 incredible books-many of which are about building strong teams and hiring. Y'all, this is one of my favorite interviews to date! Patrick is a wealth of information and practical advice, and he'll help you avoid the pitfalls of hiring the wrong people. He'll also share the best-kept hiring secrets that some of your favorite companies, like Southwest Airlines, actually use! And our success story this week is Katie Finklea. Katie owns Loving Well Living Well, which she was inspired to start after attending a Business Boutique event. She saw a gap between adoption and foster care advocacy and education, and was passionate about providing a solution to that problem. God is truly blessing her business, and she'll share how she overcame the fear to start this thing! Plus, I'll answer your business questions from Business Boutique events! 1:02 Hiring Great People 13:25 Interview with Patrick Lencioni 36:34 BB Success Story with Katie Finklea 46:18 #ASKCHRISTYWRIGHT 53:03 Homework Get Christy's Job Posting Template by filling out the form here! - To save $10 on any Business Boutique Nashville ticket, use the code BBWRIGHT. Sign up for the Business Boutique Academy at BusinessBoutique.com/Academy. - If you have a success story you would like to share with the Business Boutique community, email me at podcast@businessboutique.com. New podcast episodes are available every other week.

In this episode, I'll give you four ways to make more money without adding on to your workload.  One way to do that is by creating passive income, which is exactly what my guest this week, Pat Flynn, will teach us about. Pat is a best-selling author and owns several wildly successful online businesses. He's speaking at my Business Boutique event in November, and today he'll tell us about how he wound up creating his first digital product years ago, and where it's taken him. And the success story this week is Heather Salopek. Heather owns Legacy Pecans, which sells delicious pecans and pecan products for retail and corporate gifts. The "Why" behind her business is remarkable, and I love how she got creative and took her family business to the next level. Plus, I'll answer your business questions from Business Boutique events! 1:10 Creating Passive Income 7:50 Interview with Pat Flynn 44:56 BB Success Story with Heather Salopek 57:38 #ASKCHRISTYWRIGHT 64:08 Homework  Find out how much money your business can make with my free Profit Potential tool here! - To save $10 on any Business Boutique Nashville ticket, use the code BBWRIGHT. Sign up for the Business Boutique Academy at BusinessBoutique.com/Academy. - If you have a success story you would like to share with the Business Boutique community, email me at podcast@businessboutique.com. New podcast episodes are available every other week.

If you don't know your value, you'll settle. You'll undercharge, get pushed around, and dream small. That's why knowing your worth is so important, not just in business, but in life! In this episode, I'll give you three steps to determining the value of your product or service. My guest this week is Nicole Walters. Nicole created The Monetized Life and is one of our expert speakers at Business Boutique. She's taught me so much about selling and about knowing my worth! She'll give us some real talk about why women tend to undervalue ourselves. She'll also her share her best tips for selling, and I promise they're super easy-regardless of your personality style. Plus, I'll answer your business questions from Business Boutique events! 1:04 Knowing Your Worth 13:00 Interview with Nicole Walters 40:08 Fall Encouragement 43:00 #ASKCHRISTYWRIGHT 50:32 Homework  Find out how much money your business can make with my free Profit Potential tool here! - To save $10 on any Business Boutique Nashville ticket, use the code BBWRIGHT. Sign up for the Business Boutique Academy at BusinessBoutique.com/Academy. - If you have a success story you would like to share with the Business Boutique community, email me at podcast@businessboutique.com. New podcast episodes are available every other week.

Regardless of the type of product you sell or the industry you're in, you're going to have competitors. Competition can make us feel fear, intimidation, and maybe even jealousy. So in this episode, I'll cover the "Dos and Don'ts" about interacting with and learning from your competition. My guest this week is Amber Hurdle, brand strategist, leadership consultant and host of the Bombshell Business Podcast. Amber will challenge us to take the emotions we feel surrounding competition and channel it into something positive. Our success story features the business, Snappy Stitch, created by Janet Wall and her daughter E.V. Bennett. Snappy Stitch provides cute, comfortable clothing for children undergoing medical treatments. Their business idea came out of their personal experience in hospitals. Plus, I'll answer your business questions from Business Boutique events! 1:10 Learning From Your Competition 18:16 Interview with Amber Hurdle 45:42 BB Success Story with Janet Wall and E.V. Bennett 55:25 #ASKCHRISTYWRIGHT 61:15 Homework Get Christy's SWOT Analysis worksheet by filling out the form here! - To save $10 on any Business Boutique Nashville ticket, use the code BBWRIGHT. Sign up for the Business Boutique Academy at BusinessBoutique.com/Academy. - If you have a success story you would like to share with the Business Boutique community, email me at podcast@businessboutique.com. New podcast episodes are available every other week.

You may be thinking that you don't need to write, but the truth is: if you're a small business owner, you'll need to do at least some writing, whether you've been trained or not. You need to write well to reach your target customer, so in the episode, I'll give you four tools to put in your Writing Toolbox! My guest this week is the editor in chief of Woman's Day magazine, Susan Spencer. Susan has been working in magazine publishing for over 30 years and she'll share what's she's learned along her journey-including three things every successful writer does. Our success story is Anna Doyle, owner of Threefold Boutique. Her day job is working at a law firm, but she's seeing so much success in her own business that she hopes to replace her full-time income soon. She'll walk us through the moment she decided to just go for it, and how she now balances a busy side business with working full time. Plus, I'll answer your business questions from Business Boutique events! 1:08 How To Improve Your Writing Skills 16:30 Interview with Susan Spencer 36:19 BB Success Story with Anna Doyle 45:43 #ASKCHRISTYWRIGHT 53:33 Homework Get Christy's Writing Toolbox by filling out the form here! - To save $10 on any Business Boutique Nashville ticket, use the code BBWRIGHT. Sign up for the Business Boutique Academy at BusinessBoutique.com/Academy. - If you have a success story you would like to share with the Business Boutique community, email me at podcast@businessboutique.com. New podcast episodes are available every other week.

Your ideas are only as strong as you're able to communicate them. The skills you need as a professional public speaker are the same skills you need to communicate any ideas, and we are all in the business of communicating ideas! So in this episode, I'll teach you my approach to public speaking and how to become great communicator. My guest this week is a speaker and podcast host-the hilarious and inspiring Ken Davis. He'll talk about how to communicate effectively, compassionately, and in a way that will cause your audience to take action. Our success story is Jenny Melrose, founder of the lifestyle blog, The Melrose Family. The income she made from her blog ended up surpassing her full-time income as a teacher! Today, she's taken what she learned from blogging and sharing her secrets and strategies with other entrepreneurs-and making almost six figures! Plus, I'll answer your top business questions! 1:08 The Basics of Being a Great Communicator 18:13 Interview with Ken Davis 39:06 BB Success Story with Jenny Melrose 45:36 #ASKCHRISTYWRIGHT 51:51 Homework Get Christy's Public Speaking Template by filling out the form here! - To save $10 on any Business Boutique Nashville ticket, use the code BBWRIGHT. Sign up for the Business Boutique Academy at BusinessBoutique.com/Academy. - If you have a success story you would like to share with the Business Boutique community, email me at podcast@businessboutique.com. New podcast episodes are available every other week.

When it comes to making money doing what you love, there are pitfalls that can really get you into trouble! So in this episode, I'll talk about four money pitfalls you should avoid. My guest this week is #1 New York Times best-selling author, and one of my best friends, Rachel Cruze. We'll have some girl talk about how we balance work and family, and different ways we set financial goals and save money. Our success story this week features Carol Low, the owner of Creative Windows by Carol. She was resourceful and started her business in the backroom of a fabric store, and now, nearly 25 years later she's a successful business owner and employs her family! She'll share some mistakes she's made over the years and how she came back from them. And I'll answer your top business questions! 1:07 Money Pitfalls to Avoid in Your Business 11:22 Interview with Rachel Cruze 40:43 BB Success Story with Carol Low 47:26 #ASKCHRISTYWRIGHT 56:09 Homework - Sign up for the Business Boutique Academy and get $10 off your first month or $30 off your first year by using the code BBACADEMY at BusinessBoutique.com/Academy. This offer is good through through June 30, 2017. Sign up today! - To save $10 on any Business Boutique Nashville ticket, use the code BBWRIGHT. Buy my new book, Business Boutique: A Woman's Guide for Making Money Doing What She Loves, and receive a FREE Marketing Basics You Can't Afford to Miss video, a $40 value for only $19.99. Visit BusinessBoutique.com/BBBook and use the code BBBOOK to also receive an exclusive podcast interview with Nicole Walters on Sales. Order today! Limited-time offer. - If you have a success story you would like to share with the Business Boutique community or a question you would like answered on the podcast, email me at podcast@businessboutique.com. Ask me a business question via social media by using #ASKCHRISTYWRIGHT New podcast episodes are available every other week.

Here's something that won't come as a surprise to anyone: men and women are different. That means we approach business differently, too! We have unique strengths and also unique challenges. So in this episode, I'll unpack tips on how you can pursue your passions and be successful. Plus, my guest this week is financial journalist, author and speaker Jean Chatzky. She'll walk us through her journey to finding success, from self-proclaimed high school math geek to magazine writer to unexpectedly starting her own company. She'll weigh in on our unique challenges as women in business. Our success story this week features April Perry, a mom who wanted to generate income while staying home with her kids. She found her business idea in a surprising way, and she'll share that with us. And I'll answer your top business questions! 1:08 Women and Business 18:47 Interview with Jean Chatzky 44:41 BB Success Story with April Perry 56:52 #ASKCHRISTYWRIGHT 66:25 Homework - Sign up for the Business Boutique Academy and get $10 off your first month or $30 off your first year by using the code BBACADEMY at BusinessBoutique.com/Academy. This offer is good through through June 30, 2017. Sign up today! - To save $10 on any Business Boutique Nashville ticket, use the code BBWRIGHT. Buy my new book, Business Boutique: A Woman's Guide for Making Money Doing What She Loves, and receive a FREE Marketing Basics You Can't Afford to Miss video, a $40 value for only $19.99. Visit BusinessBoutique.com/BBBook and use the code BBBOOK to also receive an exclusive podcast interview with Nicole Walters on Sales. Order today! Limited-time offer. - If you have a success story you would like to share with the Business Boutique community or a question you would like answered on the podcast, email me at podcast@businessboutique.com. Ask me a business question via social media by using #ASKCHRISTYWRIGHT New podcast episodes are available every other week.

Stories have a way of getting into our heads and our hearts in a way that nothing else can. So in this episode, I'll tell you the three things you need to tell effective stories that will help your business. Plus, my guest this week is world-famous photographer Jeremy Cowart. He'll tell us about how he's now booked countless speaking gigs because of the way he incorporated story into a presentation one time. And I'll answer your top business questions! 1:07 How to Use Storytelling in Your Business 15:15 Interview with Jeremy Cowart 39:09 BB Success Story with Karen Stewart 44:07 #ASKCHRISTYWRIGHT 52:37 Homework - Sign up for the Business Boutique Academy and get $10 off your first month or $30 off your first year by using the code BBACADEMY at BusinessBoutique.com/Academy. This offer is good through through June 30, 2017. Sign up today! - To save $10 on any Business Boutique Nashville ticket, use the code BBWRIGHT. Buy my new book, Business Boutique: A Woman's Guide for Making Money Doing What She Loves, and receive a FREE Marketing Basics You Can't Afford to Miss video, a $40 value for only $19.99. Visit BusinessBoutique.com/BBBook and use the code BBBOOK to also receive an exclusive podcast interview with Nicole Walters on Sales. Order today! Limited-time offer. - If you have a success story you would like to share with the Business Boutique community or a question you would like answered on the podcast, email me at podcast@businessboutique.com. Ask me a business question via social media by using #ASKCHRISTYWRIGHT New podcast episodes are available every other week.